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Hub You - How Using A Drop Capital Increased My Ebook Sales By 40%
The dental marketing strategy you choose will directly affect the amount of money your dental practice makes in any given year. Find out here how to optimize your dental marketing plan to make use of the latest in advertising technique and technology.The yellow pages have been the mainstay of a good dental marketing strategy, but things are not going to stay that way. Yellow page advertising is still used by many when seeking the services of a dentist, but now more and more go online to seek a dentist. The yellow pages are a mystery for most who use it to advertise. How do you know h
My Test Results Revealed That My Sales Were Up By A Huge 40%!
The results from the test were pretty amazing. Not only did it prove that drop capitals work online, but it also suggested that they are even more effective on web pages, than they are in offline advertising.
Here are my test result statisitics from a website where I am selling an ebook...
Page WITHOUT a drop capital image: 3796 unique visitors, 57 new sales, 1.5% conversion rate
Page WITH a drop capital image: 3702 unique visitors, 78 new sales, 2.1% conversion rate
Even though the page WITH a drop capital received slightly less unique visitors, it still managed to sell 21 more ebooks for me. Overall, the page WITH the drop capital made 40% It was whilst reading one such book, that I discovered how using a drop capital, can increase readership of advertising. The book was: 'Ogilvy On Advertising' - by David Ogilvy In the book, Ogilvy, an advertising and marketing legend, discussed the merits of using a drop capital (also known as a drop initial). Ogilvy was renowned for producing advertising which got results, having helped to build some of the most recognizable brands in the world including: American Express, Sears, Ford, Shell, Barbie, Pond's, Dove, and Maxwell House among them, and more recently, IBM and Kodak. In 'Ogilvy On Advertising', Ogilvy is quoted as saying "The drop capital increases readership of your body copy by an average of 13%". How Does The Drop Capital Increase Readership? Drop capitals seem to work in the same way that images do. In that they catch the readers eye as they scan the page. The big capital letter drops down inside the first paragraph. Because we read from left to right, our eyes move naturally away from the image and into the text to the right. The first paragraph is very important, and has to capture the reader's attention and interest, so that they continue to read down the page. The key point is: 'The more people you can get to read the text on your web pages, the more sales you are going to make.' Period! What I really like about the drop capital as a sales tool, is its subtelty. It doesn't shout: 'Hey! I'm trying to trick you into reading!' I like to refer to it as a 'stealth copywriting' technique. It's extremely effective, but without flying above the radar. Does This Offline Copywriter's Trick Increase Sales On The Internet? After reading about how effective drop capitals can be offline; I decided to see if they could boost my sales conversion rate, on a website selling an ebook. My first big hurdle was learning how to create a drop cap effect on a web page. I spent a considerable amount of time trying to create a graphic of a capital letter, which would fit just right in the paragraph. I quickly discovered that it's very easy to create an image that is either too big, or too small. I didn't want the whole effect to look amateurish, as I felt that it would make my site look unprofessional, and almost certainly 'hurt' my conversion rates. After much perserverance and trial and error, I managed to get everything looking just right. I Set Up A Split Test To Track My Sales Conversion Rate Using some state of the art 'split test tracking software', I set up two different versions of my sales page. The software split all incoming traffic to my website. Half the visitors viewed a page WITHOUT a drop capital, and the other half saw the same page, but this time WITH a drop capital. A piece of tracking code was placed on my 'thank you' page, so that I could track which version of my sales page was viewed, whenever a sale was made. This scientific method of testing, would prove to me over time which version of my sales page made more sales. I decided to let the test run for at least 100 sales, so that the results wouldn't be a fluke. I eventually stopped the split test at 135 sales. My Test Results Revealed That My Sales Were Up By A Huge 40%! The results from the test were pretty amazing. Not only did it prove that drop capitals work online, but it also suggested that they are even more effective on web pages, than they are in offline advertising. Here are my test result statisitics from a website where I am selling an ebook... Page WITHOUT a drop capital image:
3796 unique visitors, 57 new sales, 1.5% conversion rate Page WITH a drop capital image:
3702 unique visitors, 78 new sales, 2.1% conversion rate Even though the page WITH a drop capital received slightly less unique visitors, it still managed to sell 21 more ebooks for me. Overall, the page WITH the drop capital made 40% m How Does The Drop Capital Increase Readership? Drop capitals seem to work in the same way that images do. In that they catch the readers eye as they scan the page. The big capital letter drops down inside the first paragraph. Because we read from left to right, our eyes move naturally away from the image and into the text to the right. The first paragraph is very important, and has to capture the reader's attention and interest, so that they continue to read down the page. The key point is: 'The more people you can get to read the text on your web pages, the more sales you are going to make.' Period! What I really like about the drop capital as a sales tool, is its subtelty. It doesn't shout: 'Hey! I'm trying to trick you into reading!' I like to refer to it as a 'stealth copywriting' technique. It's extremely effective, but without flying above the radar. Does This Offline Copywriter's Trick Increase Sales On The Internet? After reading about how effective drop capitals can be offline; I decided to see if they could boost my sales conversion rate, on a website selling an ebook. My first big hurdle was learning how to create a drop cap effect on a web page. I spent a considerable amount of time trying to create a graphic of a capital letter, which would fit just right in the paragraph. I quickly discovered that it's very easy to create an image that is either too big, or too small. I didn't want the whole effect to look amateurish, as I felt that it would make my site look unprofessional, and almost certainly 'hurt' my conversion rates. After much perserverance and trial and error, I managed to get everything looking just right. I Set Up A Split Test To Track My Sales Conversion Rate Using some state of the art 'split test tracking software', I set up two different versions of my sales page. The software split all incoming traffic to my website. Half the visitors viewed a page WITHOUT a drop capital, and the other half saw the same page, but this time WITH a drop capital. A piece of tracking code was placed on my 'thank you' page, so that I could track which version of my sales page was viewed, whenever a sale was made. This scientific method of testing, would prove to me over time which version of my sales page made more sales. I decided to let the test run for at least 100 sales, so that the results wouldn't be a fluke. I eventually stopped the split test at 135 sales. My Test Results Revealed That My Sales Were Up By A Huge 40%! The results from the test were pretty amazing. Not only did it prove that drop capitals work online, but it also suggested that they are even more effective on web pages, than they are in offline advertising. Here are my test result statisitics from a website where I am selling an ebook... Page WITHOUT a drop capital image:
3796 unique visitors, 57 new sales, 1.5% conversion rate Page WITH a drop capital image:
3702 unique visitors, 78 new sales, 2.1% conversion rate Even though the page WITH a drop capital received slightly less unique visitors, it still managed to sell 21 more ebooks for me. Overall, the page WITH the drop capital made 40% Does This Offline Copywriter's Trick Increase Sales On The Internet? After reading about how effective drop capitals can be offline; I decided to see if they could boost my sales conversion rate, on a website selling an ebook. My first big hurdle was learning how to create a drop cap effect on a web page. I spent a considerable amount of time trying to create a graphic of a capital letter, which would fit just right in the paragraph. I quickly discovered that it's very easy to create an image that is either too big, or too small. I didn't want the whole effect to look amateurish, as I felt that it would make my site look unprofessional, and almost certainly 'hurt' my conversion rates. After much perserverance and trial and error, I managed to get everything looking just right. I Set Up A Split Test To Track My Sales Conversion Rate Using some state of the art 'split test tracking software', I set up two different versions of my sales page. The software split all incoming traffic to my website. Half the visitors viewed a page WITHOUT a drop capital, and the other half saw the same page, but this time WITH a drop capital. A piece of tracking code was placed on my 'thank you' page, so that I could track which version of my sales page was viewed, whenever a sale was made. This scientific method of testing, would prove to me over time which version of my sales page made more sales. I decided to let the test run for at least 100 sales, so that the results wouldn't be a fluke. I eventually stopped the split test at 135 sales. My Test Results Revealed That My Sales Were Up By A Huge 40%! The results from the test were pretty amazing. Not only did it prove that drop capitals work online, but it also suggested that they are even more effective on web pages, than they are in offline advertising. Here are my test result statisitics from a website where I am selling an ebook... Page WITHOUT a drop capital image:
3796 unique visitors, 57 new sales, 1.5% conversion rate Page WITH a drop capital image:
3702 unique visitors, 78 new sales, 2.1% conversion rate Even though the page WITH a drop capital received slightly less unique visitors, it still managed to sell 21 more ebooks for me. Overall, the page WITH the drop capital made 40% After much perserverance and trial and error, I managed to get everything looking just right. I Set Up A Split Test To Track My Sales Conversion Rate Using some state of the art 'split test tracking software', I set up two different versions of my sales page. The software split all incoming traffic to my website. Half the visitors viewed a page WITHOUT a drop capital, and the other half saw the same page, but this time WITH a drop capital. A piece of tracking code was placed on my 'thank you' page, so that I could track which version of my sales page was viewed, whenever a sale was made. This scientific method of testing, would prove to me over time which version of my sales page made more sales. I decided to let the test run for at least 100 sales, so that the results wouldn't be a fluke. I eventually stopped the split test at 135 sales. My Test Results Revealed That My Sales Were Up By A Huge 40%! The results from the test were pretty amazing. Not only did it prove that drop capitals work online, but it also suggested that they are even more effective on web pages, than they are in offline advertising. Here are my test result statisitics from a website where I am selling an ebook... Page WITHOUT a drop capital image:
3796 unique visitors, 57 new sales, 1.5% conversion rate Page WITH a drop capital image:
3702 unique visitors, 78 new sales, 2.1% conversion rate Even though the page WITH a drop capital received slightly less unique visitors, it still managed to sell 21 more ebooks for me. Overall, the page WITH the drop capital made 40% My Test Results Revealed That My Sales Were Up By A Huge 40%! The results from the test were pretty amazing. Not only did it prove that drop capitals work online, but it also suggested that they are even more effective on web pages, than they are in offline advertising. Here are my test result statisitics from a website where I am selling an ebook... Page WITHOUT a drop capital image:
3796 unique visitors, 57 new sales, 1.5% conversion rate Page WITH a drop capital image:
3702 unique visitors, 78 new sales, 2.1% conversion rate Even though the page WITH a drop capital received slightly less unique visitors, it still managed to sell 21 more ebooks for me. Overall, the page WITH the drop capital made 40% more sales, than the exact same page WITHOUT a drop capital. I'm sure you will agree that the increase in sales is very significant; and all after changing just one single letter on my web page! If you don't currently use drop capital images on your website, you really are leaving money on the table. Instead of spending all your time and money, trying to get more and more visitors to your website, you really should look at how you can increase your sales, from the existing traffic you are already getting. This is the easiest way I have found to increase my profits, and I didn't have to spend an extra dime on advertising to get it!
Thank-you letters are one of the most important letters that your non-profit mails to donors. They remind donors that they made the right decision in supporting your organization. They show that you are grateful for the donors gift. As a bonus, thank-you letters increase donor loyalty, strengthen relationships with your donors and increase your chances of receiving more gifts in the future. So here are some pointers for writing effective thank-you letters.Be personal.
Address your thank-you letter to your donor by name. Don’t say “Dear Friend.”
Advice on investments can be found on the Internet or at a local brokerage firm. Many choose to invest on their own to save money by using a discount broker, reducing your transaction costs. Discount brokerage houses are set up just to carry out a trade, but do not give advice.If you decide to do-it-yourself, you can go on the Internet and get advice for a small fee at a few sites. Then continue the trade through a discount brokerage house. In other words, an investment online site will give you a financial profile for a fee and they will give you a plan and recommendations on stocks and b
Many ordinary people thought setting up an online business was the path to freedom.
For me, it is not an easy stuff to be an internet marketer. In short, he or she has to be EVERYTHING!
Some internet marketers need to produce their own products, have their own websites, increase traffic to their websites, and keep the traffic they have got.Imagine you are alone and might to do everything by yourself in front of your computer?An internet marketer, at least can do these:
• Making a website
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Small businesses owners today are aware of the importance of carving an image in the minds of their prospective clients. They realize the effect of a catchy business name, a distinctive logo and the perfect slogan as well as the effective execution of their brand through appropriate marketing material and advertising.For a small business to stand out in the minds of their prospective clients, it is not enough to just look the part, they have to be the part. Thanks to developments in technology and the propagation of information, prospects today are just as savvy as business owners. Put you
When I started title repping in 2002, I was coming off being a geeky computer software trainer, with very little experience on the outside in sales. In Southern CA, title sales is mostly about reputation, first impression, and long-term relationships. I had none of these things. So, my boss sat me down and said, "I broke my sales territory in 6 months, and this is what I did. You can, too, if you do as I say."1. Wear business shoes and shine them daily.2. Keep hair cut and groomed.3. Look fresh and crisp. Shower every morning before work and wash hair.4. Be physically
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