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Hub You - Free eBook Publishing Guide - Part 4 - Compile Your eBook
Stuart from Colorado had talked to a number of marketing firms and gotten estimates for designing and printing his marketing materials and building a web site for his business producing promotional cds. One firm quoted $100,000 to build his web site alone. He sensed something was missing or wrong, but couldn't put his finger on it, so he called me.I asked Stuart how the various marketing pieces and activities were going to work together to help him generate leads. I asked him what his marketing strategy was. He drew a blank. The marketing firms he had talked to had provided detailed information on what they were going to produce for him, but none had discussed a coordinated plan to generate leads and sales.Marketing without an integrated strategy is like playing poker, tennis or football without knowing the rules, keeping score or having a game plan. You could put in a lot of time, energy, and capital, and still end up losing the game. Has this happened to you?Winning at business is the same as any other game, whether your objective is to beat the competition or j
Whilst I would avoid the Mobipocket Table of Contents option (too complex) you should certainly focus on the metadata section (as the Mobipocket site has a Google Page Rank of 7/10 and your finished page will rank high up on Google). I advise preparing metadata entries first in a (backed-
Job offer negotiation can sometimes extend beyond just the salary. If you have a job offer that you feel could be a bit better and the company won't improve the salary, there might be options available that the company might be willing to improve upon.Often you might be able to get a potential employer to improve upon the job offer they've given you and if so, here are some items you can sometimes negotiate, beyond just the salary:Job titleJob responsibilitiesBonus structure or frequencySigning bonusVacation timeTiming of salary or appraisal reviewStart dateWork locationAbility to work from homeFringe benefitsMoving or relocation expensesThe division or department you'll be working inReporting structureThese are just some things that might be negotiable when you receive a job offer that is not exactly what you were looking for.As a recruiter, I usually negotiate the job offer for my job candidates that I'm representing and I've personally seen situations where a hiring manage
I would recommend you use just two different file formats – one for mobile devices and one for PCs. Remember that most people will only read really large eBooks (i.e. 80-100k words) on their desktop PC. For PCs, I would chose the Adobe Portable Document Format (PDF) as (a) Adobe reader is already installed on millions of PCs worldwide, (b) all the major eBook distributors support it and (c) Micosoft are planning to incorporate export-to-pdf functionality in all their next generation MS-Office products.
For mobile, my personal recommendation is the Mobipocket .prc format as (a) it supports more complex e-books that require oversized images and horizontally scrolling tables, (b) the Mobipocket Reader can be used on the widest range of PDAs & Smart Phones and (c) Amazon have recently purchased Mobipocket and are sure to give it greater prominence in the future.
Converting your master to PDF Format
To begin with, optimize the meta-data in your MS-Word document. Access File – Properties from the menu and begin with the “Summary” tab. Enter your title in the “Title” box, exactly as it would appear on Nielsen BookData and Amazon. Put your sub-title in the “Subject” field. Enter your author name as second name, first name (e.g. Viney, David) in the “Author” field. In the “Category” field, I would use Amazon’s taxonomy, so for my eBook Guide, I would enter: Books > E-Books & E-Docs > Non-fiction > General. Use the “Keywords” field to add individual words which summarise the content of your book. Separate them with a comma and a single space. For my eBook I would enter: eBook, self, publishing, Amazon, Mobipocket, PDF, Lightning, Source, eBooks.com, writing.
Once you have optimised the Word master, it is time to begin conversion to the PDF format. With OEM or second-hand software available so cheaply these days from eBay (see panel right) I would recommend you purchase and use Adobe Professional software to do the conversion. Once you have installed the software, you will find that you can simply click on a “Convert to Adobe PDF” icon, which should be the left-most one of the three Adobe icons in your Word toolbar. The macro that follows will first prompt you to chose a filename to save your PDF document under. Use the ISBN (so for my ebook, I used 0955077427.pdf).
The macro will then scan for bookmarks, create pages and process tags before firing up the pre-final PDF file. Check the Bookmarks panel to make sure the macro has converted your Word table of contents properly. Then tweak some of the PDF settings for best results. Firstly, set the “Initial View” document options to “Show Bookmark Panel and Pages”. Under “Page Layout” select “Continuous Facing” and in the “Security” tab decide whether you want to apply any DRM-style restrictions (I leave at “No Security”). Secondly, check the metadata has been translated properly from the Word master and add any “Additional Metadata” (e.g. copyright status). Finally, optimize the file size of your PDF file, using both the the Advanced | PDF Optimizer menu option and the File | Reduce File Size option (which limits the reverse-compatibility of the file).
Converting your master to PRC Format
I recommend you purchase Mobipocket Creator Professional to handle the conversion. Whilst relatively expensive, it is by far the better functioned of all options. Open the installed software, select the import from MS Word document option and browse for your Word master. From the “publication files” screen, the first step is to add your cover art. Ensure your cover art has a file width of less than 200 pixels, a file height of less than 300 pixels and an overall file size of less than 50kb. This should generally be the case when you have set a medium (6/10) file quality to your .jpg file.
Whilst I would avoid the Mobipocket Table of Contents option (too complex) you should certainly focus on the metadata section (as the Mobipocket site has a Google Page Rank of 7/10 and your finished page will rank high up on Google). I advise preparing metadata entries first in a (backed-u
As you enter the job market, (for the first time or after a while) you might find that there are a lot of buzzwords thrown around, including the terms career and job. You might be looking for a career, but you aren’t going to enter the career market! Decide if you are looking for a job or a career today, and how to get the position you want.According to the Oxford English Dictionary, a job is a piece of work that you do because of your occupation. A job also describes paid employment. A career, according to the OED, is a “person’s course or progress through life.” This article defines job as the place where you are employed, and career as the field in which you work.Even though you might have lost your job, you may still have a career. For instance, if you are an x-ray technician who has been laid off, chances are that you will be able to find new work in the field. Your job might change slightly: you might become a dental x-ray technician, or a veterinary x-ray technician rather than a hospital x-ray technician, but you will still rema
Converting your master to PDF Format
To begin with, optimize the meta-data in your MS-Word document. Access File – Properties from the menu and begin with the “Summary” tab. Enter your title in the “Title” box, exactly as it would appear on Nielsen BookData and Amazon. Put your sub-title in the “Subject” field. Enter your author name as second name, first name (e.g. Viney, David) in the “Author” field. In the “Category” field, I would use Amazon’s taxonomy, so for my eBook Guide, I would enter: Books > E-Books & E-Docs > Non-fiction > General. Use the “Keywords” field to add individual words which summarise the content of your book. Separate them with a comma and a single space. For my eBook I would enter: eBook, self, publishing, Amazon, Mobipocket, PDF, Lightning, Source, eBooks.com, writing.
Once you have optimised the Word master, it is time to begin conversion to the PDF format. With OEM or second-hand software available so cheaply these days from eBay (see panel right) I would recommend you purchase and use Adobe Professional software to do the conversion. Once you have installed the software, you will find that you can simply click on a “Convert to Adobe PDF” icon, which should be the left-most one of the three Adobe icons in your Word toolbar. The macro that follows will first prompt you to chose a filename to save your PDF document under. Use the ISBN (so for my ebook, I used 0955077427.pdf).
The macro will then scan for bookmarks, create pages and process tags before firing up the pre-final PDF file. Check the Bookmarks panel to make sure the macro has converted your Word table of contents properly. Then tweak some of the PDF settings for best results. Firstly, set the “Initial View” document options to “Show Bookmark Panel and Pages”. Under “Page Layout” select “Continuous Facing” and in the “Security” tab decide whether you want to apply any DRM-style restrictions (I leave at “No Security”). Secondly, check the metadata has been translated properly from the Word master and add any “Additional Metadata” (e.g. copyright status). Finally, optimize the file size of your PDF file, using both the the Advanced | PDF Optimizer menu option and the File | Reduce File Size option (which limits the reverse-compatibility of the file).
Converting your master to PRC Format
I recommend you purchase Mobipocket Creator Professional to handle the conversion. Whilst relatively expensive, it is by far the better functioned of all options. Open the installed software, select the import from MS Word document option and browse for your Word master. From the “publication files” screen, the first step is to add your cover art. Ensure your cover art has a file width of less than 200 pixels, a file height of less than 300 pixels and an overall file size of less than 50kb. This should generally be the case when you have set a medium (6/10) file quality to your .jpg file.
Whilst I would avoid the Mobipocket Table of Contents option (too complex) you should certainly focus on the metadata section (as the Mobipocket site has a Google Page Rank of 7/10 and your finished page will rank high up on Google). I advise preparing metadata entries first in a (backed-
Starting a restaurant business is not an easy process. There are lots of things that have to be considered in order to make your restaurant business a success such as the location, target market, type of ownership, and of course your budget. From these four, it is the budget that will determine how much you are willing to spend during start-up. If you think that your budget is just enough, then you have to look for affordable deals that will help you save just like purchasing wholesale restaurant equipment.Advantages of buying wholesale restaurant equipmentBuying wholesale restaurant equipment allows owners to find considerable savings. Compared to retail suppliers, most wholesale suppliers sell equipment at low prices because they usually have a large inventory and have the power to make bulk purchases. This allows them to offer bigger discounts to their customers who also make purchases in bigger volumes.Aside from that, wholesale restaurant equipment that is placed on clearance can give you further savings. Clearance restaurant equipment is offered at discounted
Once you have optimised the Word master, it is time to begin conversion to the PDF format. With OEM or second-hand software available so cheaply these days from eBay (see panel right) I would recommend you purchase and use Adobe Professional software to do the conversion. Once you have installed the software, you will find that you can simply click on a “Convert to Adobe PDF” icon, which should be the left-most one of the three Adobe icons in your Word toolbar. The macro that follows will first prompt you to chose a filename to save your PDF document under. Use the ISBN (so for my ebook, I used 0955077427.pdf).
The macro will then scan for bookmarks, create pages and process tags before firing up the pre-final PDF file. Check the Bookmarks panel to make sure the macro has converted your Word table of contents properly. Then tweak some of the PDF settings for best results. Firstly, set the “Initial View” document options to “Show Bookmark Panel and Pages”. Under “Page Layout” select “Continuous Facing” and in the “Security” tab decide whether you want to apply any DRM-style restrictions (I leave at “No Security”). Secondly, check the metadata has been translated properly from the Word master and add any “Additional Metadata” (e.g. copyright status). Finally, optimize the file size of your PDF file, using both the the Advanced | PDF Optimizer menu option and the File | Reduce File Size option (which limits the reverse-compatibility of the file).
Converting your master to PRC Format
I recommend you purchase Mobipocket Creator Professional to handle the conversion. Whilst relatively expensive, it is by far the better functioned of all options. Open the installed software, select the import from MS Word document option and browse for your Word master. From the “publication files” screen, the first step is to add your cover art. Ensure your cover art has a file width of less than 200 pixels, a file height of less than 300 pixels and an overall file size of less than 50kb. This should generally be the case when you have set a medium (6/10) file quality to your .jpg file.
Whilst I would avoid the Mobipocket Table of Contents option (too complex) you should certainly focus on the metadata section (as the Mobipocket site has a Google Page Rank of 7/10 and your finished page will rank high up on Google). I advise preparing metadata entries first in a (backed-
The Profit and Loss Statement, also called the Income Statement for accounting, has five important parts: 1) Incomes, 2) Other Incomes, 3) Expenses, 4) Other Expenses and 5) Net Income or loss. It conveys how the business received and spent monies during the period of the statement. The statement can cover any time period but it typically covers monthly, quarterly, or yearly periods. Each of the statement parts shows a distinct piece of the net income puzzle, starting with income.The Incomes portion of the statement, in accounting, will summarize all of the incomes received from operating the business. If it sells a product, it will be product sales. If it is a service company, it will be service income. Many companies have both types of income. The major difference between the two types of income relates to the cost of goods sold. For product sales, the cost of the product must be subtracted from the income. If you offer services, there isn't a cost to the product. Importantly, this income is from doing the entity's main business.On the other hand, Other Income
Converting your master to PRC Format
I recommend you purchase Mobipocket Creator Professional to handle the conversion. Whilst relatively expensive, it is by far the better functioned of all options. Open the installed software, select the import from MS Word document option and browse for your Word master. From the “publication files” screen, the first step is to add your cover art. Ensure your cover art has a file width of less than 200 pixels, a file height of less than 300 pixels and an overall file size of less than 50kb. This should generally be the case when you have set a medium (6/10) file quality to your .jpg file.
Whilst I would avoid the Mobipocket Table of Contents option (too complex) you should certainly focus on the metadata section (as the Mobipocket site has a Google Page Rank of 7/10 and your finished page will rank high up on Google). I advise preparing metadata entries first in a (backed-
Have you ever noticed how many articles there are on creating your own marketing materials? These articles concentrate on things you "should do," offering such clever advice as "Know your audience," "Say it with pictures" or "Write clearly and distinctly." Now I'm not saying any of that is bad advice. But you should also know what not to do. That's what this article is about. Or more specifically, it's about what most do-it-yourselfers are tempted to do--but shouldn't.Nothing screams "Design Novice" like the following 10 mistakes:1. Don't enlarge your logo so it's the main focus of the page. Yes, your logo features the name of your company. But it's not the main point. People are interested in what you're selling, not who you are. In fact, the smaller your logo, the more established your company will appear. Besides, if they are interested in what you’re selling or promoting, they will look to the bottom to find out where to get it.2. Don't place your logo in the text of your piece. Of course it's fine to use the name of your company in the text of any of your mark
Whilst I would avoid the Mobipocket Table of Contents option (too complex) you should certainly focus on the metadata section (as the Mobipocket site has a Google Page Rank of 7/10 and your finished page will rank high up on Google). I advise preparing metadata entries first in a (backed-up) text file (using Notepad). If you iterate the file conversion and build process a number of times, you will find yourself re-entering data over and over again; being able to copy-and-paste from a text file will save you lots of time!
Once you have finished this section, it is time to build your eBook file and test it on various readers / emulators. Select the default build options, run the the build process, then “preview results in Mobipocket reader” on your PC. After you are happy, do a final test on the Mobipocket PDA Emulator. Having tested what you file will look like on a sample of PDAs and Smartphones, do one final iteration of the build process, this time with the “content encryption with DRM” checkbox selected. Your eBook is now ready to be uploaded.
Uploading your PDF to Lightning Source
To distribute your PDF via Amazon, I recommend signing up for Lightning Source International (LSI) as a minimum. In my full eBook (purchase from panel right) I also cover how to distribute via other sites, including Lulu and Content Reserve). To sign up with LSI, click on the “new customer?” link on their homepage, then the “new account” link.
Choose a log-in name and password (both between 6 and 16 characters in length), then enter your contact information. In the “form of business” drop-down, select sole proprietor. Choose your “primary book category” from the drop-down within the “miscellaneous information” section (e.g. professional/technical). Under “total number of titles in print” and “number of new titles published annually” I would suggest entering 2-5 titles. For “number of years company in business” put Uploading your PRC to Mobipocket
Firstly, visit http://www.ebookbase.com to register with Mobipocket. Now review the eBookBase Agreement. Either sign it and fax the form or (for speed) copy-and-paste the content into a Word file, add your signature as a scanned picture and email the signed electronic contract to nting@mobipocket.com
You will note from the contract that the wholesaler price is 50% of the suggested retail Price. As such, you may wish to set the retail price of the .prc version of your eBook slightly higher than you did for the .pdf version (so as to recoup a similar return).
Mobipocket will come back pretty quickly to confirm your application and will point you to a URL from where you can logon to your account online. You should find that you are given the same user-id and password that you originally registered with on the main site.
First select the “Add an eBook” option from the eBook catalogue. Browse to find your .prc file and click on the “upload new eBook” link. Note the default directory for the Mobipocket .prc file you created s is the “My Publications” folder within “My Documents”. The file you are looking for should have been saved there (using “build” within the Mobipocket software) with a DRM security level of 4.
In the Meta-Data input screen, you should address (a) Affiliation URL (leave alone), (b) Title (enter title, than a colon, then a space, then the sub-title), (c) Activate for Retailers (leave checked), (d) Author (put the LastName, then a comma, then FirstName), (e) ISBN (leave pre-populated), (f) Print Book ISBN (put pa
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