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  • Hub You - Bud Light Superbowl Commercials - As Fizzy and Light as the Beer Itself!

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    Bud Light was launched about twenty-five years ago. It is the market leader of the light beer category. Bud Light must ha

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    As in several previous SuperBowls, the biggest single advertiser at this Superbowl XLI was Anheuser-Busch, with nine spots. Their Bud Light brand alone fielded six 30’ commercials. Now, of course, Bud Light is already the market leader of this category. And this may be the reason why they seemed so complacent with their Superbowl advertising.

    Let us look at Bud Light advertising at this Superbowl at all the key areas of scrutiny compelled by accountable practices for marketing communications.

    Bud Light was launched about twenty-five years ago. It is the market leader of the light beer category. Bud Light must hav

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    eir Bud Light brand alone fielded six 30’ commercials. Now, of course, Bud Light is already the market leader of this category. And this may be the reason why they seemed so complacent with their Superbowl advertising.

    Let us look at Bud Light advertising at this Superbowl at all the key areas of scrutiny compelled by accountable practices for marketing communications.

    Bud Light was launched about twenty-five years ago. It is the market leader of the light beer category. Bud Light must ha

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    . And this may be the reason why they seemed so complacent with their Superbowl advertising.

    Let us look at Bud Light advertising at this Superbowl at all the key areas of scrutiny compelled by accountable practices for marketing communications.

    Bud Light was launched about twenty-five years ago. It is the market leader of the light beer category. Bud Light must ha

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    ertising at this Superbowl at all the key areas of scrutiny compelled by accountable practices for marketing communications.

    Bud Light was launched about twenty-five years ago. It is the market leader of the light beer category. Bud Light must ha

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    >

    Bud Light was launched about twenty-five years ago. It is the market leader of the light beer category. Bud Light must have a marketing strategy that involves at least two thrusts:

    a) As the undisputed market leader, Bud Light must be perpetually trying to expand the market at the expense of ordinary beer, if only to capitalize on the perpetually swelling wave toward all kinds of lower calorie offerings in the food and beverage markets.

    b) Bud Light must consolidate its market leadership position by continuing to seek more market share from other light beers, at least to compensate for the perpetual loss o

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