Autoresponders and Efficient Email Marketing
You’ve spent a lot of time, energy and money setting up your customer list – so how do you make your list efficient and hopefully profitable?Make sure people actually want your email: Sounds silly I know, but an unwanted email is SPAM and not only gets sent to the junk folder but also reflects badly on your business. Always use a double opt in process and provide an unsubscribe link. Let your readers know when and how they joined your list.Let them know who you are: Some people join lots of lists, or don’t remember what they signed up for. Tell them at the top of each email when and where they signed up. Always sign your email with your name and contact details – including your telephone number. This not only inspires confidence but also keeps you CAN Spam compliant.Be interesting: A compelling headline

Credibility In Advertising
I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc. This time, however, the ad was soliciting a service which, I feel, requires a personal connection. The ad simply stated: “Affordable, Quality, Licensed, Day Care. Call XXX-XXXX”While I do not have children yet, I can only assume a responsible parent would look at this impersonal solicitation for their young children and laugh. Would you consider trusting this nameless, faceless, credit-less, organization with your children? Maybe some days this would be appealing, but realistically?I started thinking about credibility and what an important role it plays in today’s business economy. I looked in the yellow pages for a landscaping company – si

How To Find Writing Work
Are you looking for new writing work? It can be a challenge to build a career in any area, but it is often even harder to do so when you are in a smaller town. Sure, there may be a huge market for talented freelancers in your area, but let’s face it, it is not New York where you can find countless job vacancies in your field of freelance writing. When you are looking for freelance writing work, it is important to look outside the box as well as trying the tried and true employment options.As writers work to build their career, it can be challenging to do so if they do not live in an area that is known for having publishers. So, when you get an assignment, you need to ensure that you do it thoroughly and right on task for what the client is looking for. Do not present a piece of work without making sure that it is the best you can give.there, or what information was provided.

What is linkpop?
Linkpop is the total sum of links on other active websites that are pointing to any web page or domain.

What is overture with the extension?
The overture keyword selector tool shows how many times anyone made a search in one of a few major search engines for the specific domain during the previous month.

What is overture without the extension?
The overture keyword selector tool shows how many times anyone made a search in one of a few major search engines for the specific terms that make up the domain during the previous month.

What is google pr or google pagerank?
Google PageRank performs an objective measurement of the importance of web pages by solving an equation of more than 500 million variables and 2 billion terms. Instead of counting direct links, PageRank interprets a link from Page A to Page B as a vote for Page B by Page A. PageRank then assesses a page's importance by the number of votes it receives. PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. Important pages receive a higher PageRank and appear at the top of the search results. Google's technology uses the collective intelligence of the web to determine a page's importance. There is no human involvement or manipulation of results, which is why users have come to trust Google as a source of objective information untainted by paid placement.

What are alexa ratings?
Alexa.com ranks websites by the amount of visitors (using the alexa toolbar) to a website. The websites are ranked from 1 to about 6 million. Why are expired domains valuable?

There are thousands of domains expiring each and every day. Many of these domains were purchased which the plan for future development, but were never developed. Even if a domain was never developed, it could still hold some value, based on weather it recieves typein traffic. Some domains were developed, but never became popular, and yet a small percent of expiring domains, were once developed websites recieving hundreds or even thousands of daily visitors. These domains could be expiring due to many different reasons. Some may not be renewed intentionally because the previous owner did not comprehend the value of the traffic, some may have been owned by an incarcerated or deceased individual, some may have been owned by a defunct company, some may have had invalid or outdated contact information. But just because a domain is expiring does not mean that it is worthless. You should fully research these domains either manually by checking the wayback archive to see what the domain was previously used for. Resources that can be beneficial when researching domains are alexa which cannot be relied on by itself, but chances are good that if a domain has overture with the extension, a little linkpop, and an alexa ranking under 500,000, that it should have decent traffic (but we must also remember that not all web surfers have the alexa toolbar installed). Judging the value of expired domains that you plan on registering or bidding for at domain auctions, can be a guessing game. But if you understand the basics of how to the internet works, how sites pass on traffic, and which tools can be used to estimate traffic, and how much advertisers are willing to pay for related targetted traffic, then you can get a pretty good idea of what kind of value to put on a domain prior to owning it.

These tools can all be used to improve your estimate of expected traffic. After using all of the above to research the domain, you should check the accuracy of the linkpop, and also check the estimated traffic of websites that are linking to the expired domain. Once you have made your guess at estimated number of visitors per day the domain should recieve, and figured out what products the visitors are targetted towards, you should then use the Overture Bid Tool to see what advertisers are paying for targetted traffic. Although some traffic converts a lot better than others, until you own the domain, you will never know for sure how many visitors will actually convert to clicks. I normally lowball my estimated click through percentage to 5%.

Example: domain1.com

So let's say you figure domain1.com recieves 100 unique visitors per day, using an estimated 5% clickthrough rate, gives you 5 clicks per day. The top 3

om some pages are considered to have greater value, thus giving the linked page greater value. Important pages receive a higher PageRank and appear at the top of the search results. Google's technology uses the collective intelligence of the web to determine a page's importance. There is no human involvement or manipulation of results, which is why users have come to trust Google as a source of objective information untainted by paid placement.

What are alexa ratings?
Alexa.com ranks websites by the amount of visitors (using the alexa toolbar) to a website. The websites are ranked from 1 to about 6 million. Why are expired domains valuable?

There are thousands of domains expiring each and every day. Many of these domains were purchased which the plan for future development, but were never developed. Even if a domain was never developed, it could still hold some value, based on weather it recieves typein traffic. Some domains were developed, but never became popular, and yet a small percent of expiring domains, were once developed websites recieving hundreds or even thousands of daily visitors. These domains could be expiring due to many different reasons. Some may not be renewed intentionally because the previous owner did not comprehend the value of the traffic, some may have been owned by an incarcerated or deceased individual, some may have been owned by a defunct company, some may have had invalid or outdated contact information. But just because a domain is expiring does not mean that it is worthless. You should fully research these domains either manually by checking the wayback archive to see what the domain was previously used for. Resources that can be beneficial when researching domains are alexa which cannot be relied on by itself, but chances are good that if a domain has overture with the extension, a little linkpop, and an alexa ranking under 500,000, that it should have decent traffic (but we must also remember that not all web surfers have the alexa toolbar installed). Judging the value of expired domains that you plan on registering or bidding for at domain auctions, can be a guessing game. But if you understand the basics of how to the internet works, how sites pass on traffic, and which tools can be used to estimate traffic, and how much advertisers are willing to pay for related targetted traffic, then you can get a pretty good idea of what kind of value to put on a domain prior to owning it.

These tools can all be used to improve your estimate of expected traffic. After using all of the above to research the domain, you should check the accuracy of the linkpop, and also check the estimated traffic of websites that are linking to the expired domain. Once you have made your guess at estimated number of visitors per day the domain should recieve, and figured out what products the visitors are targetted towards, you should then use the Overture Bid Tool to see what advertisers are paying for targetted traffic. Although some traffic converts a lot better than others, until you own the domain, you will never know for sure how many visitors will actually convert to clicks. I normally lowball my estimated click through percentage to 5%.

Example: domain1.com

So let's say you figure domain1.com recieves 100 unique visitors per day, using an estimated 5% clickthrough rate, gives you 5 clicks per day. The top 3

e domains could be expiring due to many different reasons. Some may not be renewed intentionally because the previous owner did not comprehend the value of the traffic, some may have been owned by an incarcerated or deceased individual, some may have been owned by a defunct company, some may have had invalid or outdated contact information. But just because a domain is expiring does not mean that it is worthless. You should fully research these domains either manually by checking the wayback archive to see what the domain was previously used for. Resources that can be beneficial when researching domains are alexa which cannot be relied on by itself, but chances are good that if a domain has overture with the extension, a little linkpop, and an alexa ranking under 500,000, that it should have decent traffic (but we must also remember that not all web surfers have the alexa toolbar installed). Judging the value of expired domains that you plan on registering or bidding for at domain auctions, can be a guessing game. But if you understand the basics of how to the internet works, how sites pass on traffic, and which tools can be used to estimate traffic, and how much advertisers are willing to pay for related targetted traffic, then you can get a pretty good idea of what kind of value to put on a domain prior to owning it.

These tools can all be used to improve your estimate of expected traffic. After using all of the above to research the domain, you should check the accuracy of the linkpop, and also check the estimated traffic of websites that are linking to the expired domain. Once you have made your guess at estimated number of visitors per day the domain should recieve, and figured out what products the visitors are targetted towards, you should then use the Overture Bid Tool to see what advertisers are paying for targetted traffic. Although some traffic converts a lot better than others, until you own the domain, you will never know for sure how many visitors will actually convert to clicks. I normally lowball my estimated click through percentage to 5%.

Example: domain1.com

So let's say you figure domain1.com recieves 100 unique visitors per day, using an estimated 5% clickthrough rate, gives you 5 clicks per day. The top 3

used to estimate traffic, and how much advertisers are willing to pay for related targetted traffic, then you can get a pretty good idea of what kind of value to put on a domain prior to owning it.

These tools can all be used to improve your estimate of expected traffic. After using all of the above to research the domain, you should check the accuracy of the linkpop, and also check the estimated traffic of websites that are linking to the expired domain. Once you have made your guess at estimated number of visitors per day the domain should recieve, and figured out what products the visitors are targetted towards, you should then use the Overture Bid Tool to see what advertisers are paying for targetted traffic. Although some traffic converts a lot better than others, until you own the domain, you will never know for sure how many visitors will actually convert to clicks. I normally lowball my estimated click through percentage to 5%.

Example: domain1.com

So let's say you figure domain1.com recieves 100 unique visitors per day, using an estimated 5% clickthrough rate, gives you 5 clicks per day. The top 3 paying advertisers are paying overture an average of $1.00 per click Most PPC's recieve 50% of the advertising bid, and split 50% of that with you. Paying you $0.25 per click for this keyword. Here is the most important part of judging the value of a domain. Is the expired domain recieving traffic from mostly incoming links from other websites or mostly from people typing the domain into their browser in search of products. If the domain in question is recieving traffic from mostly links, search engines, and bookmarks, then the traffic could conceivably dry up in a shorter period of time than typein domains. Linkpop domains (previously developed sites) are generally valued at between 18-24 months revenue, and typein domains are generally values at between 36-60 months revenue. The example domain(domain1.com) would then have the following estimated value according to my formula. If it is a linkpop domain: $135-180 If it is a typein domain: $270-450

The above example is based on using a major ppc provider such as domain sponsor or fabulous, but if you have a direct pertnership with google or overture, the domain could yeild a better return and be worth more to you.