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Hub You - Why Your Blog Might Be Sabotaging Your Business
Today, in many organizations around the world, branding is treated as a cosmetic exercise only, and regarded merely as a new name, logo, stationary and possibly a new advertising campaign. But, to associate your “brand” with such superficial cosmetics is like saying that people are really
Or,
2. Write for your blog every day (or every two days at an absolute minimum) to reach the group of people who will visit your blog regularly, but only if you are adding new content regularly. Then, for your weekly newsletter, create a weekly digest of your posts containing a synopsis of each article and a link to the article on your blo
You’re ready to quit your day job, and venture into the uncharted territory or working for yourself. But you are still at the point of having to choose to branch out on your own, with unique business of you own making, or to invest your hard-earned dollars in an established business fran
But many of these marketers didn’t understand the very real difference between newsletter readers and blog readers.
1. While newsletters are published from once a month to weekly there is an expectation among blog readers that content will be updated daily, if not multiple times each day.
2. Many people who would subscribe to an email newsletter have no interest in learning about RSS feeds, downloading a reader, or visiting your site every day.
3. Although there are people who will both subscribe to a newsletter and visit websites daily, most web users seem to prefer one or the other.
Thus, there are really two ways to use your blog, and you must use one over the other. You either have a blog or a website. My view is that a “blog” more describes the frequency of writing than it does the form or layout of your site.
1. Use your blog as a content management system. Write your weekly article, upload it to your blog, then send an email to your list that links to the article on your blog.
Or,
2. Write for your blog every day (or every two days at an absolute minimum) to reach the group of people who will visit your blog regularly, but only if you are adding new content regularly. Then, for your weekly newsletter, create a weekly digest of your posts containing a synopsis of each article and a link to the article on your blog
Increasing Sales by using Coupons. Will it help your business? Well, the Promotional Marketing Association’s (PMA) “Coupon Council” shows that 3.8 Billion coupons were redeemed in 2003. Consumers saved over 3 billion dollars. 79% of American’s used coupons last year. There are many Coupon
But many of these marketers didn’t understand the very real difference between newsletter readers and blog readers.
1. While newsletters are published from once a month to weekly there is an expectation among blog readers that content will be updated daily, if not multiple times each day.
2. Many people who would subscribe to an email newsletter have no interest in learning about RSS feeds, downloading a reader, or visiting your site every day.
3. Although there are people who will both subscribe to a newsletter and visit websites daily, most web users seem to prefer one or the other.
Thus, there are really two ways to use your blog, and you must use one over the other. You either have a blog or a website. My view is that a “blog” more describes the frequency of writing than it does the form or layout of your site.
1. Use your blog as a content management system. Write your weekly article, upload it to your blog, then send an email to your list that links to the article on your blog.
Or,
2. Write for your blog every day (or every two days at an absolute minimum) to reach the group of people who will visit your blog regularly, but only if you are adding new content regularly. Then, for your weekly newsletter, create a weekly digest of your posts containing a synopsis of each article and a link to the article on your blo
Attrition is a real concern for all companies. Depending on the size of the company, the cost of finding, recruiting, and training new employees can be in the millions. Let us cover some concepts that will help keep your best employees. I expect some to be common sense. If some ideas are
2. Many people who would subscribe to an email newsletter have no interest in learning about RSS feeds, downloading a reader, or visiting your site every day.
3. Although there are people who will both subscribe to a newsletter and visit websites daily, most web users seem to prefer one or the other.
Thus, there are really two ways to use your blog, and you must use one over the other. You either have a blog or a website. My view is that a “blog” more describes the frequency of writing than it does the form or layout of your site.
1. Use your blog as a content management system. Write your weekly article, upload it to your blog, then send an email to your list that links to the article on your blog.
Or,
2. Write for your blog every day (or every two days at an absolute minimum) to reach the group of people who will visit your blog regularly, but only if you are adding new content regularly. Then, for your weekly newsletter, create a weekly digest of your posts containing a synopsis of each article and a link to the article on your blo
Okay, so you’ve made the controversial and often contentious decision to outsource your customer support operations to an external call center. Before closing this all-important deal, there are a few steps you should take to ensure that your business is getting the quality and flexibility
1. Use your blog as a content management system. Write your weekly article, upload it to your blog, then send an email to your list that links to the article on your blog.
Or,
2. Write for your blog every day (or every two days at an absolute minimum) to reach the group of people who will visit your blog regularly, but only if you are adding new content regularly. Then, for your weekly newsletter, create a weekly digest of your posts containing a synopsis of each article and a link to the article on your blo
For a training course to be effective you need a good trainer. But that's not the end of the story. As someone attending the course you also have a key part to play in its success. If you want to get the most out of the experience here are seven things you should avoid doing.1.
Or,
2. Write for your blog every day (or every two days at an absolute minimum) to reach the group of people who will visit your blog regularly, but only if you are adding new content regularly. Then, for your weekly newsletter, create a weekly digest of your posts containing a synopsis of each article and a link to the article on your blog.
My own view is that the second option works better. Even if you have four or five blogs, you can still write 300 words each day for each blog, or write for two one day and the other two the next day. Brainstorm ideas every week and use that list for your articles. Set up a Google Alert for your topic or niche, and link to websites or news pieces you find from that service. Or, pay someone to write articles for you. But keep your blog fresh and original and post to it regularly.
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