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  • Hub You - Introduction To Blogging - Part 2: Planning Your New Blog

    Job Search - Understand Employers
    Think like an employerTo be successful in your job search campaign you must think like an employer or a recruiter. If you are going to do this right, you need to appreciate the ways that employers sift through the flood of resumes. We call the most common process the screening.Faced with a pile of hundreds of job applications that recruiters typically receive, a screener would be more then human to give such in-depth attention to every one. In the real world, skim reading of resumes is very much a reality and it is easy to miss crucial information.Do you know what their objective is?We can tell you what it is not.Screeners are nor there to find the best candidate for the job!What they are looking for is a way to weed out every resume possible. The goal is to present whoever is making the hiring decision with a manageable shortlist of potential candidates - maybe 5 or
    re the sole proprietor of the business you are promoting and have no employees, this will have to be you, as no one else knows your business as well as you do. If you have employees, you might have them participate: you sketch out ideas, they finish the articles. Or if your employees don't have sufficient writing skills, you might consider an intern who wants to learn your business.
  • Who is responsible for the quality of the content? Someone has to take on the role of editor. Ultimately, as a business owner, you should "own" the content. If the blog is promoting your business, it must maintain credibility, otherwise that will reflect badly on your business. But in reality, someone has to edit the content, especially if you are not the writer or if there are multiple writers. If your business is large enough to have a marketing department, they are the most likely "owners" of the blog. Otherwise, the task of editor may fall to you. Some blogmasters-for-hire will assume the role of editor.
  • Who will be the blogmaster? This is a hybrid task, falling partway between marketing an
    Quick Affiliate Marketing - Affiliate Marketing for Beginners
    One of the things that I have learned is that affiliate marketing is really good for generating subscribers, subscribers who are buyers. That might seem crazy – you might think that you would do an affiliate program so you can make more money, but that is really not the case.Do the numbers – after you pay commissions, and your merchant account – and your refunds, etc. – you have what, 10% left? And you had to sell 10 times what you could have for the same profit, if you had sold to your list.Don’t have a list? Build one. Or use your affiliate program to build it for you. That is where the real money is.I did some statistics on my site the other day. My average subscriber is worth $4.60 to me (and that goes up every month), but my average buyer is worth $22.60 – that is huge. So if I set up an affiliate program and let them have 100% of the commission on my entry level product – I still make $22.60 per subscriber/buyer on the backend – that makes it worth it to me.So why d
    One common mistake new bloggers make is not realizing that managing a blog is similar to publishing a magazine. Your blog, to be successful, requires constant planning, research, analysis, and then more planning. You have to keep on top of your topic niche, but this means different things for different people.

    For example, if you are blogging about something you do everyday, and are offering "how-to" type of info, then you may not need to do a lot of reading to keep on top of your topic. On the other hand, if you are writing about new products in your industry, unless you are creating these products yourself, you will probably have to do regular research to keep up.

    I write several blogs that fall into different categories. For my computer programming blogs, I draw on my experience in a particular computer language and generally do not need to do any research, unless I want to blog about new software and tools. These programming blogs, however, take a great deal of effort, and any code I write has to be tested. The time investment per article is equal to or more than I spend on "research" blogs.

    For product-related blogs, I have to do regular, intense research. I use Google Alerts (http://google.com/alerts) to have snippets of web or blog pages delivered to my email on a daily basis. Google Alerts lets you type in a few keywords and your email address, along with a delivery frequency (weekly, daily, as-it-happens). I get updates on several keywords nightly. They're a boon to my research, but if I fall too far behind in checking the alerts, the resulting giant to-read list can get intimidating. (By the way, Yahoo! and MSN have similar services.)

    What I do with the alerts is skim over them. If a snippet interests me, I'll click on the link to visit the source web page and read the full story. I try to read several stories on the same topic, then summarize all of them into one short article, add links to the source stories, and add my own spin to the topic, either supporting or refuting what is being said in the stories. Adding your own spin is essential, as it is your opportunity to add your own personality - which is usually more evident in your original blog entries. Anyone can write a summary; make that summary yours.

    With blogs that document my experience on a topic, I try to think about what I know now that would have helped me when I was starting out. Someone out there can do with your guidance. Providing this guidance in a blog is an excellent way to build rapport with readers. I feel that anyone can do this, regardless of what type of business you are in. But there are some questions you have to ask yourself, and which you should answer before you start blogging:

    • Why are you blogging? Are you essentially trying to sell products and services (either online or offline), or showcasing your experience for some other reason? I blog for several reasons:
      • I love to write.
      • I can earn advertising money.
      • I have a number of e-books that I'm writing, which I eventually hope to promote via some of my blogs.
      • I showcase my blogs for small business owners who want to see what a blog for their industry may look like. For example, I have a couple of potential clients who are small- to medium-sized merchants that sell antiques or home decor and fashion. I've set up an example blog for them to view the possibilities.
      • I showcase my experience on a topic, in order to gain contracts for website or blog architecting, design, or technical writing.
    • Who are you writing for? My blogs are each targeted to different people. Even though several of them are showcases that exist in hopes of getting me contracts, they are written as any magazine on the same topic might be. For example, my antiques/ home decor blog is written for anyone who has an interest in such. In this case, I'm targeted buyers, not dealers. But the way I've set it up, my intent is to attract dealers to eventually write articles. My blog about spinning blogs is aimed at both people who write only one blog and those who write, or want to write, several blogs. I have to achieve a balance in my articles to cater to both types of readers.
    • Who is going to write the blog entries? If you are the sole proprietor of the business you are promoting and have no employees, this will have to be you, as no one else knows your business as well as you do. If you have employees, you might have them participate: you sketch out ideas, they finish the articles. Or if your employees don't have sufficient writing skills, you might consider an intern who wants to learn your business.
    • Who is responsible for the quality of the content? Someone has to take on the role of editor. Ultimately, as a business owner, you should "own" the content. If the blog is promoting your business, it must maintain credibility, otherwise that will reflect badly on your business. But in reality, someone has to edit the content, especially if you are not the writer or if there are multiple writers. If your business is large enough to have a marketing department, they are the most likely "owners" of the blog. Otherwise, the task of editor may fall to you. Some blogmasters-for-hire will assume the role of editor.
    • Who will be the blogmaster? This is a hybrid task, falling partway between marketing and
      Wholesale Video Games- Pareto Principal Secrets
      Are you aware of the wholesale video games Pareto Principal business action? Probably not, as such thing has never been written or tested. However, it is truly a golden gem closer to a fact, that 20% of your daily activities generates 80% of your financial and business success. It cannot be argued upon.Better yet, 80% of the things you do today can be left over to someone else to get them done for you, instead of you doing it for your business. In other words, those plenty of things that you hate to do, truly understand that time comes to issue and can be done better with someone else and plainly are things your 7-10 year old god-son can do for you when it comes to administration of your business, its your job to manage your time correctly and hire someone to do it for you.There are not many interesting steps more appealing then the marketing process of hiring International 3rd world administrative managers, part-time or full-time to operate your e-commerce store. Investing yourself hours and
      spend on "research" blogs.

      For product-related blogs, I have to do regular, intense research. I use Google Alerts (http://google.com/alerts) to have snippets of web or blog pages delivered to my email on a daily basis. Google Alerts lets you type in a few keywords and your email address, along with a delivery frequency (weekly, daily, as-it-happens). I get updates on several keywords nightly. They're a boon to my research, but if I fall too far behind in checking the alerts, the resulting giant to-read list can get intimidating. (By the way, Yahoo! and MSN have similar services.)

      What I do with the alerts is skim over them. If a snippet interests me, I'll click on the link to visit the source web page and read the full story. I try to read several stories on the same topic, then summarize all of them into one short article, add links to the source stories, and add my own spin to the topic, either supporting or refuting what is being said in the stories. Adding your own spin is essential, as it is your opportunity to add your own personality - which is usually more evident in your original blog entries. Anyone can write a summary; make that summary yours.

      With blogs that document my experience on a topic, I try to think about what I know now that would have helped me when I was starting out. Someone out there can do with your guidance. Providing this guidance in a blog is an excellent way to build rapport with readers. I feel that anyone can do this, regardless of what type of business you are in. But there are some questions you have to ask yourself, and which you should answer before you start blogging:

      • Why are you blogging? Are you essentially trying to sell products and services (either online or offline), or showcasing your experience for some other reason? I blog for several reasons:
        • I love to write.
        • I can earn advertising money.
        • I have a number of e-books that I'm writing, which I eventually hope to promote via some of my blogs.
        • I showcase my blogs for small business owners who want to see what a blog for their industry may look like. For example, I have a couple of potential clients who are small- to medium-sized merchants that sell antiques or home decor and fashion. I've set up an example blog for them to view the possibilities.
        • I showcase my experience on a topic, in order to gain contracts for website or blog architecting, design, or technical writing.
      • Who are you writing for? My blogs are each targeted to different people. Even though several of them are showcases that exist in hopes of getting me contracts, they are written as any magazine on the same topic might be. For example, my antiques/ home decor blog is written for anyone who has an interest in such. In this case, I'm targeted buyers, not dealers. But the way I've set it up, my intent is to attract dealers to eventually write articles. My blog about spinning blogs is aimed at both people who write only one blog and those who write, or want to write, several blogs. I have to achieve a balance in my articles to cater to both types of readers.
      • Who is going to write the blog entries? If you are the sole proprietor of the business you are promoting and have no employees, this will have to be you, as no one else knows your business as well as you do. If you have employees, you might have them participate: you sketch out ideas, they finish the articles. Or if your employees don't have sufficient writing skills, you might consider an intern who wants to learn your business.
      • Who is responsible for the quality of the content? Someone has to take on the role of editor. Ultimately, as a business owner, you should "own" the content. If the blog is promoting your business, it must maintain credibility, otherwise that will reflect badly on your business. But in reality, someone has to edit the content, especially if you are not the writer or if there are multiple writers. If your business is large enough to have a marketing department, they are the most likely "owners" of the blog. Otherwise, the task of editor may fall to you. Some blogmasters-for-hire will assume the role of editor.
      • Who will be the blogmaster? This is a hybrid task, falling partway between marketing an
        Workplace Violence: A Growing Concern
        Workplace violence has become one of the biggest concerns for managers, corporate executives and Human Resource Departments in the past several years. In fact, the shear number of incidents of workplace violence is staggering.A report issued by the Occupational Safety and Health Administration (OSHA) after an extensive study, showed that "homicide is the second leading cause of fatal occupational injury in the United States. The report stated that almost 1,000 workers are murdered, and 1.5 million - about 1-in-4 - employees are assaulted in the workplace each year. According to the BLS Census of Fatal Occupational Injuries (CFOI), in 1998 alone, there were 709 workplace homicides which accounted for 12% of the over six thousand fatal work injuries in the United States that year."A Global ConcernThis issue is not limited to the United States, as some might assume. It seems that every country is showing a marked increase in the number, frequency, and severity of workplace viole
        evident in your original blog entries. Anyone can write a summary; make that summary yours.

        With blogs that document my experience on a topic, I try to think about what I know now that would have helped me when I was starting out. Someone out there can do with your guidance. Providing this guidance in a blog is an excellent way to build rapport with readers. I feel that anyone can do this, regardless of what type of business you are in. But there are some questions you have to ask yourself, and which you should answer before you start blogging:

        • Why are you blogging? Are you essentially trying to sell products and services (either online or offline), or showcasing your experience for some other reason? I blog for several reasons:
          • I love to write.
          • I can earn advertising money.
          • I have a number of e-books that I'm writing, which I eventually hope to promote via some of my blogs.
          • I showcase my blogs for small business owners who want to see what a blog for their industry may look like. For example, I have a couple of potential clients who are small- to medium-sized merchants that sell antiques or home decor and fashion. I've set up an example blog for them to view the possibilities.
          • I showcase my experience on a topic, in order to gain contracts for website or blog architecting, design, or technical writing.
        • Who are you writing for? My blogs are each targeted to different people. Even though several of them are showcases that exist in hopes of getting me contracts, they are written as any magazine on the same topic might be. For example, my antiques/ home decor blog is written for anyone who has an interest in such. In this case, I'm targeted buyers, not dealers. But the way I've set it up, my intent is to attract dealers to eventually write articles. My blog about spinning blogs is aimed at both people who write only one blog and those who write, or want to write, several blogs. I have to achieve a balance in my articles to cater to both types of readers.
        • Who is going to write the blog entries? If you are the sole proprietor of the business you are promoting and have no employees, this will have to be you, as no one else knows your business as well as you do. If you have employees, you might have them participate: you sketch out ideas, they finish the articles. Or if your employees don't have sufficient writing skills, you might consider an intern who wants to learn your business.
        • Who is responsible for the quality of the content? Someone has to take on the role of editor. Ultimately, as a business owner, you should "own" the content. If the blog is promoting your business, it must maintain credibility, otherwise that will reflect badly on your business. But in reality, someone has to edit the content, especially if you are not the writer or if there are multiple writers. If your business is large enough to have a marketing department, they are the most likely "owners" of the blog. Otherwise, the task of editor may fall to you. Some blogmasters-for-hire will assume the role of editor.
        • Who will be the blogmaster? This is a hybrid task, falling partway between marketing an
          Payroll Software
          Payroll software is a tool to manage all the accounting needs of companies, small businesses, multinational corporations, non-profit organizations, and other institutions. It is the easiest way to calculate timely and accurate processing of employee salaries, bonuses, tax withholdings, wages, and tax deductions. Payroll software is also the best choice to keep track of weekly, monthly, quarterly, and annual pay checks and payroll tax-related forms. Some payroll software makes use of the existing applications or can be customized into your available environment. Common benefits of payroll software are its reliability, flexibility, savings, ease of use, and convenience.After entering the initial information, payroll software automatically calculates figures and produces pay slips. It is simpler, accurate, and quick and most of them are user friendly. By means of payroll software, you can also reduce the effort and time of manual processes. Payroll software holds many features. It stores appropriate in
          r industry may look like. For example, I have a couple of potential clients who are small- to medium-sized merchants that sell antiques or home decor and fashion. I've set up an example blog for them to view the possibilities.
        • I showcase my experience on a topic, in order to gain contracts for website or blog architecting, design, or technical writing.
      • Who are you writing for? My blogs are each targeted to different people. Even though several of them are showcases that exist in hopes of getting me contracts, they are written as any magazine on the same topic might be. For example, my antiques/ home decor blog is written for anyone who has an interest in such. In this case, I'm targeted buyers, not dealers. But the way I've set it up, my intent is to attract dealers to eventually write articles. My blog about spinning blogs is aimed at both people who write only one blog and those who write, or want to write, several blogs. I have to achieve a balance in my articles to cater to both types of readers.
      • Who is going to write the blog entries? If you are the sole proprietor of the business you are promoting and have no employees, this will have to be you, as no one else knows your business as well as you do. If you have employees, you might have them participate: you sketch out ideas, they finish the articles. Or if your employees don't have sufficient writing skills, you might consider an intern who wants to learn your business.
      • Who is responsible for the quality of the content? Someone has to take on the role of editor. Ultimately, as a business owner, you should "own" the content. If the blog is promoting your business, it must maintain credibility, otherwise that will reflect badly on your business. But in reality, someone has to edit the content, especially if you are not the writer or if there are multiple writers. If your business is large enough to have a marketing department, they are the most likely "owners" of the blog. Otherwise, the task of editor may fall to you. Some blogmasters-for-hire will assume the role of editor.
      • Who will be the blogmaster? This is a hybrid task, falling partway between marketing an
        Creating Residual Income - Affiliate Programs Are The Answer
        If you are tired of the daily nine to five slog and trapped in the proverbial rat race of modern life, it’s time for you to take a trip back to the Middle Ages. Here’s why: In the Middle Ages, although no one really knew it at the time, a concept developed that would be responsible for the wealth of some of the biggest business titans in our modern age. Back in the Middle Ages a select few people (usually aristocracy) were land owners, and we are not just talking about little lots, but we are talking states and provinces which ‘belonged’ to individuals and families. Due to their positions as land owners they were able to make a fortune for doing absolutely nothing.See, what these landowners did was to charge every person who lived on their land a levy – regardless of what they did on the land. If you were a landowner and you had seven towns on your land every person and farmer in and around those towns had to pay you a monthly or weekly fee, just for being there. This is where the idea and the princ
        re the sole proprietor of the business you are promoting and have no employees, this will have to be you, as no one else knows your business as well as you do. If you have employees, you might have them participate: you sketch out ideas, they finish the articles. Or if your employees don't have sufficient writing skills, you might consider an intern who wants to learn your business.
      • Who is responsible for the quality of the content? Someone has to take on the role of editor. Ultimately, as a business owner, you should "own" the content. If the blog is promoting your business, it must maintain credibility, otherwise that will reflect badly on your business. But in reality, someone has to edit the content, especially if you are not the writer or if there are multiple writers. If your business is large enough to have a marketing department, they are the most likely "owners" of the blog. Otherwise, the task of editor may fall to you. Some blogmasters-for-hire will assume the role of editor.
      • Who will be the blogmaster? This is a hybrid task, falling partway between marketing and partway between (technical) webmastering. It includes managing the blog, posting of entries, optimizing content for the Search Engines, and analysis of blog traffic. Blogmastering is yet another task you will probably have to add to your own to-do list. However, some bloggers out there will help you manage a blog, typically for a monthly fee, or for a retainer plus a per-post fee. These fees may include promotion as well as analysis of incoming web/ blog traffic. The latter is crucial; geo-targeting is essential to businesses which have geographical differences or limitations. For example, if you run a local business, but are finding that much of your web traffic is coming from another state or even another country, you may want to re-think your blog strategy. (Example below.)
      • With what frequency will entries be posted? Typically, it's wise to post entries two or more times a day, at least 5 days a week - although there are "weekly" blogs. Your blog entries do not always have to be large articles, and can often be summaries of other blogs or their articles, a list of resources, a few helpful hints, or relevant tips on saving money. However, every once in a while, you should write a longer article. To place higher in the Search Engines, your entries should be at least 75 words in length, when possible. Note that if your business is purely regional, and is unlikely to interest anyone outside of a certain geographical radius, blogging may not be as effective for you. In that case , you may want to set up a portal blog and invite other business owners from across the country/ continent/ world to participate. The "helpful hints" entries are of interest to all readers, but a region-specific blog entry could link to the writer's own business website. Keep in mind that the synergy gained from multiple points of view has proven itself in terms of web traffic on various blog networks. There is also less onus on a single writer to blog everyday, and the increased number of total daily blog contributions is likely to draw more blog traffic than for several small regionally-based blogs.

      These are just a few of the questions you have to answer. I recommend that before you set up your blog, you also write at least 10 entries to get a feel for things. Starting up and maintaining a blog, on top of your daily business commitments, is a lot of work. It's your public face on the Internet - more so than a regular website - and you want to maintain credibility. So plan your blog well.

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