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Hub You - Ezine Advertising - Essential Tactics (Part 3 of 3 Series)
The Old Way – Command and ControlAlthough workplaces and management styles have come a long way in the last decade, the command and control style of management remains common practice in many companies. This management approach basically means that employees are told exactly what to do, when to do it and even how it should be done. The manager is in charge, has all the answers, and fixes all the problems.It’s no surprise that plenty of people find this approach demotivating - and that workplaces with a command-control style are rated as p
When you find one that works, place an ad 1 to 2 times per month. Test it out, but don’t do it every week, or it might get displayed out. Your audience might get numb. If you’re not getting go
The endless road that is medical billing and trying to make heads or tails of CMNs, is enough to drive even the most sane of us totally out of our minds. It seems that there is a CMN for every possible item. Some CMNs are fairly simple to understand and then there are those, like the DMEPOS CMN, or as is known in electronic billing circles as the GU0 record, that are about as convoluted and confusing as they come. This is now our tenth installment on the GU0 record with no end in site. It's no wonder medical billers are frustrated. We pick up our review o
In Part 2, I talked about the 7 essential questions to ask before posting an ad in any ezine. In Part 3, I want to talk about maximizing how and where your ads are performing.
About ezine list size and pricing... The truth is, just because a list is large doesn’t mean it should be expensive. Just because it’s small doesn’t mean it should be cheap. Find quality, find your target market, be selective and go for it.
1000-2000 subscribers does not mean it’s a bad list. It could be just getting going with no waiting list, usually if it is new. Often those smaller lists can have really high quality response.
When beginning a new campaign, you only need to send out one mailing/ad with each ezine. Determine your cost per lead. If your cost per lead is low, continue with that ezine even if sales don’t come in right away. Some people need time. You may have heard the saying that people need to see an ad 7 times before they do anything about it. Your long-term strategy is building your list and sales.
When you find one that works, place an ad 1 to 2 times per month. Test it out, but don’t do it every week, or it might get displayed out. Your audience might get numb. If you’re not getting goo
Inevitably, being a technical support contact, you are going to have to speak to a client, whether it's being the first point of contact and they have called you to report a problem, to get more information about a particular problem, or to let them know an issue has been resolved. Unfortunately, in my experience, most technicians do this the absolute wrong way.What's the wrong way, you ask? Well let me explain. For the purposes of this article, I will define a "user" as someone who has between 0 and 10 hours of total training of a particular product. W
About ezine list size and pricing... The truth is, just because a list is large doesn’t mean it should be expensive. Just because it’s small doesn’t mean it should be cheap. Find quality, find your target market, be selective and go for it.
1000-2000 subscribers does not mean it’s a bad list. It could be just getting going with no waiting list, usually if it is new. Often those smaller lists can have really high quality response.
When beginning a new campaign, you only need to send out one mailing/ad with each ezine. Determine your cost per lead. If your cost per lead is low, continue with that ezine even if sales don’t come in right away. Some people need time. You may have heard the saying that people need to see an ad 7 times before they do anything about it. Your long-term strategy is building your list and sales.
When you find one that works, place an ad 1 to 2 times per month. Test it out, but don’t do it every week, or it might get displayed out. Your audience might get numb. If you’re not getting go
A company brochure is one of the basic tools in your marketing kit yet so many companies struggle to create an effective brochure that delivers a return on investment for the business.Recently I came across an excellent example of a company brochure developed by Alison Halupka, General Manager of Grant Sheds. Grant Sheds is a family owned business operating from Monash in South Australia. They manufacture and install a wide range of sheds and garages. It is a multi-million dollar business that has been operating for 50 years. Their clients are primarily
1000-2000 subscribers does not mean it’s a bad list. It could be just getting going with no waiting list, usually if it is new. Often those smaller lists can have really high quality response.
When beginning a new campaign, you only need to send out one mailing/ad with each ezine. Determine your cost per lead. If your cost per lead is low, continue with that ezine even if sales don’t come in right away. Some people need time. You may have heard the saying that people need to see an ad 7 times before they do anything about it. Your long-term strategy is building your list and sales.
When you find one that works, place an ad 1 to 2 times per month. Test it out, but don’t do it every week, or it might get displayed out. Your audience might get numb. If you’re not getting go
Under the MFA quota system, each supplier country poised to its limits on the volume of textiles and clothing that may be imported from each individual nation with which it trades. From about 60 different countries, U.S. quotas comprised of 2,400 products. It was anticipated that the removal of these quotas will mainly be advantageous to Chinese (and to a smaller amount to Indian) producers, who are capable to challenge their international competition due to its combination of an undervalued currency, low wages, and outright labor domination. In an incongruous
When you find one that works, place an ad 1 to 2 times per month. Test it out, but don’t do it every week, or it might get displayed out. Your audience might get numb. If you’re not getting go
According to Tom Cruise’s character in Jerry Maguire, the world is full of tough competitors vying for your business. Knowing this, business owners should excel at meeting and keeping potential clients. Blank business cards are one way companies can spread the word about their business. Whenever a new employee is hired, businesses can use Microsoft Word and other word applications to personalize business cards with a company logo. This is handed to the employee until new cards are purchased from a printer.Business cards are some of the more powerful too
When you find one that works, place an ad 1 to 2 times per month. Test it out, but don’t do it every week, or it might get displayed out. Your audience might get numb. If you’re not getting good results in a good newsletter, look at your ad copy and the headline.
When you find an ad, go with that ad for a while. However, do change it up a little bit from time to time. If your list sees the exact same ad over and over again, again, they can get numb. If you change the body, change the subject line, it’s like they never saw it before. Just be sure track your changes. When response dips, then change it.
Of course, you need to track all your ads. Either set up different capture pages or different URLs that redirect to your website, but have some way of tracking which ezine ad generates which lead. Some good resources include TrackThatAd.com, or AdMinder.com.
When doing a solo ad, the most important is going to be subject line. If it is not motivating enough to stop and open email, it’s like flushing money away. Just like when I'm reading the newspaper, I scan headlines until something catches my eye, then I read the article. If no one is enticed to open your headline, your ad will never be read.
How do you writ
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