Hub You - Internet and Businesses Online

John Deere and NASCAR; Excellent Use of Brand
We should all recognize the marketing efforts of John Deere especially as we have spoken before with regards to their TOYS. They have a complete line of nearly every tractor or agricultural attachment they make available in small, micro size.http://www.johndeeregifts.com/category-category_id/236946By instilling brand name with kids they are creating a culture of future customers and brand name recognition. The reason I bring this up, since it is not a new issue is that these toys are on the shelves of Wal-Mart and they are really selling well, right up there with Match Box and Hot Wheels. Other smart companies are NASCAR and Harley Davidson, which also have many die cast products flowing off the shelves. And it makes sense all the way around. NASCAR is now following the Baseball Card idea for drivers and that is also a big hit, really big. I talked to a guy who was a wholesaler traveling the country stocking stores up on these kids cards as impulse items and the customers also cannot keep them in stock. NASCAR also has board games like Monopoly and penalties of the dice for pit stops, tire flats, crashes and the game is very fun to play and kids and dads really love it. Generally such toys are out of stock.

e of products.
>
> Please read through it at your convenience, John.
> I will get back to you the same time on Wednesday
> with our special offers.
>
> Feel free to send me an email or call me, toll-
> free at 877-555-1212, if you like to discuss your
> needs in greater detail.
> > Thanks again,
> Joe Bloggs
> Bloggs Business Supplies Inc.

By the way, the words in red have been automatically added by the autoresponder for you. It can capture and add a first name, full name, month, year, a few days ahead, you name it!

You can also attach documents!

Then, a series of follow-up messages are sent over time at intervals you choose! Here's one example of a sequence for following up with prospects who have requested information:

1st message is sent immediately
2nd message is sent 2 days later
3rd message is sent 5 days later
4th message is sent 8 days later
5th message is sent 12 days later
6th message is sent 16 days later
7th message is sent 20 days later
(Also, keep in mind that the timeframe may be different, depending on your type of business, product or market.)

An Example of a Follow-up Sequence

Below, I will illustrate how to set up your autoresponder with a sample sequence suitable for following up with people who have, say, requested information on a particular product.

Autoresponse: A "Thanks" for Requesting Information

The aim is to thank your

Internet Marketing - Is IT Dead?
The internet has been described as the new wild west, since its Inception entrepreneurs have been trying to use it to make money quickly. It has brought together huge numbers of potential consumers and marketers in a very short time. Suppliers of goods and services, with an enticing, well crafted sales letter and an email address can remain anonymous. This has made the internet the ideal vehicle for abuse.Many entrepreneurs looking to develop an honest online business have been burnt by sales letters promising quick riches if only they buy the latest business program. I must confess I have been one of those burnt on a number of occasions by promises of quick riches. Those sales letters are, oh so seductive, promising quick riches if only you buy the program and follow the instructions in the e-books or videos.Well my friends and fellow entrepreneurs the results are in, It is becoming common knowledge that approximately 90 percent of all internet businesses never make a profit even businesses founded on those high priced programs sold through those well crafted and enticing sales letters. The end result being that potential business owners who have been burnt once too often are turning away in droves

So, autoresponders allow you to automate the process of instantly replying to someone who either 1) asked for more information or 2) did something (such as buying from you).

Friend, when you start putting the wheels in motion to consistently follow up with your prospects, you'll start seeing the incredible results this amazing tool brings!

For example, you can use your autoresponder to...

1. Send instant information to people who request it;

2. Follow-up automatically with your HOT prospects;

3. Deliver a multi-step course or offer lessons by email;

4. Publish your ezine by broadcasting to your opt-in list;

5. Convert inactive or "dead" leads in your current list;

6. And promote (i.e., "upsell") backend products!

Why Put Your Business on Autopilot...

Let's say you place a simple classified ad on the Internet for your product. It carries your offer and your email address so that your prospects can contact you for more information.

Great. Now, let's also say that your ad is viewed by thousands of people and, conservatively, generates over 300 queries on the first day of publishing. That's pretty good, right?

But here's the kicker...

Every information request you receive has a specific question to answer. Now, how in the world are you going to be able to handle 300 information requests without going nuts?

For example, answering just one email may take you anywhere from 10-15 minutes! If you do the math, you have 75 hours of work ahead of you... And that's only for the first day!

That means, on the first day you'll only be able to answer just a third of those requests — that's just 100! The other 200 will still be waiting and likely lose all interest by that point!

Your HOTTEST prospects have now gone ice cold! And this doesn't account for all the future requests you are bound to receive on the second or third day your ad is published!

You Must "Hit the Iron While It's HOT!"

Prospects want information fast. But they will lose interest if they have to wait for your response! Heck, some of them won't probably even remember you by the time you respond!

And a bigger problem is, this is just for the initial reply — you haven't even begun following up with them, yet! Can you see the damage — and the frustration! — this can cause you?

It's impossible to manually handle such a large volume of requests... At least, to do it all, and on time, particularly when the prospect is "hot!" (Unless you have a staff of workers!)

If you think that hiring staff is the way to go, don't forget that on the Internet, people from around the world are seeing your ad, 24/7, around the clock. Can you afford overtime?

You advertise with your classified ad again. But this time, however, you insert your autoresponder's email address for offering more information instead of your personal one.

When someone sends email to that address, they receive a reply within seconds! Not in minutes, hours or days, but NOW!

Going a Step Further...

To this point, I'm sure you understand the concept. But now, let me show you how you can start seeing the immense profitability in using "smart" autoreponders specifically.

Let's say that the people who requested your information got it, read it over but pushed it aside... They're just undecided at this point and want to "think about it." It's understandable.

But if you leave it at that, here's what can happen...

They're too busy and never go ahead,

They lost or misplaced your email,

They became swamped with other emails,

They deleted your email by accident,

They forgot about your offer,

They lost interest in your offer,

They found a better offer elsewhere,

They forgot how to contact you,

And so on.

By increasing the number of exposures to your message, your prospects will likely never forget or lose your email, and your prospect will think of you first when they do go ahead!

If, out of those 300 initial information requests, 10 people go ahead, the remaining 290 are kept for you, added to your autoresponder cycle and automatically followed up with...

... As many times as is necessary!

Moreover, they're instantly added to your database, so you can contact them at any time, in the future, when you want! That way, you can start building a targeted opt-in list!

On top of getting automated, sequenced follow-ups, you can use it to publish an ezine, promote offers from JV partners or affiliate programs, or make special announcements!

Doing so, you've not only raised the chances of selling that customer but also increased that customer's lifetime value by increasing the number of sales... With the same customer!

For example, let's say your business is about car parts. Your initial reply sends information about your business, or perhaps about a specific part a person wants more information on.

They then get an email follow-up, once a week. They finally decide to buy. But in a few weeks down the road, you email them about, say, another part to go with the same car!

In other words, you can get them to buy again and again! They bought from you once, so trust is already established... Your client acquisition costs are virtually non-existent!

How to Structure Your Follow-up Sequence

In addition to sending email to an address, autoresponders can be triggered from a form on your website, where the visitor will enter his information and receive an instant reply.

But now you want to set up a sequence of "autoresponses," so you can send further messages to your prospects at intervals you specify (such as two, five or seven days later).

Here is an example of an initial autoresponse message...

> Dear John Doe,
>
> Thank you for requesting more information on our
> products earlier. I have attached to this email a
> document containing our price listings for
> August's catalogue of products.
>
> Please read through it at your convenience, John.
> I will get back to you the same time on Wednesday
> with our special offers.
>
> Feel free to send me an email or call me, toll-
> free at 877-555-1212, if you like to discuss your
> needs in greater detail.
> > Thanks again,
> Joe Bloggs
> Bloggs Business Supplies Inc.

By the way, the words in red have been automatically added by the autoresponder for you. It can capture and add a first name, full name, month, year, a few days ahead, you name it!

You can also attach documents!

Then, a series of follow-up messages are sent over time at intervals you choose! Here's one example of a sequence for following up with prospects who have requested information:

An Example of a Follow-up Sequence

Below, I will illustrate how to set up your autoresponder with a sample sequence suitable for following up with people who have, say, requested information on a particular product.

Autoresponse: A "Thanks" for Requesting Information

The aim is to thank your

Are You Stuck or Can You Get It?
Why do many salespeople remain faithful believers in obsolete selling strategies? We are talking about intelligent, successful salespeople. People whom, if they opened their minds to a totally new concept, could easily double their income without working any harder. That question has puzzled and frustrated us during the 14 years that we have been in the sales training business.We have trained a great many salespeople who have doubled and even quadrupled their sales. Most of them have recommended our training to a lot of their friends and colleagues. Usually a few of their friends and colleagues enroll in our training courses. But, that's not we expected.We expected that, when our graduates went back to their companies and had dramatic increases in production, most of the other salespeople would demand to learn High Probability Selling. We expected that their managers would want to replicate that kind of performance by training their entire sales force. But, that doesn't happen very often. Most often, the other salespeople, and their sales managers will not believe that the tremendous increases in our graduate's sales productivity is due to learning a new sales process. Rather, they believe that the sudden success is

ours of work ahead of you... And that's only for the first day!

That means, on the first day you'll only be able to answer just a third of those requests — that's just 100! The other 200 will still be waiting and likely lose all interest by that point!

Your HOTTEST prospects have now gone ice cold! And this doesn't account for all the future requests you are bound to receive on the second or third day your ad is published!

You Must "Hit the Iron While It's HOT!"

Prospects want information fast. But they will lose interest if they have to wait for your response! Heck, some of them won't probably even remember you by the time you respond!

And a bigger problem is, this is just for the initial reply — you haven't even begun following up with them, yet! Can you see the damage — and the frustration! — this can cause you?

It's impossible to manually handle such a large volume of requests... At least, to do it all, and on time, particularly when the prospect is "hot!" (Unless you have a staff of workers!)

If you think that hiring staff is the way to go, don't forget that on the Internet, people from around the world are seeing your ad, 24/7, around the clock. Can you afford overtime?

You advertise with your classified ad again. But this time, however, you insert your autoresponder's email address for offering more information instead of your personal one.

When someone sends email to that address, they receive a reply within seconds! Not in minutes, hours or days, but NOW!

Going a Step Further...

To this point, I'm sure you understand the concept. But now, let me show you how you can start seeing the immense profitability in using "smart" autoreponders specifically.

Let's say that the people who requested your information got it, read it over but pushed it aside... They're just undecided at this point and want to "think about it." It's understandable.

But if you leave it at that, here's what can happen...

They're too busy and never go ahead,

They lost or misplaced your email,

They became swamped with other emails,

They deleted your email by accident,

They forgot about your offer,

They lost interest in your offer,

They found a better offer elsewhere,

They forgot how to contact you,

And so on.

By increasing the number of exposures to your message, your prospects will likely never forget or lose your email, and your prospect will think of you first when they do go ahead!

If, out of those 300 initial information requests, 10 people go ahead, the remaining 290 are kept for you, added to your autoresponder cycle and automatically followed up with...

... As many times as is necessary!

Moreover, they're instantly added to your database, so you can contact them at any time, in the future, when you want! That way, you can start building a targeted opt-in list!

On top of getting automated, sequenced follow-ups, you can use it to publish an ezine, promote offers from JV partners or affiliate programs, or make special announcements!

Doing so, you've not only raised the chances of selling that customer but also increased that customer's lifetime value by increasing the number of sales... With the same customer!

For example, let's say your business is about car parts. Your initial reply sends information about your business, or perhaps about a specific part a person wants more information on.

They then get an email follow-up, once a week. They finally decide to buy. But in a few weeks down the road, you email them about, say, another part to go with the same car!

In other words, you can get them to buy again and again! They bought from you once, so trust is already established... Your client acquisition costs are virtually non-existent!

How to Structure Your Follow-up Sequence

In addition to sending email to an address, autoresponders can be triggered from a form on your website, where the visitor will enter his information and receive an instant reply.

But now you want to set up a sequence of "autoresponses," so you can send further messages to your prospects at intervals you specify (such as two, five or seven days later).

Here is an example of an initial autoresponse message...

By the way, the words in red have been automatically added by the autoresponder for you. It can capture and add a first name, full name, month, year, a few days ahead, you name it!

You can also attach documents!

Then, a series of follow-up messages are sent over time at intervals you choose! Here's one example of a sequence for following up with prospects who have requested information:

An Example of a Follow-up Sequence

Below, I will illustrate how to set up your autoresponder with a sample sequence suitable for following up with people who have, say, requested information on a particular product.

Autoresponse: A "Thanks" for Requesting Information

The aim is to thank your

Don't Take it Personally!
Nobody likes to be criticized. When the complaint is coming from a client or customer, however, criticisms can actually be your best friend. Whether they're about you, your company or your product, constructive criticism can be a powerful opportunity for you to improve your sales technique, close more deals - and increase your revenues.The key is to not respond defensively or angrily. Most sales people – like most people period – get their dander up the moment anyone says anything even remotely negative. They get defensive, angry or, in the worst-case scenario, they look for ways to retaliate either overtly or coercively.The following four-step process can help you learn how to take criticism well, and even begin to use it to enhance your client relationships.Step 1: Thank the client for their feedback. Try saying something like “thanks for bringing this to my attention, I appreciate the opportunity you’ve given me to improve (the level of service, my responsiveness, etc).”Step 2: Ask questions. People love to teach others what to do. So involve your customer in the solution by asking them what suggestions they have that might help you improve.Asking questions will allow you and your cl

rs or days, but NOW!

Going a Step Further...

To this point, I'm sure you understand the concept. But now, let me show you how you can start seeing the immense profitability in using "smart" autoreponders specifically.

Let's say that the people who requested your information got it, read it over but pushed it aside... They're just undecided at this point and want to "think about it." It's understandable.

But if you leave it at that, here's what can happen...

They're too busy and never go ahead,

They lost or misplaced your email,

They became swamped with other emails,

They deleted your email by accident,

They forgot about your offer,

They lost interest in your offer,

They found a better offer elsewhere,

They forgot how to contact you,

And so on.

By increasing the number of exposures to your message, your prospects will likely never forget or lose your email, and your prospect will think of you first when they do go ahead!

If, out of those 300 initial information requests, 10 people go ahead, the remaining 290 are kept for you, added to your autoresponder cycle and automatically followed up with...

... As many times as is necessary!

Moreover, they're instantly added to your database, so you can contact them at any time, in the future, when you want! That way, you can start building a targeted opt-in list!

On top of getting automated, sequenced follow-ups, you can use it to publish an ezine, promote offers from JV partners or affiliate programs, or make special announcements!

Doing so, you've not only raised the chances of selling that customer but also increased that customer's lifetime value by increasing the number of sales... With the same customer!

For example, let's say your business is about car parts. Your initial reply sends information about your business, or perhaps about a specific part a person wants more information on.

They then get an email follow-up, once a week. They finally decide to buy. But in a few weeks down the road, you email them about, say, another part to go with the same car!

In other words, you can get them to buy again and again! They bought from you once, so trust is already established... Your client acquisition costs are virtually non-existent!

How to Structure Your Follow-up Sequence

In addition to sending email to an address, autoresponders can be triggered from a form on your website, where the visitor will enter his information and receive an instant reply.

But now you want to set up a sequence of "autoresponses," so you can send further messages to your prospects at intervals you specify (such as two, five or seven days later).

Here is an example of an initial autoresponse message...

By the way, the words in red have been automatically added by the autoresponder for you. It can capture and add a first name, full name, month, year, a few days ahead, you name it!

You can also attach documents!

Then, a series of follow-up messages are sent over time at intervals you choose! Here's one example of a sequence for following up with prospects who have requested information:

An Example of a Follow-up Sequence

Below, I will illustrate how to set up your autoresponder with a sample sequence suitable for following up with people who have, say, requested information on a particular product.

Autoresponse: A "Thanks" for Requesting Information

The aim is to thank your

Five Places Where You Can Find New Products To Sell
Joint Venture DealsContact other business owners and ask them if you can sell their products or services. The products or services should be related to your target audience. You could set up a deal to just market them and receive a percentage of the profits.Affiliate ProgramsJoin another businesses affiliate program. You just sign-up at their web site and they give you a link that tracks all your sales. Every time someone orders or clicks through your link you receive a commission.WholesalersYou can buy products at a large discount through a wholesaler. Just order the products from your wholesaler of choice. When you receive the products mark-up the price to the amount you want to sell them for.Reprint/Duplication RightsSome businesses offer you the right to buy licenses to reprint or duplicate their products. You pay for the license and then you can reproduce the product and keep all the profits. The license stipulations may vary from business to business.Drop ShippersYou can sign-up to a drop shipper program from another business or wholesaler. When someone orders the product, you keep a percentage of the sale and send the rest of the order to the d

mote offers from JV partners or affiliate programs, or make special announcements!

Doing so, you've not only raised the chances of selling that customer but also increased that customer's lifetime value by increasing the number of sales... With the same customer!

For example, let's say your business is about car parts. Your initial reply sends information about your business, or perhaps about a specific part a person wants more information on.

They then get an email follow-up, once a week. They finally decide to buy. But in a few weeks down the road, you email them about, say, another part to go with the same car!

In other words, you can get them to buy again and again! They bought from you once, so trust is already established... Your client acquisition costs are virtually non-existent!

How to Structure Your Follow-up Sequence

In addition to sending email to an address, autoresponders can be triggered from a form on your website, where the visitor will enter his information and receive an instant reply.

But now you want to set up a sequence of "autoresponses," so you can send further messages to your prospects at intervals you specify (such as two, five or seven days later).

Here is an example of an initial autoresponse message...

By the way, the words in red have been automatically added by the autoresponder for you. It can capture and add a first name, full name, month, year, a few days ahead, you name it!

You can also attach documents!

Then, a series of follow-up messages are sent over time at intervals you choose! Here's one example of a sequence for following up with prospects who have requested information:

An Example of a Follow-up Sequence

Below, I will illustrate how to set up your autoresponder with a sample sequence suitable for following up with people who have, say, requested information on a particular product.

Autoresponse: A "Thanks" for Requesting Information

The aim is to thank your

Accepting Credit Cards - Is It Necessary For Your Small Business?
This almost seems as if it is a rhetorical question nowadays. Customers all seem to use their credit card. But for the business owner, accepting credit cards is often expensive - this is especially true if you use a merchant account that is ill suited to your business. So why don't we get the "skinny" on setting up a merchant account to automate and simplify your company...The Benefits, in Plain EnglishIn almost all cases, it will only benefit you - profit wise - to have a merchant account. As long as you conduct a reasonable amount of research before choosing a credit card processor that fits your particular business, here is a list of perks that you'll have access to the instant you sign up for a merchant account:1. Once you are able to take credit cards you can accept any kind of payment - never forfeit a sale again if someone didn't bring cash (or have enough money in their checking account to write a check). You'll discover that your profits will go up when you make paying more convenient for your clients.2. One of the superior advantages of getting a merchant account (credit card processing service) is that clients are able to purchase your merchandise easily in almost any location. This is able p

By the way, the words in red have been automatically added by the autoresponder for you. It can capture and add a first name, full name, month, year, a few days ahead, you name it!

You can also attach documents!

Then, a series of follow-up messages are sent over time at intervals you choose! Here's one example of a sequence for following up with prospects who have requested information:

An Example of a Follow-up Sequence

Below, I will illustrate how to set up your autoresponder with a sample sequence suitable for following up with people who have, say, requested information on a particular product.

Autoresponse: A "Thanks" for Requesting Information

The aim is to thank your prospect for requesting information and introduce your website or product to them. It's important to outline the major benefits and what's in it for them!

Follow-Up #1: Introduce a Deadline or Time-Limited Offer

After a few days, your prospect can easily forget about you. Don't just remind them of your offer but also make them feel a sense of urgency, like, "I better get this before it's too late".

Use scarcity, such as time-limited or quantity-bound offer. Perhaps there are only a 17 seats left at a seminar you are promoting, or maybe only 200 copies of your book printed.

Follow-Up #2: Reinforce Benefits to Persuade Prospects

Sent 3-5 days after the original request, elaborate on the offer by reinforcing the benefits. Stress the benefits they get from buying your product or doing business with you.

Follow-Up #3: Pile on the Bonuses to Get Them Excited

Stress the bonuses or premiums (many people buy products just for the bonuses). Remind them that bonuses are limited and guaranteed for a number of days. Again, use scarcity!

Follow-Up #4: Build Value by Comparing Your Product

Demonstrate the value by comparing "apples to oranges." If you're selling a report on how to create websites, compare it to paying an experienced (and rather costly) web designer!

Follow-Up #5: Boost Desire with Glowing Testimonials

Build trust. You're totally unknown to your prospects. But they will trust you far more if you give examples of what other people have said about your company and product.

Follow-Up #6: Demand Action and Remind of Deadline

This final step of your sequence is what makes or breaks the sale. Remind your prospect of the benefits of your product, and especially the urgency and scarcity, like a deadline.

(Potential) Follow-Up #7: Do Market Research

Remember that even when the follow-up sequence is complete your prospects are still very valuable to you, whether they bought or not. First, you can contact them for research.

Ask them why they haven't bought from you. The information they provide may help you change your offer or even rewrite (or add something to) your autoresponder sequence.

Second, contact them on a regular basis thereafter (using your autoresponder's "broadcast" feature) to let them know of website updates, new products, special offers, etc.

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/57367/iadvice-Lesson-2-Different-and-Profitable-Ways-to-Use-Smart-Autoresponders.html">Lesson #2: Different (and Profitable!) Ways to Use Smart Autoresponders</a>

BB link (for phorums):
[url=http://www.iadvice.info/article/57367/iadvice-Lesson-2-Different-and-Profitable-Ways-to-Use-Smart-Autoresponders.html]Lesson #2: Different (and Profitable!) Ways to Use Smart Autoresponders[/url]

Discover 6 ways to use the Send Out Cards referral system to grow your business.

Become masterful at using the phone using 17 strategies to create the results, sales and relationships you desire!

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Hub You - Lesson #2: Different (and Profitable!) Ways to Use Smart Autoresponders

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