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  • Hub You - Analyzing Commission Junction

    3 Money-Making Lessons From Successful Membership Sites
    Infopreneurs fall into 2 categories. One group creates information products and resources continuously - and uses the steady flow of information to generate profits. The other group focuses on creating information once, and then get people to pay for access to it on a regular basis... generating cash flow from the recurring payments.One of the best models to earn passive income from your infopreneur publishing is to run a membership site. And there are 3 key things successful membership sites do to explode their profitability. These are things many beginners ignore or don't know - and which condemn their membership programs to being
    e for sales than leads, so the clickthrough on leads has to be much higher on CJ, which also seems correct since less of a commitment is required from the visitor for a lead than a sale. So if you have a choice in programs between sale and lead, take the lead program.

    So what did we learn here? It seems to me that if your site visitors would respond to banners or text links about mortgage financing, insurance, gardening or web services, add some CJ banners to the mix. What the heck, add them anyway if you have room, because experimentation is important to success in affiliate marketing. If you have a site with content that fits those categories or is a general interest or entertainment site, there are many good programs to choose from at CJ.

    Lastly, I did a quick comparison of the average Adsense payout (using 80% of the average of keyword bids for different categories), and Adse

    Outsourced Accounting Has Immense Benefits
    Are you one of those numerous business owners who have outsourced accounting? Well if you are not then you must be wondering what the whole process is about and why everyone is singing its praises. You have to find this out and make sure that you implement this for your business if the process has so much positives coming out of it. Being a business owner, by now you must have surely realized how important accounting is and how difficult handling this can be if a professional is not working on this. You know how tough it is to hire the services of a professional to take care of the accounting work and also the amount of dollars that you will h
    Commission Junction is one of the 800 pound gorillas of Affiliate Marketing. CJ is part of the publicly held ValueClick, which earned $39 million last year on marketing programs, including affiliate programs, email marketing and software for advertising agencies.

    CJ handles affiliate programs for a lot of the big names, including Home Depot, Yahoo and Citibank.

    Can you make money with Commission Junction? Like most affiliate programs it depend on the theme or niche of your web site, and how well you match your content and the CJ programs.

    Our spider ran through the site recently, and I’ve made a list of the major categories and their average Earnings Per Click (EPC). You will recall that EPC is calculated by taking the total commission payout for the advertiser and dividing it by the number of clicks that advertiser gets, so EPC measures how profitable each click is for the publisher. We used 7 day EPC, which measures EPC across the last seven days.

    The spider also only saves the top ten advertisers in each category/subcategory, and since some advertisers are in more than one category/subcategory it tends to skew the results a bit (higher). We came up with an average of .56 (fifty-six cents) per click across the board averaging every category and subcategory.

    We’ve created a metric we call True EPC or TEPC, which measures the actual Earnings Per Single Click, rather than the earnings per hundred clicks that companies like CJ use to make the numbers look bigger.

    Note: I only included the first 5 categories here, and only part of the data. All of the data can be found at www.affiliateblog.com.

    Here’s a very interesting list by category:

    Category True EPC / Top Ad & TEPC

    Financial Services $ 2.41 / Get Smart $ 32.98
    Insurance $ 1.25 / American Life $ 2.98
    Home & Garden $ 1.16 / Sunsetter $ 8.21
    Web Services $ 1.13 / Yahoo Hosting $ 3.75
    Computer & Electronics $ 0.87
    Accessories $ 0.80
    Health & Beauty $ 0.76

    What does it all mean? Well, to me it means that if you have a website that gets visitors interested in Loans, Insurance, Sunsetter awnings or Yahoo hosting, you should be a member of Commission Junction.

    More generally, if you think you can get decent clickthrough on Finance, Home & Garden, Insurance or Web Services, I would include some Commission Junction ads.

    Some commentary on the top 4 ads: what strikes me right off the bat is that the little Yahoo text ad at #4 pulls almost four bucks. I actually signed up for that program myself, and I’m going to put it on this site when I get the chance. My calculations tell me that 1:5 to 1:7 clicks results in a signup.

    What’s the flip side of all this data? There are categories that aren’t so great at CJ. If your site is about web services advice, handbags, new age, car travel or rentals, commercial insurance or weddings, I’d look elsewhere. Another way to interpret the data would be to say that the marketers CJ has for those categories don’t pull well. Still another would be that the type of sites that sign with CJ just don’t attract the type of people that would click on ads in those categories. No matter how you slice it it still comes out the same — it seems like CJ isn’t the place to look to fill that ad space.

    Not content with my mountain of data, I opened the firehose a little more. I ran a program that compared the average EPC for Pay-per-sale programs vs. Pay-Per-Lead programs. For per-sale, the EPC was .36. For per-lead it was .67. Intutitively I would say that advertisers pay more for sales than leads, so the clickthrough on leads has to be much higher on CJ, which also seems correct since less of a commitment is required from the visitor for a lead than a sale. So if you have a choice in programs between sale and lead, take the lead program.

    So what did we learn here? It seems to me that if your site visitors would respond to banners or text links about mortgage financing, insurance, gardening or web services, add some CJ banners to the mix. What the heck, add them anyway if you have room, because experimentation is important to success in affiliate marketing. If you have a site with content that fits those categories or is a general interest or entertainment site, there are many good programs to choose from at CJ.

    Lastly, I did a quick comparison of the average Adsense payout (using 80% of the average of keyword bids for different categories), and Adsen

    Sales Management Tip #9; Do Not Let Your Sales People Act Like Children
    As a sales manager for the company you need to make sure that your salespeople on your sales force do not act like children. Many people believe that children are the world's best sales people because they are good at twisting and manipulating their parents feelings and generally good at getting what they want.Whereas this may be true, as a sales manager you need to understand that the salespeople on your sales force represent your company and your products or services and you cannot have them running around like a bunch of children even if they may sell a little bit more.We have all watched little children and their persuasive
    publisher. We used 7 day EPC, which measures EPC across the last seven days.

    The spider also only saves the top ten advertisers in each category/subcategory, and since some advertisers are in more than one category/subcategory it tends to skew the results a bit (higher). We came up with an average of .56 (fifty-six cents) per click across the board averaging every category and subcategory.

    We’ve created a metric we call True EPC or TEPC, which measures the actual Earnings Per Single Click, rather than the earnings per hundred clicks that companies like CJ use to make the numbers look bigger.

    Note: I only included the first 5 categories here, and only part of the data. All of the data can be found at www.affiliateblog.com.

    Here’s a very interesting list by category:

    Category True EPC / Top Ad & TEPC

    Financial Services $ 2.41 / Get Smart $ 32.98
    Insurance $ 1.25 / American Life $ 2.98
    Home & Garden $ 1.16 / Sunsetter $ 8.21
    Web Services $ 1.13 / Yahoo Hosting $ 3.75
    Computer & Electronics $ 0.87
    Accessories $ 0.80
    Health & Beauty $ 0.76

    What does it all mean? Well, to me it means that if you have a website that gets visitors interested in Loans, Insurance, Sunsetter awnings or Yahoo hosting, you should be a member of Commission Junction.

    More generally, if you think you can get decent clickthrough on Finance, Home & Garden, Insurance or Web Services, I would include some Commission Junction ads.

    Some commentary on the top 4 ads: what strikes me right off the bat is that the little Yahoo text ad at #4 pulls almost four bucks. I actually signed up for that program myself, and I’m going to put it on this site when I get the chance. My calculations tell me that 1:5 to 1:7 clicks results in a signup.

    What’s the flip side of all this data? There are categories that aren’t so great at CJ. If your site is about web services advice, handbags, new age, car travel or rentals, commercial insurance or weddings, I’d look elsewhere. Another way to interpret the data would be to say that the marketers CJ has for those categories don’t pull well. Still another would be that the type of sites that sign with CJ just don’t attract the type of people that would click on ads in those categories. No matter how you slice it it still comes out the same — it seems like CJ isn’t the place to look to fill that ad space.

    Not content with my mountain of data, I opened the firehose a little more. I ran a program that compared the average EPC for Pay-per-sale programs vs. Pay-Per-Lead programs. For per-sale, the EPC was .36. For per-lead it was .67. Intutitively I would say that advertisers pay more for sales than leads, so the clickthrough on leads has to be much higher on CJ, which also seems correct since less of a commitment is required from the visitor for a lead than a sale. So if you have a choice in programs between sale and lead, take the lead program.

    So what did we learn here? It seems to me that if your site visitors would respond to banners or text links about mortgage financing, insurance, gardening or web services, add some CJ banners to the mix. What the heck, add them anyway if you have room, because experimentation is important to success in affiliate marketing. If you have a site with content that fits those categories or is a general interest or entertainment site, there are many good programs to choose from at CJ.

    Lastly, I did a quick comparison of the average Adsense payout (using 80% of the average of keyword bids for different categories), and Adse

    Marketing's Role in Entrepreneurial Business: Understanding Where It Fits
    When I first meet them, many of the business owners and Entrepreneurs that I work with would prefer to avoid the whole issue of marketing altogether. They want to leave marketing up to the "creative" people on their team and focus on the more tangible aspects of business. Or they don't see the need for marketing and prefer to rely solely on a strong sales team. The exact opposite approach is needed for businesses that want to dominate their market and achieve stellar results.If you own a business, you must accept the fact that you won't be able to create sustainable, profitable growth without continually expanding your marketing k
    nce $ 1.25 / American Life $ 2.98
    Home & Garden $ 1.16 / Sunsetter $ 8.21
    Web Services $ 1.13 / Yahoo Hosting $ 3.75
    Computer & Electronics $ 0.87
    Accessories $ 0.80
    Health & Beauty $ 0.76

    What does it all mean? Well, to me it means that if you have a website that gets visitors interested in Loans, Insurance, Sunsetter awnings or Yahoo hosting, you should be a member of Commission Junction.

    More generally, if you think you can get decent clickthrough on Finance, Home & Garden, Insurance or Web Services, I would include some Commission Junction ads.

    Some commentary on the top 4 ads: what strikes me right off the bat is that the little Yahoo text ad at #4 pulls almost four bucks. I actually signed up for that program myself, and I’m going to put it on this site when I get the chance. My calculations tell me that 1:5 to 1:7 clicks results in a signup.

    What’s the flip side of all this data? There are categories that aren’t so great at CJ. If your site is about web services advice, handbags, new age, car travel or rentals, commercial insurance or weddings, I’d look elsewhere. Another way to interpret the data would be to say that the marketers CJ has for those categories don’t pull well. Still another would be that the type of sites that sign with CJ just don’t attract the type of people that would click on ads in those categories. No matter how you slice it it still comes out the same — it seems like CJ isn’t the place to look to fill that ad space.

    Not content with my mountain of data, I opened the firehose a little more. I ran a program that compared the average EPC for Pay-per-sale programs vs. Pay-Per-Lead programs. For per-sale, the EPC was .36. For per-lead it was .67. Intutitively I would say that advertisers pay more for sales than leads, so the clickthrough on leads has to be much higher on CJ, which also seems correct since less of a commitment is required from the visitor for a lead than a sale. So if you have a choice in programs between sale and lead, take the lead program.

    So what did we learn here? It seems to me that if your site visitors would respond to banners or text links about mortgage financing, insurance, gardening or web services, add some CJ banners to the mix. What the heck, add them anyway if you have room, because experimentation is important to success in affiliate marketing. If you have a site with content that fits those categories or is a general interest or entertainment site, there are many good programs to choose from at CJ.

    Lastly, I did a quick comparison of the average Adsense payout (using 80% of the average of keyword bids for different categories), and Adse

    Why Companies Perform Random Drug Testing
    Perhaps the most controversial of all drug screenings is the random drug test. Employers have the legal authority to request a random drug test, whether they have a reasonable suspicion or not. Many companies have implemented a policy of completely random drug testing. This practice can be likened to that of a lottery. If your name is selected then it is your turn for random drug testing; the employee may have little or no advance warning in these cases.Employers often exercise their rights to administer random drug testing as a way to determine whether or not an employee is a drug user; drug use in the workplace is often blamed for abs
    nup.

    What’s the flip side of all this data? There are categories that aren’t so great at CJ. If your site is about web services advice, handbags, new age, car travel or rentals, commercial insurance or weddings, I’d look elsewhere. Another way to interpret the data would be to say that the marketers CJ has for those categories don’t pull well. Still another would be that the type of sites that sign with CJ just don’t attract the type of people that would click on ads in those categories. No matter how you slice it it still comes out the same — it seems like CJ isn’t the place to look to fill that ad space.

    Not content with my mountain of data, I opened the firehose a little more. I ran a program that compared the average EPC for Pay-per-sale programs vs. Pay-Per-Lead programs. For per-sale, the EPC was .36. For per-lead it was .67. Intutitively I would say that advertisers pay more for sales than leads, so the clickthrough on leads has to be much higher on CJ, which also seems correct since less of a commitment is required from the visitor for a lead than a sale. So if you have a choice in programs between sale and lead, take the lead program.

    So what did we learn here? It seems to me that if your site visitors would respond to banners or text links about mortgage financing, insurance, gardening or web services, add some CJ banners to the mix. What the heck, add them anyway if you have room, because experimentation is important to success in affiliate marketing. If you have a site with content that fits those categories or is a general interest or entertainment site, there are many good programs to choose from at CJ.

    Lastly, I did a quick comparison of the average Adsense payout (using 80% of the average of keyword bids for different categories), and Adse

    Telemarketing - When To Take The Call
    There is a great misconception about telemarketing. Say that word and people conjure images of having their day interrupted by machine-like individuals only interested in making a sale. This image is why so many have refused to list their number or have even gone as far to put themselves on a 'no-call' sheet. Is this wrong?Yes and no.There are, of course, going to be times when you do not want to chat with a persistent telemarketer. Everyone has received that long call during dinner, after having to deal with hard hours at work. When you want to relax, listening to a sales pitch is not the idea that comes to mind. So, yes, you gi
    e for sales than leads, so the clickthrough on leads has to be much higher on CJ, which also seems correct since less of a commitment is required from the visitor for a lead than a sale. So if you have a choice in programs between sale and lead, take the lead program.

    So what did we learn here? It seems to me that if your site visitors would respond to banners or text links about mortgage financing, insurance, gardening or web services, add some CJ banners to the mix. What the heck, add them anyway if you have room, because experimentation is important to success in affiliate marketing. If you have a site with content that fits those categories or is a general interest or entertainment site, there are many good programs to choose from at CJ.

    Lastly, I did a quick comparison of the average Adsense payout (using 80% of the average of keyword bids for different categories), and Adsense comes out a better EPC about a quarter of the time. So check Adsense first before you put up a CJ ad that has an EPC of a dollar or more. A big banner ad vs. an Adsense ad may seem like a good idea because more exposure may translate into more clicks, but you can fit three Adsense text ads in that banner space.

    There are many hidden insights in the data, and I encourage you to go to the website, print out the page and take a look. There might be some terrific-paying programs you can ad to your website.

    I’d like to put together a free weekly email service that provides stats like the ones on this page. If this is something you might be interested in, drop me a line.

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