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  • Hub You - Affiliate Activation Strategies

    Donation Thank-You Letters, Cards And Notes Should Never Ask For A Gift
    The most important letter in direct mail fundraising never asks for a gift. Ever.The thank-you letters that you mail to donors have one goal: to thank your donors for their generosity and support. Yes, your gift acknowledgement letters, not
    s, don't take the one size fits all approach. Devise a communication plan for your different types of affiliates.

    Your affiliates have different needs, so figure those out and message your affiliates appropriately.

    Additionally, give your affiliates the tools they need to best promote you. Create

    Corporate Team Building - Shake 'em Up to Wake 'em Up
    Team building has become somewhat of a buzz word in corporate circles over the past few years. Many corporate event planners toss the term 'corporate team building' around willy-nilly as part of their marketing talk - but their events don't always
    My affiliate sales haven't been what they usually are. I keep them informed with relevant product/site updates, and I offer incentives each month, too. I'm always available and try to answer any question promptly and professionally. What can I do to entice affiliates to feature us on their pages and bring us more clicks?

    Woody Allen once said, "80% of success is showing up." It sounds like you have that covered, but how about the other 20%?

    Most affiliate managers think it's sufficient to rely solely on e-mail to communicate and they send the same canned messages to all affiliates.

    If you're part of that camp, there are two things you ought to start doing today: send direct mail to activate affiliates AND follow up with phone calls to make a case for premium placement of your affiliate links.

    Also, open up the lines of communication more by starting a blog for the affiliate program. Then affiliates will have the option of subscribing to your RSS feed to receive updates.

    Start up a resource site for your affiliate program, too. This site can be a home to your newsletter archive, resources, tools, tips, etc. to help your affiliates succeed.

    When you do send e-mail to the affiliates, don't take the one size fits all approach. Devise a communication plan for your different types of affiliates.

    Your affiliates have different needs, so figure those out and message your affiliates appropriately.

    Additionally, give your affiliates the tools they need to best promote you. Create

    Bathing Ape & Pepsi, Marketing Genius
    Large companies with big marketing budgets are always trying to find ways to push their products out to consumers. Pepsi is a perfect example of a company that aimed to market their product uniquely. To get this done, Pepsi enlisted the help of th
    us more clicks?

    Woody Allen once said, "80% of success is showing up." It sounds like you have that covered, but how about the other 20%?

    Most affiliate managers think it's sufficient to rely solely on e-mail to communicate and they send the same canned messages to all affiliates.

    If you're part of that camp, there are two things you ought to start doing today: send direct mail to activate affiliates AND follow up with phone calls to make a case for premium placement of your affiliate links.

    Also, open up the lines of communication more by starting a blog for the affiliate program. Then affiliates will have the option of subscribing to your RSS feed to receive updates.

    Start up a resource site for your affiliate program, too. This site can be a home to your newsletter archive, resources, tools, tips, etc. to help your affiliates succeed.

    When you do send e-mail to the affiliates, don't take the one size fits all approach. Devise a communication plan for your different types of affiliates.

    Your affiliates have different needs, so figure those out and message your affiliates appropriately.

    Additionally, give your affiliates the tools they need to best promote you. Create

    Are You Stunting Your Business Growth? (First Article Of 2)
    If a company is bumping along with the same profits year after year it often lacks one or more of: strategic growth plan marketing plan appropriate sales approach project scheduling monitored
    're part of that camp, there are two things you ought to start doing today: send direct mail to activate affiliates AND follow up with phone calls to make a case for premium placement of your affiliate links.

    Also, open up the lines of communication more by starting a blog for the affiliate program. Then affiliates will have the option of subscribing to your RSS feed to receive updates.

    Start up a resource site for your affiliate program, too. This site can be a home to your newsletter archive, resources, tools, tips, etc. to help your affiliates succeed.

    When you do send e-mail to the affiliates, don't take the one size fits all approach. Devise a communication plan for your different types of affiliates.

    Your affiliates have different needs, so figure those out and message your affiliates appropriately.

    Additionally, give your affiliates the tools they need to best promote you. Create

    Presentations - Equipment And Handouts
    This follows our earlier article which covered the preparation and choosing of the venue for your presentationEquipmentWith all the equipment available today it is possible to prepare, check, amend and polish a presentation before yo
    n affiliates will have the option of subscribing to your RSS feed to receive updates.

    Start up a resource site for your affiliate program, too. This site can be a home to your newsletter archive, resources, tools, tips, etc. to help your affiliates succeed.

    When you do send e-mail to the affiliates, don't take the one size fits all approach. Devise a communication plan for your different types of affiliates.

    Your affiliates have different needs, so figure those out and message your affiliates appropriately.

    Additionally, give your affiliates the tools they need to best promote you. Create

    Protecting Your E-Commerce Site Against Buyer Fraud
    “How do you protect your business against shipping fraud?” I get this question about twice a week. The protection is always the same regardless of how the buyer pays for the item.First, let us look at the way the buyer commits the fraud.s, don't take the one size fits all approach. Devise a communication plan for your different types of affiliates.

    Your affiliates have different needs, so figure those out and message your affiliates appropriately.

    Additionally, give your affiliates the tools they need to best promote you. Create a sales guide that gives a background on your company, target demographic, and other information relevant to people that are representing you.

    Last of all, ask your affiliates what they want and need. And if at all possible, give it to them. They may ask for custom creative, exceptions to rules, placement fees, etc. Work with them - they are your partners.

    Follow this advice and I think you'll see that other 20%.

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