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Hub You - The Top 10 Ways to Follow-Up with Coaching Clients - Part 2
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When you notice these 10-20 actions you take each month, you'll also notice new clients coming.
8. Offer teleclasses to attract new and present clients.
A good first teleclass can be a question and answer call. Once you survey your groups and discover the top 8 questions they want answered, include this information in your teleclass sales letter. Two schools of thought on this--a free 1-hour or a small charge fo
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The biggest mistake we make is not following up with our clients regularly. We not only lose the chance to offer other services and products, we lose the chance for satisfied clients' referrals.
Building your practice needs consistent bi-monthly follow-ups.
If you think this takes too much time, follow my lead and delegate some of it where you will spend only 6-8 hours a week. Remember, only marketing and promotion builds income and business, the rest are expenses.
Part one of this article is available at www.bookcoaching.com/freearticles/article-138.shtml.
Here's the ten ways to follow-up with coaching clients:
6. Follow-up in two steps.
In the first follow-up, give a free report using your sparkling signature file as a soft sales piece. In a week, follow this up with your offer. Refer to the report, and then make your one irresistible offer. If I sent a report on what web sites need before contacting a web master, I follow it up with the three-session "telecoaching" program on writing a web site with marketing pizzazz.
One personal coach offered an excerpt from her new book the first time, and followed up with a discount offer for the book.
7. Motivate yourself and your staff with a poster of each month's follow-up promotions.
It's great to see your progress in writing. Your promotions can be small or large. You know you're going to attract new clients because you put out messages that keep you in your audience's minds.
With the help of your assistant, in just one day, you can send out PR to local papers on a seminar, update email addresses, send an article to the top ten, finish an interview and send to no spam ezines, email your new content to your Web master, and send out new proposals for talks to different organizations.
When you notice these 10-20 actions you take each month, you'll also notice new clients coming.
8. Offer teleclasses to attract new and present clients.
A good first teleclass can be a question and answer call. Once you survey your groups and discover the top 8 questions they want answered, include this information in your teleclass sales letter. Two schools of thought on this--a free 1-hour or a small charge for
Some of the most successful businesses in the past few years have done so because of innovative technology they have purchased available in their industry. What does it take to make your business succeed? What is new out there in business technology that may help save your time or organize your salesforce into a leaner, meaner machine?!One good example of a business that uses new and innovative technologies to solve complex business and financial problems is IBM. IBM has continuously evolved and changed software and financial models to improve oth
Part one of this article is available at www.bookcoaching.com/freearticles/article-138.shtml.
Here's the ten ways to follow-up with coaching clients:
6. Follow-up in two steps.
In the first follow-up, give a free report using your sparkling signature file as a soft sales piece. In a week, follow this up with your offer. Refer to the report, and then make your one irresistible offer. If I sent a report on what web sites need before contacting a web master, I follow it up with the three-session "telecoaching" program on writing a web site with marketing pizzazz.
One personal coach offered an excerpt from her new book the first time, and followed up with a discount offer for the book.
7. Motivate yourself and your staff with a poster of each month's follow-up promotions.
It's great to see your progress in writing. Your promotions can be small or large. You know you're going to attract new clients because you put out messages that keep you in your audience's minds.
With the help of your assistant, in just one day, you can send out PR to local papers on a seminar, update email addresses, send an article to the top ten, finish an interview and send to no spam ezines, email your new content to your Web master, and send out new proposals for talks to different organizations.
When you notice these 10-20 actions you take each month, you'll also notice new clients coming.
8. Offer teleclasses to attract new and present clients.
A good first teleclass can be a question and answer call. Once you survey your groups and discover the top 8 questions they want answered, include this information in your teleclass sales letter. Two schools of thought on this--a free 1-hour or a small charge fo
In today's business climate we are experiencing more interest in professionalism. The past five years provided many successes; however, most have been overshadowed by the non-ethical behavior of a few. Some people lost most of their retirement savings, and the US population is demanding a stronger US economy and a peaceful world.We've seen quality job opportunities decreasing and the need for profits has many projects being partially or wholly completed overseas. Many employees are traveling to other offices in the US because of the lack of projec
One personal coach offered an excerpt from her new book the first time, and followed up with a discount offer for the book.
7. Motivate yourself and your staff with a poster of each month's follow-up promotions.
It's great to see your progress in writing. Your promotions can be small or large. You know you're going to attract new clients because you put out messages that keep you in your audience's minds.
With the help of your assistant, in just one day, you can send out PR to local papers on a seminar, update email addresses, send an article to the top ten, finish an interview and send to no spam ezines, email your new content to your Web master, and send out new proposals for talks to different organizations.
When you notice these 10-20 actions you take each month, you'll also notice new clients coming.
8. Offer teleclasses to attract new and present clients.
A good first teleclass can be a question and answer call. Once you survey your groups and discover the top 8 questions they want answered, include this information in your teleclass sales letter. Two schools of thought on this--a free 1-hour or a small charge fo
All customers have certain expectations about what good service should be. It is the personal responsibility of every employee to provide exceptional customer service. Customer expectations differ from one person to another but, basically, they all expect the same things.Customers expect:♦ Value - Fair Prices ♦ Quality ♦ Variety ♦ Pleasant Atmosphere ♦ Friendly Service ♦ Interested Employees Who Care ♦ Attentiveness To Their NeedsThere are six keys to excellent c
It's great to see your progress in writing. Your promotions can be small or large. You know you're going to attract new clients because you put out messages that keep you in your audience's minds.
With the help of your assistant, in just one day, you can send out PR to local papers on a seminar, update email addresses, send an article to the top ten, finish an interview and send to no spam ezines, email your new content to your Web master, and send out new proposals for talks to different organizations.
When you notice these 10-20 actions you take each month, you'll also notice new clients coming.
8. Offer teleclasses to attract new and present clients.
A good first teleclass can be a question and answer call. Once you survey your groups and discover the top 8 questions they want answered, include this information in your teleclass sales letter. Two schools of thought on this--a free 1-hour or a small charge fo
Risk management is the act or practice of controlling risk. Most businesses re very interested in understanding the ways to control risk. This has created a secondary industry focused on mitigating risk and providing management information that allows business to gain from the knowledge of others who are successful in mitigating risk. As a result there are many trade journals dedicated to risk management information and news. In a constantly changing business environment such news is critical to many companies in taking action to prevent future losses
When you notice these 10-20 actions you take each month, you'll also notice new clients coming.
8. Offer teleclasses to attract new and present clients.
A good first teleclass can be a question and answer call. Once you survey your groups and discover the top 8 questions they want answered, include this information in your teleclass sales letter. Two schools of thought on this--a free 1-hour or a small charge for the first. Without some risk such as $15-$20, you may only attract lookie loos.
Be sure to give clear information on the where, when and how to register. Offer 800 and Web site registration. Include a paragraph with benefits on your topic, your audience, and then add testimonials from satisfied attendees, as well as the list of sample questions you can answer. While topics are interesting, it's the benefits you write that attract people to the call.
9. Make only one offer per follow-up contact.
Each time you send out a free tip or report, place a "special offer" at the bottom of the email before your signature file. The common mistake is to offer too many choices. Make it easy for your contact to "buy."
For one follow-up, offer a free or discounted eBook or report at your Web site. When they visit, they will see all you have to offer. For another, offer your ezine. For another, offer a discount on your introductory coaching session. Always include a time limit for your offers.
10. Make your follow-up offer enticing.
The biggest mistake coaches and other small business people make is to just list the offer in the subject line. One creative pro sends me a notice of his upcoming talks and seminars. His subject line entitled, "Upcoming Seminars by Joe." Does that move you to open the email? Since less than 50% of your lists will open the email, put a big benefit in the subject line with your name near it. "Double your Clients in 5 Months" That perks up my interest, does it yours?
Follow-up means giving to your potential clients. When you give, many will give back. They will pass your freebie on to their associates and friends and even keep the information in a file.
Don't think you are bothering your contacts. If they don't want your news, they can opt-out. Thank you's and free gifts keep your name in front of your buyers. It tells them you appreciate them and
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