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Hub You - Do You Know Who You Attract to Your Web Site?
Perhaps I'm just getting crochety. Then again, maybe not.First, I'm hardly old enough to be in the "crochety" class. And secondly, I've been feeling this way for about 30 years.My complaint? Delivering the goods. Or the lack thereof.Growing up, one of the things stressed in my family had to do with keeping your word. When you said you would do something, promised to make good on something, you did it. Or made every good effort to do so. Mostly, you delivered the goods. You showed up on time. Made the return phone call. Produced what you'd promised. Kept your word.Occasionally, circumstances simply worked totally against you and it turned out that what you'd promised wasn't possible. Still, you did all you could to bring about the pledged result.And if you didn't?FEELING BADLY AND YOUR PERSONAL INTEGRITYYou felt badly, really badly. Not keeping your word was a very serious thing. Not because others thought so, but because it was the essence of your own personal integrity.And what is integrity? It means "wholeness," something complete in itself. And having it and living by it means that you become trusted by others. They can count on you. They know yo
To use this group to your advantage define one or two topic categories that fit in with your niche. Then change the material daily or weekly. In addition, since they are so busy running after the latest and greatest, you will need to make sure they are consistently aware of those changes. Send them updates. They will find the frequent updates useful, interesting, and amusing even if they've heard them a million times before. They will return frequently. Frequent updates will keep you on their hot list and bookmarked.
CISers compare before buying. If everything is the same and your shipping is 3 cents less they will buy from you. However, they make sure they are exact offers. If you have something that looks more attractive, whether it pertains to their needs or not, t
Cathy, a business writer, emailed me and said, "Boy, do I need to work on my Web site this year!" I gave her a couple of ways to improve her site and had her look at several websites that sell effectively on the Internet. Her response was a common one; she thought those sites were marketing aggressively and she worried about turning her prospects off with a "hard sell."Are you concerned about being too aggressive in your marketing?No one in business wants to be seen as the stereotypical used car salesman, who tries to sell you a lemon by claiming the car was owned by a little old lady who never drove it. And are prospects really convinced by promises that are too good to be true? "Start your own business and make $200,000 in just two weeks!" Then there are the salespeople who drive everyone crazy with their annoying cold calls at dinner time...You could try the "soft sell" approach; in your marketing materials, simply state your company's name and include a list of the products or services you sell. This is a very common approach. But it doesn't work. It's true that if you're too loud or annoying, you may scare your prospects away, but if you're too subtle or you sound the same as the competition, no one will ever read your materials.Le
(1) Specific Information Seekers
(2) Current Information Seekers
(3) Bargain Hunters
(4) Entertainment Seekers, and
(5) Specific Buyers.
When you identify the type of people you want to come to your website, or the type of people coming now (for those who already have a site), as well as what gets them there, what keeps them there, then and only then can you design your site to attract the type of visitors you want.
Specific Information Seekers (SISers)
To convert Specific Information Seekers into prospects, you will need consistent marketing and multiple trust building strategies. SISers usually search for a particular piece of information. If you have it, they will visit and might stay. If not, they want to find out fast that you don't and poof they are gone. This group is after timely and relevant information. It is an either/or decision -- either you have it or you don't. If their search engine searching continuously sends them to your site and you have on several occasions let them down on having the information, they will see the URL link in the search engine and not ever return.
SISers like to ask questions, usually diving right into the question, giving little or no background to the question. If they have a deep sense that you have the answer, they will generate a quick e-mail to you. They are frequent visitors to the FAQ (frequently asked questions) pages. If you want to attract the SISers, track all the questions customers and prospects ask, provide answers, and post on your site. You can make them happy by placing the answers in larger or bold print.
SISers like several different levels of information. With each click you can barrel down the details. You can do with an overview page and then in a separate page add the full description and other details. Design the overview page for on-line reading (large font, white space, and fast, flowing language) and the detail pages for off-line reading (printable).
They also like an up-to-date websites with changing information. If the "last update date" is older than one week, or if your articles have old dates on them, they usually will not even enter the site. First impressions mean a lot to them and determine if they will ever return. Credibility is the second decision maker for this buyer. Do not compromise the integrity of the information you provide. If you're an affiliate just say so, they don't mind.
Their decision to buy is usually immediate if you have what they want. This group reads by scanning on the Net. They will scan and read bold, colored and highlighting in long sales letters.
In a retail store, SISers browse the aisles. They know what they are looking for before they enter a website or store. Retailers call these people aisle browsers. In a store, they walk through a store, first checking the aisle platforms for bargains. Men do fall mostly in this category.
Even though this group only reads what they need from a book, the next group, CISers read the whole book.
Current Information Seekers (CISers)
Current Information Seekers are curious people who find everything interesting. They can be reading about Mars and next learning about cooking, and later into something different. They purchase material based on whatever is hot in their life at that moment. Usually they over purchase material and get behind in their reading. Yet, that backlog does not seem to bother them, they would feel empty without it.
CISers enjoy reading a high portion of the newspaper and read the whole book. They want something interesting...something useful...something they would not have found on their own. They want something that will give them an edge, an advantage, an insight, something unexpected.
Use caution, this group does make suggestions that can lead you astray. They also cannot understand why others pigeon hole (their viewpoint) themselves with their businesses. They value exploration and freedom.
To use this group to your advantage define one or two topic categories that fit in with your niche. Then change the material daily or weekly. In addition, since they are so busy running after the latest and greatest, you will need to make sure they are consistently aware of those changes. Send them updates. They will find the frequent updates useful, interesting, and amusing even if they've heard them a million times before. They will return frequently. Frequent updates will keep you on their hot list and bookmarked.
CISers compare before buying. If everything is the same and your shipping is 3 cents less they will buy from you. However, they make sure they are exact offers. If you have something that looks more attractive, whether it pertains to their needs or not, th
The following three techniques are known by few and used by even fewer. They will not get you rich, but they definitely have a huge income opportunity.1. Selling Digital Photos Online: Digital photos sell for a bunch of money online. Especially if you sell them with exclusive rights (you sell your rights). If you would like to retain your rights to the photos, you can submit them as ‘stock photos’ and get paid every time someone downloads the photo. Normally, webmasters will download these photos for use on their websites. The beauty of selling digital photos online is that, if you own a digital camera, you can take unlimited photos to sell. A few of the websites that pay for digital photos are ShutterStock.com and iStockPhoto.com2. Selling Articles Online: You do not have to be an expert in the English language to make money, selling articles online. There are millions of websites on the Internet that need new, fresh content on a daily basis. One way to make money with articles is to just contact webmasters that own websites in the category you want to write about. Let them know that you can write for them. The average price that Webmasters normally pay is $10.00 per 400-word article.Another way to make money, selling articles o
SISers like to ask questions, usually diving right into the question, giving little or no background to the question. If they have a deep sense that you have the answer, they will generate a quick e-mail to you. They are frequent visitors to the FAQ (frequently asked questions) pages. If you want to attract the SISers, track all the questions customers and prospects ask, provide answers, and post on your site. You can make them happy by placing the answers in larger or bold print.
SISers like several different levels of information. With each click you can barrel down the details. You can do with an overview page and then in a separate page add the full description and other details. Design the overview page for on-line reading (large font, white space, and fast, flowing language) and the detail pages for off-line reading (printable).
They also like an up-to-date websites with changing information. If the "last update date" is older than one week, or if your articles have old dates on them, they usually will not even enter the site. First impressions mean a lot to them and determine if they will ever return. Credibility is the second decision maker for this buyer. Do not compromise the integrity of the information you provide. If you're an affiliate just say so, they don't mind.
Their decision to buy is usually immediate if you have what they want. This group reads by scanning on the Net. They will scan and read bold, colored and highlighting in long sales letters.
In a retail store, SISers browse the aisles. They know what they are looking for before they enter a website or store. Retailers call these people aisle browsers. In a store, they walk through a store, first checking the aisle platforms for bargains. Men do fall mostly in this category.
Even though this group only reads what they need from a book, the next group, CISers read the whole book.
Current Information Seekers (CISers)
Current Information Seekers are curious people who find everything interesting. They can be reading about Mars and next learning about cooking, and later into something different. They purchase material based on whatever is hot in their life at that moment. Usually they over purchase material and get behind in their reading. Yet, that backlog does not seem to bother them, they would feel empty without it.
CISers enjoy reading a high portion of the newspaper and read the whole book. They want something interesting...something useful...something they would not have found on their own. They want something that will give them an edge, an advantage, an insight, something unexpected.
Use caution, this group does make suggestions that can lead you astray. They also cannot understand why others pigeon hole (their viewpoint) themselves with their businesses. They value exploration and freedom.
To use this group to your advantage define one or two topic categories that fit in with your niche. Then change the material daily or weekly. In addition, since they are so busy running after the latest and greatest, you will need to make sure they are consistently aware of those changes. Send them updates. They will find the frequent updates useful, interesting, and amusing even if they've heard them a million times before. They will return frequently. Frequent updates will keep you on their hot list and bookmarked.
CISers compare before buying. If everything is the same and your shipping is 3 cents less they will buy from you. However, they make sure they are exact offers. If you have something that looks more attractive, whether it pertains to their needs or not, t
Smart web entrepreneurs have known about the incredible value of private label books and quality information for quite some time now, and smart owners of web based businesses have been able to take advantage of the thriving market for such information. In addition to sales to willing customers, however, this private label information has a great many other uses.One of the best uses of this repackaged and reformatted public domain information is web site content. The right content can do a great deal to increase search engine rankings, gain the confidence of wary web users and of course keep customers happy and keep them coming back. Posting high quality information related to the subject of your web site will provide both new and existing customers with quality information, and generate more sales and greater visibility for your business.Public domain information can also be used to create customized reports designed to help attract new customers, retain existing customers and provide real value to web site visitors. These reports are often top sellers, and web site owners have reported greatly increasing the number of subscribers to their newsletters and other publications simply by providing high quality private label reports. These custom des
They also like an up-to-date websites with changing information. If the "last update date" is older than one week, or if your articles have old dates on them, they usually will not even enter the site. First impressions mean a lot to them and determine if they will ever return. Credibility is the second decision maker for this buyer. Do not compromise the integrity of the information you provide. If you're an affiliate just say so, they don't mind.
Their decision to buy is usually immediate if you have what they want. This group reads by scanning on the Net. They will scan and read bold, colored and highlighting in long sales letters.
In a retail store, SISers browse the aisles. They know what they are looking for before they enter a website or store. Retailers call these people aisle browsers. In a store, they walk through a store, first checking the aisle platforms for bargains. Men do fall mostly in this category.
Even though this group only reads what they need from a book, the next group, CISers read the whole book.
Current Information Seekers (CISers)
Current Information Seekers are curious people who find everything interesting. They can be reading about Mars and next learning about cooking, and later into something different. They purchase material based on whatever is hot in their life at that moment. Usually they over purchase material and get behind in their reading. Yet, that backlog does not seem to bother them, they would feel empty without it.
CISers enjoy reading a high portion of the newspaper and read the whole book. They want something interesting...something useful...something they would not have found on their own. They want something that will give them an edge, an advantage, an insight, something unexpected.
Use caution, this group does make suggestions that can lead you astray. They also cannot understand why others pigeon hole (their viewpoint) themselves with their businesses. They value exploration and freedom.
To use this group to your advantage define one or two topic categories that fit in with your niche. Then change the material daily or weekly. In addition, since they are so busy running after the latest and greatest, you will need to make sure they are consistently aware of those changes. Send them updates. They will find the frequent updates useful, interesting, and amusing even if they've heard them a million times before. They will return frequently. Frequent updates will keep you on their hot list and bookmarked.
CISers compare before buying. If everything is the same and your shipping is 3 cents less they will buy from you. However, they make sure they are exact offers. If you have something that looks more attractive, whether it pertains to their needs or not, t
In the late 90's and in early 2000 , people around the world realised the upcoming trend widely known as outsourcing that began its race slow and sporadic and gradually developing into a trend that made impacts into the length and breadth of economic landscapes around the word in turn at the same time creating job opportunities at one side of the globe and initiating vocational culling on the other side. It took some time for the common man of both sides of the process to come in terms with the concepts and to comprehend what was going on and what does happens and who and who all are engaged and engulfed in the process. In the corporate world , the process of outsourcing was used as an euphemism for cost cutting exercise and at times as an excuse for firing and employee without any apparent reason.The basic notion underlying outsourcing implies shifting of jobs that does not bind the physical presence of an employee as mandatory for carrying out the respective work he is assigned with. For example a telephone operator's physical presence do not generally affects the relationship between him and the caller and the result may be almost same if they are 10 miles or 1000 miles apart as far as the conversation goes smooth and the caller is fed with enough infor
Even though this group only reads what they need from a book, the next group, CISers read the whole book.
Current Information Seekers (CISers)
Current Information Seekers are curious people who find everything interesting. They can be reading about Mars and next learning about cooking, and later into something different. They purchase material based on whatever is hot in their life at that moment. Usually they over purchase material and get behind in their reading. Yet, that backlog does not seem to bother them, they would feel empty without it.
CISers enjoy reading a high portion of the newspaper and read the whole book. They want something interesting...something useful...something they would not have found on their own. They want something that will give them an edge, an advantage, an insight, something unexpected.
Use caution, this group does make suggestions that can lead you astray. They also cannot understand why others pigeon hole (their viewpoint) themselves with their businesses. They value exploration and freedom.
To use this group to your advantage define one or two topic categories that fit in with your niche. Then change the material daily or weekly. In addition, since they are so busy running after the latest and greatest, you will need to make sure they are consistently aware of those changes. Send them updates. They will find the frequent updates useful, interesting, and amusing even if they've heard them a million times before. They will return frequently. Frequent updates will keep you on their hot list and bookmarked.
CISers compare before buying. If everything is the same and your shipping is 3 cents less they will buy from you. However, they make sure they are exact offers. If you have something that looks more attractive, whether it pertains to their needs or not, t
Does your chapter sound like a report? Does it go on and on with past tense sentences that tell, rather than show?To spice up your self help, non-fiction or fiction book and even promotional writing, you need to use much more dialogue.Why? Because dialogue presents your story through your characters' hearts and minds. A story engages your reader rather than bore him with too much telling. Know that present tense ( I see) writing is far more powerful and readable than past tense ( I saw) and the wicked past perfect (I have seen). Yes, use some past tense narrative to tell, but keep it down. Discover how dialogues will juice up each chapter and hook your readers to keep going.If your aim your book at agents and publishers, thefirst action acquisition editors make is to find a section of dialogue. If it is good, they start reading the rest of your book.It is difficult to put just the right words into dialogue--to convey character and emotion. Avoid props or tricks to be professional. If not, forget it. If you self-publish take heed also, because you want to make your book sell in each chapter.Tips:1. Don't explain your dialogue. "You can't be serious, she said in astonishment." This dialogue patronizes the reader. As
To use this group to your advantage define one or two topic categories that fit in with your niche. Then change the material daily or weekly. In addition, since they are so busy running after the latest and greatest, you will need to make sure they are consistently aware of those changes. Send them updates. They will find the frequent updates useful, interesting, and amusing even if they've heard them a million times before. They will return frequently. Frequent updates will keep you on their hot list and bookmarked.
CISers compare before buying. If everything is the same and your shipping is 3 cents less they will buy from you. However, they make sure they are exact offers. If you have something that looks more attractive, whether it pertains to their needs or not, they will also purchase from you.
CISers aren't a great group to receive testimonials from unless they have used your material and it has worked for them in some BIG or EXTRAORDINARY way.
This leads us into the next group, the group that chases free.
Bargain Hunters
Bargain Hunters shop free for anything. Converting them to customers is tough because of the "free blinders" they wear. As long as they think they can find it somewhere free, they will keep searching for it. Time to money ratio for them is distorted -- even if they spend 40 hours looking for it and the offsetting cost is $10. They relish in the challenge of finding it free. They also like to brag about how they found it free (use this to your advantage).
Add a monthly giveaway at your site and you will attract these visitors. It does not always need to apply to anything they are interested in -- they want it because it is free. They may print out a 200-page free ebook and still think it is a bargain because it was fr*e*e. They don't make a connection that printing equals cost.
The upside to this group is that they are easy to please -- just offer them bargains. The downside is that there is less than a 1% chance you will convert them to customers unless you offer them free for a long time. Sometimes you hear them comment something like, "I've been checking out your web site for years and I've finally decided to buy from you."
Since "deals" travel fast, be assured that if you offer a deal they will pass along the message at lightening speed. Great viral marketers in this sense. They can create noise to other ready buyers.
Contests and games attract them as well as giveaways that accompany an order. Adding lots of fre-e bonuses to your deals work well with this web browser. Suggestion: Make the bonuses available after a purchase. Freebies are great pullers to get them to visit your sales page. Pile it on, they have a weak no threshold.
Like the SISers, Bargain Hunters also respond to detailed product information. They also like to justify what they are buying to others. And for this they need to know the benefits very clearly.
Bargain hunters are completely different from the next group. The next group age range is from teenagers to 30- year-olds. Between 30 and 40 the need for fast entertainment begins to subside.
Entertainment Seekers (ESers)
Entertainment Seekers get bored easily. They frequently browse the web when bored. They like interactive games, interactive contests and flash. You can attract them if you provide animation, sound clips, contests, games, and the latest and greatest in technology deliveries.
They frequently visit the horoscope, recipe, sex, drugs, and music pages. They begin browsing at their favorite sites, then move towards searching for new latest and greatest stuff, and then return to playing their computer game. If the first page seems flat, they don't even go past that page. They assume the rest is boring as well. The exception occurs if they enter and can transition to SISer mode seeking a specific piece of information.
Bright contrasted pages, black and multi-colored backgrounds pull them in. Holding their interest is tough because of the Internet's relatively flat presentation. If you want to convert them to customers, your product has to offer them the same type of perceived entertainment before they will buy. Keep the same color palette as well.
You will need to provide them with "advertainment". Provide advertising that sells your product while providing entertainment value -- similar to the info-mercial strategy used in television advertising.
Unlike the next group, this group likes cleverness, however, the next group is the one that most independent professionals want to attract.
Specific Buyers (SBers)
Specific Buyer
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