Hub You - Internet and Businesses Online

Inventory Management - Good Practices And Benefits
In every kind of business, inventory management or management of the inventory consists of a series of processes on the multiple functions with reference to the tracking, handling and managing of goods and materials that are held in stock.Efficiency in effective inventory management will always give a competitive edge to the business, regardless of its nature. With effective control and management over inventory stock, as well as accurate visibility and fast efficient fulfillments, comparative pricing can be given on a customer-to-customer basis.In addition to cutting down on operating costs, it will also bring satisfied customers back for more businesses in the near future. However, modern day management of the inventory is usually not as simple as the contemporary practices of just keeping abreast with inventory standards and expenditures.Most businesses, especially those in the process and manufacturing industries, will require varied sets of both simplified as well as complex integrated inventory management controls. Such regulations are streamlined for effectiveness in compliance and distribution as well as making provision for further improvement on software and other protocols.Primarily, the first and most important step to commence in inventory management is to acquire accurate data in terms of facts and figures. Next, a set of rules and regulations is set up

calculate the "conversion ratio" for each, you will have a WINNER.

One of the pages will create MORE results ("YES"s) and the other page will create LESS.

You simply now start using the page that created MORE and you'll want to now test another version in a split-test against that version. You want to constantly try to improve upon your results.

The more you improve, the more money you make. It's just that simple.

I will teach you about some other testing methods in the near future, but for now you should have at least a basic grasp on why it's so important.

Ok, so HOW do you implement this?

Well, to be perfectly honest with you, there isn't a 100% "perfect" service that I can "highly" recommend you use -- because the existing ones have some problems that keep them from being 100% accurate.

But for now, using "something" is better than nothing.

Innovate Today for Great Leaps Forward Tomorrow
How often does your company make a quantum leap forward? My guess is that, on a scale from “frequently (10) – to – never (1)” the answer is much closer to “never” because few companies have a process to innovate or think creatively. Very few attempt to formally think through their business model, their relationships with staff, clients, and vendors, and their product / service offerings.Most companies just follow the leaders in their industry. They continue to exist because they provide products and services in client-friendly, efficient manner. Without a culture and processes to foster innovation and creativity, they are stuck in a mode of growth based on population increase, customer loyalty, and inertia. They can’t leap forward because they are held back by their “stuckness.”Leaping forward takes innovation, creativity, a culture of stretching boundaries, and a tolerance for limited risk. Innovation and creativity stretches the company and builds excitement within. The energy of that excitement is transformative. Great things can happen when a company becomes an innovative leader.Unfortunately one cannot just “snap your fingers” and transform a “me too” company into one that grows and inspires by fostering creativity and innovation. It is a slow process in the beginning of the transformation. It starts when top management starts pulling the company into the re

I have really enjoyed helping other entrepreneurs, and I will continue to teach people how to succeed online -- which is why I started MarketingSecrets.com.

Here are a few things that I recently shared in my first ever formal seminar presentation:

1. All of your marketing online must be designed for IDIOTS.

A lot of people laughed when I showed them a slide saying how the "secret" demographic for Internet Marketing success was that 98% of people online were idiots. But it's the truth.

In order to achive maximum RESULTS you must design your marketing so a complete idiot will know EXACTLY what you want them to do.

Don't create pages with a bunch of OPTIONS for people to take. Give people 1 or 2 options. Period. The more options, links, buttons, etc. you give people, the more likely you are to not have prospects take the desired actions you want them to take.

Internet Marketing success (just like Direct Marketing) is all about one thing -- RESULTS. Nothing else matters.

So your task is to get your prospects to do what you want them to -- click a certain link, download a particular file, or get them to submit a form -- like an optin form, or an order form, or a survey.

But in order to get the MAXIMUM number of prospects to take that "call to action" that you want them to take, you must make it BRAIN DEAD SIMPLE. If you do, you'll get more people opt-ing in. And, oh yeah, you'll also get more orders.

Now I know what you're thinking...

"John, this is common sense."

Yes, it is. But you know what? 99% of marketers online are currently using marketing that's too complicated.

They are also trying to use too much GUESSWORK to run their businesses. Which leads me to something else I shared...

2. The *Real* Internet Profit Formula is this:

Part 1: YES or NO Part 2: MORE or LESS

That's it. Game. Set. Match. That's the entire formula for Internet Marketing success.

I know you probably want to be told it's some other "magical" formula that's more complicated, but it's not. That's *THE* actual formula to make as much money online as you want.

Here's how it works...

Every "call to action" you want a prospect to take (such as clicking a link, downloading a file, or submitting a form) must be tracked. The result of that tracking everytime will be YES or NO. "X" number of people did take that call to action, and the rest did not.

If you take the total number of unique "YES" calls to action, and you divide them by the total number of unique visitors to the web page where the call to action was you get a CONVERSION RATIO.

For example, if 100 people visit a web page where you have an opt-in form, and 10 people opt-in, your "conversion ratio" for that opt-in form is 10% (10/100).

Got it?

Then here's Part 2 of the process...

Now you create a slightly modified version of the web page where that opt-in form is (maybe you giveaway a different bonus if people opt-in, or call your ezine something else as a test, or use different colors on the page, etc.) and you run a SPLIT-TEST.

A split-test is simply where you will take your web site traffic and equally distribute them to two different web pages -- like the two opt-in pages, in this example. One is your original page, the second is the slightly modified version. It's basically like sending "every other" visitor to the other page. (I'll explain HOW to do all of this in a moment.)

You will track the results on each of these pages separately. When the results are in, and you calculate the "conversion ratio" for each, you will have a WINNER.

One of the pages will create MORE results ("YES"s) and the other page will create LESS.

You simply now start using the page that created MORE and you'll want to now test another version in a split-test against that version. You want to constantly try to improve upon your results.

The more you improve, the more money you make. It's just that simple.

I will teach you about some other testing methods in the near future, but for now you should have at least a basic grasp on why it's so important.

Ok, so HOW do you implement this?

But for now, using "something" is better than nothing. I

Don't Sit at Home - Work at Homes - Pt 3
The typical dream image of the person working at home almost always involves pink fuzzy slippers, an oversized coffee mug, and a relaxed atmosphere. Yet not all that glitters is gold, and there are some very serious pitfalls that have to be avoided in order to make working at home a profitable reality for anyone who is willing to give it a try. To this end, there are usually two avenues available to anyone ready to give it a go: self employment and telecommuting. While both of these options will allow you to stay at home in pursuit of profit, they each have their pitfalls, and before you decide to embark on either one of them, make sure that you weight the pros and cons!For example, while so many late night commercials are filled with smiling mothers who are seeing their little ones off to school only to return home at a leisurely pace to sell a product for an international company. Quite often this product is a nutritional supplement for weight loss, beauty, or overall health. What the commercials fail to mention is the fact that some of these supplements are dangerous to people with certain ailments, and the fear of not making a sale will quite often put blinders on anyone trying to make a living while earning only straight commissions. If you are a self-employed representative for such a supplement company, the odds are good that in case of a problem

Internet Marketing success (just like Direct Marketing) is all about one thing -- RESULTS. Nothing else matters.

Now I know what you're thinking...

"John, this is common sense."

Yes, it is. But you know what? 99% of marketers online are currently using marketing that's too complicated.

They are also trying to use too much GUESSWORK to run their businesses. Which leads me to something else I shared...

2. The *Real* Internet Profit Formula is this:

Part 1: YES or NO Part 2: MORE or LESS

That's it. Game. Set. Match. That's the entire formula for Internet Marketing success.

I know you probably want to be told it's some other "magical" formula that's more complicated, but it's not. That's *THE* actual formula to make as much money online as you want.

Here's how it works...

If you take the total number of unique "YES" calls to action, and you divide them by the total number of unique visitors to the web page where the call to action was you get a CONVERSION RATIO.

For example, if 100 people visit a web page where you have an opt-in form, and 10 people opt-in, your "conversion ratio" for that opt-in form is 10% (10/100).

Got it?

Then here's Part 2 of the process...

You will track the results on each of these pages separately. When the results are in, and you calculate the "conversion ratio" for each, you will have a WINNER.

One of the pages will create MORE results ("YES"s) and the other page will create LESS.

You simply now start using the page that created MORE and you'll want to now test another version in a split-test against that version. You want to constantly try to improve upon your results.

The more you improve, the more money you make. It's just that simple.

I will teach you about some other testing methods in the near future, but for now you should have at least a basic grasp on why it's so important.

Ok, so HOW do you implement this?

But for now, using "something" is better than nothing.

Maintaining Good Relationships With Vendors
Maintaining a good relationship with your vendors is crucial to your business. Some ways to maintain good vendor relationships are described below:1) Dedicated Manager: A dedicated team leader or product manager will help maintain good vendor relationships by keeping track of the progress of each team or vendor. He or she helps keep all channels of communication open and this avoids miscommunication of any kind.2) Progress Report: Insist on getting detailed progress reports from vendors periodically. This helps you solves glitches and problems of any kind and gives you an insight into how the business is growing.3) Plan in Advance: When dealing with vendors, you cannot afford delays and extensive alterations. Especially if you are dealing with software vendors, you must keep in mind that a small delay or mistake can substantially affect their profit margin. This may strain the relationship between the vendor and you.4) Loyalty: If you do a lot of business with a particular vendor, he or she will reward you for your loyalty by offering discounts and incentives to you. They will even go out of their way to help you by speeding up the shipment process if you need to quickly ship some orders, for example, or receive a back order.5) Explain Your Business Goals: A vendor who knows exactly what you wish to achieve through your business will be able to help you b

rnet Profit Formula is this:

Part 1: YES or NO Part 2: MORE or LESS

That's it. Game. Set. Match. That's the entire formula for Internet Marketing success.

I know you probably want to be told it's some other "magical" formula that's more complicated, but it's not. That's *THE* actual formula to make as much money online as you want.

Here's how it works...

If you take the total number of unique "YES" calls to action, and you divide them by the total number of unique visitors to the web page where the call to action was you get a CONVERSION RATIO.

For example, if 100 people visit a web page where you have an opt-in form, and 10 people opt-in, your "conversion ratio" for that opt-in form is 10% (10/100).

Got it?

Then here's Part 2 of the process...

You will track the results on each of these pages separately. When the results are in, and you calculate the "conversion ratio" for each, you will have a WINNER.

One of the pages will create MORE results ("YES"s) and the other page will create LESS.

You simply now start using the page that created MORE and you'll want to now test another version in a split-test against that version. You want to constantly try to improve upon your results.

The more you improve, the more money you make. It's just that simple.

I will teach you about some other testing methods in the near future, but for now you should have at least a basic grasp on why it's so important.

Ok, so HOW do you implement this?

But for now, using "something" is better than nothing.

America's Changing Work Hours
I can confidently say that if you were like me, you would not be wasting the morning sleeping, but would make the most of it by working. Recently, there has been increasing debate about the working hours of Americans. Just take look at what author Mitch Ratcliffe has to say:I've never been what you'd call a "morning person," unless you're talking about the hours aftermidnight and before 3 AM. Do I fit better in this era than my parents' working world? Should companies and teams be thinking more about when people are at their best and less about the time clock?Recent Trends in Working HoursWord is out that working hours are not the same old 9-5 anymore. One recent survey published by the Financial Times tries to find out many possible reasons for this extraordinary phenomenon. But before you draw conculsions, be forewarned that this mostly relates to citydwellers rather than rural ones.As per the report by Till Roenneberg, a Munich-based author/researcher, the human clock does not work by the clocks of employers; thus the best performance of workers need not be at this 9-5 timing but when they are best prepared. This effectively means letting people choose their work time and expecting them to deliver the best they can.See Who Works WhenEven in older times, working at night or odd hours was not entirely unheard of. Healthcare workers and police on the n

where you have an opt-in form, and 10 people opt-in, your "conversion ratio" for that opt-in form is 10% (10/100).

Got it?

Then here's Part 2 of the process...

You will track the results on each of these pages separately. When the results are in, and you calculate the "conversion ratio" for each, you will have a WINNER.

One of the pages will create MORE results ("YES"s) and the other page will create LESS.

You simply now start using the page that created MORE and you'll want to now test another version in a split-test against that version. You want to constantly try to improve upon your results.

The more you improve, the more money you make. It's just that simple.

I will teach you about some other testing methods in the near future, but for now you should have at least a basic grasp on why it's so important.

Ok, so HOW do you implement this?

But for now, using "something" is better than nothing.

They Cared: The Story of Delta Air Lines and Katrina
As we watched the horrific pictures of the Katrina victims in various parts of the gulf, and in particular the sad and sometimes infuriating pictures of those stranded in New Orleans, it never occurred to me that there would be anything good we could see come out of this. Almost an entire city destroyed, countless lives lost, and other lives changed forever. And as I received word that we had family members involved in the nightmare, that belief seemed to be reinforced. But there was a beautiful light at the end of this dark tunnel.The outpouring of help that came from this situation was something that one has to experience at least once in a lifetime to renew one’s faith in humanity. Family, friends, friends of friends, even strangers, rushed to the rescue of not only my family, but members of countless other families in the face of this tragedy. Our gratefulness cannot be measured and the gifts of love will always be treasured.But there was one act of kindness that was definitely surprising…and welcomed! There were 17 members of the family who had lost virtually everything. Of that number, five members were stranded in Mississippi without any means of transportation. They had fled their homes with almost nothing but the clothes on their backs. We had to get them to San Diego to my sister DiAnna’s home where they could try to pull their lives together. We just had to find a way.<

calculate the "conversion ratio" for each, you will have a WINNER.

One of the pages will create MORE results ("YES"s) and the other page will create LESS.

You simply now start using the page that created MORE and you'll want to now test another version in a split-test against that version. You want to constantly try to improve upon your results.

The more you improve, the more money you make. It's just that simple.

I will teach you about some other testing methods in the near future, but for now you should have at least a basic grasp on why it's so important.

Ok, so HOW do you implement this?

But for now, using "something" is better than nothing. I recommend checking out "Clickalyzer" at: http://www.clickalyzer.com

You can use this service to start tracking the results of calls to action. You simply paste a little bit of code on the page where the call to action is, and then some other code on the "thank you" page of that call to action (or whatever page you serve next to people after they take the action).

This code simply creates a hidden "counter" that you can then take those numbers and do the math on to figure out your conversion ratios -- as I described above.

I'm not sure if Clickalyzer will allow you to run split tests or not -- I haven't used their service in ages. It didn't when I had tried it.

If that's the case, you should check out Marty Foley's "Split Test Gold" script at: http://profitinfo.com/catalog/v4/

Marty is a great marketer. I have known Marty for years. He has some other great stuff you might want to check out on his main site: http://www.profitinfo.com

I, personally, use my own proprietary technology (that I had programmed for my own use) to do my testing and tracking. What I use is quite a bit more powerful than what's currently available for marketers to use.

However, I *will* be allowing others to use my testing and tracking "system" very soon! I've had many of my Internet marketing friends BEG ME to come out with a service with it, so I am *finally* going to do it.

I will be launching this new service very soon. It will allow you to EASILY track, test, and improve on all of your marketing results automatically.

I will email you as soon as it's ready to go.

I honestly believe that "Testing and Tracking" is 90% of the equation for making money online. I can't stress how important it is.

And on another note about testing and tracking, here's a BOMBSHELL I dropped during my presentation...

3. Header graphics almost always HURT conversion rates!

This was a big shocker to the crowd.

I discovered this myself after testing some different things. (I test stuff like mad.)

I finally decided to run a true split test with one of my sites to see how a version WITHOUT the header graphic would do against the original version. Almost all marketers online are using pretty header graphics across the top of their direct marketing "mini sites" -- myself included! I just "assumed" someone had originally TESTED it and found it to produce more sales than just having a sales letter with no graphic.

I was wrong -- and so are thousands of other people that are using header graphics on their sites right now.

RESULT: The version without the header graphic produced 37% MORE SALES!

Yes, 37% more sales. That's a HUGE difference. In fact, I was kicking myself for not having tested this before. I can't imagine (I don't want to think about it) how much money I lost because I had a site designed like other people's mini sites.

But maybe this was a FLUKE? Maybe this was just the case with *MY* site. Maybe my header graphic was too ugly, or too distracting, or the filesize was too big? Maybe it only made a difference in MY case.

So I picked up the phone and gave my close friend Stephen Pierce a call. I ask Stephen to do me a favor and run a test for about a week -- I knew that he was getting tons of traffic to his "Whole Truth" site everyday and would be able to get conclusive results of a test very quickly.

Stephen agreed and began running a test of the same version of his site but without a header graphic.

RESULT: The version without the header graphic produced 5

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When communication breaks down in your office or factory and workers lack motivation, what are the roots of the problem?

The Skill we need is to know how to sell. After all, once we drive traffic to our site and compel them to stay with our eye pleasing graphics, WHAT we say and HOW we say it will be the difference between success and failure.

A business line of credit is a very quick way to finance your business. Learn what a business line of credit is and how it can help you grow your business.

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