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Hub You - Selling Your Online Business - Something To Think About.....
Mastermind Your Small Business Success amended in some way. Because of the way that much of my content is written, this would, at best, involve a major revamp of the site and at worst might actually affect the sales of the business (who knows if the 'new' copy would sell as well as the original?)Mastermind Your Small Business Success Although it had been a dream of my husband’s for decades, the thought of starting a business on my own was simultaneously exhilarating and terrifying. After some careful thought and discussion, my husband Gerard and I cashed in our NY chips and moved to Maine in 2003 to birth Gerard’s “baby”, his jewelry store, Porte4.For all of you self-employed, small business owners reading this, you know what I mean about the exhilarating / terrifying contrasting emotions that occur in the course of running your own business don’t you? In fact, the exhilaration can turn to terror in the blink of an eye, feeling like the two emotions are insepar It is a tough call. In an ideal world, I would have set my website businesses up to be a bit more 'corporate' - this would mean that the websites gave the impression of having a company rather than an individual behind them. However, if I had done this in the beginning, would my si Selling Too Quickly Can Cost Referral Business - Speed Kills I was fortunate enough to spend a weekend in Monte Carlo recently and being surrounded by the luxury yachts and other symbols of extreme wealth got me thinking about retirement :-)In a time when more and more people are seeking instant gratification and seem to have less and less time and patience, many salespeople are trying to rush their sale cycle. In my experience and opinion, they do so at their own peril. Speed, the attempt to rush the process, can significantly reduce the amount of referral business you can expect to generate from a completed sale. This is why.Master salespeople who perform their services at the highest levels understand that a carefully crafted sale resulting in a fully satisfied customer has the realistic potential to multiply the sales success many times over through ongoing referral business from that satisfied customer. In a highly competitive marketplace, Ok, I know, I am far too young to retire but one day I may well have had enough of working online (or indeed working!) and may want to sell my website businesses and of course, this is the case for any other business owner. Which brings me to the subject of this article - the ideal time to think about selling your business (and this applies to an online business as well as offline) is long before you actually want to sell it. Preparing a business for sale is not as straight-forward as you may first think, especially if you want to get the best price possible. A business that has been set up in a formal and structured way, with specific operating procedures etc in place is always going to be more attractive to a potential buyer than one which is run on a more 'informal' basis. Usually the easiest time to put these structures and procedures in place is when the business is first set up - of course, you can always add to them as the business develops and grows but a bit of time spent on this area in the beginning will pay huge dividends later on. One of the biggest problems that I see with online businesses (from the point of view of reselling them in the future) is that they are often so 'personal'. By this I mean that the website owner has built a business based around his/her own experiences and knowledge and this means that throughout the site there are numerous personal references. I am guilty myself and several of my own sites are built entirely on my experiences and this is reflected heavily in the website content. Now, this is certainly not a bad thing because the content that I have been able to develop with my experience and knowledge is valuable and earns me a good living BUT what if I wanted to sell my websites? It is unlikely that a buyer would want to purchase a site that had a reference to 'Richard Grady' and 'his experiences' on the majority of pages, which would mean that every reference to me on the site in question would have to be amended in some way. Because of the way that much of my content is written, this would, at best, involve a major revamp of the site and at worst might actually affect the sales of the business (who knows if the 'new' copy would sell as well as the original?) It is a tough call. In an ideal world, I would have set my website businesses up to be a bit more 'corporate' - this would mean that the websites gave the impression of having a company rather than an individual behind them. However, if I had done this in the beginning, would my sit Offshore Oil & Gas Safety Officer: The Roles & Responsibilities and Qualifications business as well as offline) is long before you actually want to sell it. Preparing a business for sale is not as straight-forward as you may first think, especially if you want to get the best price possible. A business that has been set up in a formal and structured way, with specific operating procedures etc in place is always going to be more attractive to a potential buyer than one which is run on a more 'informal' basis.Toolbox meeting is part of daily routine for Offshore Oil & Gas Workers. Main reason is to identify hazard and to ensure all safety pre-cautions are in place before and during execution of works. This toolbox meeting is monitored and supervised by Safety Officer. Safety officer is also another interesting jobs. For those who are interested to become one, below are the safety officer roles, responsibilities and qualifications.Roles and ResponsibilitiesAssist Management in developing and implementing their HSE plans and advise on operational safety matters related to the works.Co-ordinate and conduct inspections/audits of facilities and activities to ensure Usually the easiest time to put these structures and procedures in place is when the business is first set up - of course, you can always add to them as the business develops and grows but a bit of time spent on this area in the beginning will pay huge dividends later on. One of the biggest problems that I see with online businesses (from the point of view of reselling them in the future) is that they are often so 'personal'. By this I mean that the website owner has built a business based around his/her own experiences and knowledge and this means that throughout the site there are numerous personal references. I am guilty myself and several of my own sites are built entirely on my experiences and this is reflected heavily in the website content. Now, this is certainly not a bad thing because the content that I have been able to develop with my experience and knowledge is valuable and earns me a good living BUT what if I wanted to sell my websites? It is unlikely that a buyer would want to purchase a site that had a reference to 'Richard Grady' and 'his experiences' on the majority of pages, which would mean that every reference to me on the site in question would have to be amended in some way. Because of the way that much of my content is written, this would, at best, involve a major revamp of the site and at worst might actually affect the sales of the business (who knows if the 'new' copy would sell as well as the original?) It is a tough call. In an ideal world, I would have set my website businesses up to be a bit more 'corporate' - this would mean that the websites gave the impression of having a company rather than an individual behind them. However, if I had done this in the beginning, would my si Laying Your Cards On The Table - of course, you can always add to them as the business develops and grows but a bit of time spent on this area in the beginning will pay huge dividends later on.Like most starving writers, when I get a chance I go to a restaurant and eat real food. Wonderful! My favourite is ‘King Yuen’s’, a Chinese treat for the taste buds. Business men, tourists, locals of all sorts dine there. The place is always packed out. Fabulous food, good company, not too expensive and the service is excellent.People watching and eavesdropping is how I get the plots for my stories, I am not ashamed to admit it. Like most Chinese restaurants it’s all red, black and gold with dangling lanterns and leering dragons. What fascinates me most though is that two whole walls are covered with business cards from all over the world. It’s like an atlas of who’s who and who does what. Diners stud One of the biggest problems that I see with online businesses (from the point of view of reselling them in the future) is that they are often so 'personal'. By this I mean that the website owner has built a business based around his/her own experiences and knowledge and this means that throughout the site there are numerous personal references. I am guilty myself and several of my own sites are built entirely on my experiences and this is reflected heavily in the website content. Now, this is certainly not a bad thing because the content that I have been able to develop with my experience and knowledge is valuable and earns me a good living BUT what if I wanted to sell my websites? It is unlikely that a buyer would want to purchase a site that had a reference to 'Richard Grady' and 'his experiences' on the majority of pages, which would mean that every reference to me on the site in question would have to be amended in some way. Because of the way that much of my content is written, this would, at best, involve a major revamp of the site and at worst might actually affect the sales of the business (who knows if the 'new' copy would sell as well as the original?) It is a tough call. In an ideal world, I would have set my website businesses up to be a bit more 'corporate' - this would mean that the websites gave the impression of having a company rather than an individual behind them. However, if I had done this in the beginning, would my si Do You Need Powerful Content For Your Marketing Needs? f my own sites are built entirely on my experiences and this is reflected heavily in the website content.To stay on top-of-mind of your target audienceTo be in your prospect's consideration set, you have to maintain the frequency of your brand communication and build awareness. You need to send promotional messages, e-newsletters, alerts, surveys, webinar invitations, and much more at a faster rate; thus creating a need for hi-speed marketing content.Communicate with your audience through several online and offline channelsYou cannot wait to make your prospects come to you on their own; instead, you have to pull them through many online and offline channels including - corporate website, webinars, podcasts, blogs, online marketing, email marketing, articles, press Now, this is certainly not a bad thing because the content that I have been able to develop with my experience and knowledge is valuable and earns me a good living BUT what if I wanted to sell my websites? It is unlikely that a buyer would want to purchase a site that had a reference to 'Richard Grady' and 'his experiences' on the majority of pages, which would mean that every reference to me on the site in question would have to be amended in some way. Because of the way that much of my content is written, this would, at best, involve a major revamp of the site and at worst might actually affect the sales of the business (who knows if the 'new' copy would sell as well as the original?) It is a tough call. In an ideal world, I would have set my website businesses up to be a bit more 'corporate' - this would mean that the websites gave the impression of having a company rather than an individual behind them. However, if I had done this in the beginning, would my si Direct Mail Offers: Eight Steps to Making them Effective amended in some way. Because of the way that much of my content is written, this would, at best, involve a major revamp of the site and at worst might actually affect the sales of the business (who knows if the 'new' copy would sell as well as the original?)Every direct mail package you drop in the mail should contain an offer. The offer is the incentive or reward that motivates prospects to respond to your mailing, either with an order or with a request for more information. “Subscribe to Hook, Line and Sinker today and save 45% off the newsstand price” is an example of an offer. To be effective, your offers must pass eight tests.Test 1. Is your offer specific? “Visit our website for more information” is not an offer. Your offer must be specific and tangible.Test 2. Is your offer exclusive? Are you making your offer only to a select few (and making them feel that they are an exclusive bunch), or are you making your offer to everyone and his dog It is a tough call. In an ideal world, I would have set my website businesses up to be a bit more 'corporate' - this would mean that the websites gave the impression of having a company rather than an individual behind them. However, if I had done this in the beginning, would my sites be as successful as they are today? My feeling is perhaps not - I know that many of my customers have bought from me because they can relate to the situations that I found myself in as they are going through a similar situation themselves. Had my sites represented a faceless corporation, then perhaps my customers would never have become customers in the first place? I am not sure I have the answer to which is a better approach - personal or corporate - there are advantages and disadvantages to both. However I can make a few suggestions as to simple things that you can do early on in your businesses life which will definitely help you when/if you eventually want to sell it:
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