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  • Hub You - Using the Power of Client Testimonials to Grow Your Business

    For Anyone Wanting To Start Their Own Home Buisness
    For those of you who have always wanted to try the making money online thing, but have thought it would be too hard or didn’t know where to start.I am new to the internet and was looking to make money at home on the computer; at first I tried the paid survey thing while it did bring in some cash. It also bought a lot of junk mail and to get the best paid surveys you had to pay to signup.” Well that was a waste of time.My mail box was filling fast with heaps more junk, and every survey I was invited to participate in, I would get “you don’t qualify for this survey”.Then in one of the Email
    nts some or all of the following questions and to customize each email with the name of the product or service the client purchased. When a client has purchased more than one product or service, send a separate email request for each.

    - What first attracted you to (name the teleclass, internet course, product or service the client purchased) and why did you decide to purchase it?

    - What was the most beneficial tool, concept or idea that you gained from (the product or service)?

    - How are you currently utilizing (the product or service in your business and/or life)?

    - Has it saved you and your business time, money or energy? If so, in what way(s)?

    - Why would you recommend (the product or service) to your associates, colleagues or clients?

    - What would you like to say to someone who is considering purchasing (the product or service)?

    You now have the basic information

    Why Having Blank Business Cards Is A Smart Idea?
    According to Tom Cruise’s character in Jerry Maguire, the world is full of tough competitors vying for your business. Knowing this, business owners should excel at meeting and keeping potential clients. Blank business cards are one way companies can spread the word about their business. Whenever a new employee is hired, businesses can use Microsoft Word and other word applications to personalize business cards with a company logo. This is handed to the employee until new cards are purchased from a printer.Business cards are some of the more powerful tools out there. Spending that extra dollar to reflect
    Client testimonials are one of the most powerful marketing tools coaches can use. Did you know that they can help you attract new clients, increase customer confidence and generate a positive “buzz” about you and your services? (Actually, those are just a few of their marketing uses.)

    Human nature gives testimonials such power because we love discovering what one person thinks of another – even when it’s positive! It’s the same dynamic that makes gossip so hard to resist. As a professional coach, you want the positive “gossip” that testimonials provide because you can use that information to promote yourself, your services and products, to call attention to your strengths and to distinguish yourself from your competitors.

    Testimonials also are powerful because they are first-person accounts: when a client makes a positive statement about you and backs it up with his or her name and contact information, it enhances your credibility.

    In addition, written testimonials are fabulously flexible. They can be used powerfully on your website, in printed and electronic promotional materials, following the signature line of your emails and in many other ways and places. Once you have obtained testimonials from your clients, you will think of a hundred ways to use them!

    Now that we have established the value of client testimonials, here are a few dos and don’ts to guide you as you obtain and use them to grow your business.

    DO let your clients know the benefits to them of providing testimonials that will be used on your website(s), such as:

    - increased exposure for their business, thanks to internet serendipity;

    - increased website traffic and/or business for them, generated by a link from your website to theirs;

    - enhanced standing among search engines, due to more internet exposure; and

    - that genuinely warm feeling that comes from helping another “solopreneur”!

    DO obtain your clients’ permission to use their full name and email address because it will give their testimonials a great deal more credibility. (Let’s assume I have written a glowing testimonial for someone whose services I use. Now compare the impact of these two testimonial signatures: “A.S., Coach” or Alicia Smith, Business Coach and DISC Ninja; Alicia@aliciasmith.com. The second is far more powerful.)

    DON’T (ever) use fictional testimonials because they can destroy your credibility.

    DO utilize honest (verbatim) testimonials that speak to what your potential clients will most want to know about you, including (but not limited to!) why you are such a fantastic coach and why you, your services and your products are so special.

    DO store your client testimonials in a Word document or Excel database so that you can find them easily. You may want to organize them by client name, service or product.

    The next step is to obtain testimonials from your clients. Here are the basic steps and some questions to get you started.

    Begin by sending your clients a friendly email stating that you are seeking a testimonial you can use in your marketing. Personalize your communication as much as possible. For example, your letter may begin, “Dear Jim: Last December, you participated in my teleclass, (name of class). I certainly hope you found the class to be helpful. Because I am revamping my marketing materials, I am writing to ask you a favor: I would deeply appreciate it if you would take a few minutes to answer the questions below.” (Be sure to work into your letter the benefits to these clients of providing testimonials that will be used on your website.)

    You may want to ask your clients some or all of the following questions and to customize each email with the name of the product or service the client purchased. When a client has purchased more than one product or service, send a separate email request for each.

    - What first attracted you to (name the teleclass, internet course, product or service the client purchased) and why did you decide to purchase it?

    - What was the most beneficial tool, concept or idea that you gained from (the product or service)?

    - How are you currently utilizing (the product or service in your business and/or life)?

    - Has it saved you and your business time, money or energy? If so, in what way(s)?

    - Why would you recommend (the product or service) to your associates, colleagues or clients?

    - What would you like to say to someone who is considering purchasing (the product or service)?

    You now have the basic information y

    How To Write A Headline That Converts More Visitors Into Customers
    In just five minutes you are going to learn how to easily write headlines from scratch with the ease.But first you need a little background.You see, when people look at website conversion statistics they often look at a website's statistics from an analytical perspective.In other words they look at facts, figures and equations instead of looking at increasing website conversions from a holistic standpoint.Allow me to elaborate because knowing this will change your sales conversion results at breakneck speed.One of the most overlooked elements in increasing website sales is "we
    tion, it enhances your credibility.

    In addition, written testimonials are fabulously flexible. They can be used powerfully on your website, in printed and electronic promotional materials, following the signature line of your emails and in many other ways and places. Once you have obtained testimonials from your clients, you will think of a hundred ways to use them!

    Now that we have established the value of client testimonials, here are a few dos and don’ts to guide you as you obtain and use them to grow your business.

    DO let your clients know the benefits to them of providing testimonials that will be used on your website(s), such as:

    - increased exposure for their business, thanks to internet serendipity;

    - increased website traffic and/or business for them, generated by a link from your website to theirs;

    - enhanced standing among search engines, due to more internet exposure; and

    - that genuinely warm feeling that comes from helping another “solopreneur”!

    DO obtain your clients’ permission to use their full name and email address because it will give their testimonials a great deal more credibility. (Let’s assume I have written a glowing testimonial for someone whose services I use. Now compare the impact of these two testimonial signatures: “A.S., Coach” or Alicia Smith, Business Coach and DISC Ninja; Alicia@aliciasmith.com. The second is far more powerful.)

    DON’T (ever) use fictional testimonials because they can destroy your credibility.

    DO utilize honest (verbatim) testimonials that speak to what your potential clients will most want to know about you, including (but not limited to!) why you are such a fantastic coach and why you, your services and your products are so special.

    DO store your client testimonials in a Word document or Excel database so that you can find them easily. You may want to organize them by client name, service or product.

    The next step is to obtain testimonials from your clients. Here are the basic steps and some questions to get you started.

    Begin by sending your clients a friendly email stating that you are seeking a testimonial you can use in your marketing. Personalize your communication as much as possible. For example, your letter may begin, “Dear Jim: Last December, you participated in my teleclass, (name of class). I certainly hope you found the class to be helpful. Because I am revamping my marketing materials, I am writing to ask you a favor: I would deeply appreciate it if you would take a few minutes to answer the questions below.” (Be sure to work into your letter the benefits to these clients of providing testimonials that will be used on your website.)

    You may want to ask your clients some or all of the following questions and to customize each email with the name of the product or service the client purchased. When a client has purchased more than one product or service, send a separate email request for each.

    - What first attracted you to (name the teleclass, internet course, product or service the client purchased) and why did you decide to purchase it?

    - What was the most beneficial tool, concept or idea that you gained from (the product or service)?

    - How are you currently utilizing (the product or service in your business and/or life)?

    - Has it saved you and your business time, money or energy? If so, in what way(s)?

    - Why would you recommend (the product or service) to your associates, colleagues or clients?

    - What would you like to say to someone who is considering purchasing (the product or service)?

    You now have the basic information

    The Private Eye
    The private eye performs a service for a client. Whether it be a private individual or a corporate body [ company or firm ] not the police, military or any other government organisation.The kind of service the private eye performs is usually, but not limited to, the gathering of relevant information about a third party/parties.Because the information required by the client can be very broad and far reaching the private eye needs to be experienced in many investigative methods.A private eye can gain this experience in a variety of ways. He can join a firm of private investigators, he c
    sure; and

    - that genuinely warm feeling that comes from helping another “solopreneur”!

    DO obtain your clients’ permission to use their full name and email address because it will give their testimonials a great deal more credibility. (Let’s assume I have written a glowing testimonial for someone whose services I use. Now compare the impact of these two testimonial signatures: “A.S., Coach” or Alicia Smith, Business Coach and DISC Ninja; Alicia@aliciasmith.com. The second is far more powerful.)

    DON’T (ever) use fictional testimonials because they can destroy your credibility.

    DO utilize honest (verbatim) testimonials that speak to what your potential clients will most want to know about you, including (but not limited to!) why you are such a fantastic coach and why you, your services and your products are so special.

    DO store your client testimonials in a Word document or Excel database so that you can find them easily. You may want to organize them by client name, service or product.

    The next step is to obtain testimonials from your clients. Here are the basic steps and some questions to get you started.

    Begin by sending your clients a friendly email stating that you are seeking a testimonial you can use in your marketing. Personalize your communication as much as possible. For example, your letter may begin, “Dear Jim: Last December, you participated in my teleclass, (name of class). I certainly hope you found the class to be helpful. Because I am revamping my marketing materials, I am writing to ask you a favor: I would deeply appreciate it if you would take a few minutes to answer the questions below.” (Be sure to work into your letter the benefits to these clients of providing testimonials that will be used on your website.)

    You may want to ask your clients some or all of the following questions and to customize each email with the name of the product or service the client purchased. When a client has purchased more than one product or service, send a separate email request for each.

    - What first attracted you to (name the teleclass, internet course, product or service the client purchased) and why did you decide to purchase it?

    - What was the most beneficial tool, concept or idea that you gained from (the product or service)?

    - How are you currently utilizing (the product or service in your business and/or life)?

    - Has it saved you and your business time, money or energy? If so, in what way(s)?

    - Why would you recommend (the product or service) to your associates, colleagues or clients?

    - What would you like to say to someone who is considering purchasing (the product or service)?

    You now have the basic information

    Where CIOs Can Make the Biggest Impact
    What is the aspect of the role where CIOs can make the biggest impact? What can we do to make that impact? In Change Management, you have to identify a compelling need to change. Do you have an organization that will support you? Do you have the skills? Do you have the relationships? What's your mission?The door between the Chief Information Officer CIO and CFO offices is opening wider, and the executives are building a path to regular interaction that allows the Information Technology IT function to excel in meeting the business' needs, not simply to comply with regulatory mandates or budgetary str
    xcel database so that you can find them easily. You may want to organize them by client name, service or product.

    The next step is to obtain testimonials from your clients. Here are the basic steps and some questions to get you started.

    Begin by sending your clients a friendly email stating that you are seeking a testimonial you can use in your marketing. Personalize your communication as much as possible. For example, your letter may begin, “Dear Jim: Last December, you participated in my teleclass, (name of class). I certainly hope you found the class to be helpful. Because I am revamping my marketing materials, I am writing to ask you a favor: I would deeply appreciate it if you would take a few minutes to answer the questions below.” (Be sure to work into your letter the benefits to these clients of providing testimonials that will be used on your website.)

    You may want to ask your clients some or all of the following questions and to customize each email with the name of the product or service the client purchased. When a client has purchased more than one product or service, send a separate email request for each.

    - What first attracted you to (name the teleclass, internet course, product or service the client purchased) and why did you decide to purchase it?

    - What was the most beneficial tool, concept or idea that you gained from (the product or service)?

    - How are you currently utilizing (the product or service in your business and/or life)?

    - Has it saved you and your business time, money or energy? If so, in what way(s)?

    - Why would you recommend (the product or service) to your associates, colleagues or clients?

    - What would you like to say to someone who is considering purchasing (the product or service)?

    You now have the basic information

    Business Credit Score Made Clear
    When you are opening a business, you will need to ask for a loan to do so. This loan as well as company credit cards and other accounts will all affect your company’s credit score.You will need a good credit score if your company hopes to gain more funding for any reason. A business credit score will be assessed in a similar way to a personal credit score.All of the businesses transactions, payments, and enquiries will be taken into account and can be checked at any of the main business credit scoring bureaus, Equifax business, Experian business, Dun and Bradstreet, and Business Credit USA.
    nts some or all of the following questions and to customize each email with the name of the product or service the client purchased. When a client has purchased more than one product or service, send a separate email request for each.

    - What first attracted you to (name the teleclass, internet course, product or service the client purchased) and why did you decide to purchase it?

    - What was the most beneficial tool, concept or idea that you gained from (the product or service)?

    - How are you currently utilizing (the product or service in your business and/or life)?

    - Has it saved you and your business time, money or energy? If so, in what way(s)?

    - Why would you recommend (the product or service) to your associates, colleagues or clients?

    - What would you like to say to someone who is considering purchasing (the product or service)?

    You now have the basic information you need to obtain client testimonials that you can use to power up your business and Make Money Now! Here’s a very important final tip: once you begin to receive testimonials from your clients, be absolutely sure to enjoy the wonderful things they say about you!

    © Copyright 2004, Alicia Smith. All rights reserved.

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