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Hub You - Mergers & Acquisitions - Internet Sector
Big Ticket Marketing in 28 Minutes
I read an article recently about how many mainstream retail companies are using the standard 28 minute infomercial to more effectively target customers and sell their products.Now, I have to confess, I have never used an infomercial to market a Big Ticket product. But I have purchased many products after watching infomercials. The evidence is the Bowflex machine sitting upstairs in our spare room, the Tony
$3.6 Billion
I read an article recently about how many mainstream retail companies are using the standard 28 minute infomercial to more effectively target customers and sell their products.Now, I have to confess, I have never used an infomercial to market a Big Ticket product. But I have purchased many products after watching infomercials. The evidence is the Bowflex machine sitting upstairs in our spare room, the Tony
Pop-up Retailing
Pop-up retailing has been around for some time now but many retail companies are yet to realize its full potential. First recognized and named by Springwise.com, the concept of pop-up retailing is to introduce a product in a temporary location for a short duration, generate a buzz from its innovative location and limited product line. It essentially makes use of the short life span of the fashion cycle by maximizing
During the internet boom Yahoo made one of the biggest dot.com purchases ever with the $5.7 billion acquisition of Broadcast.com in July 1999. Broadcast.com was an online audio service created by Mark Cuban to stream live audio coverage of his favorite sporting events. Yahoos purchase of Broadcast.com made Cuban an internet legend, a billionaire and a future owner of the NBAs Dallas Mavericks. At the time of the purchase Broadcast.com was a publicly traded company (BCST) who saw its stock rise over $7 to $125 after the announcement.Pop-up retailing has been around for some time now but many retail companies are yet to realize its full potential. First recognized and named by Springwise.com, the concept of pop-up retailing is to introduce a product in a temporary location for a short duration, generate a buzz from its innovative location and limited product line. It essentially makes use of the short life span of the fashion cycle by maximizing
Yahoos first acquisition was for Net Controls in September 1997 for $1.4 million. Yahoo acquired ViaWeb, a developer of web commerce tools, for $49 million in stock in June 1998. In October 1998 Yahoo began its quest for free email service with the purchase of Four11 (Four11 offered a free email service via a product called RocketMail) for $92 million in stock. Today Yahoos free email service accounts for 40% of its overall traffic the largest driver of traffic to the Yahoo network. Yahoo announced its acquisition of Geocities in January 1999 for $3.6 billion.
Yahoo jumped into the marketing world with the purchase of Yoyodyne in October 1998 for $29.6 million in stock. Yoyodyne allowed Yahoo to collect user data and act as an intermediary between its users and commerce clients. Yahoo purchased its popular Launch music site with its acquisition of Launch Media in June 2001 for $12 million. In December 2001 Yahoo purchased the online job search company HotJobs for approximately $436 million. Inktomi was purchased in December 2002 for $235 million followed by Overture in July 2003 for $1.63 billion. In April 2004 Yahoo purchased Kelkoo, a European comparison shopping site, for $579 million.
Casual Selling Through Sensitive Networking
I'm a member of 3 different networking communities. The rules of engagement are pretty much the same for all 3 of them. No spamming etc. Still each community managed to develop distinct behavioural patterns that influence the rate of success of it's members. Let me try to explain:Community 1consists, as one member put it, mostly out of sellers shouting in the market place. They seem to have no genuine i
s for Net Controls in September 1997 for $1.4 million. Yahoo acquired ViaWeb, a developer of web commerce tools, for $49 million in stock in June 1998. In October 1998 Yahoo began its quest for free email service with the purchase of Four11 (Four11 offered a free email service via a product called RocketMail) for $92 million in stock. Today Yahoos free email service accounts for 40% of its overall traffic the largest driver of traffic to the Yahoo network. Yahoo announced its acquisition of Geocities in January 1999 for $3.6 billion.I'm a member of 3 different networking communities. The rules of engagement are pretty much the same for all 3 of them. No spamming etc. Still each community managed to develop distinct behavioural patterns that influence the rate of success of it's members. Let me try to explain:Community 1consists, as one member put it, mostly out of sellers shouting in the market place. They seem to have no genuine i
Yahoo jumped into the marketing world with the purchase of Yoyodyne in October 1998 for $29.6 million in stock. Yoyodyne allowed Yahoo to collect user data and act as an intermediary between its users and commerce clients. Yahoo purchased its popular Launch music site with its acquisition of Launch Media in June 2001 for $12 million. In December 2001 Yahoo purchased the online job search company HotJobs for approximately $436 million. Inktomi was purchased in December 2002 for $235 million followed by Overture in July 2003 for $1.63 billion. In April 2004 Yahoo purchased Kelkoo, a European comparison shopping site, for $579 million.
Search Engine Optimization Tips
When ad agencies ask me how to increase the ranking of a site on search engines, my typical answer is that there's no magic bullet but there are a few techniques you can use to help the cause.Select the Right Keywords and PhrasesSince the keywords you choose are used in all aspects of the optimization process, it is essential that the right words are chosen.Due to the fierce amou
ting world with the purchase of Yoyodyne in October 1998 for $29.6 million in stock. Yoyodyne allowed Yahoo to collect user data and act as an intermediary between its users and commerce clients. Yahoo purchased its popular Launch music site with its acquisition of Launch Media in June 2001 for $12 million. In December 2001 Yahoo purchased the online job search company HotJobs for approximately $436 million. Inktomi was purchased in December 2002 for $235 million followed by Overture in July 2003 for $1.63 billion. In April 2004 Yahoo purchased Kelkoo, a European comparison shopping site, for $579 million.When ad agencies ask me how to increase the ranking of a site on search engines, my typical answer is that there's no magic bullet but there are a few techniques you can use to help the cause.Select the Right Keywords and PhrasesSince the keywords you choose are used in all aspects of the optimization process, it is essential that the right words are chosen.Due to the fierce amou
Tips For Creating Buzz About Your Products
You have products to sell, but no costumers. Apply these tips to create the buzz you need.1. The easiest way to create buzz is through word of mouth. If your family, relatives, friends and colleagues like what they hear, there's a great chance they will forward the information to their friends. The author Bob Burg wrote that every person has an average of 250 people in their network. Imagine if you would let e
rison shopping site, for $579 million.You have products to sell, but no costumers. Apply these tips to create the buzz you need.1. The easiest way to create buzz is through word of mouth. If your family, relatives, friends and colleagues like what they hear, there's a great chance they will forward the information to their friends. The author Bob Burg wrote that every person has an average of 250 people in their network. Imagine if you would let e
Do Your Employees Really Enjoy Working For You?
Did you know that 95% of pharmaceutical employees respond favorably when asked about their product and services at their organization? (source: TrainingMag Aug/06).What are the key reasons why employees leave?The 10 most frequently mentioned issues that employees say companies do poorly are: Poor management--uncaring and unprofessional managers; overworking staff; no respect, not listen
$3.6 Billion
Did you know that 95% of pharmaceutical employees respond favorably when asked about their product and services at their organization? (source: TrainingMag Aug/06).What are the key reasons why employees leave?The 10 most frequently mentioned issues that employees say companies do poorly are: Poor management--uncaring and unprofessional managers; overworking staff; no respect, not listen
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