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Hub You - Reasons Subscription Websites can be a Wealth of Success
Do not be fooled by those who CLAIM to provide you with 10,000, 20,000, 200,000 or even 250,000 text links.You are being conned, what they are offering you are comment links posted on blogs and directories.These are regarded as comment spamming, i,e there is no contextual advertising associated with it.Just random posts with your link tagged to the username, no benefit to any real person viewing the comment, just a trick to fool search engines.What they won't tell you is the majority of blogger and wordpress sites have incor
4. Outsourcing – Another factor, which allows subscription websites to generate profits with limited subscribers, is the fact that they outsource some of their jobs.
These subscription websites are smart enough not to undertake the technical jobs themselves. They utilise the services of the commercial website hosting companies available in the market nowadays. Commercially, a website can be hosted for as low as ?50 a month.
They realise that if they do these technical jobs themselves then they would also have to bear the cost of maintaining the infrastructure and the staff. Maintaining a full-fledged computer department with technical staff and hardware is an expensive exercis
Fed up with the performance of your organisation? Ask and you may find that your organisation is fed up with you as its leader. Provide your organisation with some strong, clear goals and the wherewithal to achieve them and you may find the performance of your organisation improves dramatically.Human beings need to belong. According to Maslow, the need to belong is a basic need just above the needs to be healthy and safe. In an organisation, the need to belong is usually aligned to a team. A team striving for a shared strong goal creates a more powerful sense of belonging. Shared strong goa
Let us evaluate the reasons for their success:
1. Low Running Cost – Most of these subscription websites keep their expenditure to a minimum. Their staff strength is limited with each one doing multiple jobs. You would be surprised to know that some sites have staff of only 2 to 4 people. Their office space is also inexpensive. Many a times they even work from home.
With such limited and controlled expenditure is it any wonder that they don’t need much income to register a profit. Many subscription websites have as low running cost, as ?250 per month, discounting salaries etc.
If the website is able to get a few subscribers, it is on its way and can cover its cost. Most of the subscription websites aim to engage approximately 30 subscribers every month. This wouldn’t be the case if the running cost were more with a big infrastructure companies such as Salon.com, with a number of employees who further require facilities like office space, training, employee benefits etc. In such cases since the overheads are so huge, these companies would require hundreds of sales to break even and maintain the sites. Simply 30-40 subscribers would not be good enough.
2. Limited Target Audience – The subscription websites that are able to cater to a specific group of people are more successful than those who try to serve all. The idea is to be master of the trade rather than being the jack-of-all-trades and master of none. If they have a limited audience then they can look after all of them, catering to all the customers' individual needs.
For example in the case of Salon.com which tried to convert all its visitors into subscribers to generate profits, but failed. One of the reasons was that the visitors refused to pay for the information that was earlier available to them for free. Moreover, it was generic information rather then specific or concrete information.
3. Premium Subscription fee – For the subscription websites to function and prosper they need to make sure that they have the right kind of subscription fee which is neither cheap nor expensive.
This is not to say that subscription websites with an expensive fee are not successful. There are examples of subscription websites charging as much as ?2,500 a year and still being successful. The idea is that whatever the subscription fee be, the subscribers should feel that the membership is worth every penny they are being charged.
Not all subscription sites charge a hefty amount. Usually you can have subscription of a good website for around ?195 a year on an average. While, the cheaper ones can charge around ?89.95 a year depending on the services and or the content they are selling.
The idea is to provide quality service to a select group of people who are ready to pay the price and understand its worth. This way a subscription website is able to generate the right kind of revenues to stay afloat and make profits.
Even with say, 500 subscribers paying ?195 a subscription website can generate nice profits. However, a company like Salon.com, with their very high overhead costs would need thousands of subscribers to just to stay afloat.
4. Outsourcing – Another factor, which allows subscription websites to generate profits with limited subscribers, is the fact that they outsource some of their jobs.
These subscription websites are smart enough not to undertake the technical jobs themselves. They utilise the services of the commercial website hosting companies available in the market nowadays. Commercially, a website can be hosted for as low as ?50 a month.
They realise that if they do these technical jobs themselves then they would also have to bear the cost of maintaining the infrastructure and the staff. Maintaining a full-fledged computer department with technical staff and hardware is an expensive exercise
I’m always amazed at how disorganised most businesses are. The huge amount of opportunities that fall by the wayside due to poor management. Let me tell you what happened to me recently.The Car DealershipI stopped off at my local dealership as I was interested in updating my current vehicle. This dealership is very well-known and spend a fortune on advertising trying to attract more buyers.I walked in to the new car division and was greeted by a saleswoman. I made some general enquiries and at the end of our conversation decided it wasn’t worthwhile purchasing a new vehicle at
2. Limited Target Audience – The subscription websites that are able to cater to a specific group of people are more successful than those who try to serve all. The idea is to be master of the trade rather than being the jack-of-all-trades and master of none. If they have a limited audience then they can look after all of them, catering to all the customers' individual needs.
For example in the case of Salon.com which tried to convert all its visitors into subscribers to generate profits, but failed. One of the reasons was that the visitors refused to pay for the information that was earlier available to them for free. Moreover, it was generic information rather then specific or concrete information.
3. Premium Subscription fee – For the subscription websites to function and prosper they need to make sure that they have the right kind of subscription fee which is neither cheap nor expensive.
This is not to say that subscription websites with an expensive fee are not successful. There are examples of subscription websites charging as much as ?2,500 a year and still being successful. The idea is that whatever the subscription fee be, the subscribers should feel that the membership is worth every penny they are being charged.
Not all subscription sites charge a hefty amount. Usually you can have subscription of a good website for around ?195 a year on an average. While, the cheaper ones can charge around ?89.95 a year depending on the services and or the content they are selling.
The idea is to provide quality service to a select group of people who are ready to pay the price and understand its worth. This way a subscription website is able to generate the right kind of revenues to stay afloat and make profits.
Even with say, 500 subscribers paying ?195 a subscription website can generate nice profits. However, a company like Salon.com, with their very high overhead costs would need thousands of subscribers to just to stay afloat.
4. Outsourcing – Another factor, which allows subscription websites to generate profits with limited subscribers, is the fact that they outsource some of their jobs.
These subscription websites are smart enough not to undertake the technical jobs themselves. They utilise the services of the commercial website hosting companies available in the market nowadays. Commercially, a website can be hosted for as low as ?50 a month.
They realise that if they do these technical jobs themselves then they would also have to bear the cost of maintaining the infrastructure and the staff. Maintaining a full-fledged computer department with technical staff and hardware is an expensive exercis
In today’s competitive world shorter product life cycles, customers rapid demands and quickly changing business environment is putting lot of pressures on manufacturers for quicker response and shorter cycle times. Now the manufacturers put pressures on their suppliers. One way to ensure quick turnaround is by holding inventory, but inventory costs can easily become prohibitive. A wiser approach is to make your production agile, able to adapt to changing customer demands. This can only be done by JUST IN TIME (JIT) philosophy.Taiichi Ohno, a former shop manager and eventually vice president
For example in the case of Salon.com which tried to convert all its visitors into subscribers to generate profits, but failed. One of the reasons was that the visitors refused to pay for the information that was earlier available to them for free. Moreover, it was generic information rather then specific or concrete information.
3. Premium Subscription fee – For the subscription websites to function and prosper they need to make sure that they have the right kind of subscription fee which is neither cheap nor expensive.
This is not to say that subscription websites with an expensive fee are not successful. There are examples of subscription websites charging as much as ?2,500 a year and still being successful. The idea is that whatever the subscription fee be, the subscribers should feel that the membership is worth every penny they are being charged.
Not all subscription sites charge a hefty amount. Usually you can have subscription of a good website for around ?195 a year on an average. While, the cheaper ones can charge around ?89.95 a year depending on the services and or the content they are selling.
The idea is to provide quality service to a select group of people who are ready to pay the price and understand its worth. This way a subscription website is able to generate the right kind of revenues to stay afloat and make profits.
Even with say, 500 subscribers paying ?195 a subscription website can generate nice profits. However, a company like Salon.com, with their very high overhead costs would need thousands of subscribers to just to stay afloat.
4. Outsourcing – Another factor, which allows subscription websites to generate profits with limited subscribers, is the fact that they outsource some of their jobs.
These subscription websites are smart enough not to undertake the technical jobs themselves. They utilise the services of the commercial website hosting companies available in the market nowadays. Commercially, a website can be hosted for as low as ?50 a month.
They realise that if they do these technical jobs themselves then they would also have to bear the cost of maintaining the infrastructure and the staff. Maintaining a full-fledged computer department with technical staff and hardware is an expensive exercis
For those of you familar with DemoCamp, CaseCamp may be the polar opposite with its flashy power point presentations and marketing case studies. For anyone interest in online or interactive campaigns its a great event to see what works and what doesn't. CaseCamp Toronto at The Fifth Club Wednesday night after a summer break and several other CaseCamps around the Canada ( Montreal & Vancouver ). I enjoy CaseCamp because it lets me see how online marketing campaigns are evolving. This months cases included:1. The Greatest Escapes Viral Campaign by Sulemaan Ahmed from SearsTravel
Not all subscription sites charge a hefty amount. Usually you can have subscription of a good website for around ?195 a year on an average. While, the cheaper ones can charge around ?89.95 a year depending on the services and or the content they are selling.
The idea is to provide quality service to a select group of people who are ready to pay the price and understand its worth. This way a subscription website is able to generate the right kind of revenues to stay afloat and make profits.
Even with say, 500 subscribers paying ?195 a subscription website can generate nice profits. However, a company like Salon.com, with their very high overhead costs would need thousands of subscribers to just to stay afloat.
4. Outsourcing – Another factor, which allows subscription websites to generate profits with limited subscribers, is the fact that they outsource some of their jobs.
These subscription websites are smart enough not to undertake the technical jobs themselves. They utilise the services of the commercial website hosting companies available in the market nowadays. Commercially, a website can be hosted for as low as ?50 a month.
They realise that if they do these technical jobs themselves then they would also have to bear the cost of maintaining the infrastructure and the staff. Maintaining a full-fledged computer department with technical staff and hardware is an expensive exercis
Have you ever heard of the 125% rule at universities?It says professors cannot moonlight at an outside job, like consulting, and earn more than 25% of their university-based pay.So, even celebrity teachers who bring in $100,000 cannot earn more than $25,000 on the outside.Any rule that restricts us from making as much money as we want to earn and are capable of earning, makes me nuts. I relish being in control of my wages and my wealth.And I’ve found the best way to control both is through cold calling, picking up the telephone and reaching out and selling people.
4. Outsourcing – Another factor, which allows subscription websites to generate profits with limited subscribers, is the fact that they outsource some of their jobs.
These subscription websites are smart enough not to undertake the technical jobs themselves. They utilise the services of the commercial website hosting companies available in the market nowadays. Commercially, a website can be hosted for as low as ?50 a month.
They realise that if they do these technical jobs themselves then they would also have to bear the cost of maintaining the infrastructure and the staff. Maintaining a full-fledged computer department with technical staff and hardware is an expensive exercise. If you keep technical staff, then you are also compounded with problems, such as training and looking after the requirements of the staff. You can see this in the case of Salon.com who had to mange 100 employees.
Besides this, the other tasks that are outsourced include management and updation of website. They can also use the services of good content publishing software to do these jobs well. With such a software they are neither dependent on outsiders nor do they have to handle their own technical staff.
Therefore, by keeping the running cost low, keeping limited target audience, charging premium subscription fee and outsourcing, your subscription website can stay afloat and even generate profit.
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