Hub You - Internet and Businesses Online

Business & Profits: The Importance of Clarity
Fancy words are what some clients expect writers have stocked in their mental inventory, and in some cases they are the reason writers are hired. However, above anything else, you should be clear in your brochures, on your websites and any other medium you use to communicate to prospective customers or clients.Fancy words are best kept for literary works, or can be sparingly used in some types of commercial work. Instead, strive to be clear about yo

Are your products exotic...for example, are the oranges that the grocer above sells, exceptionally sweet, the size of a football and last for up to three months un-refrigerated ….you can’t blame the guy in Africa for placing an order then!

Do you offer an exceptionally high level of personalized service ?

Know what unique qualities will make you stand out from other players in the market!

Who manages the business? Suppose the owner of the grocery store is so busy handling his walk in customers that he ignores the online orders.

Well then he needs to hire a web savvy high school student part time!

Branding Your Products Is Important
I was chatting with a couple of friends, all of us are either copy writers or graphic designers…or both….in the advertising industry, so, naturally, our conversations leaned towards the topic. This one particular friend who works in an American advertising firm is now an Art Director, so, needless to say, he considers himself a notch higher than us mere freelancers and employees. After all, he is the one person who decides on the direction of a whole adver

The internet has been deemed as an equalizer that gives small businesses as much marketing power and reach as their larger business counterparts online.

But is this really true?

Can a Mom and Pop operation reap the same level of success by creating a website as a larger business?

The truth is that online, no one knows the size of your business…unless you choose to tell them!

Success online is for small and large businesses alike and is a question of:

1) the nature of the products you are selling

2) the target market - who you want to sell to

3) Special, unique product characteristics

4) the existing management structure of the small business

Let’s get some examples.

Exactly what do you plan on selling? Take this example.A grocer that retails oranges and eggs and flour is probably better off running ads in his local newspaper than expecting to generate sales online….of course there is always the question of ‘unique packaging’ that we will discuss further on! Just the cost of packaging and delivery will make such a service a bit prohibitive since these items are relatively inexpensive.

Considerations when deciding what to sell online include – the shelf life of the product, cost of packaging, availability of the product elsewhere verses the worth of the product. Selling an inexpensive product is practical only if you intend selling hundreds of them or there is no delivery cost attaches!

Of course larger businesses will be able to save if they do bulk shipping and special packaging at wholesale prices but at the end of the day is the additional cost really worth it for even the large business?

Who do you plan on selling to? What are the chances of someone in Africa ordering 4 oranges from Canada or on the other extreme Mr. Y who lives one block away ordering his oranges and waiting three days for delivery when he can just take a five-minute stroll to the grocery store!

However, if Mr. Y one block away can email his month’s shopping list and have it waiting when he gets there, he just might place that order online!

Maybe Mr. Y uses a wheelchair and needs his order delivered or is too busy looking after the two year-old twins! We have defined a niche market!

Consider who needs your products before going full blast ahead.

What makes your product special? Almost any idea can work…you just need to find a unique way of making the product stand out from the crowd (differentiation they call it!)

Do you offer an exceptionally high level of personalized service ?

Know what unique qualities will make you stand out from other players in the market!

Who manages the business? Suppose the owner of the grocery store is so busy handling his walk in customers that he ignores the online orders.

Well then he needs to hire a web savvy high school student part time!

Get the Right Partner - Recipe of Offshore Vendor Evaluation
Future of business is very intricate with shorter life of any business model. Last three decades have observed the shriveling life cycle of products. The reason certainly is the competition. The appetite for larger market share has resulted in continuous innovation on both business model and its offerings. This century has seen the transitioning of supply oriented to demand intensive business model. Over the last two decades cost has been very critical dri