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Hub You - Get Rid of Your Lead Generation Problems Once and for All (Part 2)
Opening a dollar store can be a fun and rewarding experience. Sure there are lots of long hours and there is hard work, but what new business doesn’t have that? Sure there are many risks including competition from other bigger companies. Sure the margins are tight and strong management is
10. Free advice – often it will pay you to give away free advice. Don’t give away the farm, just enough information to make people feel like you’ve given them something of value. Some of them will reciprocate your generosity by doing business with you in the future.
That’s my top ten. Here’s the bonus:
In his book Working With Emotional Intelligence, Daniel Goleman describes how millions are wasted on two and three day leadership and management training seminars. In some researched cases, performance actually dropped after seminar training.In most instances,
6. Print advertising – both classified and display advertising can be rewarding, but expensive. You need to carefully measure the effectiveness of your advertising and balance this against other, cheaper, ways to generate new business.
7. Leaflets – can be useful for local businesses, or as inserts within targeted publications. Inserts must be very finely targeted, otherwise we all know what happens. That sheaf of inserts goes straight in the bin without so much as a glance.
8. Direct sales – for organisations large enough to have their own salespeople, it’s very important that your qualification and closing skills are top-notch. Firstly you have to spend time with the right prospects – those who are prepared to spend money to solve a problem that you can fix. Then you need to convince them to spend that money, and spend it with you.
9. Referrals – probably the best source of sales leads you can ever have. As a minimum, get some case studies from your best customers, stating the problem(s) they had and how you helped them. Better still, get your customers to call people they know who may have similar problems, introducing your business as a potential solution.
10. Free advice – often it will pay you to give away free advice. Don’t give away the farm, just enough information to make people feel like you’ve given them something of value. Some of them will reciprocate your generosity by doing business with you in the future.
That’s my top ten. Here’s the bonus:
1
Sales is all about negotiating. You are negotiating from the first word out of your lips on a cold call, to the moment that you touch the contract with your customer's wet signature on it. Whenever you are listening to a prospect tell you about something that they want or complain a
7. Leaflets – can be useful for local businesses, or as inserts within targeted publications. Inserts must be very finely targeted, otherwise we all know what happens. That sheaf of inserts goes straight in the bin without so much as a glance.
8. Direct sales – for organisations large enough to have their own salespeople, it’s very important that your qualification and closing skills are top-notch. Firstly you have to spend time with the right prospects – those who are prepared to spend money to solve a problem that you can fix. Then you need to convince them to spend that money, and spend it with you.
9. Referrals – probably the best source of sales leads you can ever have. As a minimum, get some case studies from your best customers, stating the problem(s) they had and how you helped them. Better still, get your customers to call people they know who may have similar problems, introducing your business as a potential solution.
10. Free advice – often it will pay you to give away free advice. Don’t give away the farm, just enough information to make people feel like you’ve given them something of value. Some of them will reciprocate your generosity by doing business with you in the future.
That’s my top ten. Here’s the bonus:
If you enjoy power, mechanics, and learning how things run, you may be interested in a career in the automotive and motor vehicle industry. This is a very broad field, and there are many different jobs that you can choose from. The average earnings in this industry is quite high, which is a
9. Referrals – probably the best source of sales leads you can ever have. As a minimum, get some case studies from your best customers, stating the problem(s) they had and how you helped them. Better still, get your customers to call people they know who may have similar problems, introducing your business as a potential solution.
10. Free advice – often it will pay you to give away free advice. Don’t give away the farm, just enough information to make people feel like you’ve given them something of value. Some of them will reciprocate your generosity by doing business with you in the future.
That’s my top ten. Here’s the bonus:
One thing is for sure if you keep doing what you did you will keep getting what you got.When I started my consultancy business I was struck by the reaction of people who knew me and knew my experiences and background. The reaction of my wife was totally supportive and my children wer
9. Referrals – probably the best source of sales leads you can ever have. As a minimum, get some case studies from your best customers, stating the problem(s) they had and how you helped them. Better still, get your customers to call people they know who may have similar problems, introducing your business as a potential solution.
10. Free advice – often it will pay you to give away free advice. Don’t give away the farm, just enough information to make people feel like you’ve given them something of value. Some of them will reciprocate your generosity by doing business with you in the future.
That’s my top ten. Here’s the bonus:
How do you know if your giving is making a difference? We hear those 3 words a lot and we also hear the term maximizing your giving impact. Well, it’s easy to say if we’ve made a difference, if we volunteered time or written a check to a cause. Chances are you did in some way. Organizations
10. Free advice – often it will pay you to give away free advice. Don’t give away the farm, just enough information to make people feel like you’ve given them something of value. Some of them will reciprocate your generosity by doing business with you in the future.
That’s my top ten. Here’s the bonus:
11. Joint ventures – particularly if you’re just starting out it can pay you to piggy-back on someone else’s success. This could mean another company recommending your services to their customers via a direct mail or email communication. Or how about you offering a combination of your own and someone else’s complementary products or services? Your prospective customers will never have heard of you, but maybe your partner will have a higher profile.
I’ll cover each of these (including the first five) in more detail in my next few articles.
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