k about in more detail later in this chapter. But the idea is basically that I sell people a $10 or $20 product at first, to introduce myself to them, andHow to Set Up Your Product Campaigns so That You Make More Money on the Backend

This is one of the most important things that you can do. It has been said that there is no money to be made in the first product someone buys; the money simply goes to recoup the investment made to get the subscriber on the list.

But once they have bought from you one time, provided that you have your front-end structured in such a way that you at least break even there, then each additional product you sell to the same customer is additional profit for you.

Basically what I do is set up a sales funnel, which I talk about in more detail later in this chapter. But the idea is basically that I sell people a $10 or $20 product at first, to introduce myself to them, and

n said that there is no money to be made in the first product someone buys; the money simply goes to recoup the investment made to get the subscriber on the list.

But once they have bought from you one time, provided that you have your front-end structured in such a way that you at least break even there, then each additional product you sell to the same customer is additional profit for you.

Basically what I do is set up a sales funnel, which I talk about in more detail later in this chapter. But the idea is basically that I sell people a $10 or $20 product at first, to introduce myself to them, and

e list.

But once they have bought from you one time, provided that you have your front-end structured in such a way that you at least break even there, then each additional product you sell to the same customer is additional profit for you.

Basically what I do is set up a sales funnel, which I talk about in more detail later in this chapter. But the idea is basically that I sell people a $10 or $20 product at first, to introduce myself to them, and

e, then each additional product you sell to the same customer is additional profit for you.

Basically what I do is set up a sales funnel, which I talk about in more detail later in this chapter. But the idea is basically that I sell people a $10 or $20 product at first, to introduce myself to them, and

k about in more detail later in this chapter. But the idea is basically that I sell people a $10 or $20 product at first, to introduce myself to them, and give them the opportunity to see if I really am as good as I say that I am.

Once they have bought that product, I set up my autoresponders so that they will begin to receive offers for my $47 and, later, a $97 product. Each of these products will be successfully more intense and advanced, and as the customer begins to trust me more and more, they will spend more and more with me, on the backend of the sale.

In order to do that effectively, I must make absolutely sure that everything I sell is of the highest quality. If they buy just one thing from me and see that it is not everything I made it out