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Hub You - Is Email Customer Service Good Enough?
Measuring Training Programs: Cost Vs Benefit
For decades companies have been struggling with the real costs, benefits and return-on-investment of training costs. With increasing online learning opportunities, organizations are finding their focus shifting from providing costly onsite training programs to the use of new tools and technology now available. Companies need to understand and apply the business analytics in order to fully appreciate the ef
ing against the graFor decades companies have been struggling with the real costs, benefits and return-on-investment of training costs. With increasing online learning opportunities, organizations are finding their focus shifting from providing costly onsite training programs to the use of new tools and technology now available. Companies need to understand and apply the business analytics in order to fully appreciate the ef
Make it Person-to-Person
Automation is essential for expanding and accelerating service in many industries. But when individual care or attention is required, customers need contact with real people. When human energy flows and connects, good things (can) get done.Try this experiment:Call the main number of four companies and state, ‘I am calling with a question about your product’. Then ask a few basic questions and rat
Is Customer Service through email good enough? In a word, NO! I realize I am going against the graiAutomation is essential for expanding and accelerating service in many industries. But when individual care or attention is required, customers need contact with real people. When human energy flows and connects, good things (can) get done.Try this experiment:Call the main number of four companies and state, ‘I am calling with a question about your product’. Then ask a few basic questions and rat
Websense Web Filtering - Good or Bad?
Companies like Websense sell their web filtering software to corporate clients. Their marketing material is pointing out how much productivity is lost due to employees casually surfing the web while at work. With Websense software corporations are able to restrict web surfing to certain websites and put monitoring in place. This allows to protect the corporations from malicious viruses entering the network fro
through email good enough? In a word, NO! I realize I am going against the graCompanies like Websense sell their web filtering software to corporate clients. Their marketing material is pointing out how much productivity is lost due to employees casually surfing the web while at work. With Websense software corporations are able to restrict web surfing to certain websites and put monitoring in place. This allows to protect the corporations from malicious viruses entering the network fro
100% is Not Enough - You Need 120%
I recently organized a service benchmarking visit to Singapore for 22 Korean sales and service trainers. In seven days we visited 23 leading organizations. A very busy week!At the Singapore Airlines Cabin Crew Training Centre, one visitor asked, 'How does Singapore Airlines stay on top all these years? And how do you plan to keep the lead while other airlines work so hard to beat you?'Senior Vice
enough? In a word, NO! I realize I am going against the graI recently organized a service benchmarking visit to Singapore for 22 Korean sales and service trainers. In seven days we visited 23 leading organizations. A very busy week!At the Singapore Airlines Cabin Crew Training Centre, one visitor asked, 'How does Singapore Airlines stay on top all these years? And how do you plan to keep the lead while other airlines work so hard to beat you?'Senior Vice
How to Genuinely Enjoy Cold Calling
Most of us dread our days of making cold calls. We take a deep breath, pump ourselves up, and prepare to talk with a perfect stranger. Is there any wonder a gray cloud sometimes hangs over our desk? It really doesn't have to be this way. Cold calling can be an interesting, intriguing, fulfilling adventure.Five perspectives that will (honestly!) create enjoyment in your cold callingthat will g
O! I realize I am going against the graMost of us dread our days of making cold calls. We take a deep breath, pump ourselves up, and prepare to talk with a perfect stranger. Is there any wonder a gray cloud sometimes hangs over our desk? It really doesn't have to be this way. Cold calling can be an interesting, intriguing, fulfilling adventure.Five perspectives that will (honestly!) create enjoyment in your cold callingthat will g
Marketing From Both Sides Of The Ball
In the world of business, marketing is often conveyed as a game. It is not uncommon to hear or read of a company “playing the marketing game” or “establishing a marketing game plan”. In many ways, referring to marketing as a game is an accurate way to explain it. In fact, it could serve as a highly effective way to convey the importance of it in any business model.First and foremost, success in marketin
ing against the grain in the internet Marketing Community. It is a world where Help Desks, Support
In the world of business, marketing is often conveyed as a game. It is not uncommon to hear or read of a company “playing the marketing game” or “establishing a marketing game plan”. In many ways, referring to marketing as a game is an accurate way to explain it. In fact, it could serve as a highly effective way to convey the importance of it in any business model.First and foremost, success in marketin
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