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  • Hub You - Battling Adsense Graphics Restrictions with Better Content

    Career Advice: Are Resumes Obsolete As A Primary Job Search Tool?
    In a day of background checks, pre-employment drug screening and multiple interviews, where do resumes fit in? According to many successful job applicants, not very well. An ever-increasing number of new hires say that resumes were not crucial in landing them the job. Instead, they simply played a part in sealing the deal. If that’s true, it means that mailing out resumes and waiting for the phone to ring is the last thing any recent grad or serious job seeker will want to do.It’s no secret that many large corporations waste thousands of hours scanning and combing over resumes that may not even be viable. That’s because they tend to warehouse tens of thousands of them in a process that is antiquated and inefficient. By some estimates, corporations do not e
    s, for example."

    In other words, you can have ads and pics on the same page, so long as they don't look like they are meant to go with one another. If your images look like part of the ads or if they draw attention to the ads by creating a well-blended design, prepare to get yelled at by the folks at Adsense and to risk the death penalty of an account ban.

    I really don't have a horse in this race, as a publis

    Don't Just Close Sales - Close Relationships
    Poor salespeople focus on just closing the sale. Successful salespeople focus on closing the sale and the relationship. Which is your approach?Selling is not about only closing the current prospect on a particular product or service that solves one of their pressing problems, needs or desires. It is about building a trusting relationship and partnership with them, by becoming a resource, and helping them solve their on-going problems, or satisfying their continuing and evolving needs and desires.You must first evaluate your selling intent or philosophy underlying the sales process, and how it impacts your ability to close this sale and the future relationship.If your focus is on the short term vs. the long term, your intent is most likely on
    If you generate substantial earnings via Adsense, you probably know that the use of photos or other related graphics near the ad blocks has a tendency to increase click-through rates. As with all things Adsense, the data is cloudy, but many people report that the addition of a graphical component to their Adsense strategy has resulting in massive gains. Some say CTR doubles with the images. Others say they triple.

    I have no way of knowing how much difference having a picture of a monkey next to an Adsense ad about monkey food will increase CTR, but there's no doubt that it would help.

    That's why thousands of Adsense publishers have carefully constructed pages and templates that place pictures cozily near the ad blocks.

    Google's TOS has always contained verbiage warning publishers against misleading end users with the photos, etc. However, Adsense left a fair amount of room for interpretation and even gave webmasters indications that using graphics in conjunction with the ads was permissible if a border was in place, if the pics weren't "too close," etc.

    That's changed. Google "clarified" their policy and that clarification looks a lot like something destined to kick many image-reliant publishers in the backside. Here's a highlight:

    "You can definitely place Google ads on pages containing images - just make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors. For example, if you run a stock photography site with a catalog of thumbnail images, don't line the ads up with the thumbnails in a way that could be misleading. Consider using a full border around your ads or changing your ad colors, for example."

    In other words, you can have ads and pics on the same page, so long as they don't look like they are meant to go with one another. If your images look like part of the ads or if they draw attention to the ads by creating a well-blended design, prepare to get yelled at by the folks at Adsense and to risk the death penalty of an account ban.

    I really don't have a horse in this race, as a publish

    Leave Your Job on Good Terms and Save Yourself Regret
    The exit interview is not a time to burn bridges with your old company. It has become a very common ritual throughout corporate America, and the idea behind it is to find out from departing staff members, when they no longer have to worry about protecting jobs, exactly what things at the company can be improved upon. The interview is deigned to be a tool for making a company more efficient and a better place to work. However, many employees who are leaving an organization use this as a time to vent frustrations they may have felt. They see it as a personal gripe session, and loose inhibitions, sometimes venting personal ad homonym attacks against co-workers, and especially against former supervisors and bosses.This is never a wise idea. Dale Carnegie
    I have no way of knowing how much difference having a picture of a monkey next to an Adsense ad about monkey food will increase CTR, but there's no doubt that it would help.

    That's why thousands of Adsense publishers have carefully constructed pages and templates that place pictures cozily near the ad blocks.

    Google's TOS has always contained verbiage warning publishers against misleading end users with the photos, etc. However, Adsense left a fair amount of room for interpretation and even gave webmasters indications that using graphics in conjunction with the ads was permissible if a border was in place, if the pics weren't "too close," etc.

    That's changed. Google "clarified" their policy and that clarification looks a lot like something destined to kick many image-reliant publishers in the backside. Here's a highlight:

    "You can definitely place Google ads on pages containing images - just make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors. For example, if you run a stock photography site with a catalog of thumbnail images, don't line the ads up with the thumbnails in a way that could be misleading. Consider using a full border around your ads or changing your ad colors, for example."

    In other words, you can have ads and pics on the same page, so long as they don't look like they are meant to go with one another. If your images look like part of the ads or if they draw attention to the ads by creating a well-blended design, prepare to get yelled at by the folks at Adsense and to risk the death penalty of an account ban.

    I really don't have a horse in this race, as a publis

    Why You Need A Resume Even If You Own Your Own Business
    If you have a viable business idea and are looking to start your own business, it is important that you have a very well written, polished, professional resume. You will need to use your resume, along with your business plan, in order to gain investment opportunities for your business and gets started. Your resume should be written as if you are applying to be a business owner of the organization you wish to start. While this may sounds silly, as you would of course be working for yourself, it is important to show your investors that you have professional experience to run the business you are proposing. Your qualifications, career goals, education and prior experience should all be aligned with your business venture.Once you have started your own business
    hotos, etc. However, Adsense left a fair amount of room for interpretation and even gave webmasters indications that using graphics in conjunction with the ads was permissible if a border was in place, if the pics weren't "too close," etc.

    That's changed. Google "clarified" their policy and that clarification looks a lot like something destined to kick many image-reliant publishers in the backside. Here's a highlight:

    "You can definitely place Google ads on pages containing images - just make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors. For example, if you run a stock photography site with a catalog of thumbnail images, don't line the ads up with the thumbnails in a way that could be misleading. Consider using a full border around your ads or changing your ad colors, for example."

    In other words, you can have ads and pics on the same page, so long as they don't look like they are meant to go with one another. If your images look like part of the ads or if they draw attention to the ads by creating a well-blended design, prepare to get yelled at by the folks at Adsense and to risk the death penalty of an account ban.

    I really don't have a horse in this race, as a publis

    Getting New Clients For Your Gifts Business
    One of the more creative and good return-on-investment businesses is selling gifts. People are always giving gifts to business associates, friends and acquaintances. Your giving gift to other people is a very important aspect to get regular, new, leads that can become potential clients.Gifts are always appreciated and never forgotten, hence are used by businesses extensively to cement relationships. Selecting the right vendor who can assure you of quality gifts is essential, as it is essential for the gift business to have a regular clientele.Getting New Clients for Your Business:There are several ways in which a gift business can attract new customers.- Advertisements are very powerful ways of creating an awareness of products, and es
    t:

    "You can definitely place Google ads on pages containing images - just make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors. For example, if you run a stock photography site with a catalog of thumbnail images, don't line the ads up with the thumbnails in a way that could be misleading. Consider using a full border around your ads or changing your ad colors, for example."

    In other words, you can have ads and pics on the same page, so long as they don't look like they are meant to go with one another. If your images look like part of the ads or if they draw attention to the ads by creating a well-blended design, prepare to get yelled at by the folks at Adsense and to risk the death penalty of an account ban.

    I really don't have a horse in this race, as a publis

    How To Avoid Being Eaten Alive By Your Bad Cash Flow
    In olden days our ancestors had to cope with the elements, find shelter and stay out of the claws of wild animals that would rip one of their legs off for a snack. But in today’s business jungles, entrepreneurs have something much more ferocious to cope with – Cash Flow!Business picks up – you are working your backside off to get ahead, money is coming in, you rejoice and continue working your butt off. And at some point, you just have to get bigger premises, get a car that is just a little smarter – to impress the mother-in-law – and of course you need to get staff to help out.One day, out of the blue, you have a look at your bank statement – and you ask yourself, “Where is all the money?”s, for example."

    In other words, you can have ads and pics on the same page, so long as they don't look like they are meant to go with one another. If your images look like part of the ads or if they draw attention to the ads by creating a well-blended design, prepare to get yelled at by the folks at Adsense and to risk the death penalty of an account ban.

    I really don't have a horse in this race, as a publisher. I do run a few blogs that generate a nice monthly check via Adsense, but none of them utilize images anywhere even close to the ad blocks.

    I can understand Google's position and how this shift might be a good thing for the advertisers that keep the program afloat. I can also understand the hordes of Adsense publishers who are more than a little miffed about the clarification.

    I'm less interested in debating the merits of the policy clarification than I am in how Adsense publishers can adjust successfully to the new required environment.

    As a writer, I think the answer might be better content. That's a self-serving argument, but consider this...

    Adsense earnings can be distilled down to a basic equation:

    page views X click-through rate X payment per ad click = $$$

    or, if you prefer...

    PV x CTR x PPC = $$$

    That means there are three ways to counteract the graphics policy clarification. You can find a way to increase traffic, you can find a different way to increase CTR or you can do something to increase the average value of each ad click.

    Here's how better written content (hereafter "content" for this post) can work on all three levels.

    Traffic. Good content attracts visitors. Fresh content feeds Googlebots. None of that's a newsflash. I'm not going to belabor this one.

    PPC. Content plays a role in PPC earnings, too. If you are doing any Adwords/Adsense arbitrage, the quality of your landing page content is going to affect your payouts. Of course, the right keyword use is going to serve up the right ads, too. In all honesty, though, adjusting the nature of your content probably won't have massive infl

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