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Hub You - 7 Reasons You Want Referral Business and How to Get Them
Private Practice Marketing: Eight Steps to a Thriving Managed-Care Free Psychology Practice
Solid clinical knowledge and skills may be enough for providing good therapy. However, it is not enough to get referrals and attract clients.Getting clients is key to building a thriving practice. But this is where many practitioners struggle.The thing is, you can make a living helping others. But you have to let go of the idea that the traditional way is the only way.Psychotherapists can leverage their talents, expertise and abilities in many ways. There are many possible formats for delivering psychological help.So, how do you, as a therapist, format what you have to offer? To begin, try looking at your services as a solution to a specific problem rather than as treatment for an illness.The Eight StepsTo organize your efforts, you may find the following eight-step process useful.1. Find a NicheTo niche or not to niche? There are many advantages to focusing your practice on a niche or set of niches, as described previously.Specialties attract more clients than a general practice.So, how do you decide on a niche?To start with, look for the convergence of three factors:1) What do you love to do? What type of clients, services or work do you thrive on the most? What are you passionate about?2) What you are best at? Where do your talents lie? What do you have the potential to become the best at in your locale or region? What are your favorit
el comfortable
Solid clinical knowledge and skills may be enough for providing good therapy. However, it is not enough to get referrals and attract clients.Getting clients is key to building a thriving practice. But this is where many practitioners struggle.The thing is, you can make a living helping others. But you have to let go of the idea that the traditional way is the only way.Psychotherapists can leverage their talents, expertise and abilities in many ways. There are many possible formats for delivering psychological help.So, how do you, as a therapist, format what you have to offer? To begin, try looking at your services as a solution to a specific problem rather than as treatment for an illness.The Eight StepsTo organize your efforts, you may find the following eight-step process useful.1. Find a NicheTo niche or not to niche? There are many advantages to focusing your practice on a niche or set of niches, as described previously.Specialties attract more clients than a general practice.So, how do you decide on a niche?To start with, look for the convergence of three factors:1) What do you love to do? What type of clients, services or work do you thrive on the most? What are you passionate about?2) What you are best at? Where do your talents lie? What do you have the potential to become the best at in your locale or region? What are your favorit
The truth is every professional s
The Impact of Follow Up
It never ceases to amaze me how few sales people make the time to follow-up after they have made initial contact with a prospect or customer. In the last few months, I can think of at least eight different situations in my own life (business & personal) when a salesperson did not bother taking this initiative. These included a landscaper who designed plans for our property, two different people who spoke to me about creating a promotional piece of literature for my business, a sales rep for a pool company, and a men’s fashion salesman who was asked to send information. In each of these situations I was very interested in the product or service offered by the vendor.This got me wondering…why don’t people follow-up? I think there are several reasons.They don’t want to appear pushy. It may be true that following up too frequently will come across as being pushy. However, very few salespeople ever come close to crossing this line. In fact, one the few times, I left a salesperson was pushy was more because of his tone, rather than fact he actually followed up. As a sales professional, I believe it is our responsibility to keep following up with our prospects until we know for certain if they want to do business with us. However, I also strongly believe that we can cross that line by making too many calls in a short period of time. So where’s the happen balance? It depends on your business. A weekly call is more than enough to keep in touch
Studies have proven that there is one reason why people don't do more referral business: they don't ask. There are two reasons why, they forget or they don't have a strong enough relationship with their clients, so they don't feel comfortable
It never ceases to amaze me how few sales people make the time to follow-up after they have made initial contact with a prospect or customer. In the last few months, I can think of at least eight different situations in my own life (business & personal) when a salesperson did not bother taking this initiative. These included a landscaper who designed plans for our property, two different people who spoke to me about creating a promotional piece of literature for my business, a sales rep for a pool company, and a men’s fashion salesman who was asked to send information. In each of these situations I was very interested in the product or service offered by the vendor.This got me wondering…why don’t people follow-up? I think there are several reasons.They don’t want to appear pushy. It may be true that following up too frequently will come across as being pushy. However, very few salespeople ever come close to crossing this line. In fact, one the few times, I left a salesperson was pushy was more because of his tone, rather than fact he actually followed up. As a sales professional, I believe it is our responsibility to keep following up with our prospects until we know for certain if they want to do business with us. However, I also strongly believe that we can cross that line by making too many calls in a short period of time. So where’s the happen balance? It depends on your business. A weekly call is more than enough to keep in touch
The truth is every professional sh
How To Incorporate or Form an L.L.C. in Delaware or Florida Online
Purpose:This article was designed with the goal of introducing to its readers the basics of incorporating online - incorporation terms and defintions, which type of formation to choose (corporation vs. llc), which state to incorporate in, which incorporation / LLC packages are the best for your type of business, etc. Refer to the bottom of this article for any questions or comments.TermsTo begin, we need to know some basic terms for business formations. Listed below are some of the most commonly found terms, with their respective definitions:Articles of Formation:(Sometimes referred to as the "Articles of Organization" or a "Certificate of Formation", depending on the state involved) - A document that is required by law with the registration of a limited liability company (LLC).Articles of Incorporation:(Sometimes referred to as a "Certificate of Incorporation", depending on the state involved) - A document, conforming to state law, that must be filed with the state and explain the purpose of a particular corporation, the name, the primary place of business, director names, and details involving stock types and amounts that are to be authorized.Bylaws:The regulations (rules or laws) of a company that provide for the proper conduct of the company's business actions.Certificate of Good Standing:(Also known as a
on't do more referral business: they don't ask. There are two reasons why, they forget or they don't have a strong enough relationship with their clients, so they don't feel comfortable
Purpose:This article was designed with the goal of introducing to its readers the basics of incorporating online - incorporation terms and defintions, which type of formation to choose (corporation vs. llc), which state to incorporate in, which incorporation / LLC packages are the best for your type of business, etc. Refer to the bottom of this article for any questions or comments.TermsTo begin, we need to know some basic terms for business formations. Listed below are some of the most commonly found terms, with their respective definitions:Articles of Formation:(Sometimes referred to as the "Articles of Organization" or a "Certificate of Formation", depending on the state involved) - A document that is required by law with the registration of a limited liability company (LLC).Articles of Incorporation:(Sometimes referred to as a "Certificate of Incorporation", depending on the state involved) - A document, conforming to state law, that must be filed with the state and explain the purpose of a particular corporation, the name, the primary place of business, director names, and details involving stock types and amounts that are to be authorized.Bylaws:The regulations (rules or laws) of a company that provide for the proper conduct of the company's business actions.Certificate of Good Standing:(Also known as a
The truth is every professional s
Virtual Team Work
At a time when many companies are scaling down their marketing budgets, big design firms are finding it harder to win new clients and projects. Things maybe tough for the larger design firms, but the situation could be ideal for freelancers and other smaller boutique operations that can operate virtually.One obvious advantage that full-service design companies have over independent freelancers is access to a wide range of creative and technical resources. So how can the individual compete with multi-skilled consultancies? The answer is to form a Virtual Team using a product that provides collaboration software that gets everybody on the Same-Page.By joining forces with other freelancers who offer complementary skills, you'll be able to offer a more complete range of services to your clients and prospective customers. One person on their own can't hope to compete with a full-service agency on price alone, no matter how tight budgets are. If a freelancer can't meet a project's business objectives, he isn't going to win the contract. Partnering with other freelancer makes you look more credible and professional, especially if the client is aware they'll only be paying for a specific service from the specialist. Clients are increasingly wary of design agencies offering services they'll never use and feel that they are paying for them through high ticket fees.Here, then, are some tips for partnering with other freelancers and succes
two reasons why, they forget or they don't have a strong enough relationship with their clients, so they don't feel comfortable
At a time when many companies are scaling down their marketing budgets, big design firms are finding it harder to win new clients and projects. Things maybe tough for the larger design firms, but the situation could be ideal for freelancers and other smaller boutique operations that can operate virtually.One obvious advantage that full-service design companies have over independent freelancers is access to a wide range of creative and technical resources. So how can the individual compete with multi-skilled consultancies? The answer is to form a Virtual Team using a product that provides collaboration software that gets everybody on the Same-Page.By joining forces with other freelancers who offer complementary skills, you'll be able to offer a more complete range of services to your clients and prospective customers. One person on their own can't hope to compete with a full-service agency on price alone, no matter how tight budgets are. If a freelancer can't meet a project's business objectives, he isn't going to win the contract. Partnering with other freelancer makes you look more credible and professional, especially if the client is aware they'll only be paying for a specific service from the specialist. Clients are increasingly wary of design agencies offering services they'll never use and feel that they are paying for them through high ticket fees.Here, then, are some tips for partnering with other freelancers and succes
The truth is every professional s
How Not to Treat Your Customers
I already got poor service from Sprint, from Experian credit reporters, UMUC university, Fry's electronics and now, the UK firm PRISM.PRISM claims to be a business consulting firm. They claim to have high quality customer service. I asked them about that and they said I should not question them but stick my head in a bucket of water.I have written previously about Experian. [YOU cannot get any specific change to any credit reports]. Sprint has no more math ability than a 3 yr old child.I bought my latest computer from Fry's. I was forewarned years earlier. I should have known better.The computer is a good one--it is Fry's that sucks. The salesman gave me a phony phone number to call in case i wanted further help. There was no operating disk in the packing carton.I was advised to buy more RAM and I did. Even 1 gig was not enough. I ordered more. That left me with 512 meg dormant stick. I was told "we only give you two weeks to replace ram sticks, sorry if you were not told.The week after I bought my box, it was offered for $20 more with a new monitor. I was told I had to return to the store; they were not going to look up my purchase.Then, Fry''s sold the ram stick for 50% off 2 weeks later. I wrote to them. Their response was; we have no email address for the store and the warehouse does not have a rebate program like the store does.While the ram stick is working fine and the computer is worki
enough relationship with their clients, so they don't feel comfortable
I already got poor service from Sprint, from Experian credit reporters, UMUC university, Fry's electronics and now, the UK firm PRISM.PRISM claims to be a business consulting firm. They claim to have high quality customer service. I asked them about that and they said I should not question them but stick my head in a bucket of water.I have written previously about Experian. [YOU cannot get any specific change to any credit reports]. Sprint has no more math ability than a 3 yr old child.I bought my latest computer from Fry's. I was forewarned years earlier. I should have known better.The computer is a good one--it is Fry's that sucks. The salesman gave me a phony phone number to call in case i wanted further help. There was no operating disk in the packing carton.I was advised to buy more RAM and I did. Even 1 gig was not enough. I ordered more. That left me with 512 meg dormant stick. I was told "we only give you two weeks to replace ram sticks, sorry if you were not told.The week after I bought my box, it was offered for $20 more with a new monitor. I was told I had to return to the store; they were not going to look up my purchase.Then, Fry''s sold the ram stick for 50% off 2 weeks later. I wrote to them. Their response was; we have no email address for the store and the warehouse does not have a rebate program like the store does.While the ram stick is working fine and the computer is worki
The truth is every professional s
Coffee Shop Business Plan
A coffee shop business plan is what you need if you are thinking of starting your own coffee shop. Coffee is in big demand all over the world – in fact, it is the second greatest revenue generating product in international commerce, next only to petroleum. A coffee shop business can therefore be very lucrative – but only if you do it right. If you don't, it'll only be a waste of your time, resources and money, and a setback for your dreams. So a comprehensive coffee shop business plan would help you to do things right from the very beginning.Or perhaps you already own a coffee shop, and are wondering what you can do to boost sales. Or maybe you want to buy an already existing coffee business, and want to make sure that you run it right. You might even want to add a coffee angle to your existing business. Whatever your purpose, however you may want to become involved with the coffee business, you'll most likely want to have a coffee shop business plan in place before taking the first step.There are certain vital questions to be considered. Will it be really worth it? Will you have adequate resources to see it through till you succeed? There are hundreds of varieties of coffee and coffee-based drinks; what drinks should you make? What equipment should you buy? What kind of location should you look for? Do you go it independent, or do you get a franchise from some big player? In short, you don't know too many things about the coffee busi
el comfortable
A coffee shop business plan is what you need if you are thinking of starting your own coffee shop. Coffee is in big demand all over the world – in fact, it is the second greatest revenue generating product in international commerce, next only to petroleum. A coffee shop business can therefore be very lucrative – but only if you do it right. If you don't, it'll only be a waste of your time, resources and money, and a setback for your dreams. So a comprehensive coffee shop business plan would help you to do things right from the very beginning.Or perhaps you already own a coffee shop, and are wondering what you can do to boost sales. Or maybe you want to buy an already existing coffee business, and want to make sure that you run it right. You might even want to add a coffee angle to your existing business. Whatever your purpose, however you may want to become involved with the coffee business, you'll most likely want to have a coffee shop business plan in place before taking the first step.There are certain vital questions to be considered. Will it be really worth it? Will you have adequate resources to see it through till you succeed? There are hundreds of varieties of coffee and coffee-based drinks; what drinks should you make? What equipment should you buy? What kind of location should you look for? Do you go it independent, or do you get a franchise from some big player? In short, you don't know too many things about the coffee busi
The truth is every professional should strive to have all of their business be referral because the benefits of referral business are undeniable and extensive.
- Referrals are more professional
- Referrals make your job easier and more fun
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