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    How Can A Communications Audit Help You?
    Organizations communicate in two directions: internally to staff and externally to clients, customers, shareholders, stakeholders, the media. Faulty internal communications can lead to mistakes, discouraged and unhappy staff, employees leaving the company. Poor external communications can jeopardize image and sales. It really is that simple. Any overall management strategy needs a communications plan or the whole operation might fail.A communications audit analyzes an organization’s practices to reveal how effective they are—throughout a whole company or in specified parts of the organization. It can pinpoint problem areas such as frequent misunderstandings, information blocks, information lacks, information duplication, misrepresentation. An audit could be part of a periodic health check but it is especially helpful at a time of change: a merger or acquisition, launch of a new product or service, entry into new markets, for example.The exact nature of the audit will depend on the type of organization and its particular needs and problems. But it will certainly aim to identify target audiences: the external audience will have different needs from an internal one. It will need to identify the key messages that need to be communicated and the channels that exist for conveying them. It will look not only at the communications that the organizatio
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    Planning From Yuk to Yum!
    Planning before going into action? Yuk! Are you crazy? Hey! Come on! I'm only going to run a small business! And I'm going to run it alone, at least for the foreseeable future. I can handle it, any day, any time, if things don't go my way. Things never go as planned anyway, right? So, why bother?Besides, I want to remain nimble. You never know what can happen! I want to be able to react and change my mind if need be. I don't want to be forced to follow a plan ... that was prepared, “out of context”, weeks or months in the past.Nothing can equal the adrenalin rush you get when things are slipping out of control ... and you somehow manage to bring them back on track. Right? So why plan, if you can get away with it so ... easily?Geez! Do You Really Believe Any Of This?What's fundamentally wrong with the preceding statements?Going into business without a plan, is deciding to play it by ear. It is choosing to steadfastly remain in a pure reactive mode. It is deciding, beforehand, to let events push you around!Let's find out what neglecting to plan really means by illustrating things a bit.Flying BlindNo commercial aircraft can takeoff without a flight plan. At least, not legally! The entire trip, from takeoff to landing, must be planned in detail.Alternate airports must be identified in
    If you have a business on the Internet you should be bartering goods and services with other businesses. You should always try to trade for something before you buy it. Barter deals usually require no money. Although sometimes you may need money to offset the value of the goods or services being traded.

    Bartering will give you many advantages over your competition. It can save your business money. You can spend the extra money on a buying paid Internet advertising. It allows you to offer your products and services at a lower price than your competition. You can afford to get the higher priced goods and services to compete on the internet.

    There are numerous ways to find barter deals online. Set up a barter message board or chat room on your web site to get more barter offers. Note on your web site or e-zine you are willing to barter for goods and services. Join newsgroups or e-mail discussion groups that are about bartering. Join an online barter club to meet other businesses that barter. Find web sites that barter by looking up the keywords barter, trade, or swap in your search engine of choice.

    There are a few things you should do before bartering. Compile a list of your goods and services you are willing to barter. Make a list of goods and services you need or want for your online business. Know the approximate cash value of the things you are trying to trade and the value of the things you are seeking in return. All of this information can help you negotiate a successful barter deal.

    When proposing a barter offer, tell the person the benefits of the barter deal. Explain to them why it would be a win/win situation. Give their business many compliments in your proposal. Prove to them why it would be a fair trade. This type of proposal can increase your chances off them saying "Yes, I will barter.

  • ---------------------------------------------------------
    Julia Tang publishes "Smart Online Business Tips", a fresh
    and informative newsletter dedicated to supporting people
    like you. To find out the best online business opportunities,
    to discover hundreds more proven and practical internet
    marketing secrets, plus FREE internet marketing products
    worth over $200, visit: http://www.best-internet-businesses.com
    ----------------------------------------------------------

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      IT Sales: Handling the Initial Call
      IT sales calls can be handled with ease if you prepare adequately ahead of time. First, do your background research and get a sense of the urgency of the situation. Then you will be able to increase your odds of closing IT sales by finding out what your clients' biggest needs are. In this article, you'll learn why you need to be the solution to the problem.IT Sales Requires Clients to Be in PainPin them down and get them to identify what their three biggest computer problems are. There’s a good chance they’re not going to be able to narrow it down to just three, but at least you get them thinking and talking. The more information you get on what they perceive to be their computer problems, the more effectively you can craft your pitch as the solution.Do Some SleuthingNow that sounds easier said than done. How do you become the solution to their biggest problem? You need to know what that problem is. Ask the questions to get a more logical, reasonable answer out of them and find out what their real problem is. Then you have to think about a way that you can become the best and most cost-effective solution to that problem via IT salesComputer Problems Drive People CrazyA lot of times people are very, very emotional when it comes to their computers. When they talk about their computer problems, they get very frustrate
      et other businesses that barter. Find web sites that barter by looking up the keywords barter, trade, or swap in your search engine of choice.

      There are a few things you should do before bartering. Compile a list of your goods and services you are willing to barter. Make a list of goods and services you need or want for your online business. Know the approximate cash value of the things you are trying to trade and the value of the things you are seeking in return. All of this information can help you negotiate a successful barter deal.

      When proposing a barter offer, tell the person the benefits of the barter deal. Explain to them why it would be a win/win situation. Give their business many compliments in your proposal. Prove to them why it would be a fair trade. This type of proposal can increase your chances off them saying "Yes, I will barter.

    ---------------------------------------------------------
    Julia Tang publishes "Smart Online Business Tips", a fresh
    and informative newsletter dedicated to supporting people
    like you. To find out the best online business opportunities,
    to discover hundreds more proven and practical internet
    marketing secrets, plus FREE internet marketing products
    worth over $200, visit: http://www.best-internet-businesses.com
    ----------------------------------------------------------

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    Article Submitted On: October 04, 2004