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Hub You - Seven Ways to Improve Your Results with Follow-up
What is Direct Response marketing? The central idea behind direct response marketing is to create an immediate benefit for your prospect coupled with a sense of urgency and a ‘call to action’ (what you require the prospect to do - e.g. get ?5 discount if you respond in the next hour).If your product is complex and the customer needs to be educated about it, you are best to suggest they should call a telephone number, visit a website or join a mailing list.Although direct marketing is usually associated with mail, magazines and television,
6. Share information you know matters to them. Have a colleague who has a rose garden? Send them the article about roses that you read last week. Have a co-worker who graduated from a certain college? Congratulate them when his team wins the big game. Have a Customer who loves tennis? Send them a link to the website you heard about that helps people improve their game. You get the idea. Follow-up
Everybody is doing it. At least, successful people are doing it. And “it” isn’t even a dirty word. “It” is Networking. Successful business people network for a variety of reasons.Career Networking is an excellent tool for finding and landing your next great job opportunity. In fact, according to the Wall Street Journal, 94% of new job finders cited networking as their primary mode of job search.Networking is also used to build relationships with potential and existing clients and vendors. Let’s face it, people prefer to do business with and refer business to
One of the most important and yet overlooked skills in business today is follow-up.
This applies to many parts of our business: Customer service and care, marketing, leadership, networking, branding, and more. It is a habit and a discipline that, when used effectively and regularly, will change your results and your life.
Here are seven ways to incorporate more follow-up into your practices – and therefore seven ways to increase your results.
1. Say thank you. First and foremost, the must-do follow-up habit is to say thank you. Send an email, make a call, or best of all, send a hand written note. Tell the Customer thanks for the new order. Tell the employee how much you appreciate their extra effort (or their normal effort over the long haul). Thank a person for a referral. Thank a colleague for the book or website recommendation. We all sent thank you cards after receiving graduation and wedding gifts. And while you may have done it because it was expected, it was really good practice for the rest of your life. I have a recurring task on my task list. It reads “Who do I need to thank today?” Who do you need to thank today?
2. Ask for feedback. After completing a project, meeting, training session, consulting engagement, or whatever, ask for some feedback. Preface your request by saying that you want to not only make sure that you have met their needs, but that you want to know how to continue to improve. Be open to what will be shared and show your gratitude, by referring to item 1 above.
3. Keep track. You’ve given an employee some coaching or help on a specific issue, so follow-up to see how it is going and how you can help now. You completed a project for a Client six months ago – so follow-up to see how it is going now and if the results match what had been expected. Follow-up isn’t just a one time deal – it is an on-going commitment. You likely are interested in the progress others are making. Let them know by staying in touch and seeing how things are going and how you might be able to help.
4. Remain interested. This is one step beyond keeping track. It is remaining interested in the other person or group’s progress over the long term. Continue to check back on progress. Remaining interested shows that you care and have made the effort to remember about events and goals important to the other person.
5. Remember important events. Holly on my team calls friends and colleagues on their birthdays and sings them Happy Birthday – live or on their voice mail. I have done this occasionally in the past – but have made it a more normal part of my routine as well. Why? Because it makes people smile. Your kids and parents expect a happy birthday wish, but do your Customers? Your employees? Your vendors? Maybe you don’t sing, but you can still wish people happy anniversary, happy birthday or happy St. Patrick’s Day – especially if they are Irish!
6. Share information you know matters to them. Have a colleague who has a rose garden? Send them the article about roses that you read last week. Have a co-worker who graduated from a certain college? Congratulate them when his team wins the big game. Have a Customer who loves tennis? Send them a link to the website you heard about that helps people improve their game. You get the idea. Follow-up b
To achieve a successful fundraiser you need to create awareness and excitement.Some things to consider:* When planning a fundraiser the most important question you need to answer is: How much money do you need to raise?* How many people do you have that can help carry out the fundraiser?* When will the fundraiser start and when will it end? It is generally a good idea to have the fundraiser last 2 weeks or less. With a smaller window of opportunity, people are more inclined to act immediately. It is important to get a commitment to the fundraiser th
2. Ask for feedback. After completing a project, meeting, training session, consulting engagement, or whatever, ask for some feedback. Preface your request by saying that you want to not only make sure that you have met their needs, but that you want to know how to continue to improve. Be open to what will be shared and show your gratitude, by referring to item 1 above.
3. Keep track. You’ve given an employee some coaching or help on a specific issue, so follow-up to see how it is going and how you can help now. You completed a project for a Client six months ago – so follow-up to see how it is going now and if the results match what had been expected. Follow-up isn’t just a one time deal – it is an on-going commitment. You likely are interested in the progress others are making. Let them know by staying in touch and seeing how things are going and how you might be able to help.
4. Remain interested. This is one step beyond keeping track. It is remaining interested in the other person or group’s progress over the long term. Continue to check back on progress. Remaining interested shows that you care and have made the effort to remember about events and goals important to the other person.
5. Remember important events. Holly on my team calls friends and colleagues on their birthdays and sings them Happy Birthday – live or on their voice mail. I have done this occasionally in the past – but have made it a more normal part of my routine as well. Why? Because it makes people smile. Your kids and parents expect a happy birthday wish, but do your Customers? Your employees? Your vendors? Maybe you don’t sing, but you can still wish people happy anniversary, happy birthday or happy St. Patrick’s Day – especially if they are Irish!
6. Share information you know matters to them. Have a colleague who has a rose garden? Send them the article about roses that you read last week. Have a co-worker who graduated from a certain college? Congratulate them when his team wins the big game. Have a Customer who loves tennis? Send them a link to the website you heard about that helps people improve their game. You get the idea. Follow-up
In the quickly developing world it is becoming more and more difficult to surprise and attract the audience; to make the idea get through it is necessary to involve different means of communication, one of the most popular and important of them is product placement. This essay is aimed to analyzing what product placement is, why it has become an important instrument of promotion and discussing ethical issues connected with product placement.1. Why product placement has become so important for promotion?First of all let’s find out what is hidden behind the term
3. Keep track. You’ve given an employee some coaching or help on a specific issue, so follow-up to see how it is going and how you can help now. You completed a project for a Client six months ago – so follow-up to see how it is going now and if the results match what had been expected. Follow-up isn’t just a one time deal – it is an on-going commitment. You likely are interested in the progress others are making. Let them know by staying in touch and seeing how things are going and how you might be able to help.
4. Remain interested. This is one step beyond keeping track. It is remaining interested in the other person or group’s progress over the long term. Continue to check back on progress. Remaining interested shows that you care and have made the effort to remember about events and goals important to the other person.
5. Remember important events. Holly on my team calls friends and colleagues on their birthdays and sings them Happy Birthday – live or on their voice mail. I have done this occasionally in the past – but have made it a more normal part of my routine as well. Why? Because it makes people smile. Your kids and parents expect a happy birthday wish, but do your Customers? Your employees? Your vendors? Maybe you don’t sing, but you can still wish people happy anniversary, happy birthday or happy St. Patrick’s Day – especially if they are Irish!
6. Share information you know matters to them. Have a colleague who has a rose garden? Send them the article about roses that you read last week. Have a co-worker who graduated from a certain college? Congratulate them when his team wins the big game. Have a Customer who loves tennis? Send them a link to the website you heard about that helps people improve their game. You get the idea. Follow-up
Communication is the key to your success at work, at play, and at home. Here are six tips that will make a difference in your life:1) People judge others by their actions. This means you are being judged by the perceptions you create with your words and actions. For example, if you act angry, even though you feel otherwise, you will be judged as being hostile. If you sound helpless, even though you feel otherwise, you will be judged as being ineffective. Thus, choose actions and words that convey the impression you want to make.2) People judge themselves
4. Remain interested. This is one step beyond keeping track. It is remaining interested in the other person or group’s progress over the long term. Continue to check back on progress. Remaining interested shows that you care and have made the effort to remember about events and goals important to the other person.
5. Remember important events. Holly on my team calls friends and colleagues on their birthdays and sings them Happy Birthday – live or on their voice mail. I have done this occasionally in the past – but have made it a more normal part of my routine as well. Why? Because it makes people smile. Your kids and parents expect a happy birthday wish, but do your Customers? Your employees? Your vendors? Maybe you don’t sing, but you can still wish people happy anniversary, happy birthday or happy St. Patrick’s Day – especially if they are Irish!
6. Share information you know matters to them. Have a colleague who has a rose garden? Send them the article about roses that you read last week. Have a co-worker who graduated from a certain college? Congratulate them when his team wins the big game. Have a Customer who loves tennis? Send them a link to the website you heard about that helps people improve their game. You get the idea. Follow-up
Generally you can tell how well a loan officer runs his business by the amount of referrals he gets for new loan applications. Successful mortgage professionals tend to get a large percentage of referrals give to them by former customers and referral partnerships with real estate agents, attorneys, financial planners, etc.Mortgage professionals that are struggling tend to have very few, if any, loan officer referrals. They typically generate almost all of their loan business from prospecting. And while prospecting does have its place and is very important, creating a
6. Share information you know matters to them. Have a colleague who has a rose garden? Send them the article about roses that you read last week. Have a co-worker who graduated from a certain college? Congratulate them when his team wins the big game. Have a Customer who loves tennis? Send them a link to the website you heard about that helps people improve their game. You get the idea. Follow-up by giving people information or comments that they know is just for them.
7. Have a plan. I have a process to call and track my conversations with my key contacts regularly. We have a process to connect with our most valued colleagues and Clients monthly. Our plan continues to be tweaked, but we have a plan because we know how important follow-up is. What is your plan?
Within my seven suggestions I have shared examples from all phases of business in order to show how pervasive and how valuable follow-up can be.
There is little about it that is hard. Being exceptionally good at follow-up requires focus, dedication, discipline, and a decision to do it. If you will make the decision you will become a more effective leader or supervisor. You will become a better networker. You will have greater sales. You will retain your relationships longer.
Any of these are reasons enough to make this decision. All of them put together prove my initial bold statement:
“One of the most important and yet overlooked skills in business today is follow-up.”
Where are you going to start?
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