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Hub You - Top 10 Principles of Great Sales Messaging
Janitorial Franchising: The Most Successful Business Model
If you were to ask 100 janitorial companies if they use employees or franchisees, 95% would probably say employees. If you went on to ask these same companies, how many are dealing with personnel problems, the same 95% would have to step forward.Do you see a correlation there?In the janitorial industry, the Employer-Employee model is the most common one, but it comes with a price. Here are just a few:1. High turnover. Typically, a janitorial company will experience 50% turnover within a given year. Half of the employees that begin the year, will not be there at the end. This means that the owner has to hire someone to replace them, track down any keys and equipment that they still have, inform the customer
>Sales messaging is the foundation for all your sales and marketing effortsIf you were to ask 100 janitorial companies if they use employees or franchisees, 95% would probably say employees. If you went on to ask these same companies, how many are dealing with personnel problems, the same 95% would have to step forward.Do you see a correlation there?In the janitorial industry, the Employer-Employee model is the most common one, but it comes with a price. Here are just a few:1. High turnover. Typically, a janitorial company will experience 50% turnover within a given year. Half of the employees that begin the year, will not be there at the end. This means that the owner has to hire someone to replace them, track down any keys and equipment that they still have, inform the customer
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Recognition: A Quick, Low-cost Way to Motivate Employees
Recognizing good performance through praise or other positive action is one of the simplest and most cost-effective ways to motivate people. It provides three major benefits: It lets people know that their performance was valued, and increases the likelihood that they will continue to perform well. It builds confidence so that people are willing to try new things, and develop further in their jobs. It leads to greater job satisfaction which in turn builds commitment to the manager and the employer. Don't underestimate the need people have for recognition. Any occasion when recognition could have been given but wasn't, for whatever reason, is a missed opportunity. Here are four ways
Sales Messaging – the stated reasons you give people to buy from your firm – is the foundation on which all your sales and marketing efforts rest. Sadly, most companies lack a definition for their sales messaging, let alone a methodology for developing and deploying it. The results are millions of dollars in lost revenue, higher sales costs and missed bonuses.Recognizing good performance through praise or other positive action is one of the simplest and most cost-effective ways to motivate people. It provides three major benefits: It lets people know that their performance was valued, and increases the likelihood that they will continue to perform well. It builds confidence so that people are willing to try new things, and develop further in their jobs. It leads to greater job satisfaction which in turn builds commitment to the manager and the employer. Don't underestimate the need people have for recognition. Any occasion when recognition could have been given but wasn't, for whatever reason, is a missed opportunity. Here are four ways
Sales messaging is the foundation for all your sales and marketing efforts
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How To Ask For A Raise
ASKING for A RAISE.First find out from old-timers what is the usual procedure about this. If everyone gets a raise once a year, better wait it out. If there is no “usual,” then you begin your research. What are the salaries of similar positions in your company? What are the salaries of similar positions in other companies? What is the national average for your position? (You may turn up a promising new job in all this research).Make a list of all your accomplishments in your present job. Find at least one that stands out. Now you are ready. Unless this next move is really weird, make an appointment with your boss.Give one reason you deserve a raise, then request the raise in these words or similar wo
on on which all your sales and marketing efforts rest. Sadly, most companies lack a definition for their sales messaging, let alone a methodology for developing and deploying it. The results are millions of dollars in lost revenue, higher sales costs and missed bonuses.ASKING for A RAISE.First find out from old-timers what is the usual procedure about this. If everyone gets a raise once a year, better wait it out. If there is no “usual,” then you begin your research. What are the salaries of similar positions in your company? What are the salaries of similar positions in other companies? What is the national average for your position? (You may turn up a promising new job in all this research).Make a list of all your accomplishments in your present job. Find at least one that stands out. Now you are ready. Unless this next move is really weird, make an appointment with your boss.Give one reason you deserve a raise, then request the raise in these words or similar wo
Sales messaging is the foundation for all your sales and marketing efforts
Here is yo
Customer Loyalty – The Key to Business Success
Talk to many business people about how they approach customer service and the majority of them will say that they are aiming to have ‘satisfied’ customers. No! What we all should be seeking is to have loyal customers.Research has shown that 65% of customers say they are loyal. You may be happy with this but you shouldn’t! Satisfied customers are in a state of nothing – they are neither issatisfied or happy; they are in between. They will tolerate you while you are of use to them but if a better deal comes along, they’re off.On the other hand, loyal customers are your friends. They will be with you through thick and thin; they will be the first to try out you new product; they willing give you honest feedback; they wil
on for their sales messaging, let alone a methodology for developing and deploying it. The results are millions of dollars in lost revenue, higher sales costs and missed bonuses.Talk to many business people about how they approach customer service and the majority of them will say that they are aiming to have ‘satisfied’ customers. No! What we all should be seeking is to have loyal customers.Research has shown that 65% of customers say they are loyal. You may be happy with this but you shouldn’t! Satisfied customers are in a state of nothing – they are neither issatisfied or happy; they are in between. They will tolerate you while you are of use to them but if a better deal comes along, they’re off.On the other hand, loyal customers are your friends. They will be with you through thick and thin; they will be the first to try out you new product; they willing give you honest feedback; they wil
Sales messaging is the foundation for all your sales and marketing efforts
Here is yo
Sales and the Importance of Following Up
Sales are the life force of any business. Here’s an outline of the key factors in getting them for your business.PersistenceBusiness owners and decision makers are typically very busy people. Often, the difference between making a sale and not making a sale is catching the decision maker at the right time. One of the best ways to catch a decision maker at the right time is to catch him or her many times. Of course, you do not want to be contacting a prospect so often that you become an annoyance. Still, using a combination of phone calls, emails, faxes and snail mails you can ensure your prospect remembers your company when the time comes to purchase the product or service you sell.OrganizationOne of the
esults are millions of dollars in lost revenue, higher sales costs and missed bonuses.Sales are the life force of any business. Here’s an outline of the key factors in getting them for your business.PersistenceBusiness owners and decision makers are typically very busy people. Often, the difference between making a sale and not making a sale is catching the decision maker at the right time. One of the best ways to catch a decision maker at the right time is to catch him or her many times. Of course, you do not want to be contacting a prospect so often that you become an annoyance. Still, using a combination of phone calls, emails, faxes and snail mails you can ensure your prospect remembers your company when the time comes to purchase the product or service you sell.OrganizationOne of the
Sales messaging is the foundation for all your sales and marketing efforts
Here is yo
Career With the State Department
If you have political ambitions or would like to work in Washington, DC and travel around the world and if you speak a foreign language then you might consider a career with the State Department. They are always hiring new people to travel around the world and represent the United States of America in foreign lands. Now more than ever it is important for our nation to be on good terms with other countries around the world.This might be a good opportunity to travel to far off lands and get paid very well with good benefits. Not all government jobs are probably at the top of your list however a career with the State Department can be very rewarding and fulfilling. By helping our nation stay on good terms we can help keep p
>Sales messaging is the foundation for all your sales and marketing effortsIf you have political ambitions or would like to work in Washington, DC and travel around the world and if you speak a foreign language then you might consider a career with the State Department. They are always hiring new people to travel around the world and represent the United States of America in foreign lands. Now more than ever it is important for our nation to be on good terms with other countries around the world.This might be a good opportunity to travel to far off lands and get paid very well with good benefits. Not all government jobs are probably at the top of your list however a career with the State Department can be very rewarding and fulfilling. By helping our nation stay on good terms we can help keep p
Here is your chance to break from the pack and enhance your competitive advantage. Use these top 10 principles to create a definition for great sales messaging that will enable your company to win more orders, increase market share and improve margins.
1. Specific to One Offering. Sales messaging is about selling one offering --a complete product or service. If you sell
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