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  • Hub You - Top 7 Mistakes Made By Small Business Owners When Joining a Business Networking Referral Group

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  • No marketing plan

    The marketing plan is the why for joining a particular group

  • No target market identify

    A lack of clarity of the potential prospe

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    Business networking is a proven way to grow your business. This strategy has been formalized by numerous organizations where members provide ongoing business referrals to other members. The rules or policies vary, but for the most part, these organizations:

    • Allow only one business per industry
    • Have some structure to monitor the referrals
    • Meet on a weekly basis
    • Limit the number of missed meetings

    After belonging to a couple of these groups as a business coach, I have observed some consistent mistakes that small business owners have made:

    1. No strategic plan

      Without a strategic plan of who does what by when, these individuals are working harder not smarter.

    2. No marketing plan

      The marketing plan is the why for joining a particular group

    3. No target market identify

      A lack of clarity of the potential prospec

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      . The rules or policies vary, but for the most part, these organizations:

      • Allow only one business per industry
      • Have some structure to monitor the referrals
      • Meet on a weekly basis
      • Limit the number of missed meetings

      After belonging to a couple of these groups as a business coach, I have observed some consistent mistakes that small business owners have made:

      1. No strategic plan

        Without a strategic plan of who does what by when, these individuals are working harder not smarter.

      2. No marketing plan

        The marketing plan is the why for joining a particular group

      3. No target market identify

        A lack of clarity of the potential prospe

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      4. Meet on a weekly basis
      5. Limit the number of missed meetings
      6. After belonging to a couple of these groups as a business coach, I have observed some consistent mistakes that small business owners have made:

        1. No strategic plan

          Without a strategic plan of who does what by when, these individuals are working harder not smarter.

        2. No marketing plan

          The marketing plan is the why for joining a particular group

        3. No target market identify

          A lack of clarity of the potential prospe

          The Importance of the Mailing List
          Many marketers spend a lot of time and money in the production of the mail piece itself and the actual mailing of the piece. You can have a great product and an attractive mail piece, but if you do not have the proper target market all of your efforts have gone to waste.tent mistakes that small business owners have made:

          1. No strategic plan

            Without a strategic plan of who does what by when, these individuals are working harder not smarter.

          2. No marketing plan

            The marketing plan is the why for joining a particular group

          3. No target market identify

            A lack of clarity of the potential prospe

            Be A Great Feedback Facilitator
            The feedback facilitator should provide a brief introduction about his background. This is to assure the group about his competence and professionalism in directing the session.The feedback facilitator should also have the detailed bio of all the participants.It
            arter.

          4. No marketing plan

            The marketing plan is the why for joining a particular group

          5. No target market identify

            A lack of clarity of the potential prospects keeps solid referrals from happening

          6. No marketing message

            A poorly crafted elevator speech does not help the small business owners explain the value of their services.

          7. Not understanding the other members’ products or services

            The elevator speech provides a quick insight into a small business, but to truly understand the business requires spending some time with that business owner. This understanding allows both parties to make better referrals.

          8. Not understanding the basics of referral networking

            Referral networking is to develop mutually beneficial relationships through the act of making referrals. When a member expects to receive referrals, but does not make referrals, he or she i

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