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    Marketing Strategy and Template for Independent Professionals
    Having a marketing strategy and marketing approach is very important. Thus, instead of recreating the wheel, here is a short, sweet, easy-to-understand marketing strategy template to help you place your ducks are in a row in designing your marketing strategy. MARKETING STRATEGY FOR INDEPENDENT PROFESSIONALS ...coaches, consultants, accountants, lawyers... GENERAL OVERVIEW Business Strengths Our extensive knowledge of the adventure travel industry is our greatest strength, in addition to our positioning in the region. Business Weaknesses The greatest weakness our business faces is our ability to handle new competition. Currently, we are the only providers of our services in the area, and any compet
    efully move on. For example,

    • "I need to talk with that client over there."

    • "I skipped lunch today, so I need to visit the buffet."

    • "Can I refresh your drink?"

    • "Is the bathroom over there? Thanks."

    When should you exit a conversation? According to Susan RoAne, an author and speaker known as the "Mingling Maven," your objective in all encounters should be to make a good impression and leave people wanting more. To do that, she advises: "Be bright. Be brief. Be gone."

    10. Practice gratitude . If you are the one who is 'brushed off', say something short and sweet:

    • "I enjoyed our chat."

    • "I enjoyed meeting you."

    The key to being a successful schmoozer is simple: you don't have to be brilliant but you do have to be kind. Show willingness to converse, and support the efforts of others who are trying to do the same.

    Talk Back : Please write to me with your small talk strategies. Anything and everything helps!

    The following are some other resources you might want to read:

    Put Your Best Foot Forward: Making a Great Impression by Taking Con

    Hurdles to Cross Cultural Business Communication
    International businesses are facing new challenges to their internal communication structures due to major reforms brought about through internationalization, downsizing, mergers, acquisitions and joint ventures. Lack of investment in cross cultural training and language tuition often leads to deficient internal cohesion. The loss of clients/customers, poor staff retention, lack of competitive edge, internal conflicts/power struggles, poor working relations, misunderstandings, stress, poor productivity and lack of co-operation are all by-products of poor cross cultural communication. Cross cultural communications consultants work with international companies to minimise the above consequences of poor cross cultural awareness. Thr
    "Every great romance and each big business deal begins with small talk. The key to successful small talk is learning how to connect with others, not just communicate with them." Dr. Bernardo J. Carducci, author of The Pocket Guide to Making Successful Small Talk: How to Talk to Anyone Anytime Anywhere About Anything

    I recently read about a study of MBAs 10 years after they graduated. Researchers at Stanford School of Business found that Grade Point averages had no bearing on their success. Surprisingly, a major deciding factor was their ability to converse with others.

    The skill of connecting in short, casual conversations can make or break careers. Through these interactions we gather information and, hopefully, make a favourable impression. I'll confess that I am an introvert in extrovert's clothing. I can yammer away to people I know at gatherings such as conventions or training sessions, but I find it difficult to break the ice with new people. In my discomfort, I can forget of the three golden rules for small talk:

    1. Shut up and listen.

    2. When in doubt, repeat Rule 1.

    3. People, even the really shy ones, like to talk about themselves and will do so if you know how to draw them out. You have to be genuinely interested, and let go of your need to talk and take over the conversation. .

    Only then will you make a good impression.

    To listen intently takes both great skill and great discipline, which is why mere mortals such as myself fall short. It is so easy to respond to a casual comment by unwittingly turning the spotlight back on yourself: "You're selling office equipment to hospitals? I called on General Hospital . . ." Your small talk might be helpful, witty and even relevant, but you're nonetheless talking instead of listening. You n'ever learn anything while talking, except that you talk too much.

    Rule 1 can take a life'time to learn, especially for certain introverts masquerading as extroverts. Below are a few other tricks that can help while mastering Rule 1.

    1. Watch your body language. People who look ill at ease make others uncomfortable. Act confident even when you're not, looking people in the eye instead of at the floor (my personal challenge). If you are uncomfortable smiling at strangers, learn the art of the subtle smile, which is smiling with your lips closed. Now you're starting to look friendly and approachable. After you feel more at ease with someone, you can show a little tooth.

    2. Be the first to say "Hello."

    3. Introduce yourself by name , even if you think they know it. "I don't think we've met. I'm Queen Elizabeth II." It's very awkward when someone starts a conversation with "remember me?" and the other person doesn't.

    4. Take your time during introductions. Make an extra effort to remember names and use them frequently.

    5. Open with simple probes.

    • 'Hi, I'm Nicki. What do you think of the party, conference, cheese puffs?"

    • "Hi, I'm Nicki. I sell cemetery plots. What do you do?"

    • "Hi, I'm Nicki. Isn't the food delicious?"

    They are neutral qu'estions that invite the other person to talk. After you ask your qu'estion, listen. When you run into a casual acquaintance, ask what she's been doing lately. Then listen.

    6. Learn some qu'estions that will keep the conversation going. Ask folks for their opinions or comments, with follow-up qu'estions based on their answers.

    • Did you see that movie?

    • What was it about?

    • What did you think of it?

    • What other new movies have you enjoyed?

    If you are genuinely interested in their answers, most people will be surprised and flattered. Resist the temptation to display your own special brand of brilliance, and when you catch yourself doing so, switch the focus back to the other person. Later on, when the relationship has evolved beyond small talk, you can strut your fabulousness.

    7. If you want to join a group involved in an ongoing conversation , research shows that the best entry line is to ask a question about the topic under discussion. Don't shift to a new topic, a tactic that can make the group feel threatened.

    8. Focus on the speaker . There's nothing worse than chatting with a person who keeps scanning the room looking for someone more important. Give your current conversation partner your full and real attention, facing him directly and looking in his eyes.

    9. Have a few exit lines ready so that you can both gracefully move on. For example,

    • "I need to talk with that client over there."

    • "I skipped lunch today, so I need to visit the buffet."

    • "Can I refresh your drink?"

    • "Is the bathroom over there? Thanks."

    When should you exit a conversation? According to Susan RoAne, an author and speaker known as the "Mingling Maven," your objective in all encounters should be to make a good impression and leave people wanting more. To do that, she advises: "Be bright. Be brief. Be gone."

    10. Practice gratitude . If you are the one who is 'brushed off', say something short and sweet:

    • "I enjoyed our chat."

    • "I enjoyed meeting you."

    The key to being a successful schmoozer is simple: you don't have to be brilliant but you do have to be kind. Show willingness to converse, and support the efforts of others who are trying to do the same.

    Talk Back : Please write to me with your small talk strategies. Anything and everything helps!

    The following are some other resources you might want to read:

    Put Your Best Foot Forward: Making a Great Impression by Taking Cont

    Ten Fun Ways to Liven up Any Presentation
    Most of us would agree that having humor in our lives increases rapport, strengthens our relationships and overcomes communication barriers. People who work in a positive, often playful environment are more likely to stay. Productivity and creativity increase while stress is reduced. We just feel better after a good laugh. Think funny!1. Open with a humorous story. . I remember the time the lights when out and I fell off the stage. I wasn’t hurt and quickly said, Now I will take questions from the floor. I’m at my best when taking questions in the dark. Before you can be funny, you must learn to see funny. Find the humor around you, in your life every day. The lady who takes an aisle seat rather tan sit next to the window . . . doesn’t want
    ven the really shy ones, like to talk about themselves and will do so if you know how to draw them out. You have to be genuinely interested, and let go of your need to talk and take over the conversation. .

    Only then will you make a good impression.

    To listen intently takes both great skill and great discipline, which is why mere mortals such as myself fall short. It is so easy to respond to a casual comment by unwittingly turning the spotlight back on yourself: "You're selling office equipment to hospitals? I called on General Hospital . . ." Your small talk might be helpful, witty and even relevant, but you're nonetheless talking instead of listening. You n'ever learn anything while talking, except that you talk too much.

    Rule 1 can take a life'time to learn, especially for certain introverts masquerading as extroverts. Below are a few other tricks that can help while mastering Rule 1.

    1. Watch your body language. People who look ill at ease make others uncomfortable. Act confident even when you're not, looking people in the eye instead of at the floor (my personal challenge). If you are uncomfortable smiling at strangers, learn the art of the subtle smile, which is smiling with your lips closed. Now you're starting to look friendly and approachable. After you feel more at ease with someone, you can show a little tooth.

    2. Be the first to say "Hello."

    3. Introduce yourself by name , even if you think they know it. "I don't think we've met. I'm Queen Elizabeth II." It's very awkward when someone starts a conversation with "remember me?" and the other person doesn't.

    4. Take your time during introductions. Make an extra effort to remember names and use them frequently.

    5. Open with simple probes.

    • 'Hi, I'm Nicki. What do you think of the party, conference, cheese puffs?"

    • "Hi, I'm Nicki. I sell cemetery plots. What do you do?"

    • "Hi, I'm Nicki. Isn't the food delicious?"

    They are neutral qu'estions that invite the other person to talk. After you ask your qu'estion, listen. When you run into a casual acquaintance, ask what she's been doing lately. Then listen.

    6. Learn some qu'estions that will keep the conversation going. Ask folks for their opinions or comments, with follow-up qu'estions based on their answers.

    • Did you see that movie?

    • What was it about?

    • What did you think of it?

    • What other new movies have you enjoyed?

    If you are genuinely interested in their answers, most people will be surprised and flattered. Resist the temptation to display your own special brand of brilliance, and when you catch yourself doing so, switch the focus back to the other person. Later on, when the relationship has evolved beyond small talk, you can strut your fabulousness.

    7. If you want to join a group involved in an ongoing conversation , research shows that the best entry line is to ask a question about the topic under discussion. Don't shift to a new topic, a tactic that can make the group feel threatened.

    8. Focus on the speaker . There's nothing worse than chatting with a person who keeps scanning the room looking for someone more important. Give your current conversation partner your full and real attention, facing him directly and looking in his eyes.

    9. Have a few exit lines ready so that you can both gracefully move on. For example,

    • "I need to talk with that client over there."

    • "I skipped lunch today, so I need to visit the buffet."

    • "Can I refresh your drink?"

    • "Is the bathroom over there? Thanks."

    When should you exit a conversation? According to Susan RoAne, an author and speaker known as the "Mingling Maven," your objective in all encounters should be to make a good impression and leave people wanting more. To do that, she advises: "Be bright. Be brief. Be gone."

    10. Practice gratitude . If you are the one who is 'brushed off', say something short and sweet:

    • "I enjoyed our chat."

    • "I enjoyed meeting you."

    The key to being a successful schmoozer is simple: you don't have to be brilliant but you do have to be kind. Show willingness to converse, and support the efforts of others who are trying to do the same.

    Talk Back : Please write to me with your small talk strategies. Anything and everything helps!

    The following are some other resources you might want to read:

    Put Your Best Foot Forward: Making a Great Impression by Taking Con

    The High Price of Comfort: Dramatic Results Require Dramatic Changes
    Many salespeople are uncomfortable with the results of their sales efforts. So, they spend time and money on sales training in an attempt to improve themselves. Do they succeed in improving their selling skills? Rarely.Why doesn't sales training usually lead to improvement?Ironically, salespeople often choose workshops focused on what they already know how to do. Training may emphasize practice in old standards such as handling objections, or teach a dozen "killer closes."Most salespeople choose to improve on what they already know because it "feels comfortable." It's comfortable to think that if they can just get better at handling objections, it will make a huge difference in their closing rates. Or, they think if they learn
    mfortable smiling at strangers, learn the art of the subtle smile, which is smiling with your lips closed. Now you're starting to look friendly and approachable. After you feel more at ease with someone, you can show a little tooth.

    2. Be the first to say "Hello."

    3. Introduce yourself by name , even if you think they know it. "I don't think we've met. I'm Queen Elizabeth II." It's very awkward when someone starts a conversation with "remember me?" and the other person doesn't.

    4. Take your time during introductions. Make an extra effort to remember names and use them frequently.

    5. Open with simple probes.

    • 'Hi, I'm Nicki. What do you think of the party, conference, cheese puffs?"

    • "Hi, I'm Nicki. I sell cemetery plots. What do you do?"

    • "Hi, I'm Nicki. Isn't the food delicious?"

    They are neutral qu'estions that invite the other person to talk. After you ask your qu'estion, listen. When you run into a casual acquaintance, ask what she's been doing lately. Then listen.

    6. Learn some qu'estions that will keep the conversation going. Ask folks for their opinions or comments, with follow-up qu'estions based on their answers.

    • Did you see that movie?

    • What was it about?

    • What did you think of it?

    • What other new movies have you enjoyed?

    If you are genuinely interested in their answers, most people will be surprised and flattered. Resist the temptation to display your own special brand of brilliance, and when you catch yourself doing so, switch the focus back to the other person. Later on, when the relationship has evolved beyond small talk, you can strut your fabulousness.

    7. If you want to join a group involved in an ongoing conversation , research shows that the best entry line is to ask a question about the topic under discussion. Don't shift to a new topic, a tactic that can make the group feel threatened.

    8. Focus on the speaker . There's nothing worse than chatting with a person who keeps scanning the room looking for someone more important. Give your current conversation partner your full and real attention, facing him directly and looking in his eyes.

    9. Have a few exit lines ready so that you can both gracefully move on. For example,

    • "I need to talk with that client over there."

    • "I skipped lunch today, so I need to visit the buffet."

    • "Can I refresh your drink?"

    • "Is the bathroom over there? Thanks."

    When should you exit a conversation? According to Susan RoAne, an author and speaker known as the "Mingling Maven," your objective in all encounters should be to make a good impression and leave people wanting more. To do that, she advises: "Be bright. Be brief. Be gone."

    10. Practice gratitude . If you are the one who is 'brushed off', say something short and sweet:

    • "I enjoyed our chat."

    • "I enjoyed meeting you."

    The key to being a successful schmoozer is simple: you don't have to be brilliant but you do have to be kind. Show willingness to converse, and support the efforts of others who are trying to do the same.

    Talk Back : Please write to me with your small talk strategies. Anything and everything helps!

    The following are some other resources you might want to read:

    Put Your Best Foot Forward: Making a Great Impression by Taking Con

    3 HOT Tips To Improve Your Ads/Flyers and Letters for Small Business Growth
    One of the areas that you can dramatically improve the number of leads to your small business is through effective advertising.Right now I’ll take you through 3 HOT tips on how you can bring in more money and customers.Here are three things you can do to improve your prospecting letters.1. Use a benefit orientated headline, not your business name.The biggest mistake most small businesses make is using their business name as the headline for their advertisements.Your prospective customer isn’t interested in your business name, they want to know what you will do for them. So tell them in the headline.A case in point is the weight loss market.If you’d like to lose weight which headline would appeal to
    inions or comments, with follow-up qu'estions based on their answers.

    • Did you see that movie?

    • What was it about?

    • What did you think of it?

    • What other new movies have you enjoyed?

    If you are genuinely interested in their answers, most people will be surprised and flattered. Resist the temptation to display your own special brand of brilliance, and when you catch yourself doing so, switch the focus back to the other person. Later on, when the relationship has evolved beyond small talk, you can strut your fabulousness.

    7. If you want to join a group involved in an ongoing conversation , research shows that the best entry line is to ask a question about the topic under discussion. Don't shift to a new topic, a tactic that can make the group feel threatened.

    8. Focus on the speaker . There's nothing worse than chatting with a person who keeps scanning the room looking for someone more important. Give your current conversation partner your full and real attention, facing him directly and looking in his eyes.

    9. Have a few exit lines ready so that you can both gracefully move on. For example,

    • "I need to talk with that client over there."

    • "I skipped lunch today, so I need to visit the buffet."

    • "Can I refresh your drink?"

    • "Is the bathroom over there? Thanks."

    When should you exit a conversation? According to Susan RoAne, an author and speaker known as the "Mingling Maven," your objective in all encounters should be to make a good impression and leave people wanting more. To do that, she advises: "Be bright. Be brief. Be gone."

    10. Practice gratitude . If you are the one who is 'brushed off', say something short and sweet:

    • "I enjoyed our chat."

    • "I enjoyed meeting you."

    The key to being a successful schmoozer is simple: you don't have to be brilliant but you do have to be kind. Show willingness to converse, and support the efforts of others who are trying to do the same.

    Talk Back : Please write to me with your small talk strategies. Anything and everything helps!

    The following are some other resources you might want to read:

    Put Your Best Foot Forward: Making a Great Impression by Taking Con

    Why Living?
    I think that Barbara Eherenreich depicted a realistic portrait of America’s lower class. She points out the differences between the working class and wealthy people. The differences that are shocking, yet they are so true."Welfare reform."-This is how it all began. The disturbing investigation of how people, women mainly, survive off wages as low as six or seven dollars an hour. Eherenreich was assigned the task of going into the workforce and experiencing, first hand, what poverty was really like. This is where my skepticism began. I never thought she could do it. I almost laughed to myself. "Survival of the fittest", I began to think-- They would feed her to the dogs and she would be eaten alive within a week. Her strength and dete
    efully move on. For example,

    • "I need to talk with that client over there."

    • "I skipped lunch today, so I need to visit the buffet."

    • "Can I refresh your drink?"

    • "Is the bathroom over there? Thanks."

    When should you exit a conversation? According to Susan RoAne, an author and speaker known as the "Mingling Maven," your objective in all encounters should be to make a good impression and leave people wanting more. To do that, she advises: "Be bright. Be brief. Be gone."

    10. Practice gratitude . If you are the one who is 'brushed off', say something short and sweet:

    • "I enjoyed our chat."

    • "I enjoyed meeting you."

    The key to being a successful schmoozer is simple: you don't have to be brilliant but you do have to be kind. Show willingness to converse, and support the efforts of others who are trying to do the same.

    Talk Back : Please write to me with your small talk strategies. Anything and everything helps!

    The following are some other resources you might want to read:

    Put Your Best Foot Forward: Making a Great Impression by Taking Control of How Others See You by Jo-Ellen Dimitrias and Mark Mazzarella.

    How to Start a Conversation and Make Friends by Don Gabor.

    Conversationally Speaking: Tested New Ways to Increase Your Personal and Social Effectiveness by Alan Garner.

    The Pocket Guide to Making Successful Small Talk: How to Talk to Anyone Anytime Anywhere About Anything by Bernardo J. Carducci

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