Hub You - Business

Pairing Promotional Mouse Mats with Coasters
Promotional mouse mats are great gifts for conventions or trade shows, and are a fun way to get your business name and company information out to clients and potential clients. They are big enough for real advertising to your customer base, and are useful rather than just novelty items like some promotional gifts can be. A great way to make them even more useful is to pair them with something else that is useful as well: coasters for the desk.When people think of desk sets, they are more likely thinking of pen holders and in boxes rather than a matching mouse mat and coaster, however these other kinds of desk sets can prove to be just as useful as the other. Mouse mats are very useful all by themselves, but how many people think to bring coasters in to their office? One too many co

nvolved in your promotional activities.

When it comes to service, they want the full experience. They expect your team members to have a conversation, to know about the products on offer and have high social skills.

If they are ignored by your team members, or believe the team member is only providing basic information, they will often leave your establishment disappointed.

We Are All Different

Hunters and gatherers shopping together can be a nightmare for both parties. How often have you seen a hunter get b

Self Esteem and Stress - Stop Worrying!
Quit Your Worrying!Many people it seems as if they are married to their worries, that poor stress is controlling their lives. They wear their stress like a badge on their chests. The increase of stress and decrease in self-esteem are a wicked combination. Stress is everywhere, whether there are several small items that cause worry or one big issue. Stress is very dependent on the individual what might stress out one person is a piece of cake for the next. Why is that so? Well, the symbiotic relationship of stress management to self-esteem has a powerful impact on how we handle stress, i.e. our stress management tools are driven by our self-esteem.The causes of stress are varied, it could be job, marriage, home, money or family. When we are stressed our minds become immer

The University of Exeter in the United Kingdom recently published research financed by Barclays Bank, which has implications for everyone who is serving the general population.

This research shows that consumers shop establishments based on one of the two personal profiles.

Approximately 50% of the population is defined as hunters when they go out into the public arena. They know what they want, they are focused on the task in front of them and they do not want anyone or anything to stand in their way. If you make the ‘shopping’ experience too complicated for them, they will abort the mission and go somewhere else that addresses their needs more easily. As you would expect, a larger proportion of men than women fall into this category of consumers.

The other half of the population are defined as gatherers; they enjoy the experience of shopping and like to enjoy browsing around and discovering new items. They enjoy a conversation with your team members and look on the ‘shopping’ experience as one of the joys of life. Approximately 60% of female consumers fit into this category.

The skill of retailing is to set up an establishment that services the needs of both types of consumer profiles. Often you discover establishments that services one group exceptionally well, but fail for the other half of the population.

Serving Hunters Successfully

Hunters require your store to be laid out so they can navigate it easily. They expect clear directional signage and for the key categories to be signed and those signs to be easily seen as they navigate your store.

They will rarely be enticed by promotional activities, and may not notice them within your store. When it comes to service, they will often ask direct questions and expect direct answers; the last thing they are looking for is relationship conversation with one of your team.

Serving Gatherers Successfully

Gatherers love discovering products within your store. They enjoy browse shopping and often do not read signs as they are enjoying discovering products as they explore your store.

They will enjoy and get involved in your promotional activities.

When it comes to service, they want the full experience. They expect your team members to have a conversation, to know about the products on offer and have high social skills.

If they are ignored by your team members, or believe the team member is only providing basic information, they will often leave your establishment disappointed.

We Are All Different

Hunters and gatherers shopping together can be a nightmare for both parties. How often have you seen a hunter get b

What Is In Your Marketing Tool Box and Are Those Tools Delivering You Sharp Sales?
If you are a small business owner, your biggest problem, simply speaking, is growing your bottom line by getting more customers. To secure new customers requires that you share or deliver your message to the market place. If you don’t believe that marketing is essential to your business, then don’t read any further because this article will have no value for you.However, if you understand the importance of marketing, maybe now is the time to check out your marketing tool box and assess your marketing tools to ensure that they will deliver you sharp sales in 2006.Your marketing tool box much like a traditional tool box and has 2 sections. The top section sits on top of the bottom section. Within the second section of your tool box or the bottom is the “he

shopping’ experience too complicated for them, they will abort the mission and go somewhere else that addresses their needs more easily. As you would expect, a larger proportion of men than women fall into this category of consumers.

Serving Hunters Successfully

Serving Gatherers Successfully

Gatherers love discovering products within your store. They enjoy browse shopping and often do not read signs as they are enjoying discovering products as they explore your store.

They will enjoy and get involved in your promotional activities.

When it comes to service, they want the full experience. They expect your team members to have a conversation, to know about the products on offer and have high social skills.

If they are ignored by your team members, or believe the team member is only providing basic information, they will often leave your establishment disappointed.

We Are All Different

Hunters and gatherers shopping together can be a nightmare for both parties. How often have you seen a hunter get b

Top Seven Common Mistakes Found in Car Classifieds Ads
The number of people today posting used car classifieds ads shows an upward spiral. Looking at the used car classifieds they write and guessing the amounts they spend to advertise their product (used car), one will naturally wonder how these people sell their car for a decent price. By closely following the ads, one can find more than 80% of the classified ads make one or more of the seven mistakes listed below.1. Not Describing the CarWhile writing used car classifieds, classic car classifieds or muscle car classifieds, a lot of people tend to miss out the exact model name and year of manufacture in the ad. Include such details in a positive manner and it doesn't take too many words.2. Not Leaving a Phone NumberMany people who write used car classifieds today thin

ale consumers fit into this category.

Serving Hunters Successfully

Serving Gatherers Successfully

Gatherers love discovering products within your store. They enjoy browse shopping and often do not read signs as they are enjoying discovering products as they explore your store.

They will enjoy and get involved in your promotional activities.

When it comes to service, they want the full experience. They expect your team members to have a conversation, to know about the products on offer and have high social skills.

If they are ignored by your team members, or believe the team member is only providing basic information, they will often leave your establishment disappointed.

We Are All Different

Hunters and gatherers shopping together can be a nightmare for both parties. How often have you seen a hunter get b

Managing Reality - Learning to Love Our Mistakes
Too often I see and hear the impact of leaders not managing what lies in front of them. Rather, they manage what they would like to see or imagine is there. The consequence is usually underperformance. Characteristics accompanying it include crisis management, poor and late decision making.When leaders manage what they would like to see, they filter and interpret data to support conclusions already made in their own mind. The Iraq war is an obvious case. People from a wide variety of leadership roles, filtered and interpreted data to give the predisposed conclusion required to take their favoured action.In business, non-profit organisations and government, we do this every day. We begin a project with a view to what we want to achieve. We analyse the data available and search fo

Serving Gatherers Successfully

Gatherers love discovering products within your store. They enjoy browse shopping and often do not read signs as they are enjoying discovering products as they explore your store.

They will enjoy and get involved in your promotional activities.

When it comes to service, they want the full experience. They expect your team members to have a conversation, to know about the products on offer and have high social skills.

If they are ignored by your team members, or believe the team member is only providing basic information, they will often leave your establishment disappointed.

We Are All Different

Hunters and gatherers shopping together can be a nightmare for both parties. How often have you seen a hunter get b

Novel Idea - Novelty Pens
Trade show swag usually includes a few pads of Post-Its, maybe a coffee mug and a hundred pens. When you choose novelty plastic pens for your promotions, you can stand out in the sea of pens and pencils. If you choose properly, the trade show attendees will be using your pen long after they’ve culled the plain stick pens and used up the computer-shaped sticky notes.Carabiner Pens Moms and involved dads will tell you that looking for a pen to write down directions or phone numbers on the road or at the park can be a hassle - because finding a pen in the diaper bag or picnic sack can be next to impossible. Carabiner plastic pens offer a fat writing stick at one end and a convenient carabiner clip at the other. Clip it on the strap of a bag or purse. Clipped to a key ring it’s easy t

nvolved in your promotional activities.

When it comes to service, they want the full experience. They expect your team members to have a conversation, to know about the products on offer and have high social skills.

If they are ignored by your team members, or believe the team member is only providing basic information, they will often leave your establishment disappointed.

We Are All Different

Hunters and gatherers shopping together can be a nightmare for both parties. How often have you seen a hunter get bored with a gatherer who is enjoying the experience and have tried to abort the experience?

Is there anything you can do as a store owner? This is one area where a coffee or refreshment offer can be a huge advantage. How often have you come across an experience where the hunter has completed their journey to their satisfaction and then relaxed over a cup of coffee, while the gatherer carries on enjoying themselves discovering new items?

“Think and Drink” coffee tokens in some establishments have proved to be highly effective in this situation.

A well “tuned” sales assistant can identify a hunter and gatherer shopping together.

They will offer the hunter a complimentary cup of coffee to allow the hunter to relax, while the gatherer keeps on gathering.

As consumers we also change our habits. From a personal point of view, I will become a gatherer when browsing books on business management or gardening, or buying fruit and vegetables, but become a hunter when buying Christmas presents. A lot of our shopping habits revolve around our initial interests.

Have a Hunter and Gatherer Strategy

Successful businesses know that there are two distinctive consumer profiles; they layout their store to meet the needs of both groups. More importantly, they train their team to identify the two different characteristics in consumers and to provide the appropriate service.

Two important factors can determine your success.

Firstly, your signage strategy. Hunters need a clear, concise signage strategy that allows them to navigate your store without getting stressed or asking one of your team members. The airports of the world do this very successfully; their signs can get you from parking lot to your seat on the plane, often with no human contact.

Secondly, your team’s approach to consumers can make a huge difference to your success.

Hunters will ask specific questions, such as “Where is the …..”? They want a specific answer. If you can answer this quickly and successfully they are impressed with your customer service.

Gatherers on the other hand will often start

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The Federal Trade Commission has set forth an agenda to revamp the Franchise Rule. Actually not revamp and get rid of the unnecessary over regulation and over disclosure, but to re-define it and pile on more minutia.

Research conducted on the purchasing patterns and behaviors of new business owners reveals an interesting pattern in the time frame of their spending. When marketing to...

If you’re struggling to bring new business through the door, that’s your first mistake. Struggle does NOT lead to success. Whether it’s more clients, contracts, or sales your business needs now, invest two minutes to learn a 3-step process that will immediately shift your experience.

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