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    Elements That Make Up a Brand
    Branding not only means consistency, it means that you have to put in an effort to make sure that you pay attention to details. Before you begin on your journey to create a brand, here are some elements that make up a brand:LogoBusiness CardsFontsColorsBrochuresEmail signaturesVoice mail messagesCustomer interactionMusic on the phone or other locations Branding is about identifying your company, products and services in way that differentiates you from your competitors. It also creates a customer perception about you and your company through an experience and promise of goods to be delivered. Brands are what separate you from your business. Although businesses deal with people, people within an organization often change. It is the brand that remains. When you buy software from Microsoft, you are not buying software from George Turner down the street, you are buying the brand that delivers your preconceived mental picture of that company. One of the most difficult things is to differential yourself from your
    and its own purchasing processes. YES/NO We always seem to be purchasing in an ad hoc, as-needs manner, instead of benefiting from bulk purchases. YES/NO We seem to stick to the same supplier and trust that they're giving us value for money.

    Major areas of cost control

    The main areas where costs can be rationalised include telecommunications, energy, freight, couriers, mail, office supplies, waste management, reprographics and stationery. There are other areas such as cleaning, merchant card services, maintenance contracts and document storage, but of course the list is endless.

    Apart

    The World's Best Thinker
    Six years ago, in anticipation of New Year’s Day 2000, Biography on A&E released its list of the 100 most influential people of the Millennium. Johann Gutenberg ranked first. Isaac Newton, Charles Darwin and Galileo made the top 10. Abraham Lincoln was 23rd. Alexander Graham Bell came in at 44. The Beatles were 76th. And Steven Spielberg snuck in at 91.If given the opportunity to revise the list today, the voters might find a way to include one more person. It’s a man whose life began less than a year after Teddy Roosevelt left the White House and ended last month, one week shy of his 96th birthday. He wrote three dozen books – the final one arriving soon – and received credit for coming up with the terms “knowledge workers” and “management by objectives.” He also wrote the oft-quoted phrase: “Management is doing things right. Leadership is doing the right things.”Peter Drucker – “thinker”… “writer”…”uber-mentor” – may have contributed as much to the development of business theory as the legendary Adam Smith (who, incidentally, appears in 20th position on the A&E list). Consider these id
    Experts estimate that 90 percent of Australian businesses are overspending on day-to-day expenses, by as much as 75 percent in some cost categories!

    Looked at the operating costs of your business lately? You might be surprised at the savings that can be gained with a systematic approach to cutting costs.

    The easiest way to lift profits is to cut the fat out of costs. Cost-cutting and profit increases can amount to much the same thing if handled correctly. Cost-cutting does not necessarily mean slashing and burning budgets on a 'let's-see-if-this-works' whim, nor does it mean the intense scrutiny of entertainment expenses in August, before reverting to three-hour lunches in December.

    But what if a company could save 20 percent a year on its stationery spend? Or 26 percent a year on its courier costs? Or 76 percent annually on its printing bills? Wouldn't that represent real savings - and an increase on the bottom line? The truth is that a significant cause of poor business performance in Australian companies is the lack of attention given to the cost of running the business.

    The reasons for this lack of attention are many, but here I am going to focus on three of them:

    · the process of cost management and review can be difficult to manage

    · tough-minded resolve is usually required

    · cost-reduction initiatives are not always positively received by colleagues and staff.

    Any executive who chooses to undertake a program of cost-management, then, is probably going to find themselves out on a limb and needing to show true leadership skills. And he or she is going to have to do it in today's business world, when the buyer is often at a disadvantage.

    The seller, or supplier, possesses vital market knowledge that the buyer, or company, does not have because of a lack of resources, time, expertise - or a combination of all three. Consequently most, if not all, organisations overspend significantly on their business operating costs.

    Experts estimate that 90 percent of Australian businesses are overspending on day-to-day expenses, by as much as 75 percent!

    How does a company know if it's one of the 90 percent? If a company can answer 'yes' to any of the following there is a good chance it can reduce its business operating costs and free up profits:

    YES/NO There is no centralised purchasing system. Each department seems to have its favourite suppliers and its own purchasing processes. YES/NO We always seem to be purchasing in an ad hoc, as-needs manner, instead of benefiting from bulk purchases. YES/NO We seem to stick to the same supplier and trust that they're giving us value for money.

    Major areas of cost control

    The main areas where costs can be rationalised include telecommunications, energy, freight, couriers, mail, office supplies, waste management, reprographics and stationery. There are other areas such as cleaning, merchant card services, maintenance contracts and document storage, but of course the list is endless.

    Apart f

    Powerful Presentations Build Your Business
    You've set up a meeting with a potential client. You've dressed appropriately, your shoes are shined. You've got your portfolio and your business cards, and you have an idea of what you want out of the meeting. In a word: you want business.This is the way 95 per cent of small business people approach meetings. However, if you spend a little more time preparing your presentation, you'll make a more powerful impact and will get more work.The major rule is: when you've landed a meeting, always make a proposal. Have a clear idea of exactly what you want. You present your proposal via a carefully scripted, and rehearsed, presentation. This is not the time to leave anything to chance, or to wing it.Before you can create your presentation, you need to know what your proposal is. For example, let's say you're a freelance copywriter approaching a graphics design agency, with a view to being considered as a sub-contractor.Remembering "WIIFM", (What's In It For Me), you realize that you will need to create your presentation's proposal from the view of the agency.Before you do anything else,
    y of entertainment expenses in August, before reverting to three-hour lunches in December.

    But what if a company could save 20 percent a year on its stationery spend? Or 26 percent a year on its courier costs? Or 76 percent annually on its printing bills? Wouldn't that represent real savings - and an increase on the bottom line? The truth is that a significant cause of poor business performance in Australian companies is the lack of attention given to the cost of running the business.

    The reasons for this lack of attention are many, but here I am going to focus on three of them:

    · the process of cost management and review can be difficult to manage

    · tough-minded resolve is usually required

    · cost-reduction initiatives are not always positively received by colleagues and staff.

    Any executive who chooses to undertake a program of cost-management, then, is probably going to find themselves out on a limb and needing to show true leadership skills. And he or she is going to have to do it in today's business world, when the buyer is often at a disadvantage.

    The seller, or supplier, possesses vital market knowledge that the buyer, or company, does not have because of a lack of resources, time, expertise - or a combination of all three. Consequently most, if not all, organisations overspend significantly on their business operating costs.

    Experts estimate that 90 percent of Australian businesses are overspending on day-to-day expenses, by as much as 75 percent!

    How does a company know if it's one of the 90 percent? If a company can answer 'yes' to any of the following there is a good chance it can reduce its business operating costs and free up profits:

    YES/NO There is no centralised purchasing system. Each department seems to have its favourite suppliers and its own purchasing processes. YES/NO We always seem to be purchasing in an ad hoc, as-needs manner, instead of benefiting from bulk purchases. YES/NO We seem to stick to the same supplier and trust that they're giving us value for money.

    Major areas of cost control

    The main areas where costs can be rationalised include telecommunications, energy, freight, couriers, mail, office supplies, waste management, reprographics and stationery. There are other areas such as cleaning, merchant card services, maintenance contracts and document storage, but of course the list is endless.

    Apart

    Business Cards-Advert For Your Business
    Business cards are so handy to give to strangers who probably do not know that you have started a new business in town. This little card will tell them all the important things they need to know about your new venture. They will know what the name of your business is, what product or service you provide, your physical address and all your contact numbers.It is crucial to distribute your cards in the area where your premises are situated so that you can get the locals to start paying your store a visit.It is a good idea to use the back of the card to print your special offers and discounts and maybe a small map of the area where your business is situated for people who may not know how to find it. You could make use of recipes or handy hints or any little snippets of information to print on the cards. It is just a way of adding a bit of extra value to your cards.Try networking with your cards when you next attend a big function. Try handing out your cards and asking for one in return. You could build up your own directory of names and telephone numbers of business people who could possibly be of
    process of cost management and review can be difficult to manage

    · tough-minded resolve is usually required

    · cost-reduction initiatives are not always positively received by colleagues and staff.

    Any executive who chooses to undertake a program of cost-management, then, is probably going to find themselves out on a limb and needing to show true leadership skills. And he or she is going to have to do it in today's business world, when the buyer is often at a disadvantage.

    The seller, or supplier, possesses vital market knowledge that the buyer, or company, does not have because of a lack of resources, time, expertise - or a combination of all three. Consequently most, if not all, organisations overspend significantly on their business operating costs.

    Experts estimate that 90 percent of Australian businesses are overspending on day-to-day expenses, by as much as 75 percent!

    How does a company know if it's one of the 90 percent? If a company can answer 'yes' to any of the following there is a good chance it can reduce its business operating costs and free up profits:

    YES/NO There is no centralised purchasing system. Each department seems to have its favourite suppliers and its own purchasing processes. YES/NO We always seem to be purchasing in an ad hoc, as-needs manner, instead of benefiting from bulk purchases. YES/NO We seem to stick to the same supplier and trust that they're giving us value for money.

    Major areas of cost control

    The main areas where costs can be rationalised include telecommunications, energy, freight, couriers, mail, office supplies, waste management, reprographics and stationery. There are other areas such as cleaning, merchant card services, maintenance contracts and document storage, but of course the list is endless.

    Apart

    Trusted Management Score Card
    Share this article with coworkers in an email and enter your TOTAL SCORE in the Subject Line, ask for a reply to see how your score relates to others in your organization. Trust is a fundamental foundation for any relationship, business or personal. Without it, the relationship has defined limits and greater risk of gradual erosion or collapse. With Trust, the relationship is exponentially stronger than the sum of the individual contributors.Score each of the categories on a scale of 1 (low confidence) to 10 (high confidence).(1) ___ Tolerance: Rate the level of security. How much concern is there about making a mistake? How familiar are you with the term "C.Y.A."?(2) ___ Confidence: Rate the level of confidence in taking reasonable and measured risks. How much confidence is there with a position or making a decision?(3) ___ Authority: Rate the level of personal control, the ability to make decisions that pertain to individual specific job responsibilities.(4) ___ Common Goals: Rate the level of awareness and aligned strategy.(5) ___ Empathy: Rate the level of compassion an
    lack of resources, time, expertise - or a combination of all three. Consequently most, if not all, organisations overspend significantly on their business operating costs.

    Experts estimate that 90 percent of Australian businesses are overspending on day-to-day expenses, by as much as 75 percent!

    How does a company know if it's one of the 90 percent? If a company can answer 'yes' to any of the following there is a good chance it can reduce its business operating costs and free up profits:

    YES/NO There is no centralised purchasing system. Each department seems to have its favourite suppliers and its own purchasing processes. YES/NO We always seem to be purchasing in an ad hoc, as-needs manner, instead of benefiting from bulk purchases. YES/NO We seem to stick to the same supplier and trust that they're giving us value for money.

    Major areas of cost control

    The main areas where costs can be rationalised include telecommunications, energy, freight, couriers, mail, office supplies, waste management, reprographics and stationery. There are other areas such as cleaning, merchant card services, maintenance contracts and document storage, but of course the list is endless.

    Apart

    Practical Marketing - Get More Results from Sensible, Effective Marketing
    1) Know your budget. You don't want a surprise when you get to a vendor and find out all your work is going to cost much more than you have. Set a budget and then work with vendors so you develop the best possible product within that limit.2) Know your audience. Knowing how your audience thinks will help keep your message on track. The more you can learn about your ideal prospect, the more focused you can be in targeting their needs with your message, and thereby, improve the response.3) Know your delivery system. Now that you know your budget and your audience, you can determine how best to deliver your message. What will your prospects respond to that can be created on your budget? Will a postcard work best? Or letters? Or email promotion? Don't guess at this one. Worse yet, don't select a medium just because someone is trying to sell you that service.4) Know the language that triggers response. Be sure your message is not all about you or your company. Your message should enlighten prospects about the benefits you offer them. People act for many reasons. Triggers such as make money or save m
    and its own purchasing processes. YES/NO We always seem to be purchasing in an ad hoc, as-needs manner, instead of benefiting from bulk purchases. YES/NO We seem to stick to the same supplier and trust that they're giving us value for money.

    Major areas of cost control

    The main areas where costs can be rationalised include telecommunications, energy, freight, couriers, mail, office supplies, waste management, reprographics and stationery. There are other areas such as cleaning, merchant card services, maintenance contracts and document storage, but of course the list is endless.

    Apart from reviewing overhead costs and establishing benchmarks, there are a number of other factors that need to be taken into consideration to achieve long-term success in maintaining cost savings. These include improved inventory management, cost-analysis and management tools, better compliance with corporate contracts and ensuring that staff remain focussed on strategic tasks.

    So how does a company implement a plan of effective cost-management? I would suggest the following:

    1. Care about effective cost-management

    If staff are complacent about financial performance and cost control, there is little chance that a cost-saving project will succeed. Executives must find the time to take an interest in reviewing expenses and reducing costs, and staff generally mould their behaviour to match that of their leadership.

    2. Cost-cutting should not be allowed to become 'flavour of the month' Remain motivated to keep costs in check on a regular basis. If a cost-management 'culture' is not established, employees will quickly allow your 'push' to fade away. It's important to instigate measurable strategies for cost reduction.

    3. Over-confidence can be a killer

    Companies which assume that their costs are under control based on historical trends, or that their market knowledge is watertight, run the risk of overspending through arrogance. You know what you're paying, but do you know what your competitors pay for the same products? Never assume that you know the market as well as your suppliers - and never assume that they're doing you the best deal possible. Compare your cost-management performance to others in your industry and region. Gather the data from outside agencies, consultants or benchmarking services, and be careful that you understand the data as it applies to your situation. Data is useless unless it is interpreted correctly.

    4. Understand what you're buying

    Determine your product and service requirements. Don't purchase premium services unless absolutely necessary. Sales people will often use bait-and-switch tactics to move you on to their higher margin items. You end up buying unnecessary extras or add-on services such as maintenance agreements. Also watch for relationship-building tactics. Do you really want to pay higher prices for the occasional lunch or rugby game?

    5. Talk to your suppliers

    Companies that buy the same product and the same quantities y

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