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Hub You - Business Plans - Have You Ever Seen One That Worked?
What The Heck Is Right With You?
Managers and bosses have to give feedback to the teams that they lead. The other day one of our hygienists remarked that she hated performance reviews because she worries that I'll tell her something about herself that she won't like. She generally gets very edgy to the point of almost panic before a review. I told her she never again has to worry about a performance review. I never tell anyone anything bad about themselves in a performance review. I generally go over all their strongest points first and then I may let them know where they
$X thousand/million from the bank/lenders.” Secondly, Managers and bosses have to give feedback to the teams that they lead. The other day one of our hygienists remarked that she hated performance reviews because she worries that I'll tell her something about herself that she won't like. She generally gets very edgy to the point of almost panic before a review. I told her she never again has to worry about a performance review. I never tell anyone anything bad about themselves in a performance review. I generally go over all their strongest points first and then I may let them know where they
Divide and Conquer
Any attempt to describe a human mind in physical terms is bound to be symbolic. Yet there are certain symbols used in both military and marketing operations that seem to be especially appropriate.In a military war, hills or mountains are usually considered strong positions, especially useful for defense. In a marketing war, management people often refer to strong positions as “high ground.” So it seems appropriate to use the mountain as a key concept in marketing warfare.But in warfare, a mountain can be either occupied or unoccupi
Well have you? Personally, I’d say “Yes, but…” But what you may ask? Well, firstly the business plan wasn’t written from the back forwards. In other words it wasn’t written as a result of a statement like “We need to get $X thousand/million from the bank/lenders.” Secondly, Any attempt to describe a human mind in physical terms is bound to be symbolic. Yet there are certain symbols used in both military and marketing operations that seem to be especially appropriate.In a military war, hills or mountains are usually considered strong positions, especially useful for defense. In a marketing war, management people often refer to strong positions as “high ground.” So it seems appropriate to use the mountain as a key concept in marketing warfare.But in warfare, a mountain can be either occupied or unoccupi
Effective Interviewing
1. It is never appropriate to arrive late, or more than 10 minutes early, for your interview. If you show up to a job interview late, ill prepared, or dressed inappropriately, you could be sealing your own fate.2. A neat, professional appearance, is never out of style and is always apropos for a job interview.3. Walk tall, smile, make eye contact, and present a firm handshake - this goes for men and women.4. Bring at least two copies of your resume to the interview.5. You will feel much more at ease if you have rehea
you may ask? Well, firstly the business plan wasn’t written from the back forwards. In other words it wasn’t written as a result of a statement like “We need to get $X thousand/million from the bank/lenders.” Secondly, 1. It is never appropriate to arrive late, or more than 10 minutes early, for your interview. If you show up to a job interview late, ill prepared, or dressed inappropriately, you could be sealing your own fate.2. A neat, professional appearance, is never out of style and is always apropos for a job interview.3. Walk tall, smile, make eye contact, and present a firm handshake - this goes for men and women.4. Bring at least two copies of your resume to the interview.5. You will feel much more at ease if you have rehea
Outsource - Or Drown If You Don't
Imagine you have two empty glass vases.One has a rock inside it. The other has a tennis ball inside it.We slowly start pouring water into the vases.The RockInitially the rock is singing away quite merrily, thinking “Aah… this is lovely. The water is pouring in nice and slowly. This is great. I wish I had some more water, but with time more water will come”… and so the water continues pouring in.At some point the water level rises to just under the rock’s nose. And it is starting to worry a bit. P
itten from the back forwards. In other words it wasn’t written as a result of a statement like “We need to get $X thousand/million from the bank/lenders.” Secondly, Imagine you have two empty glass vases.One has a rock inside it. The other has a tennis ball inside it.We slowly start pouring water into the vases.The RockInitially the rock is singing away quite merrily, thinking “Aah… this is lovely. The water is pouring in nice and slowly. This is great. I wish I had some more water, but with time more water will come”… and so the water continues pouring in.At some point the water level rises to just under the rock’s nose. And it is starting to worry a bit. P
The Benefits of Specific Advertising
The great Claude Hopkins (Author of Scientific Advertising) once said, “Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.” To say, "Best in the world," "Lowest price in existence," etc. are at best simply claiming the expected. But superlatives of that sort are usually damaging. They suggest looseness of expression, a tendency to exaggerate, a careless truth. They lead readers to discount all the statements that you make.--- A Dog & Pony ShowIt’s tr
written as a result of a statement like “We need to get $X thousand/million from the bank/lenders.” Secondly, The great Claude Hopkins (Author of Scientific Advertising) once said, “Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.” To say, "Best in the world," "Lowest price in existence," etc. are at best simply claiming the expected. But superlatives of that sort are usually damaging. They suggest looseness of expression, a tendency to exaggerate, a careless truth. They lead readers to discount all the statements that you make.--- A Dog & Pony ShowIt’s tr
Developing a Team or Organization Vision
As Mark Twain once remarked about the weather, there's a lot of talk about vision, but very few managers really do anything about it. Visioning is sometimes an innate natural skill just like leadership sometimes is. And the moon sometimes blocks out the sun - but none occur very often. Most people have had to consciously and with great effort continually work to strengthen their visioning. Visionary leaders are seldom born that way (how many of those birth announcements have you seen lately?). Nor are they necessarily charismatic. They have had
$X thousand/million from the bank/lenders.” Secondly, it wasn’t written because someone (I hope it wasn’t a consultant) said “A small business of our size should have one.” Thirdly, once written it wasn’t put on the shelf and forgotten for the rest of the year. And, finally
As Mark Twain once remarked about the weather, there's a lot of talk about vision, but very few managers really do anything about it. Visioning is sometimes an innate natural skill just like leadership sometimes is. And the moon sometimes blocks out the sun - but none occur very often. Most people have had to consciously and with great effort continually work to strengthen their visioning. Visionary leaders are seldom born that way (how many of those birth announcements have you seen lately?). Nor are they necessarily charismatic. They have had
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