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Hub You - Are Seven Percenters Killing Your Business?
Entrepreneurial Vision understand what it is each of you do” “What do you do on a daily basis? Your job roles?”Entrepreneurs must have a vision of where they want their company to be in the future. In addition, the entrepreneur must be able to communicate this vision in an exciting manner to employees and investors, so that they share the vision and are motivated to help achieve it.Unlike a business plan, a vision doesn’t provide a specific roadmap for a business. Rather, a vision paints a picture of what the organization strives to become in the future. A leader with a strong vision motivates the team to achieve this picture, regardless of the action plan that will be employed.Vision provides motivation to both the l We listed the roles that each person was responsible for. I asked which role was determined to be the most critical to the process of developing their business? Then I asked them each to list two or there of the most important priorities that each role need to be a Market Research - How Good is the Data? In my world of working with companies to achieve their strategic plans through execution, we’re always developing goals and objectives to work on achieving during a calendar year. So in the prospecting side of my business I met many executives and business owners who tell me how well they have things covered, but still wonder why business is not doing as well as it should."Make money for taking surveys"," Cash for your opinion", "Make easy money at home".Everywhere you look there is a company willing to pay people to participate in their surveys. It seems like a win win situation, the participants get paid for providing their opinion, the market research company gets paid for conducting the research and the companies, that fund the research, gathers valuable data.But, how valuable is that data?Well run surveys are still vital to those companies who wish to research a market and obtain feedback on particular products or services. Many people are willing to express an opi Recently I was invited to spend sometime with a company and determine how what I do may be of use in improving the businesses. Now this is a substantial business with a few divisions. The first meeting I attended was a typical example. My first thought was that these individuals were arrogant, pompous and full of hot air. I really wondered how they made any money for the company! They had excuses for everything and reasons galore as to why nothing was really happening. They down graded sales numbers and operating info. Prices were too high, the competition were cutting prices, vendors were screwing them, the government wasn’t helping, the war in Iraq, and the price of gas really didn’t help. I wondered if they could have found any more? There was little to promote the conversation. No agenda, nothing positive, the customers weren’t mentioned once. No solutions or ideas. Nothing! After about 45 minutes of this they then turned to me and said “Hey, you’re the consultant what do you think?” I know they didn’t want to hear anything. So I said, “OK, let me understand what it is each of you do” “What do you do on a daily basis? Your job roles?” We listed the roles that each person was responsible for. I asked which role was determined to be the most critical to the process of developing their business? Then I asked them each to list two or there of the most important priorities that each role need to be ac Great Ideas For Newsletter Content t should.It can be daunting when you're faced with a blank page. What are you going to fill it with?The key thing to remember is: make it interesting for your readers. In many cases, that means you cannot afford to fill your newsletter with information about you and your business alone. If you want to make your newsletter a "must read", then you should include information that people really look forward to.Here are some ideas for great content -- and ideas about how to make the parts of the newsletter that are about you interesting, too!Local news and events: Write a short report on a local sp Recently I was invited to spend sometime with a company and determine how what I do may be of use in improving the businesses. Now this is a substantial business with a few divisions. The first meeting I attended was a typical example. My first thought was that these individuals were arrogant, pompous and full of hot air. I really wondered how they made any money for the company! They had excuses for everything and reasons galore as to why nothing was really happening. They down graded sales numbers and operating info. Prices were too high, the competition were cutting prices, vendors were screwing them, the government wasn’t helping, the war in Iraq, and the price of gas really didn’t help. I wondered if they could have found any more? There was little to promote the conversation. No agenda, nothing positive, the customers weren’t mentioned once. No solutions or ideas. Nothing! After about 45 minutes of this they then turned to me and said “Hey, you’re the consultant what do you think?” I know they didn’t want to hear anything. So I said, “OK, let me understand what it is each of you do” “What do you do on a daily basis? Your job roles?” We listed the roles that each person was responsible for. I asked which role was determined to be the most critical to the process of developing their business? Then I asked them each to list two or there of the most important priorities that each role need to be a The A B Cs of Scenario Planning they made any money for the company! They had excuses for everything and reasons galore as to why nothing was really happening. They down graded sales numbers and operating info. Prices were too high, the competition were cutting prices, vendors were screwing them, the government wasn’t helping, the war in Iraq, and the price of gas really didn’t help. I wondered if they could have found any more?SCENARIO PLANNINGThere are a number of approaches to scenario planning, and they differ greatly based on the people doing the planning and the type of industry the planning is done for. Some of the best examples come from Citibank and Royal Dutch Shell and although the BASIC’s of each are the same the actual scenarios will be very different. Where Shell would be concerned with the Middle East cutting off oil supplies to one political entity or another while Citibank might be more concerned with Japan or the European economy going into a recession.The most important thing to remember is to challenge your ass There was little to promote the conversation. No agenda, nothing positive, the customers weren’t mentioned once. No solutions or ideas. Nothing! After about 45 minutes of this they then turned to me and said “Hey, you’re the consultant what do you think?” I know they didn’t want to hear anything. So I said, “OK, let me understand what it is each of you do” “What do you do on a daily basis? Your job roles?” We listed the roles that each person was responsible for. I asked which role was determined to be the most critical to the process of developing their business? Then I asked them each to list two or there of the most important priorities that each role need to be a Good Direct Mail Sales Letters Are Like Good Salespeople if they could have found any more?Want to improve your sales letters? Compare them with newspaper classified ads for salespeople. What employers look for in a salesperson, you should look for in a sales letter.1. Self-starter The best salespeople require the least amount of supervision. They are self-motivated. Your sales letter needs to work on its own. If you want your prospect to buy through the mail, your sales letter must give every benefit, feature, selling promise, proof and guarantee needed to close the sale.2. Experience necessary Top sales people learn from their mistakes. So should your sales letters. The on There was little to promote the conversation. No agenda, nothing positive, the customers weren’t mentioned once. No solutions or ideas. Nothing! After about 45 minutes of this they then turned to me and said “Hey, you’re the consultant what do you think?” I know they didn’t want to hear anything. So I said, “OK, let me understand what it is each of you do” “What do you do on a daily basis? Your job roles?” We listed the roles that each person was responsible for. I asked which role was determined to be the most critical to the process of developing their business? Then I asked them each to list two or there of the most important priorities that each role need to be a Develop Loyal Customers for a Lifetime - part 2 (11 - 20) understand what it is each of you do” “What do you do on a daily basis? Your job roles?”Traditional marketing strategies encourage business owners to continually grow their businesses by adding new customers. In today's competitive world of business, it is more important than ever to aim for more transactions with existing customers by using the power of customer follow-up and attention to good service.These second ten tips will help you in turning your existing customers into walking billboards for your business and loyal customers for a lifetime. While we aren't advocating that you do all ten, choosing your favorite five and making sure they become a part of your marketing efforts will pay off hand We listed the roles that each person was responsible for. I asked which role was determined to be the most critical to the process of developing their business? Then I asked them each to list two or there of the most important priorities that each role need to be achieving. We came up with about 25 items and then prioritized that down to a mere 10 for simplicity. They all agreed these were it. If these things were not being achieved business was in the toilet. Each of them had some involvement in one or more of the items. I then asked the Ops manager (COO), whose role was deemed to be the most important, how many hours he worked last week. 60hours. I asked how many of the hours last week were devoted to the number one priority item on the list. He looked at me, lowered his eyes and said “None, last week.” We then went onto the second item and received the same response. The fourth and sixth and eighth had some time spent on them which amounted to about 4.2 hours. That is 4.2 hours out of 60 hour week spent at work. That’s a whopping 7 percent of senior management time spent on the top ten most important objectives of this organization, in one week. It was, he agreed, a fairly normal week. So 93 three percent of the COO’s time was spent on less important items. Some of the things he worked on were actually not even part of his job description. It makes a senior executive feel really important when put in that perspective. A seven percenter! A few more questions revealed similar patterns with the rest of the team. The high cost of Seven percenters So if you figure that around that boardroom there was about a $2 million annual salary expense. Which with a simple bit of
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