FACT: For your survey to truly offer the smallest margin of error, (+/- 2%, nine times out of ten), the survey response needs to yield at least 2,000 responses, regardless of the original sample size. We encourage all clients to shoot for no less than 750 as a minimum response level.

Most direct mail surveys rarely see a 3% return. In fact, we have a recent case study of a 14,000 piece mail out, at considerable expense, that returned less than a 1% response. This is not an uncommon problem but no longer acceptable!

FACT: The highest survey response rates come from targeted surveys. IE: A survey targeting a particular interest group, like a university alumni. The least response comes from a random, untargeted approach.

If you mailed 25,000 printed surveys that included a return envelope and prepaid postage, your costs would generally average at least $2.00 per unit. Which is clearly the wrong way to measure. Measure by response only and the true costs are very magnified. On 25,000 pieces mailed, a 4% return would be 1,000. Now the hard core truth .. that's a real $50,000.00 cost divided by only 1,000 returns = $50.00 per response. And that expense is clearly unacceptable these days. ROI Surveys only charge by the response, and thus we remain extremely efficient and, accountable. A $50,000.00 expense is quite common and can just as easily be in the hundreds of thousands of dollars. After all that expense, you would still have to analyze the data from the returned surveys. That means a further expense in having staff enter the information into a proper spread sheet.

FACT: The highest survey returns happen when there is a live conversation in place. A face to face survey or one conducted by telephone. Wh

Most direct mail surveys rarely see a 3% return. In fact, we have a recent case study of a 14,000 piece mail out, at considerable expense, that returned less than a 1% response. This is not an uncommon problem but no longer acceptable!

FACT: The highest survey response rates come from targeted surveys. IE: A survey targeting a particular interest group, like a university alumni. The least response comes from a random, untargeted approach.

If you mailed 25,000 printed surveys that included a return envelope and prepaid postage, your costs would generally average at least $2.00 per unit. Which is clearly the wrong way to measure. Measure by response only and the true costs are very magnified. On 25,000 pieces mailed, a 4% return would be 1,000. Now the hard core truth .. that's a real $50,000.00 cost divided by only 1,000 returns = $50.00 per response. And that expense is clearly unacceptable these days. ROI Surveys only charge by the response, and thus we remain extremely efficient and, accountable. A $50,000.00 expense is quite common and can just as easily be in the hundreds of thousands of dollars. After all that expense, you would still have to analyze the data from the returned surveys. That means a further expense in having staff enter the information into a proper spread sheet.

FACT: The highest survey returns happen when there is a live conversation in place. A face to face survey or one conducted by telephone. W

FACT: The highest survey response rates come from targeted surveys. IE: A survey targeting a particular interest group, like a university alumni. The least response comes from a random, untargeted approach.

If you mailed 25,000 printed surveys that included a return envelope and prepaid postage, your costs would generally average at least $2.00 per unit. Which is clearly the wrong way to measure. Measure by response only and the true costs are very magnified. On 25,000 pieces mailed, a 4% return would be 1,000. Now the hard core truth .. that's a real $50,000.00 cost divided by only 1,000 returns = $50.00 per response. And that expense is clearly unacceptable these days. ROI Surveys only charge by the response, and thus we remain extremely efficient and, accountable. A $50,000.00 expense is quite common and can just as easily be in the hundreds of thousands of dollars. After all that expense, you would still have to analyze the data from the returned surveys. That means a further expense in having staff enter the information into a proper spread sheet.

FACT: The highest survey returns happen when there is a live conversation in place. A face to face survey or one conducted by telephone. W

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