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  • Hub You - Planning and Execution - Lessons from Prisoners

    Marketing Versus The Stockmarket
    There are many complicated strategies out there on the subject of marketing and advertising, covering demographics, different media types, seasonality and other ingredients of a successful formula. But most of us, who run a small or medium sized business, don’t want complicated, so for
    ivate Andy to trudge through a half mile of raw sewerage during his escape. Through brilliant planning and methodical, unyielding execution, Andy's vision was achieved and he shared the achievement with his closest friend.

    How can we apply this to our business? Take The Shawshank Quiz

    Considering the planning and execution standards set by Andy Dusfesne, ask yourself...

    * Wha

    Referral Strategies - Part 1
    Customers are humans too!And all people deserve to feel appreciated when they do something for another. Sending you business that costs you little to nothing to acquire should trigger a flood of grateful feelings in you – so show it!"Referrals inherently posses
    If you haven't seen it, Shawshank Redemption is a 1994 film adaptation of a Stephen King short story that received seven Oscar nominations. Tim Robbins plays Andy Dufresne, a city banker, wrongfully convicted of murdering his wife and her lover. He is sent to Maine's Shawshank Prison in 1947 and receives a double life sentence for the crime. Andy forms an unlikely friendship with "Red" (Morgan Freeman), the man who "knows how to get things."

    As their 20 year incarceration unfolds, Andy Dusfesne succeeds in not only orchestrating his successful escape but accumulating enough wealth to allow him to comfortably retire to a secluded beach community in Mexico where Red joins him upon his parole.

    "Fear can hold you prisoner. Hope can set you free." - Shawshank Redemption tagline

    What can we borrow from this tale? For some, a double life sentence would would deflate all hope. Instead Andy patiently and meticulously planned his future and then worked his plan. The first "thing" that Red procured for Andy was a rock-hammer supposedly for his hobby of sculpting small pieces of stone. But over decades, it served to carve a gateway for his eventual escape route. Andy gained the trust of the warden, secured an accounting position, helped the warden to skim proceeds from prison labor projects and channel them to special bank accounts. Those bank accounts eventually funded Andy's retirement while he framed the warden for fraud. Andy shared his vision with Red. It provided them with the hope necessary to mentally set them free. It was compelling enough to motivate Andy to trudge through a half mile of raw sewerage during his escape. Through brilliant planning and methodical, unyielding execution, Andy's vision was achieved and he shared the achievement with his closest friend.

    How can we apply this to our business? Take The Shawshank Quiz

    Considering the planning and execution standards set by Andy Dusfesne, ask yourself...

    * What

    Five Tips to Find a PR Superstar Who Gets Your Company in Front of Prospects
    I’m introverted, pensive and love to make my living writing copy for businesses. So it may come as a surprise to you to learn that flashy, talkative, outgoing PR people are some of my favorite folks. The simple reason is that they make my work look great. It never ceases to amaze me how
    Freeman), the man who "knows how to get things."

    As their 20 year incarceration unfolds, Andy Dusfesne succeeds in not only orchestrating his successful escape but accumulating enough wealth to allow him to comfortably retire to a secluded beach community in Mexico where Red joins him upon his parole.

    "Fear can hold you prisoner. Hope can set you free." - Shawshank Redemption tagline

    What can we borrow from this tale? For some, a double life sentence would would deflate all hope. Instead Andy patiently and meticulously planned his future and then worked his plan. The first "thing" that Red procured for Andy was a rock-hammer supposedly for his hobby of sculpting small pieces of stone. But over decades, it served to carve a gateway for his eventual escape route. Andy gained the trust of the warden, secured an accounting position, helped the warden to skim proceeds from prison labor projects and channel them to special bank accounts. Those bank accounts eventually funded Andy's retirement while he framed the warden for fraud. Andy shared his vision with Red. It provided them with the hope necessary to mentally set them free. It was compelling enough to motivate Andy to trudge through a half mile of raw sewerage during his escape. Through brilliant planning and methodical, unyielding execution, Andy's vision was achieved and he shared the achievement with his closest friend.

    How can we apply this to our business? Take The Shawshank Quiz

    Considering the planning and execution standards set by Andy Dusfesne, ask yourself...

    * Wha

    Got A Hot New Business Idea? What Will You Do With It?
    Ideas come to us at all times of day, sometimes when we least expect it. Many professional entrepreneurs are trained to spot new business opportunities and, to them, generating business ideas is run-of the-mill work. But average people also think up new business ideas, on the whole pro
    e

    What can we borrow from this tale? For some, a double life sentence would would deflate all hope. Instead Andy patiently and meticulously planned his future and then worked his plan. The first "thing" that Red procured for Andy was a rock-hammer supposedly for his hobby of sculpting small pieces of stone. But over decades, it served to carve a gateway for his eventual escape route. Andy gained the trust of the warden, secured an accounting position, helped the warden to skim proceeds from prison labor projects and channel them to special bank accounts. Those bank accounts eventually funded Andy's retirement while he framed the warden for fraud. Andy shared his vision with Red. It provided them with the hope necessary to mentally set them free. It was compelling enough to motivate Andy to trudge through a half mile of raw sewerage during his escape. Through brilliant planning and methodical, unyielding execution, Andy's vision was achieved and he shared the achievement with his closest friend.

    How can we apply this to our business? Take The Shawshank Quiz

    Considering the planning and execution standards set by Andy Dusfesne, ask yourself...

    * Wha

    Customer Support Services Call Centers
    The customer is the lifeblood of any business, and it is only right that business owners and managers provide optimum customer support through the quickest and most accessible medium – the telephone.You can easily provide your customers with this kind of support from call centers
    y gained the trust of the warden, secured an accounting position, helped the warden to skim proceeds from prison labor projects and channel them to special bank accounts. Those bank accounts eventually funded Andy's retirement while he framed the warden for fraud. Andy shared his vision with Red. It provided them with the hope necessary to mentally set them free. It was compelling enough to motivate Andy to trudge through a half mile of raw sewerage during his escape. Through brilliant planning and methodical, unyielding execution, Andy's vision was achieved and he shared the achievement with his closest friend.

    How can we apply this to our business? Take The Shawshank Quiz

    Considering the planning and execution standards set by Andy Dusfesne, ask yourself...

    * Wha

    Risk Taking, Risk Avoidance & Risk Management
    Only a few years ago my approach to business was very much along the lines of risk avoidance. I didn't want to take risk, not at all.In the last few years I have spent more time than ever with risk takers. Talking and meeting with these people has been, and continues to be, extrem
    ivate Andy to trudge through a half mile of raw sewerage during his escape. Through brilliant planning and methodical, unyielding execution, Andy's vision was achieved and he shared the achievement with his closest friend.

    How can we apply this to our business? Take The Shawshank Quiz

    Considering the planning and execution standards set by Andy Dusfesne, ask yourself...

    * What is the vision of our organization?

    * Is it compelling enough raise the hope of our stakeholders?

    * Is our written plan sufficient to get us there?

    * Do we have the necessary engagement and commitment to achieve it?

    * Have we moved significantly closer to it in the past year?

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