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Hub You - The Value of Core Values in Strategic Thinking and Business Planning
Sponsoring a well-respected trade show speaker at the conference where you exhibit represents an exceptional marketing opportunity. Speaker sponsorship enables you to strengthen visibility and awareness of your company and product, enhance your image, attract more visitors to your booth, and increase your sales results (which is why you are at the trade show in the first place).The key is to take an integrated approach to your trade show speaker sponsorship and use a variety of marketing methods. Following are some ideas to help you
Andersen has become an easy target. But, there are lessons to be learned. Integrity was their number one stated value. At some point, integrity was replaced by greed. Andersen developed a cavalier consulting arm to design and build bus
I was chatting with a couple of friends, all of us are either copy writers or graphic designers…or both….in the advertising industry, so, naturally, our conversations leaned towards the topic. This one particular friend who works in an American advertising firm is now an Art Director, so, needless to say, he considers himself a notch higher than us mere freelancers and employees. After all, he is the one person who decides on the direction of a whole advertising campaign. He is also in-charge of a couple of large International brands of pr
Two high profile cases offer classic examples. Both companies have carefully crafted value statements. The difference in outcomes lies in leadership walking the talk.
Case #1: Johnson & Johnson Value Statement
We believe our first responsibility is to our doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs, everything we do must be of high quality.
The Tylenol poisoning deaths that occurred in the Chicago area proved to be regionally isolated. Johnson & Johnson's management took no chances and immediately recalled all product from all store shelves nationally. They acted instantly in accordance with their values. If their statement read our first responsibility is to our shareholders, we might have seen a more short sighted response. Strong adherence to values simplified their decision and not only preserved but strengthened their brand.
Case #2 Arthur Andersen Value Statement
We believe in integrity, respect and always speaking as one firm. We believe in maintaining a passion for excellence in people, service and innovation. And we believe in demonstrating a commitment to personal growth through training and development. In fact, these values are minimum standards for anyone within our organization. Each has roots in the thinking of Arthur Andersen himself. And each guides us toward a brighter future ahead.
Andersen has become an easy target. But, there are lessons to be learned. Integrity was their number one stated value. At some point, integrity was replaced by greed. Andersen developed a cavalier consulting arm to design and build bus
Change ... A lot is currently being made of change ... embrace change, love change, don't be an enemy of change, dancing with change, I've got change in my pocket!Enough with the change ... Let's consider going back to the basics ... at least in the ever changing world of negotiation.Let's review what we have covered in the last several issues of Words of Mouth.SPITTING IN YOUR SOUP: Watch out! Haggling too much, cutting corners, compromising integrity, violating ethical standards ... it never pays. Lo
Case #1: Johnson & Johnson Value Statement
We believe our first responsibility is to our doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs, everything we do must be of high quality.
The Tylenol poisoning deaths that occurred in the Chicago area proved to be regionally isolated. Johnson & Johnson's management took no chances and immediately recalled all product from all store shelves nationally. They acted instantly in accordance with their values. If their statement read our first responsibility is to our shareholders, we might have seen a more short sighted response. Strong adherence to values simplified their decision and not only preserved but strengthened their brand.
Case #2 Arthur Andersen Value Statement
We believe in integrity, respect and always speaking as one firm. We believe in maintaining a passion for excellence in people, service and innovation. And we believe in demonstrating a commitment to personal growth through training and development. In fact, these values are minimum standards for anyone within our organization. Each has roots in the thinking of Arthur Andersen himself. And each guides us toward a brighter future ahead.
Andersen has become an easy target. But, there are lessons to be learned. Integrity was their number one stated value. At some point, integrity was replaced by greed. Andersen developed a cavalier consulting arm to design and build bus
We are all influenced by brands and I can prove it to you.When you by detergent to do your laundry, I bet you don’t read the list of chemicals from one brand, compare it with three others and say, “Hmm. The combination of these in this brand will probably be far superior to the combination in these other three.” You never say that, do you?Instead you assume they’ll all do the same job and buy one as opposed to another because it’s on sale, you have a coupon, or has no scent or maybe your wife, husband or mother specified what
Case #2 Arthur Andersen Value Statement
We believe in integrity, respect and always speaking as one firm. We believe in maintaining a passion for excellence in people, service and innovation. And we believe in demonstrating a commitment to personal growth through training and development. In fact, these values are minimum standards for anyone within our organization. Each has roots in the thinking of Arthur Andersen himself. And each guides us toward a brighter future ahead.
Andersen has become an easy target. But, there are lessons to be learned. Integrity was their number one stated value. At some point, integrity was replaced by greed. Andersen developed a cavalier consulting arm to design and build bus
What is Entrepreneurship?Entrepreneurs are the people who start or organize commercial institutes, particularly those involving any kind of financial risk. You ask anybody today and he will get ready to become an entrepreneur. If we observe the economic activities going on all over the world, it seems that everybody has already become an entrepreneur. Entrepreneurship is not the privilege of the Chief Executive Officers of mega corporations only. A person playing three-card games at Times Square is also an entrepreneur. Entrepreneur
Case #2 Arthur Andersen Value Statement
We believe in integrity, respect and always speaking as one firm. We believe in maintaining a passion for excellence in people, service and innovation. And we believe in demonstrating a commitment to personal growth through training and development. In fact, these values are minimum standards for anyone within our organization. Each has roots in the thinking of Arthur Andersen himself. And each guides us toward a brighter future ahead.
Andersen has become an easy target. But, there are lessons to be learned. Integrity was their number one stated value. At some point, integrity was replaced by greed. Andersen developed a cavalier consulting arm to design and build bus
Often, the main thing most presenters overlook is that making a presentation should not be a one way thing. Many presenters simply get up, put on the PowerPoint slide show, run through 20 slides talking about the bullet points and then summarizing, leaving themselves 10-15 minutes for a question and answer session. Is this what presenting is all about? And more importantly is this what a great presenter does? The answer is no. A great presenter connects with the audience and eventually moves them towards his desired goals and objectives.m standards for anyone within our organization. Each has roots in the thinking of Arthur Andersen himself. And each guides us toward a brighter future ahead.
Andersen has become an easy target. But, there are lessons to be learned. Integrity was their number one stated value. At some point, integrity was replaced by greed. Andersen developed a cavalier consulting arm to design and build businesses, while its other arm audited those businesses. They successfully lobbied to prevent legislation to limit such conflicts of interest. Are these the actions of an organization that stands for integrity? We witnessed the results, a values domino effect. In contrast to Tylenol's customers, Andersen clients rushed for the exits, never to return.
Impact on Customers
Who is the number one over-the-counter pain relief brand today?
Who has fallen from Big Three Accounting status?
How did the adherence to core values contribute to each scenario?
Are core values just for big companies?
If you are a restaurateur, what happens when an expensive cut of meat accidentally falls to the floor? What if it was the last serving? Do you maintain the same standards for meat in the kitchen as you do for spoons in the dining room? Core values cannot be conditional.
You are a manufacturer and are potentially late with an end of month delivery. Defective product is discovered as the truck is being loaded. What do you do? Prioritized values provide your people with the answer. If you have institutionalized your values, executive involvement is unnecessary.
What are your organization's values?
If your business plan was written primarily to impress your bankers and investors, a values statement is likely missing. If you need to check to find out, it might just as well be missing. If your core values are not communicated and understood by all, what are your criteria for decisions in times of crisis?
Sustained Success and Values Driven Leadership When a crisis occurs, your success depends on your people's ability to make prompt dec
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