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Hub You - Top 3 Strategies to Boost Your Perceived Value
As a service provider, the most important type of “boundary” you can set as a business owner involves those policies and procedures that govern how you interact with your clients. The more precise you can be about the services you provide, your fee structure, and what you expect from your clients, the smoother your work relationships will be. And the most effective way to make sure that each party involved understands these policies -- and that there is no confusion -- is to have each client read and sign a written contract.WHY HAVE A CONTRACTSome entrepreneurs will enter into working relationships without the benefit of a contract. Certainly, as an business owner, you are welcome to do whatever you wish.
-- Going the extra mile with your services regardless of the short-term expense to you.
-- Delighting and surprising your clients in a personal, yet professional, manner such as with a Happy Completion-of-Project card or a new business journal.
-- Providing extra services either exclusively for your active clients or at a reduced rate for them.
2. Ensure your client's success.
This path starts by ensuring that the service you provide is actually going to solve your client's problem. To do that, you need to pe
You can generally divide people into two differing groups: those who use lists for action, and those who use lists as reminders of all the things they have to do someday.The people in the first category will want to use their list avidly, and will even write things on the list they have done, just so they can cross them off.The people in the second category tend to just jump in ahead and do things, without giving much thought to priority. They like the spur of getting things done under pressure, so tasks do get done, but often at the last minute.The benefit of creating a list is that you can prioritise: it is so easy to concentrate on the easy stuff and forget about what's important.
1. Deliver unexpected value.
Delivering your service with excellence each and every time is the foundation of this method. Excellent service is essential. But you can't stop there if you want to create top-of-mind awareness and become one in a million in the mind of your client. You also need to proactively manage your client's expectations, and to provide unexpected value systematically and regularly.
Management of client expectations begins with your very first contact. How you introduce yourself and your business, the messages you provide in your marketing materials and your reputation combine to create a set of expectations in the mind of your client.
And that set of expectations is why your client hires you. If you don't live up to those expectations, no matter whether or not they are realistic, your perceived value instantly decreases.
Hence, it is incumbent upon you to unearth all expectations held by your client that will ultimately affect her evaluation of your service. Where it's appropriate, you need to help your client revise her expectations of you. This is an on-going process as you interact with your client over time. But you mustn't ever forget to attend to the task of managing client expectations.
Adding unexpected value is easy and has a great impact on the positive perception of your business. This can be done in a myriad of ways, depending on what your actual service is just be sure that the unexpected things you do or give your clients are aligned with who you are and what your business is. A couple of ways you might give unexpected value are:
-- Giving your home phone number to clients when you're working on a project that requires late hours or weekend work (i.e., making yourself available outside of regular business hours).
-- Keeping a file of information you come across in the newspapers, magazines, and on the Internet that is pertinent and valuable to your clients. Regularly sending this information to your prospects and clients even though they may never hire you.
-- Going the extra mile with your services regardless of the short-term expense to you.
-- Delighting and surprising your clients in a personal, yet professional, manner such as with a Happy Completion-of-Project card or a new business journal.
-- Providing extra services either exclusively for your active clients or at a reduced rate for them.
2. Ensure your client's success.
This path starts by ensuring that the service you provide is actually going to solve your client's problem. To do that, you need to pe
One of the tactics that telephone salespeople use when selling group vacations is they try to use the friends and family program. They will call someone up and discuss how they can get a group rate if they go with five friends or family on a vacation. Then they ask if they can name five friends who might be interested in going and ask if it is okay if they call them so they can explain it all and then all the group can talk together later and the salesperson will call back to confirm.This allows the salesperson one-on-one with all the parties or several different people and then allow them to talk amongst themselves. Then they leave the door open by asking permission to call back later and attempt to close the s
Management of client expectations begins with your very first contact. How you introduce yourself and your business, the messages you provide in your marketing materials and your reputation combine to create a set of expectations in the mind of your client.
And that set of expectations is why your client hires you. If you don't live up to those expectations, no matter whether or not they are realistic, your perceived value instantly decreases.
Hence, it is incumbent upon you to unearth all expectations held by your client that will ultimately affect her evaluation of your service. Where it's appropriate, you need to help your client revise her expectations of you. This is an on-going process as you interact with your client over time. But you mustn't ever forget to attend to the task of managing client expectations.
Adding unexpected value is easy and has a great impact on the positive perception of your business. This can be done in a myriad of ways, depending on what your actual service is just be sure that the unexpected things you do or give your clients are aligned with who you are and what your business is. A couple of ways you might give unexpected value are:
-- Giving your home phone number to clients when you're working on a project that requires late hours or weekend work (i.e., making yourself available outside of regular business hours).
-- Keeping a file of information you come across in the newspapers, magazines, and on the Internet that is pertinent and valuable to your clients. Regularly sending this information to your prospects and clients even though they may never hire you.
-- Going the extra mile with your services regardless of the short-term expense to you.
-- Delighting and surprising your clients in a personal, yet professional, manner such as with a Happy Completion-of-Project card or a new business journal.
-- Providing extra services either exclusively for your active clients or at a reduced rate for them.
2. Ensure your client's success.
This path starts by ensuring that the service you provide is actually going to solve your client's problem. To do that, you need to pe
Today becoming an independent nurse contractor within the healthcare industry in s viable alternative for many nurses. A nurse becoming an independent provider is basically an entity that provides nursing services to private individuals and medical facilities on a contract basis.As an independent nurse or independent contractor you are providing nursing services directly to hospitals, medical centers or you are providing services to individuals at there homes. The income generated is substantially higher than working a regular job as a nurse. Each contract you establish is no different than the contracts provided by major multi-million dollars companies.Securing contracts is not the difficult part of this
Adding unexpected value is easy and has a great impact on the positive perception of your business. This can be done in a myriad of ways, depending on what your actual service is just be sure that the unexpected things you do or give your clients are aligned with who you are and what your business is. A couple of ways you might give unexpected value are:
-- Giving your home phone number to clients when you're working on a project that requires late hours or weekend work (i.e., making yourself available outside of regular business hours).
-- Keeping a file of information you come across in the newspapers, magazines, and on the Internet that is pertinent and valuable to your clients. Regularly sending this information to your prospects and clients even though they may never hire you.
-- Going the extra mile with your services regardless of the short-term expense to you.
-- Delighting and surprising your clients in a personal, yet professional, manner such as with a Happy Completion-of-Project card or a new business journal.
-- Providing extra services either exclusively for your active clients or at a reduced rate for them.
2. Ensure your client's success.
This path starts by ensuring that the service you provide is actually going to solve your client's problem. To do that, you need to pe
Declining a job offer is something you might consider during your career.Sometimes, a job offer doesn’t look as good as you’d hoped, sometimes things change in your situation that make the potential job less desirable, maybe it’s something else.Here are some common reasons for turning down a job offer that you’ve received: Inadequate compensation, benefits, vacation, bonus, stock options, etc. A disagreement over job title and/or job responsibilities A change of heart either regarding your current employer or the potential new employer A gut feeling that “something just isn’t right” with the new employer You receive another job offer
-- Giving your home phone number to clients when you're working on a project that requires late hours or weekend work (i.e., making yourself available outside of regular business hours).
-- Keeping a file of information you come across in the newspapers, magazines, and on the Internet that is pertinent and valuable to your clients. Regularly sending this information to your prospects and clients even though they may never hire you.
-- Going the extra mile with your services regardless of the short-term expense to you.
-- Delighting and surprising your clients in a personal, yet professional, manner such as with a Happy Completion-of-Project card or a new business journal.
-- Providing extra services either exclusively for your active clients or at a reduced rate for them.
2. Ensure your client's success.
This path starts by ensuring that the service you provide is actually going to solve your client's problem. To do that, you need to pe
I do think that it is entirely possible for an SEO and client to work out a pay for performance pricing structure that is fair to both. Logistically, though the tracking involved to this would add additional layers to the total process of ranking and reporting. If both the SEO and the client are willing to take that on and set parameters that are agreeable between them then by all means a fair agreement can be reached.Personally, I would not price SEO services based on performance unless I was given 100% control over the client's website, something very few clients are willing to hand over, and rightfully so. (This is a lesson I learned the hard way, more than once.)I love analogies, so I'll provide one here
-- Going the extra mile with your services regardless of the short-term expense to you.
-- Delighting and surprising your clients in a personal, yet professional, manner such as with a Happy Completion-of-Project card or a new business journal.
-- Providing extra services either exclusively for your active clients or at a reduced rate for them.
2. Ensure your client's success.
This path starts by ensuring that the service you provide is actually going to solve your client's problem. To do that, you need to perform a thorough discovery process. As part of your discovery process, you'll determine if this project is ideal for you, and if the problems it presents are ones you can magnificently and happily solve.
You'll do your best work on projects you find intriguing, interesting, and just a bit of a challenge to your expertise. If the project will bore you or overwhelm you, I recommend you refer it on to someone else who is better suited to it. Give your clients the best opportunity to be successful by ensuring they have the right person for the job, even when that isn't you. Your client will respect you for this, be surprised by it, and hire you when a more appropriate project arises.
Once you accept a project, proactively reduce the risk your client faces. Your client is expected to provide a solution that meets certain criteria in the areas of schedule, cost, and quality. Be sure you fully understand what those criteria are. Every project needs to rank schedule, cost, and quality in order of importance to the project. The primary criteria could be any of these three. If you have agreed to provide a solution for a fixed fee, manage the scope of the project and your expenses so that you don't exceed the project fee. If you have agreed to a target delivery date, manage the scope of the project and the resources allocated to the project to ensure the date is met.
And, if you have agreed to a standard of quality, manage the schedule and resources to ensure the standard is met. You can only hold one primary criterion at a time the other two are movable. Of course, the ideal is to meet all three criteria. Help your client's projects come in on time, in budget, and with exceptional quality.
Don't just provide your service provide your expertise and your wisdom. Help your clients find an easier, safer, less expensive or quicker way to accomplish their objectives.
3. Toot your own horn.
If your client doesn't know all that you're providing her or her project, how can she possibly fully appreciate you? Clients are busy people and they frequently don't see everything you provide. So it's up to you to make sure that they know what you're doing.
But first you need to know what it is t
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