Hub You - Business

Prejudging Will Cost You Your Business
You know when you want to turn your car on, you have to put the key in the ignition, put the car in drive, press the gas and go. Nothing changes…You press the gas, You hit the brake, You stop at red lights, You forge forward…nothing changes! You stay consistent, because you can’t change your ca

ou know how some… (summarize and describe the ideal clients you are speaking to or about) __________________________________________ …do, are or feel… (identify and summarize what your clients’ biggest and most immediate problems are) ___________________________________ Well, what I do is… (how your offering(s)solve their problems) The benefit (or result) of which is… (outcome of so

The Art and Science of Managing Expectations in Selling
One of the most challenging aspects of sales is managing expectations within the context of your company and your customer. Too often have salespeople earned the reputation for over promising and under delivering.It is very easy to fall into a trap with the customer by extending offerings

Want your small business to flip instead of flop?! Statistically half of the entrepreneurs reading this will be out of business in three short years. Establishing a long standing, profitable and successful business absolutely depends on your ability to convey a clear message. A heartfelt message that tells clients exactly what you do, the specific ‘invest-able opportunities’ you bring to the table and all the ways clients will have a bigger, better, fuller life as a result of working with you.

The attention span of your clients is short and they are bombarded with massive amounts of advertising, junk mail and spam. Cut through the clutter and use solution speak that’s genuine and from the heart.

People don't buy products or services. “Hi, I’m a business coach” is a technical and boring description of what I do. It will get lost in the shuffle. Instead I use a short benefit driven message to capture the attention of my ideal clients. I stay focused on my clients’ deep-rooted needs and how I can get them life changing results in a quick “30 second commercial” or “elevator speech.”

Here’s a sample of my “elevator speech.”

“You know how many self-employed professionals feel frustrated and overwhelmed because they don’t have enough clients? Well, I coach them in the 7 keys to Booking Themselves Solid. The result is a thriving business with more clients than they can handle!”

Now it’s your turn. Think in terms of what’s in it for them and build yourself an “elevator speech.”

WRITTEN EXERCISE:

You know how some… (summarize and describe the ideal clients you are speaking to or about) __________________________________________ …do, are or feel… (identify and summarize what your clients’ biggest and most immediate problems are) ___________________________________ Well, what I do is… (how your offering(s)solve their problems) The benefit (or result) of which is… (outcome of sol

How To Communicate Effectively With A Dissatisfied Customer
Handling any sort of conflict requires you to draw on all your resources. In particularly your communication skills. The reality is that we all have many communication skills but don’t always use them effectively and certainly we do not take the opportunity to improve them as often as we should<

o the table and all the ways clients will have a bigger, better, fuller life as a result of working with you.

Here’s a sample of my “elevator speech.”

Now it’s your turn. Think in terms of what’s in it for them and build yourself an “elevator speech.”

WRITTEN EXERCISE:

How To Market To Government Agencies
Government companies are the biggest buyers, yet the least untapped sector. The most strenuous task in the exercise to sell to government agencies is their bureaucratic patterns of making purchases. The seemingly indefinite tiers in the management side and altogether different purchase criterion

ach” is a technical and boring description of what I do. It will get lost in the shuffle. Instead I use a short benefit driven message to capture the attention of my ideal clients. I stay focused on my clients’ deep-rooted needs and how I can get them life changing results in a quick “30 second commercial” or “elevator speech.”

Here’s a sample of my “elevator speech.”

Now it’s your turn. Think in terms of what’s in it for them and build yourself an “elevator speech.”

WRITTEN EXERCISE:

Logistics In The Global Marketplace
The days of single companies designing a product from scratch, building that product and then selling it in the marketplace themselves are all but over. In today's day and age, this process is simply much too expensive for companies to do and stay competitive. In the present day, companies are

now how many self-employed professionals feel frustrated and overwhelmed because they don’t have enough clients? Well, I coach them in the 7 keys to Booking Themselves Solid. The result is a thriving business with more clients than they can handle!”

Now it’s your turn. Think in terms of what’s in it for them and build yourself an “elevator speech.”

WRITTEN EXERCISE:

The Dangers Of Relying Solely On 'On The Job' Training
Most businesses that sell a product or service will provide some level of training to their salespeople, 'on the job'. While any sales training will be beneficial to you as a salesperson, if you rely totally on this 'on the job' training you may be putting your future earning po

You’ll only get one chance to make a first impression. Your “elevator speech” presents you and your business in a powerful and compelling way. Articulate your brilliance everywhere and anywhere you go and soon you’ll be booking yourself solid!

Stay tuned for Book Yourself Solid Key #6: Simple Selling Magic

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<a href="http://www.iadvice.info/article/43644/iadvice-Book-Yourself-Solid-Key-5-Go-Forward-With-Gusto--Articulate-What-You-Do.html">Book Yourself Solid Key #5: Go Forward With Gusto & Articulate What You Do</a>

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Have you ever been forced into a mold you didn't really fit? How did it make you feel? How much did it carry over to your personal life? How did it impact your self respect and confidence? How fast did you want to get out of that situation?

When hiring employees, what you see is not always what you get! Applicants excel at “faking-out” interviewers and exaggerating how wonderful they are. But most interviewers fail to spot costly such deceptions. Dreadful result: Companies hire many employees they never should have hired. Fortunately, methods exist to give companies the edge when it comes to their needs to hire high-achievers.

The holiday season is upon us, as are holiday boutiques and expos. Do you know how to maximize this opportunity? Read this article for practical help to sell goods and capture contact data!

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Hub You - Book Yourself Solid Key #5: Go Forward With Gusto & Articulate What You Do

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