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ctly the best possible time to pre-sell the next purchase… right then, when the customer is the very happiest they made the purchase from you.

Yet, clients, even if they a

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Just as you are about to say “good-bye” to your hair stylist, you get the question, “shall we make our next appointment?”

Most businesses sell products or services that are cyclical in their “need” curve. In other words, the client has need of your product at regular intervals of time. Examples are a veterinarian (varying amounts of time between “needs”), a tax accountant (at least annually, often monthly or quarterly), or a house painter (five to ten years). The customer, once finished with the transaction knows they will be in need of this service in the future. Most vendors, once finished with the transaction, hopes the customer will remember to come back at that time. But that is exactly the best possible time to pre-sell the next purchase… right then, when the customer is the very happiest they made the purchase from you.

Yet, clients, even if they a

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EDM in an engineering term referring to electrical discharge machining. Wire electrical discharge machining or EDM is a metalworking process with help of which a material is separated f

e cyclical in their “need” curve. In other words, the client has need of your product at regular intervals of time. Examples are a veterinarian (varying amounts of time between “needs”), a tax accountant (at least annually, often monthly or quarterly), or a house painter (five to ten years). The customer, once finished with the transaction knows they will be in need of this service in the future. Most vendors, once finished with the transaction, hopes the customer will remember to come back at that time. But that is exactly the best possible time to pre-sell the next purchase… right then, when the customer is the very happiest they made the purchase from you.

Yet, clients, even if they a

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n “needs”), a tax accountant (at least annually, often monthly or quarterly), or a house painter (five to ten years). The customer, once finished with the transaction knows they will be in need of this service in the future. Most vendors, once finished with the transaction, hopes the customer will remember to come back at that time. But that is exactly the best possible time to pre-sell the next purchase… right then, when the customer is the very happiest they made the purchase from you.

Yet, clients, even if they a

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ey will be in need of this service in the future. Most vendors, once finished with the transaction, hopes the customer will remember to come back at that time. But that is exactly the best possible time to pre-sell the next purchase… right then, when the customer is the very happiest they made the purchase from you.

Yet, clients, even if they a

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ctly the best possible time to pre-sell the next purchase… right then, when the customer is the very happiest they made the purchase from you.

Yet, clients, even if they are happy with the product they purchased, are lost every day because:

· They don’t remember who provided that service last time

· A competitor is able to capture your customer by promoting aggressively

· It was more convenient for them to go elsewhere

· The vendor did not pre-sell the next sale

Companies that have a pre-selling program and a way of offering it to customers at the best possible moment are able to retain their customers longer and grow their businesses faster. It might be as simple as, like the hair stylist, just asking for the next appointment.

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Feedback has become a widely used buzzword in recent years and it's more positive brother, constructive feedback is seen as a more developmental process for employees. But what are the keys to getting the best from constructive feedback. Here are ten...

Attracting buyers is your business in any line of work that you promote. What kind of offers is your company advertising? Developing an offer requires more than pricing and advertising. Creating an effective offer entails enticement, creativity, and really selling your work. Perhaps you have created special offers in the past. Maybe you are currently advertising some now. Could you be in the process of generating some new offers for the future? In any circumstance, here are a few suggestions for testing the effectiveness of your company's offers:

How to turn your first meeting at a business event into a profitable relationship - for both of you. Use an elevator speech to open the door for business.

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