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Hub You - Words of Value, Words of Truth
Before you give up your career and order those cards for your spanking brand-new business startup, think twice.The fact is financial success in a new business startup may take a while. If you can transition, rather than jumping without a parachute, your bank account will thank you.First, let's go over the major "career paths' you can choose to earn a living. They are:1. Employee 2. Self-Employed 3. Business Owner As an Employee, you are hired to perform a specific
Italian pinstripe designer suits, a button-down collar, and French cuffs do not a complete outfit make. They need something more, and this something is called a tie tack. A necktie without a tie tack is like potato chips without potatoes. The tie tack improves not only the outfit's form, but also its function. Tale of the Tie Tack Simply put, a tie tack is a short pin with an embellished head. Chains or snaps connect the tack to shirts. Three types of tie tacks exist. The tie bar clips a neckti
We aren't using words merely to make nice sounds. We're establishing dialogue with the people we are best equipped to serve. Once we've identified those people and understand how to express our unique value from their perspective, we have to consider the value words we want to use to create openings for engagement. What words will we use to convey our unique value to our ideal customers and clients? What Are Value Words?
Value words are action words, verbs or verb phrases, that reflect:
- What we claim to do.
- What we claim to believe.
Before starting up your business I am sure you will have done plenty of research. The recommended ways to research businesses is by taking advice from someone you trust or by reading books, magazines or use of the internet. Businesses that survive the early days need to develop and move on to the next stage; the aim of all start up businesses is to build the business on a solid platform. There are many ways to expand a business, listed below are simply a few ways:List your Business as a Franchise – Business
We aren't using words merely to make nice sounds. We're establishing dialogue with the people we are best equipped to serve. Once we've identified those people and understand how to express our unique value from their perspective, we have to consider the value words we want to use to create openings for engagement. What words will we use to convey our unique value to our ideal customers and clients? What Are Value Words?
Value words are action words, verbs or verb phrases, that reflect:
- What we claim to do.
- What we claim to believe.
Yes, you can sell your business yourself, but you have to do it the right way! As a professional business intermediary, I have many clients with quality businesses who come to me after failing to sell their businesses on their own. The flaw in their effort to sell always comes down to the same four basic things: no professional presentation of the business; poorly presented financial information; pricing the business wrong; and not understanding how to find buyers, work with those buyers and get a deal to closing.
Value words are action words, verbs or verb phrases, that reflect:
- What we claim to do.
- What we claim to believe.
We’ve all been subjected to awful speakers—some are boring, others are sanctimonious, a few are tedious. The one thing all of these rotten speakers have in common is this: listening to them is pure torture and all you can think about is how you will never get the last thirty minutes of your life back.Most of us tune out quickly once we are subjected to a lousy speaker. We pretend to take notes on our Palms only to check our email or add items to our To Do List. We daydream about our summer vacations. Occasi
Value words are action words, verbs or verb phrases, that reflect:
- What we claim to do.
- What we claim to believe.
For almost three years, JR Andersen, CEO of mid-size software company Andersen High Tech (AHT), and his board have been uneasy. Business growth has been “OK” at eight percent but the market has been growing at a 15 percent annual rate. With almost half the growth from price increases, unit growth for the main product line has been less than five percent. Fortunately, margins have been expanding nicely along with management bonuses, so things aren’t too bad.Or are they?With business growth rates well
It isn't that the words themselves are good or bad. It's that the value words we use must match what we actually do in our relationships with customers and clients.
The Value Word Exercise
My friend Richard Scott of Paragon Coaching once reminded me that what a company believes about itself and its customers can be ascertained in a five-minute study of its web site. And he's right.
Furthermore, it's an interesting exercise to ask a company's customers if the value they received was what they expected given the language used in the marketing material they received (or on what the sales person told them).
When the words a business uses reflect the beliefs and goals of the company as a whole, customers get it. But when the words used are at odds with what's delivered, customers get out.
When I assess the One Straight Line web site, I see we use words like "help," "clarify," "arti
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