Hub You
#1 in Business Subscribe Email Print

You are here: Home > Business > Small Business > An Introduction To The Broken Windows Theory Of Business

Tags

  • today
  • lifebut
  • criminal
  • troubleyes things
  • youll never
  • repair their

  • Links

  • Feng Shui - How To Feng Shui In The Bathroom
  • California DUI Statistics
  • The Snake Charmers - Part 1
  • Hub You - An Introduction To The Broken Windows Theory Of Business

    Asset Management Companies' Guide
    Be it any area or any sphere of life management is the key to success. Management of simple things such as your day-to-day activities etc. might not require much consideration but lot of planning is to be done when it comes to managing assets.Asset management basically refers to managing money for individuals through stocks, bonds and cash equivalents etc. The asset management system has sprung from maintenance management systems and its aim is to optimize asset use and manage all maintenance efforts involved in making the assets as confidential, accurate and efficient as possible. The principles of asset management apply equally to all physical assets such as infrastructure, property, heritage, plant and equipment.The strategy of asset management depends on financial aspects of ownership such as calculating the entire cost of ownership, depreciation, licensing, maintenance and insurance. Asset management can be in different spheres. For instance asset management in the field of property is known as property asset management, asset management in IT, in finance or investment asset management and asset management in inventory and physical stock.Varying with the kind of an asset management strategy a firm or an individual can add value to his business, improve investment performance, manage financial risk exposure and reduce costs to business.Keeping the incredible significance of asset management in mind, various asset management companies have mushroomed these days. An asset management company is a firm that invests the pooled funds of retail investors in securities in line with the directed investment objectives. By offering more diversification, liquidity and professional management service, an asset management service holds a niche above the individual investors.A leading name in asset management and investment management ser
    window, and a new pane of glass needs to be installed as quickly as possible. Most of the time, however, broken windows are the little details, the tiny flaws, the overlooked minutiae, that signal much larger problems either already in place or about to become reality.

    We’ll examine companies- huge ones, household names- that have failed to notice and repair their broken windows and have suffered greatly for it.

    We’ll also look at those that have made it a priority to attend to every potentially broken window and ordered plenty of replacement panes to make quick, seamless repairs.

    The lessons learned will be many, and varied, and they will have happy, and not-so-happy endings.

    Sometimes companies that deserve to be rebuked for their laziness will go unpunished, but other times there will be retribution at the hands of the public, which shows exactly what happens when you give people what they don’t want.

    What the public wants more than anything else is to feel that the business- retail or service-oriented, consumer or business-to-business- that work for them care about what they want.

    Consumers are looking for businesses that anticipate and fulfill their needs and do so in a way that makes it clear the business understand the consumer’s needs or wants and is doing its best to see them satisfied.

    Broken windows indicate to the consumer that the business doesn’t care- either that it is so poorly run it can’t possibly keep up with its obligations or that it has become so oversize and arrogant that it no longer cares about its core consumer. Either of these impressions can be deadly to a business, and we’ll see examples of both as we proceed.

    If you run a business, and you truly believe that little things don’t make a difference, you really should read this book- it may save your business.

    If you don’t run a business but would like to, this can be the road map to your success. IF you’re merely interested in business and wonder why one succeeds where a very similar one fails, perhaps the examples contained here might help answer that question for you.

    But it can’t be overemphasized that tiny details- the smaller, the more important- can indeed make a tremendous difference in a business’s success or failure.

    Sometimes, yes, a company can make a huge mistake (the whole New Coke thing was less a broken window than a neutron bomb placed dead center on corporate headquarters), but often, even those are foreshadowed by the little things that go, alas, unnoticed.

    A broken window can be a sloppy counter, a poorly located sale item, a randomly organized menu, or an employee with a bad attitude.

    It can be physical, like a faded, flaking paint job, or symbolic, like a policy that requires consumers to pay for customer service.

    When the waiter at a Chinese restaurant is named Billy Bob, th

    Succession Planning? ... Not on My Watch!
    At first blush, it would appear there is no shortage of Succession Planning Advocates convinced in theory, the importance and benefits of corporate Succession Planning. In practice, however, real succession planning - or the overt lack thereof - runs juxtaposed to principle. The important question then is, “Why?”In November 2002 I wrote an article *The Art of Succession Planning in which the argument in favor of a detailed Succession Plan was put to rest. Clearly, the advantage of proper planning is no argument at all. But try telling that to some company owners or today’s high caliber CEOs. Those who rise to power, especially in large organizations, do so because they possess what’s known as, the Royal Jelly. Most are born leaders with unlimited high energy, charisma and an innate psychological need to win, control and dominate. Although it would be easy for some to cast aspersions on such a profile, the fact is, these attributes are the stuff integral to power and for most of us, what we admire in our leaders.Would it surprise anyone then, if those, predisposed to leadership and control, may find discomfort in succession planning? Simply said, any plan for succession, is a blueprint for the [call it anything you want] inevitable loss of power, control and prestige they worked so long and hard to achieve. After all, in the mind of a new CEO: They’re going to be there forever…and/or … If they leave, it will be by their choosing.No leader is perfect. They make mistakes. For them, the last thing they need is the added pressure of a motivated Heir Apparent waiting in the wings with a blueprint for a much anticipated and inevitable transition to power. Reining CEOs are not sacrosanct from the ambitions of the Would-be-Kings. The net result? No Succession plan.Where there’s a Will… There’s a Relative!Wish if we could that each succe
    When is a dirty bathroom a broken window?

    No, that’s not a riddle. It’s a question that could today be at the core of a business’s success or failure.

    Answer that question correctly and use that answer as a beacon, and your business could dominate its competition indefinitely.

    Ignore the solution to the puzzle, and you will be condemning your business to failure in a very short period of time.

    The “broken windows” theory, first put forth by criminologist James Q. Wilson and George L. Kelling in a piece called “Broken Windows” in the Atlantic Monthly magazine in March 1982, explains what a broken window is in criminal justice terms.

    But the brilliance of that theory goes much further than one interpretation. It can and should be applied to business, too, and it can make a critical difference- if American businesses will simply take the time and have the courage to notice.

    When Wilson and Kelling first unveiled the theory, the idea of concentrating on seemingly petty criminal acts like graffiti or purse snatching seemed absurd: How would a crackdown on jaywalking lead to a decrease in murders?

    The broken windows theory states that something as small and innocuous as a broken window does in fact send a signal to those who pass by every day. If it is left broken, the owner of the building isn’t paying attention or doesn’t care.

    That means more serious infractions...theft, defacement, violent crime- might be condoned in this area as well.

    At best, it signals that no one is watching.

    This is the heart of the broken windows theory: Wilson and Kelling write that “social psychologists and police officers tend to agree that if a window in a building is broken and is left unrepaired, all the rest of the windows will soon be broken.”

    Why?

    Because the message being sent out by a broken window- the perception it invites is that the owner of this building and the people of the community around it don’t care if this window is broken:

    They have given up, and anarchy reigns here.

    Do as you will, because nobody cares.

    Wilson and Kelling suggested that a “broken window”- any small indication that something is amiss and not being repaired- can lead to much larger problems.

    It sends signals, they said, that the bad guys are in charge here; no one cares about maintaining some kind of order, and anyone who wishes to take advantage of that situation would be unopposed.

    It leads to lawlessness, a kind of anarchy by neglect.

    “Just as physicians now recognize the importance of fostering health rather than simply treating illness, so the police- and the rest of us- ought to recognize the importance of maintaining, intact, communities without broken windows,” wrote Wilson and Kelling.

    Years later, Wilson told me that the idea behind the broken windows theory “had to do with the responsibility of the police to take seriously small signs of disorder because people were afraid of disorder, and there was a chance disorder could lead to more serious crime.”

    Still, critics of the theory greeted it with skepticism, believing that attention to small infractions would necessarily would necessarily decrease the amount of attention that could be devoted to much more serious crimes.

    The same objection, in slightly less genteel verbiage, was raised when Rudolph Giuliani, the newly elected mayor of New York City in 1994, announced his intention to eliminate graffiti on subway cars and move the hookers and pimps out of Times Square, to make Manhattan more “family-friendly.”

    Critics practically laughed in Giuliani’s face, intimating that the “law and order” mayor- who had been elected based largely on his experience as a U.S. attorney for the New York area- was dealing with the small crimes because he knew he couldn’t contain the larger ones.

    They were proved wrong.

    Giuliani and his new police commissioner, William Bratton, believed that if they sent out clear signals to criminals, and to New York’s citizenry generally, that a “zero tolerance” policy would be applied to all crime in the city, the result would be a safer, cleaner city.

    And the statistics bore them out: Over the following years, the numbers of murders, assaults, robberies, and other violent crimes all went down dramatically.

    And it had all started with graffiti on subway cars.

    I can hear you asking, “What does that have to do with my business? It’s all about crime and criminals.”

    That same theory is applicable to the world of business. If the restroom at the local Burger King is out of toilet paper, it signals that management isn’t paying attention to the needs of its clientele. That could lead the consumer to conclude that food at this restaurant might not be prepared adequately, that there might be health risks in coming here, or that the entire chain of fast food out outlets simply doesn’t care about its customers.

    Given that scenario, it is not a stretch of the imagination but in fact a point of logic to conclude that the broken windows theory should be applied to business, as it was to the problems of crime in urban areas.

    Certainly, the perception of the average consumer is a vital part of every business, and if a retailer, service provider, or corporation is sending out signals that its approach is lackadaisical, its methods halfhearted, and its execution indifferent, the business in question could suffer severe- and in some cases, irreparable- losses.

    This book is about broken windows in business: how they happen, why they happen, why they are ignored, and the fatal consequences that can result from their being allowed to go unchecked.

    It is meant as a cautionary tale, a primer, a road map, a manifesto, and a salute to those companies that fix their broken windows promptly.

    It will explore not only specific examples of broken windows, how they occurred, and what their long-term results were but also the culture that creates an environment in which windows are broken and left unfixed.

    I believe that small things make a huge difference in business.

    The messy condiment area at a fast food restaurant may lead consumers to believe the company as a whole doesn’t care about cleanliness, and therefore the food itself might be in question.

    Indifferent help at the counter in an upscale clothing store-even if just one clerk- can signal to the consumer that perhaps standards here aren’t as high as they might be (or used to be).

    An employee at the gas station who wears a T-shirt with an offensive slogan can certainly cause some customers to switch brands of gasoline and lose an enormous company those customers for life.

    But that’s only the tip of the iceberg. I think we as a society have fostered and encouraged broken windows in our business by standing by and letting them happen. If the waiter at a local chain restaurant is impolite, or even merely complacent, about our order, we chalk it up to a bad day, one employee in one outlet of a large chain, and we don’t send a letter to management or the corporate level.

    Even if we do change brands of gasoline after seeing an attendant in an offensive T-shirt, we do not write or e-mail the president of the oil company to alert him to the problem.

    We are enablers to window breakers in every aspect of every business. We don’t even necessarily patronize those companies that fix their broken windows, if the less attentive one is in a more convenient location or has a slightly lower price.

    That’s not to say we are all to blame when a company has broken windows and doesn’t fix them, but it does mean we all bear some responsibility to stand up for what we actually want and have every right to expect out of a company to which we’re giving our hard-earned money.

    In a capitalist society, we can assume that a company that wants to succeed will do its best to fulfill the desired of its consuming public.

    If the company sees sales slipping but doesn’t have data from consumers as to what made them decrease their spending on a retail level, the company will not necessarily know what to fix.

    Still, corporations and even small businesses that don’t notice and repair their broken windows should not simply be forgiven because their consumers didn’t make enough of a fuss.

    It is the responsibility of the business to tend to its own house.

    The owner of a Starbucks franchise who decides that revenues are at a healthy level, such that he or she can put off painting the store for another year, is asking for trouble:

    Yes, things are fine now, but when the paint is faded and peeling and consumers are no longer getting the experience they’ve come to expect, it will be too late to fix things with, literally, a fresh coat of paint.

    The time to repair broken windows is the minute they occur.

    It’s better, however, to prevent such smashed panes of glass to begin with.

    This book will examine the origins of broken windows into two purposes in mind. First, we will see how the small things that can snowball into large problems develop so we can best illustrate how to repair the damage once it’s been done.

    But it is equally important to see how these things happen so that a smart business owner can make sure to prevent them at- or before- the very first sign of trouble.

    If you have a policy to paint the store every year, you’ll never have to worry about whether this was the year you waited too long.

    In order to best understand how the broken windows theory relates to business, it’s important to examine the original theory- as it related to criminal activity- in some detail. Because of the brilliant thinking of Wilson and Kelling, “Broken Windows” illustrated a serious societal problem that was going unnoticed, and helped turn around some of the country’s largest cities (including the largest of all) by paying attention to detail.

    It began with a program in New Jersey in the mid 1970s. The Safe and Clean Neighborhoods Program was meant to improve the quality of life in twenty-eight Garden State cities, and it was to do so, in part, by increasing the number of police officers on foot patrol, rather than in patrol cars. Police chiefs, Wilson says today, felt that such a move was not likely to lower crime levels, “and the police chiefs were right: They didn’t have an effect on crime rates. But they did have an effect- and in my view, a powerful effect- on how people felt about their communities and their willingness to use it, suggesting that fear of disorder was as important as fear of crime.”

    Indeed, as Wilson and Kelling wrote in the Atlantic, “residents of the foot-patrolled neighborhoods seemed to feel more secure than persons in other areas, tended to believe that crime had been reduced, and seemed to take fewer steps to protect themselves from crime (staying at home with the doors locked, for example).

    Moreover, citizens in the foot-patrol areas had a more favorable opinion than did those living elsewhere.”

    What does this all mean to business?

    It’s not likely that having police officers walk the aisles of a Wal-Mart store will increase sales. But it was the perception that something was being done to increase order that made the difference for the people living in these New Jersey cities.

    In a business (as we’ll discuss in detail through out this book), the broken windows can be literal or metaphorical.

    Sometimes a broken window really is a broken window, and a new pane of glass needs to be installed as quickly as possible. Most of the time, however, broken windows are the little details, the tiny flaws, the overlooked minutiae, that signal much larger problems either already in place or about to become reality.

    We’ll examine companies- huge ones, household names- that have failed to notice and repair their broken windows and have suffered greatly for it.

    We’ll also look at those that have made it a priority to attend to every potentially broken window and ordered plenty of replacement panes to make quick, seamless repairs.

    The lessons learned will be many, and varied, and they will have happy, and not-so-happy endings.

    Sometimes companies that deserve to be rebuked for their laziness will go unpunished, but other times there will be retribution at the hands of the public, which shows exactly what happens when you give people what they don’t want.

    What the public wants more than anything else is to feel that the business- retail or service-oriented, consumer or business-to-business- that work for them care about what they want.

    Consumers are looking for businesses that anticipate and fulfill their needs and do so in a way that makes it clear the business understand the consumer’s needs or wants and is doing its best to see them satisfied.

    Broken windows indicate to the consumer that the business doesn’t care- either that it is so poorly run it can’t possibly keep up with its obligations or that it has become so oversize and arrogant that it no longer cares about its core consumer. Either of these impressions can be deadly to a business, and we’ll see examples of both as we proceed.

    If you run a business, and you truly believe that little things don’t make a difference, you really should read this book- it may save your business.

    If you don’t run a business but would like to, this can be the road map to your success. IF you’re merely interested in business and wonder why one succeeds where a very similar one fails, perhaps the examples contained here might help answer that question for you.

    But it can’t be overemphasized that tiny details- the smaller, the more important- can indeed make a tremendous difference in a business’s success or failure.

    Sometimes, yes, a company can make a huge mistake (the whole New Coke thing was less a broken window than a neutron bomb placed dead center on corporate headquarters), but often, even those are foreshadowed by the little things that go, alas, unnoticed.

    A broken window can be a sloppy counter, a poorly located sale item, a randomly organized menu, or an employee with a bad attitude.

    It can be physical, like a faded, flaking paint job, or symbolic, like a policy that requires consumers to pay for customer service.

    When the waiter at a Chinese restaurant is named Billy Bob, tha

    Fundraising With Popcorn
    Kids love fundraising popcorn and if you're raising funds, that's a good thing. Popcorn fundraisers are great moneymakers because sellers are always enthusiastic about a product they like and customers love buying this healthy snack treat for their children.And of course, what adult doesn't like a little popcorn for themselves from time to time?Parents interested in healthier snacks will love the fact that your fundraiser popcorn pops in heart-healthy sunflower oil. Kids will love the choices: Natural Flavor, Butter Flavor, Low Fat Butter Flavor, and the sweet and salty Kettle Corn.Sports Fundraising You can order fundraising popcorn in sports-themed packages, which make it great for sports teams who are raising funds for new uniforms or travel expenses. Available sports themes include baseball, basketball, cheer, football, or soccer.Popcorn Fundraiser Tips One of the best ways to raise more funds is to expand your sales beyond family, friends, and neighbors. And how do you do that? By going to where people are already out spending money!Setting up a sales table outside a high-traffic retail location such as a grocery store, drug store or mass merchant like Wal-Mart or Kmart is a great way to reach a whole new audience.Get permission ahead of time from the store manager. Weekends are the best time, so pair up at each location in two-hour shifts.Use large signs to let people know who you are, what you are doing, and why you are raising funds. Example: All Star Baseball Team Popcorn Fundraiser; Help Us Get To The Regionals!The signs will pre-sell those who are inclined to help, allowing you to talk to interested prospect, not pester everyone who walks by.Display your popcorn packages in large piles and ask for their help while using the word 'because'. Example: Can you help us out by buying some pop
    he responsibility of the police to take seriously small signs of disorder because people were afraid of disorder, and there was a chance disorder could lead to more serious crime.”

    Still, critics of the theory greeted it with skepticism, believing that attention to small infractions would necessarily would necessarily decrease the amount of attention that could be devoted to much more serious crimes.

    The same objection, in slightly less genteel verbiage, was raised when Rudolph Giuliani, the newly elected mayor of New York City in 1994, announced his intention to eliminate graffiti on subway cars and move the hookers and pimps out of Times Square, to make Manhattan more “family-friendly.”

    Critics practically laughed in Giuliani’s face, intimating that the “law and order” mayor- who had been elected based largely on his experience as a U.S. attorney for the New York area- was dealing with the small crimes because he knew he couldn’t contain the larger ones.

    They were proved wrong.

    Giuliani and his new police commissioner, William Bratton, believed that if they sent out clear signals to criminals, and to New York’s citizenry generally, that a “zero tolerance” policy would be applied to all crime in the city, the result would be a safer, cleaner city.

    And the statistics bore them out: Over the following years, the numbers of murders, assaults, robberies, and other violent crimes all went down dramatically.

    And it had all started with graffiti on subway cars.

    I can hear you asking, “What does that have to do with my business? It’s all about crime and criminals.”

    That same theory is applicable to the world of business. If the restroom at the local Burger King is out of toilet paper, it signals that management isn’t paying attention to the needs of its clientele. That could lead the consumer to conclude that food at this restaurant might not be prepared adequately, that there might be health risks in coming here, or that the entire chain of fast food out outlets simply doesn’t care about its customers.

    Given that scenario, it is not a stretch of the imagination but in fact a point of logic to conclude that the broken windows theory should be applied to business, as it was to the problems of crime in urban areas.

    Certainly, the perception of the average consumer is a vital part of every business, and if a retailer, service provider, or corporation is sending out signals that its approach is lackadaisical, its methods halfhearted, and its execution indifferent, the business in question could suffer severe- and in some cases, irreparable- losses.

    This book is about broken windows in business: how they happen, why they happen, why they are ignored, and the fatal consequences that can result from their being allowed to go unchecked.

    It is meant as a cautionary tale, a primer, a road map, a manifesto, and a salute to those companies that fix their broken windows promptly.

    It will explore not only specific examples of broken windows, how they occurred, and what their long-term results were but also the culture that creates an environment in which windows are broken and left unfixed.

    I believe that small things make a huge difference in business.

    The messy condiment area at a fast food restaurant may lead consumers to believe the company as a whole doesn’t care about cleanliness, and therefore the food itself might be in question.

    Indifferent help at the counter in an upscale clothing store-even if just one clerk- can signal to the consumer that perhaps standards here aren’t as high as they might be (or used to be).

    An employee at the gas station who wears a T-shirt with an offensive slogan can certainly cause some customers to switch brands of gasoline and lose an enormous company those customers for life.

    But that’s only the tip of the iceberg. I think we as a society have fostered and encouraged broken windows in our business by standing by and letting them happen. If the waiter at a local chain restaurant is impolite, or even merely complacent, about our order, we chalk it up to a bad day, one employee in one outlet of a large chain, and we don’t send a letter to management or the corporate level.

    Even if we do change brands of gasoline after seeing an attendant in an offensive T-shirt, we do not write or e-mail the president of the oil company to alert him to the problem.

    We are enablers to window breakers in every aspect of every business. We don’t even necessarily patronize those companies that fix their broken windows, if the less attentive one is in a more convenient location or has a slightly lower price.

    That’s not to say we are all to blame when a company has broken windows and doesn’t fix them, but it does mean we all bear some responsibility to stand up for what we actually want and have every right to expect out of a company to which we’re giving our hard-earned money.

    In a capitalist society, we can assume that a company that wants to succeed will do its best to fulfill the desired of its consuming public.

    If the company sees sales slipping but doesn’t have data from consumers as to what made them decrease their spending on a retail level, the company will not necessarily know what to fix.

    Still, corporations and even small businesses that don’t notice and repair their broken windows should not simply be forgiven because their consumers didn’t make enough of a fuss.

    It is the responsibility of the business to tend to its own house.

    The owner of a Starbucks franchise who decides that revenues are at a healthy level, such that he or she can put off painting the store for another year, is asking for trouble:

    Yes, things are fine now, but when the paint is faded and peeling and consumers are no longer getting the experience they’ve come to expect, it will be too late to fix things with, literally, a fresh coat of paint.

    The time to repair broken windows is the minute they occur.

    It’s better, however, to prevent such smashed panes of glass to begin with.

    This book will examine the origins of broken windows into two purposes in mind. First, we will see how the small things that can snowball into large problems develop so we can best illustrate how to repair the damage once it’s been done.

    But it is equally important to see how these things happen so that a smart business owner can make sure to prevent them at- or before- the very first sign of trouble.

    If you have a policy to paint the store every year, you’ll never have to worry about whether this was the year you waited too long.

    In order to best understand how the broken windows theory relates to business, it’s important to examine the original theory- as it related to criminal activity- in some detail. Because of the brilliant thinking of Wilson and Kelling, “Broken Windows” illustrated a serious societal problem that was going unnoticed, and helped turn around some of the country’s largest cities (including the largest of all) by paying attention to detail.

    It began with a program in New Jersey in the mid 1970s. The Safe and Clean Neighborhoods Program was meant to improve the quality of life in twenty-eight Garden State cities, and it was to do so, in part, by increasing the number of police officers on foot patrol, rather than in patrol cars. Police chiefs, Wilson says today, felt that such a move was not likely to lower crime levels, “and the police chiefs were right: They didn’t have an effect on crime rates. But they did have an effect- and in my view, a powerful effect- on how people felt about their communities and their willingness to use it, suggesting that fear of disorder was as important as fear of crime.”

    Indeed, as Wilson and Kelling wrote in the Atlantic, “residents of the foot-patrolled neighborhoods seemed to feel more secure than persons in other areas, tended to believe that crime had been reduced, and seemed to take fewer steps to protect themselves from crime (staying at home with the doors locked, for example).

    Moreover, citizens in the foot-patrol areas had a more favorable opinion than did those living elsewhere.”

    What does this all mean to business?

    It’s not likely that having police officers walk the aisles of a Wal-Mart store will increase sales. But it was the perception that something was being done to increase order that made the difference for the people living in these New Jersey cities.

    In a business (as we’ll discuss in detail through out this book), the broken windows can be literal or metaphorical.

    Sometimes a broken window really is a broken window, and a new pane of glass needs to be installed as quickly as possible. Most of the time, however, broken windows are the little details, the tiny flaws, the overlooked minutiae, that signal much larger problems either already in place or about to become reality.

    We’ll examine companies- huge ones, household names- that have failed to notice and repair their broken windows and have suffered greatly for it.

    We’ll also look at those that have made it a priority to attend to every potentially broken window and ordered plenty of replacement panes to make quick, seamless repairs.

    The lessons learned will be many, and varied, and they will have happy, and not-so-happy endings.

    Sometimes companies that deserve to be rebuked for their laziness will go unpunished, but other times there will be retribution at the hands of the public, which shows exactly what happens when you give people what they don’t want.

    What the public wants more than anything else is to feel that the business- retail or service-oriented, consumer or business-to-business- that work for them care about what they want.

    Consumers are looking for businesses that anticipate and fulfill their needs and do so in a way that makes it clear the business understand the consumer’s needs or wants and is doing its best to see them satisfied.

    Broken windows indicate to the consumer that the business doesn’t care- either that it is so poorly run it can’t possibly keep up with its obligations or that it has become so oversize and arrogant that it no longer cares about its core consumer. Either of these impressions can be deadly to a business, and we’ll see examples of both as we proceed.

    If you run a business, and you truly believe that little things don’t make a difference, you really should read this book- it may save your business.

    If you don’t run a business but would like to, this can be the road map to your success. IF you’re merely interested in business and wonder why one succeeds where a very similar one fails, perhaps the examples contained here might help answer that question for you.

    But it can’t be overemphasized that tiny details- the smaller, the more important- can indeed make a tremendous difference in a business’s success or failure.

    Sometimes, yes, a company can make a huge mistake (the whole New Coke thing was less a broken window than a neutron bomb placed dead center on corporate headquarters), but often, even those are foreshadowed by the little things that go, alas, unnoticed.

    A broken window can be a sloppy counter, a poorly located sale item, a randomly organized menu, or an employee with a bad attitude.

    It can be physical, like a faded, flaking paint job, or symbolic, like a policy that requires consumers to pay for customer service.

    When the waiter at a Chinese restaurant is named Billy Bob, th

    Are Your References Ready?
    One of the most common forms of background check performed by companies hiring new employees is the reference check. They typically request that candidates provide them with three names of previous bosses. If you don't have three former bosses, then provide co-workers, teachers, college professors and/or professional colleagues as character references. The first thing you should do is develop your list of potential references and then contact each one. Explain that you're applying for a job, describe the type of work and the company, and ask if they would feel comfortable giving you a good recommendation. If they have any hesitation, do not include them as a reference. You goal is to have three strong references who can help you land the job. Be sure to verify their contact information. Don't list these references on your resume, but have them handy during an interview. Put the names, titles, phone numbers, mailing addresses and email addresses of your references on a single sheet of paper and take it to your interview. After the interview, if this seems like a job you'd enjoy, go ahead and hand them this list of references along with any other "leave-behind" materials that are appropriate, such as a portfolio with samples of your work (this depends on the type of job, of course). Here's a step most people forget -- after you land the job, contact your references, tell them what happened, and thank them for their help!
    festo, and a salute to those companies that fix their broken windows promptly.

    It will explore not only specific examples of broken windows, how they occurred, and what their long-term results were but also the culture that creates an environment in which windows are broken and left unfixed.

    I believe that small things make a huge difference in business.

    The messy condiment area at a fast food restaurant may lead consumers to believe the company as a whole doesn’t care about cleanliness, and therefore the food itself might be in question.

    Indifferent help at the counter in an upscale clothing store-even if just one clerk- can signal to the consumer that perhaps standards here aren’t as high as they might be (or used to be).

    An employee at the gas station who wears a T-shirt with an offensive slogan can certainly cause some customers to switch brands of gasoline and lose an enormous company those customers for life.

    But that’s only the tip of the iceberg. I think we as a society have fostered and encouraged broken windows in our business by standing by and letting them happen. If the waiter at a local chain restaurant is impolite, or even merely complacent, about our order, we chalk it up to a bad day, one employee in one outlet of a large chain, and we don’t send a letter to management or the corporate level.

    Even if we do change brands of gasoline after seeing an attendant in an offensive T-shirt, we do not write or e-mail the president of the oil company to alert him to the problem.

    We are enablers to window breakers in every aspect of every business. We don’t even necessarily patronize those companies that fix their broken windows, if the less attentive one is in a more convenient location or has a slightly lower price.

    That’s not to say we are all to blame when a company has broken windows and doesn’t fix them, but it does mean we all bear some responsibility to stand up for what we actually want and have every right to expect out of a company to which we’re giving our hard-earned money.

    In a capitalist society, we can assume that a company that wants to succeed will do its best to fulfill the desired of its consuming public.

    If the company sees sales slipping but doesn’t have data from consumers as to what made them decrease their spending on a retail level, the company will not necessarily know what to fix.

    Still, corporations and even small businesses that don’t notice and repair their broken windows should not simply be forgiven because their consumers didn’t make enough of a fuss.

    It is the responsibility of the business to tend to its own house.

    The owner of a Starbucks franchise who decides that revenues are at a healthy level, such that he or she can put off painting the store for another year, is asking for trouble:

    Yes, things are fine now, but when the paint is faded and peeling and consumers are no longer getting the experience they’ve come to expect, it will be too late to fix things with, literally, a fresh coat of paint.

    The time to repair broken windows is the minute they occur.

    It’s better, however, to prevent such smashed panes of glass to begin with.

    This book will examine the origins of broken windows into two purposes in mind. First, we will see how the small things that can snowball into large problems develop so we can best illustrate how to repair the damage once it’s been done.

    But it is equally important to see how these things happen so that a smart business owner can make sure to prevent them at- or before- the very first sign of trouble.

    If you have a policy to paint the store every year, you’ll never have to worry about whether this was the year you waited too long.

    In order to best understand how the broken windows theory relates to business, it’s important to examine the original theory- as it related to criminal activity- in some detail. Because of the brilliant thinking of Wilson and Kelling, “Broken Windows” illustrated a serious societal problem that was going unnoticed, and helped turn around some of the country’s largest cities (including the largest of all) by paying attention to detail.

    It began with a program in New Jersey in the mid 1970s. The Safe and Clean Neighborhoods Program was meant to improve the quality of life in twenty-eight Garden State cities, and it was to do so, in part, by increasing the number of police officers on foot patrol, rather than in patrol cars. Police chiefs, Wilson says today, felt that such a move was not likely to lower crime levels, “and the police chiefs were right: They didn’t have an effect on crime rates. But they did have an effect- and in my view, a powerful effect- on how people felt about their communities and their willingness to use it, suggesting that fear of disorder was as important as fear of crime.”

    Indeed, as Wilson and Kelling wrote in the Atlantic, “residents of the foot-patrolled neighborhoods seemed to feel more secure than persons in other areas, tended to believe that crime had been reduced, and seemed to take fewer steps to protect themselves from crime (staying at home with the doors locked, for example).

    Moreover, citizens in the foot-patrol areas had a more favorable opinion than did those living elsewhere.”

    What does this all mean to business?

    It’s not likely that having police officers walk the aisles of a Wal-Mart store will increase sales. But it was the perception that something was being done to increase order that made the difference for the people living in these New Jersey cities.

    In a business (as we’ll discuss in detail through out this book), the broken windows can be literal or metaphorical.

    Sometimes a broken window really is a broken window, and a new pane of glass needs to be installed as quickly as possible. Most of the time, however, broken windows are the little details, the tiny flaws, the overlooked minutiae, that signal much larger problems either already in place or about to become reality.

    We’ll examine companies- huge ones, household names- that have failed to notice and repair their broken windows and have suffered greatly for it.

    We’ll also look at those that have made it a priority to attend to every potentially broken window and ordered plenty of replacement panes to make quick, seamless repairs.

    The lessons learned will be many, and varied, and they will have happy, and not-so-happy endings.

    Sometimes companies that deserve to be rebuked for their laziness will go unpunished, but other times there will be retribution at the hands of the public, which shows exactly what happens when you give people what they don’t want.

    What the public wants more than anything else is to feel that the business- retail or service-oriented, consumer or business-to-business- that work for them care about what they want.

    Consumers are looking for businesses that anticipate and fulfill their needs and do so in a way that makes it clear the business understand the consumer’s needs or wants and is doing its best to see them satisfied.

    Broken windows indicate to the consumer that the business doesn’t care- either that it is so poorly run it can’t possibly keep up with its obligations or that it has become so oversize and arrogant that it no longer cares about its core consumer. Either of these impressions can be deadly to a business, and we’ll see examples of both as we proceed.

    If you run a business, and you truly believe that little things don’t make a difference, you really should read this book- it may save your business.

    If you don’t run a business but would like to, this can be the road map to your success. IF you’re merely interested in business and wonder why one succeeds where a very similar one fails, perhaps the examples contained here might help answer that question for you.

    But it can’t be overemphasized that tiny details- the smaller, the more important- can indeed make a tremendous difference in a business’s success or failure.

    Sometimes, yes, a company can make a huge mistake (the whole New Coke thing was less a broken window than a neutron bomb placed dead center on corporate headquarters), but often, even those are foreshadowed by the little things that go, alas, unnoticed.

    A broken window can be a sloppy counter, a poorly located sale item, a randomly organized menu, or an employee with a bad attitude.

    It can be physical, like a faded, flaking paint job, or symbolic, like a policy that requires consumers to pay for customer service.

    When the waiter at a Chinese restaurant is named Billy Bob, th

    New or Smaller Franchisors and Business Brokers - Some Marketing Thoughts
    Should a new or smaller franchiser align themselves with a business broker in order to generate regional sales rather than setting up a master franchise, regional partnership or sub-franchiser strategy? Business Brokers look enticing to the smaller franchiser, since they know the market and the people there and put lots of advertising into that market.Nevertheless, a Franchiser needs to be careful on who they are dealing with and make sure that the Business Brokers do not break the franchise rule. One slip of the tongue by and the franchiser opens themselves up to litigation in the future, beware.This is not the only problem that can run a new franchiser into wall at Daytona. I can tell you stories around the country of Business Brokers meeting with me promising that they could help us. They would use our logo and brand name, concept to get people in and then sell them something else they got a larger commission for.Folks would call us, we might even refer them to the broker in the area due to time factors and they would switch them, we would call the prospective buyer back a week later and they would say they found something else, from the same broker who talked them out of our franchise and into something else. Anyway, that is just one more issue to be weary of; School of hard knocks indeed.Just be careful who you are dealing with and beware of over hype and promises from Business Brokers offering their services. I certainly hope this article is of interest and that is has propelled thought. The goal is simple; to help you in your quest to be the best in 2007. I thank you for reading my many articles on diverse subjects, which interest you.
    s faded and peeling and consumers are no longer getting the experience they’ve come to expect, it will be too late to fix things with, literally, a fresh coat of paint.

    The time to repair broken windows is the minute they occur.

    It’s better, however, to prevent such smashed panes of glass to begin with.

    This book will examine the origins of broken windows into two purposes in mind. First, we will see how the small things that can snowball into large problems develop so we can best illustrate how to repair the damage once it’s been done.

    But it is equally important to see how these things happen so that a smart business owner can make sure to prevent them at- or before- the very first sign of trouble.

    If you have a policy to paint the store every year, you’ll never have to worry about whether this was the year you waited too long.

    In order to best understand how the broken windows theory relates to business, it’s important to examine the original theory- as it related to criminal activity- in some detail. Because of the brilliant thinking of Wilson and Kelling, “Broken Windows” illustrated a serious societal problem that was going unnoticed, and helped turn around some of the country’s largest cities (including the largest of all) by paying attention to detail.

    It began with a program in New Jersey in the mid 1970s. The Safe and Clean Neighborhoods Program was meant to improve the quality of life in twenty-eight Garden State cities, and it was to do so, in part, by increasing the number of police officers on foot patrol, rather than in patrol cars. Police chiefs, Wilson says today, felt that such a move was not likely to lower crime levels, “and the police chiefs were right: They didn’t have an effect on crime rates. But they did have an effect- and in my view, a powerful effect- on how people felt about their communities and their willingness to use it, suggesting that fear of disorder was as important as fear of crime.”

    Indeed, as Wilson and Kelling wrote in the Atlantic, “residents of the foot-patrolled neighborhoods seemed to feel more secure than persons in other areas, tended to believe that crime had been reduced, and seemed to take fewer steps to protect themselves from crime (staying at home with the doors locked, for example).

    Moreover, citizens in the foot-patrol areas had a more favorable opinion than did those living elsewhere.”

    What does this all mean to business?

    It’s not likely that having police officers walk the aisles of a Wal-Mart store will increase sales. But it was the perception that something was being done to increase order that made the difference for the people living in these New Jersey cities.

    In a business (as we’ll discuss in detail through out this book), the broken windows can be literal or metaphorical.

    Sometimes a broken window really is a broken window, and a new pane of glass needs to be installed as quickly as possible. Most of the time, however, broken windows are the little details, the tiny flaws, the overlooked minutiae, that signal much larger problems either already in place or about to become reality.

    We’ll examine companies- huge ones, household names- that have failed to notice and repair their broken windows and have suffered greatly for it.

    We’ll also look at those that have made it a priority to attend to every potentially broken window and ordered plenty of replacement panes to make quick, seamless repairs.

    The lessons learned will be many, and varied, and they will have happy, and not-so-happy endings.

    Sometimes companies that deserve to be rebuked for their laziness will go unpunished, but other times there will be retribution at the hands of the public, which shows exactly what happens when you give people what they don’t want.

    What the public wants more than anything else is to feel that the business- retail or service-oriented, consumer or business-to-business- that work for them care about what they want.

    Consumers are looking for businesses that anticipate and fulfill their needs and do so in a way that makes it clear the business understand the consumer’s needs or wants and is doing its best to see them satisfied.

    Broken windows indicate to the consumer that the business doesn’t care- either that it is so poorly run it can’t possibly keep up with its obligations or that it has become so oversize and arrogant that it no longer cares about its core consumer. Either of these impressions can be deadly to a business, and we’ll see examples of both as we proceed.

    If you run a business, and you truly believe that little things don’t make a difference, you really should read this book- it may save your business.

    If you don’t run a business but would like to, this can be the road map to your success. IF you’re merely interested in business and wonder why one succeeds where a very similar one fails, perhaps the examples contained here might help answer that question for you.

    But it can’t be overemphasized that tiny details- the smaller, the more important- can indeed make a tremendous difference in a business’s success or failure.

    Sometimes, yes, a company can make a huge mistake (the whole New Coke thing was less a broken window than a neutron bomb placed dead center on corporate headquarters), but often, even those are foreshadowed by the little things that go, alas, unnoticed.

    A broken window can be a sloppy counter, a poorly located sale item, a randomly organized menu, or an employee with a bad attitude.

    It can be physical, like a faded, flaking paint job, or symbolic, like a policy that requires consumers to pay for customer service.

    When the waiter at a Chinese restaurant is named Billy Bob, th

    Hiring the OverQualified Employee or Mining for Gold
    I am having a hard time understanding why a valuable resource such as the “over qualified employee is having such a hard time getting a job. Something seems to be out of whack here. How is that as a society we deplore people who live on welfare and rape our system, but at the same time, refuse to hire people who are out of work because they are seemingly over qualified for the job, EVEN when they are willing to work for thousands of dollars less than they would normally receive.Now this seems really weird to me. I can understand on the one hand why an employer may not want to hire the person who is overqualified. They may fear he will be unhappy in the position and will try to leave as soon as possible. This is a valid concern, however, think about it for a moment. This person is knocking at your door and willing to take thousands of dollars less because they CAN’T get a job. You have a gold mine walking into your office- why aren’t you mining for gold?It seems to me that a change in perspective might be in order here. Think about the follow scenario from a Coaching perspective…..Imagine that you are in the market for mid range car such as Ford Focus and when you get to the dealership, the dealer is having a fantastic special. Today, he is selling BMW’s and Audi imports for the SAME price as the domestic…no catch!! Please be honest here, are you going to purchase the upgrade for the same price or are you going to stay with your original decision. Which will it be… are you going to turn down the import or are you going to say “thank you very much” and drive out of there as fast as you can in your beautiful beamer before someone changes their mind? This is exactly what is happening when you hire the person who is over qualified for the job.You have an incredible opportunity from a strategic viewpoint to hire the knowledge, expertise
    window, and a new pane of glass needs to be installed as quickly as possible. Most of the time, however, broken windows are the little details, the tiny flaws, the overlooked minutiae, that signal much larger problems either already in place or about to become reality.

    We’ll examine companies- huge ones, household names- that have failed to notice and repair their broken windows and have suffered greatly for it.

    We’ll also look at those that have made it a priority to attend to every potentially broken window and ordered plenty of replacement panes to make quick, seamless repairs.

    The lessons learned will be many, and varied, and they will have happy, and not-so-happy endings.

    Sometimes companies that deserve to be rebuked for their laziness will go unpunished, but other times there will be retribution at the hands of the public, which shows exactly what happens when you give people what they don’t want.

    What the public wants more than anything else is to feel that the business- retail or service-oriented, consumer or business-to-business- that work for them care about what they want.

    Consumers are looking for businesses that anticipate and fulfill their needs and do so in a way that makes it clear the business understand the consumer’s needs or wants and is doing its best to see them satisfied.

    Broken windows indicate to the consumer that the business doesn’t care- either that it is so poorly run it can’t possibly keep up with its obligations or that it has become so oversize and arrogant that it no longer cares about its core consumer. Either of these impressions can be deadly to a business, and we’ll see examples of both as we proceed.

    If you run a business, and you truly believe that little things don’t make a difference, you really should read this book- it may save your business.

    If you don’t run a business but would like to, this can be the road map to your success. IF you’re merely interested in business and wonder why one succeeds where a very similar one fails, perhaps the examples contained here might help answer that question for you.

    But it can’t be overemphasized that tiny details- the smaller, the more important- can indeed make a tremendous difference in a business’s success or failure.

    Sometimes, yes, a company can make a huge mistake (the whole New Coke thing was less a broken window than a neutron bomb placed dead center on corporate headquarters), but often, even those are foreshadowed by the little things that go, alas, unnoticed.

    A broken window can be a sloppy counter, a poorly located sale item, a randomly organized menu, or an employee with a bad attitude.

    It can be physical, like a faded, flaking paint job, or symbolic, like a policy that requires consumers to pay for customer service.

    When the waiter at a Chinese restaurant is named Billy Bob, that’s a broken window.

    When a call for help assembling a bicycle results in a twenty-minute hold on the phone (playing the same music over and over), that’s a broken window. When a consumer asks why she can’t return her blouse at the counter and it told, “Because that’s the rule,” that is a broken window.

    They’re everywhere.

    Except at the really sharp businesses.

    Read on.

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.iadvice.info/article/43198/iadvice-An-Introduction-To-The-Broken-Windows-Theory-Of-Business.html">An Introduction To The Broken Windows Theory Of Business</a>

    BB link (for phorums):
    [url=http://www.iadvice.info/article/43198/iadvice-An-Introduction-To-The-Broken-Windows-Theory-Of-Business.html]An Introduction To The Broken Windows Theory Of Business[/url]

    Related Articles:

    Bad Hires: Seven Ways to Avoid Doing It Again

    How Your Business Can Benefit from Management Training

    Maxing Your Opportunities at Mini Storage Foreclosures

    Bookmark it: del.icio.us digg.com reddit.com netvouz.com google.com yahoo.com technorati.com furl.net bloglines.com socialdust.com ma.gnolia.com newsvine.com slashdot.org simpy.com shadows.com blinklist.com