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You are here: Home > Business > Small Business > Medical Billing Services: Percentage Vs. Flat Fee Pricing Structures |
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Hub You - Medical Billing Services: Percentage Vs. Flat Fee Pricing Structures
Losing Your Shirt On Print Yellow Pages? p, or if your familiarity with the medical billing service is strong enough to trust in their follow up.When discussing the impending demise of print advertising, it is the big players - newspapers, magazines and Yellow Pages – that first come to mind. And the reality is that all three have taken some hits as the Internet has grown in popularity:Newspapers have fared the worst.They have witnessed steady declines in readership, leading to diminished ad revenue. Large newspapers have beefed up their online advertising efforts, but the gains there do not come close to outweighing the losses in print ad revenue. Magazines have also seen decreased revenue. Year over year increases in ad revenue dropped from 11.1% in 2004, to 7.2% in 2005, and then to 3.8% in 2006.Although online Yellow Pages directories are seeing more growth than their printed counterparts, the paper Yellow Pages directory is still in use – nearly three-quarters of consumers consult one of those big yellow books every month.Why is Print Advertising Falling Behind? There are two main reasons – cost and reporting options. Traditional print advertising tends to be more expensive than online advertising. And print advertising cannot be tracked as effectively as online. An advertiser has no way of knowing how many people really saw an ad in a newspaper, magazine or Yellow Pages directory. With online, advertisers can analyze click through rates and Web site traffic, getting a clearer picture of what is and is not working.< Pros of Flat Fee per Claim:
Hybrid Approach: The final example in this discussion is what we’ll call the Hybrid Approach, which takes advantage of percentage based agreements and flat fee per claim approach. Through this pricing method, a medical billing service might apply a percentage to certain insurances and patient balance bills, then apply a fee per claim for others. This approach is usually siloed by carrier or claim type, in that it would use the percentage for all claims to carrier X, and flat fee for all claims to carrier Y. The hybrid approach has become more common in certain areas of the US over the past several years as some insurances frowned upon percentage based agreements. An example was seen when the state of New York rendered percentage contracts on state Medicaid claims illegal, requiring medical billing services use the flat fee per claim option. The principle concern arises from a few unscrupulous billing services who believe “up-coding”, or submitting false claims for higher priced services, is the easy way to increased profits. While these few services threaten to tarnish the reputation of an entire industry, those bona fide medical billing services seeking long-term growth and prof Sell With an Attitude As the business of running a medical practice becomes more competitive, many practices are turning to a third-party medical billing service for cost effective solutions to maintain maximum profitability. In evaluating any medical billing service agreement there is an array of factors that should be taken into consideration - pricing of services is principal among them. This article compares the two most common pricing approaches offered by medical billing services – Percentage Based Agreements and Flat Fee per Claim – and identifies some of important points to remember when selecting a medical billing service provider.When selling a product or giving a sales presentation, you always want to convey a positive, upbeat attitude at all times. This will send a crystal clear message to your audience that you believe in the product you sell, and that they should also.It is rare that you come across a person in sales that is down on his luck, moping around with his head down, and feeling sorry for himself. This person is definitely in the wrong business.Attitude is everything in sales, from the gleam in your eye, right down to the polished shoes on your feet.Have you ever heard the expression “smile, it’s contagious?” well it’s true, your smile is contagious, so smile when you greet your customer, they most definitely will return the gesture.Imagine someone trying to sell you something without ever looking you in the eye, or shaking your hand upon meting you. This would be an indication to most people that the person selling the product does not believe in, or care about their product. Imagine asking them questions and being left with blank stares and empty answers. You will most likely not be doing business with this person.The above example would be a description of someone “not” selling with an attitude.When I say “sell with an attitude,” I don’t mean that you have to go out and buy a T-shirt that says “I have an attitude.”An attitude can be many things, but in sales you want it to be positive. It Percentage Based Agreements: Probably the most common approach to pricing by medical billing services is the percentage based agreement. In this type of agreement, the medical billing service’s fees to the practice are based on a percentage, usually in one form or another of the following:
In our second type, percentage of gross claims submitted by the billing service, the practice is charged a percentage of the total amount submitted to insurance companies and other payers. This can be tricky for two reasons. First, the rate billed to an insurance company is not always the same as the negotiated rate that will be paid. So a seemingly competitive percentage from one medical billing service can be drastically different from another medical billing service depending on where the percentage is applied. Second, some of the incentive mentioned above is removed for follow up on claims as there is no tie-in to the results of medical billing service’s submissions. With a percentage of the total collections for the overall practice, the billing service charges for the total net received by the practice. It includes co-pays, deductibles, and any other monies collected at the office, not just by the service. This arrangement is most commonly found with full-scale practice management companies who not only handle medical billing but might also administer staffing, scheduling, marketing, fee schedule negotiations, etc. In this arrangement, the medical billing service can be driven by incentive to follow up on claims with payers, but gains some protection to its revenues through the other sources of payment coming into the practice. Rate Variability within Percentage Agreements: A medical billing company will consider several variables in defining the rate charged to the practice in a percentage based agreement. Rates can range from as little as 4% to as high as 14% or even 16%! Factors influencing this variability include claim volume and average dollar amount of claims, as well as service considerations like level of follow up performed by the medical billing company, whether or not patient invoices will be sent by the billing company, and many others. Let’s take a look at some examples of how these variables influence medical billing service rates. EXAMPLE 1: EXAMPLE 2: These two examples clearly demonstrate the basic factors that influence the rates when considering percentage based medical billing services. While there are numerous negotiating points where a practice can save on general costs, they should consider what other costs may arise later to manage the services not provided by the medical billing company. Pros of Percentage Based Agreements:
Flat Fee per Claim: Another common approach to pricing offered by medical billing services is what we’ll call Flat Fee per Claim. With flat fee pricing the medical billing company charges a fixed dollar rate for each claim submitted, regardless of the size of the claim. Similar to percentage based agreements, flat fee per claim pricing can vary significantly depending on the volume of claims and the extent of services provided. In its most basic form, a fee per claim medical billing service might provide only claim generation and submission services for as little as a dollar or two per claim. In this case it would be the practice’s responsibility to follow up on claims. Of course flat fee per claim pricing can also include other services such as follow up with carriers, patient invoicing, etc. With these additional services, practices might expect costs to increase to $4, $5 or even $7 per claim or more. Dependent on the practice, the flat fee per claim can be cost effective, but should be considered carefully. Follow up with insurance carriers and the bureaucratic problems should not be overlooked. In some cases, once the medical billing company has submitted a claim, they might make a phone call or two; but they’ve done the submission and the transaction is billable to the practice, regardless of how it’s paid out. Fee per claim pricing doesn’t have the inherent incentive like some types of percentage agreements. Nonetheless, it can be the solution if you have the resources to manage the follow up, or if your familiarity with the medical billing service is strong enough to trust in their follow up. Pros of Flat Fee per Claim:
Hybrid Approach: The final example in this discussion is what we’ll call the Hybrid Approach, which takes advantage of percentage based agreements and flat fee per claim approach. Through this pricing method, a medical billing service might apply a percentage to certain insurances and patient balance bills, then apply a fee per claim for others. This approach is usually siloed by carrier or claim type, in that it would use the percentage for all claims to carrier X, and flat fee for all claims to carrier Y. The hybrid approach has become more common in certain areas of the US over the past several years as some insurances frowned upon percentage based agreements. An example was seen when the state of New York rendered percentage contracts on state Medicaid claims illegal, requiring medical billing services use the flat fee per claim option. The principle concern arises from a few unscrupulous billing services who believe “up-coding”, or submitting false claims for higher priced services, is the easy way to increased profits. While these few services threaten to tarnish the reputation of an entire industry, those bona fide medical billing services seeking long-term growth and prof Problem-Solving Success Tip: Know the Task Is Really Done ted rate that will be paid. So a seemingly competitive percentage from one medical billing service can be drastically different from another medical billing service depending on where the percentage is applied. Second, some of the incentive mentioned above is removed for follow up on claims as there is no tie-in to the results of medical billing service’s submissions.Know a task is really done by using completion criteria. Define what successful completion of each task entails. Specify not only when the task is due, but also what standard must be met. You don't want to tell someone who has worked really hard to complete a task that they misunderstood and you wanted a sledge hammer rather than an ordinary hammer.The need to have due dates associated with tasks is well understood, but it's still really hard to get a real commitment to a date. Meetings frequently end with a list of action items, each carefully associated with an owner, but with a mumble about setting due dates later. Given that most people who are assigned these tasks are extremely busy, and given human nature's procrastinating tendencies, "later" is quite likely to become "never." Be vigilant and persistent about setting due dates. Even if they’re tentative and you have to change them later, get something down as soon as the task is identified. Then follow up to make sure the task gets completed, rescheduled, reassigned or, if appropriate, dropped. The key is to drop tasks on purpose rather than let them slip away unnoticed until the next crisis.Establishing an agreed-to due date is a good start, but it's not sufficient. We need completion criteria that tells us when the task has been completed properly, i.e., what the quality requirement is. For example, suppose someone is assigned the tas With a percentage of the total collections for the overall practice, the billing service charges for the total net received by the practice. It includes co-pays, deductibles, and any other monies collected at the office, not just by the service. This arrangement is most commonly found with full-scale practice management companies who not only handle medical billing but might also administer staffing, scheduling, marketing, fee schedule negotiations, etc. In this arrangement, the medical billing service can be driven by incentive to follow up on claims with payers, but gains some protection to its revenues through the other sources of payment coming into the practice. Rate Variability within Percentage Agreements: A medical billing company will consider several variables in defining the rate charged to the practice in a percentage based agreement. Rates can range from as little as 4% to as high as 14% or even 16%! Factors influencing this variability include claim volume and average dollar amount of claims, as well as service considerations like level of follow up performed by the medical billing company, whether or not patient invoices will be sent by the billing company, and many others. Let’s take a look at some examples of how these variables influence medical billing service rates. EXAMPLE 1: EXAMPLE 2: These two examples clearly demonstrate the basic factors that influence the rates when considering percentage based medical billing services. While there are numerous negotiating points where a practice can save on general costs, they should consider what other costs may arise later to manage the services not provided by the medical billing company. Pros of Percentage Based Agreements:
Flat Fee per Claim: Another common approach to pricing offered by medical billing services is what we’ll call Flat Fee per Claim. With flat fee pricing the medical billing company charges a fixed dollar rate for each claim submitted, regardless of the size of the claim. Similar to percentage based agreements, flat fee per claim pricing can vary significantly depending on the volume of claims and the extent of services provided. In its most basic form, a fee per claim medical billing service might provide only claim generation and submission services for as little as a dollar or two per claim. In this case it would be the practice’s responsibility to follow up on claims. Of course flat fee per claim pricing can also include other services such as follow up with carriers, patient invoicing, etc. With these additional services, practices might expect costs to increase to $4, $5 or even $7 per claim or more. Dependent on the practice, the flat fee per claim can be cost effective, but should be considered carefully. Follow up with insurance carriers and the bureaucratic problems should not be overlooked. In some cases, once the medical billing company has submitted a claim, they might make a phone call or two; but they’ve done the submission and the transaction is billable to the practice, regardless of how it’s paid out. Fee per claim pricing doesn’t have the inherent incentive like some types of percentage agreements. Nonetheless, it can be the solution if you have the resources to manage the follow up, or if your familiarity with the medical billing service is strong enough to trust in their follow up. Pros of Flat Fee per Claim:
Hybrid Approach: The final example in this discussion is what we’ll call the Hybrid Approach, which takes advantage of percentage based agreements and flat fee per claim approach. Through this pricing method, a medical billing service might apply a percentage to certain insurances and patient balance bills, then apply a fee per claim for others. This approach is usually siloed by carrier or claim type, in that it would use the percentage for all claims to carrier X, and flat fee for all claims to carrier Y. The hybrid approach has become more common in certain areas of the US over the past several years as some insurances frowned upon percentage based agreements. An example was seen when the state of New York rendered percentage contracts on state Medicaid claims illegal, requiring medical billing services use the flat fee per claim option. The principle concern arises from a few unscrupulous billing services who believe “up-coding”, or submitting false claims for higher priced services, is the easy way to increased profits. While these few services threaten to tarnish the reputation of an entire industry, those bona fide medical billing services seeking long-term growth and prof Change Your Life le the gross amount billed is the same, the difference is staggering for the billing company who will need to project nearly 10 times the staff hours for practice B to yield the same return as from practice A.Tax time always makes us reflect how what we have done. If that reflection leaves you with questions, then it is time to consider working for yourself. People who work for themselves look forward to tax time. Why? Because we plan all year to be rewarded come tax time.We have changed our lives from waiting to see what is going to happen to us, to pursuing accomplishments. During times of transition, it is not “business as usual”. If your company is being downsized or merged, your responsibilities take on a new dimension. That change moves you to a survival mentality.A self employed home-based business requires flexibility and adaptability. The secret is not to brace your self for change, but rather to roll with the flow. It will be the greatest learning experience since you first entered school.The most common responses to a life crisis are: • Denial- burying one’s head in the sand hoping the problem will somehow mysteriously disappear. • Resistance – fighting what has or is happening in a futile effort to turn back the clock or maintain the status quo. • Acceptance – not liking the situation but fully acknowledging its reality and be willing to deal with the truth.The renewal process will make you an agent of change. You begin to manage your future, your life, and your income. Self employed people have increased flexibility and lower levels of stress. What a tremendous advantage! Have EXAMPLE 2: These two examples clearly demonstrate the basic factors that influence the rates when considering percentage based medical billing services. While there are numerous negotiating points where a practice can save on general costs, they should consider what other costs may arise later to manage the services not provided by the medical billing company. Pros of Percentage Based Agreements:
Flat Fee per Claim: Another common approach to pricing offered by medical billing services is what we’ll call Flat Fee per Claim. With flat fee pricing the medical billing company charges a fixed dollar rate for each claim submitted, regardless of the size of the claim. Similar to percentage based agreements, flat fee per claim pricing can vary significantly depending on the volume of claims and the extent of services provided. In its most basic form, a fee per claim medical billing service might provide only claim generation and submission services for as little as a dollar or two per claim. In this case it would be the practice’s responsibility to follow up on claims. Of course flat fee per claim pricing can also include other services such as follow up with carriers, patient invoicing, etc. With these additional services, practices might expect costs to increase to $4, $5 or even $7 per claim or more. Dependent on the practice, the flat fee per claim can be cost effective, but should be considered carefully. Follow up with insurance carriers and the bureaucratic problems should not be overlooked. In some cases, once the medical billing company has submitted a claim, they might make a phone call or two; but they’ve done the submission and the transaction is billable to the practice, regardless of how it’s paid out. Fee per claim pricing doesn’t have the inherent incentive like some types of percentage agreements. Nonetheless, it can be the solution if you have the resources to manage the follow up, or if your familiarity with the medical billing service is strong enough to trust in their follow up. Pros of Flat Fee per Claim:
Hybrid Approach: The final example in this discussion is what we’ll call the Hybrid Approach, which takes advantage of percentage based agreements and flat fee per claim approach. Through this pricing method, a medical billing service might apply a percentage to certain insurances and patient balance bills, then apply a fee per claim for others. This approach is usually siloed by carrier or claim type, in that it would use the percentage for all claims to carrier X, and flat fee for all claims to carrier Y. The hybrid approach has become more common in certain areas of the US over the past several years as some insurances frowned upon percentage based agreements. An example was seen when the state of New York rendered percentage contracts on state Medicaid claims illegal, requiring medical billing services use the flat fee per claim option. The principle concern arises from a few unscrupulous billing services who believe “up-coding”, or submitting false claims for higher priced services, is the easy way to increased profits. While these few services threaten to tarnish the reputation of an entire industry, those bona fide medical billing services seeking long-term growth and prof The 7C’s of Branding term savings garnered by keeping some billing activities within the practice can lead to long term costs in additional staffing.So, you want to attract more business, right? To stand out from the crowd and be seen as unique and special, start with the items listed below to assess your present circumstance and gauge your future ability to increase business while Building Your Brand.The purpose for the steps listed is to build a strong foundation for success. Similar to building a house, we must first construct the foundation. This ‘platform’ will enable you to create from strength and will supply you with a multitude of options for building your ‘dream home’. A strong brand is the springboard for this strategy.1. Clarity:Take the time to discover what makes you different. Do this with a professional who can assist you in new ways of looking at your business and yourself. Make a list of five to ten key strengths. When you know what makes you special you are able to move forward and build a platform for success based on these you-nique factors. Your business will now have structural integrity and will congruently increase your attraction quotient. Niche markets will be easier to identify.2. Communication:Once your you-nique qualities are discovered, it is much easier to speak to your audience clearly and in a way that they can hear you. Your communications will become less stressful and more likely to hit your intended target. A clear path will begin to unfold. Create a tagline or ‘personal mantra’ to easily state your y Flat Fee per Claim: Another common approach to pricing offered by medical billing services is what we’ll call Flat Fee per Claim. With flat fee pricing the medical billing company charges a fixed dollar rate for each claim submitted, regardless of the size of the claim. Similar to percentage based agreements, flat fee per claim pricing can vary significantly depending on the volume of claims and the extent of services provided. In its most basic form, a fee per claim medical billing service might provide only claim generation and submission services for as little as a dollar or two per claim. In this case it would be the practice’s responsibility to follow up on claims. Of course flat fee per claim pricing can also include other services such as follow up with carriers, patient invoicing, etc. With these additional services, practices might expect costs to increase to $4, $5 or even $7 per claim or more. Dependent on the practice, the flat fee per claim can be cost effective, but should be considered carefully. Follow up with insurance carriers and the bureaucratic problems should not be overlooked. In some cases, once the medical billing company has submitted a claim, they might make a phone call or two; but they’ve done the submission and the transaction is billable to the practice, regardless of how it’s paid out. Fee per claim pricing doesn’t have the inherent incentive like some types of percentage agreements. Nonetheless, it can be the solution if you have the resources to manage the follow up, or if your familiarity with the medical billing service is strong enough to trust in their follow up. Pros of Flat Fee per Claim:
Hybrid Approach: The final example in this discussion is what we’ll call the Hybrid Approach, which takes advantage of percentage based agreements and flat fee per claim approach. Through this pricing method, a medical billing service might apply a percentage to certain insurances and patient balance bills, then apply a fee per claim for others. This approach is usually siloed by carrier or claim type, in that it would use the percentage for all claims to carrier X, and flat fee for all claims to carrier Y. The hybrid approach has become more common in certain areas of the US over the past several years as some insurances frowned upon percentage based agreements. An example was seen when the state of New York rendered percentage contracts on state Medicaid claims illegal, requiring medical billing services use the flat fee per claim option. The principle concern arises from a few unscrupulous billing services who believe “up-coding”, or submitting false claims for higher priced services, is the easy way to increased profits. While these few services threaten to tarnish the reputation of an entire industry, those bona fide medical billing services seeking long-term growth and prof Business Formation Basics p, or if your familiarity with the medical billing service is strong enough to trust in their follow up.Almost every individual dreams of owning a profitable business. Some may also be interested in an undertaking for the common good, example in case of non-profit organizations. But when we speak of a profitable business, it is not merely inflow and outflow of cash. A lot of detailing needs to be done to make an undertaking profitable.The foremost thing that one needs to decide before undertaking any business activity is the structure of the corporate. A business organization can be a sole proprietorship, partnership or a family undertaking depending on the extent of rights and liabilities that one wants to design. Sole proprietorship is perhaps one of the simplest legal structures. It a one man company. In a partnership, the company is jointly owned by several partners. When a sole proprietor seeks the capital investment from another partner, without any further interest of the latter in the business, it becomes a limited partnership.The second step is formulation of business plan, though this may not be required in case of small companies. A business plan chalks out the entire framework of the activity one proposes to undertake. It not only brings clarity and goal orientation but also acts as a positive influence on banks to provide finance.Finance is the lifeline of any business, be it a profit oriented organization or a social service undertaking. Depending upon the size of the business, the magnitude of Pros of Flat Fee per Claim:
Hybrid Approach: The final example in this discussion is what we’ll call the Hybrid Approach, which takes advantage of percentage based agreements and flat fee per claim approach. Through this pricing method, a medical billing service might apply a percentage to certain insurances and patient balance bills, then apply a fee per claim for others. This approach is usually siloed by carrier or claim type, in that it would use the percentage for all claims to carrier X, and flat fee for all claims to carrier Y. The hybrid approach has become more common in certain areas of the US over the past several years as some insurances frowned upon percentage based agreements. An example was seen when the state of New York rendered percentage contracts on state Medicaid claims illegal, requiring medical billing services use the flat fee per claim option. The principle concern arises from a few unscrupulous billing services who believe “up-coding”, or submitting false claims for higher priced services, is the easy way to increased profits. While these few services threaten to tarnish the reputation of an entire industry, those bona fide medical billing services seeking long-term growth and profitability clearly realize that small gains won from illegal activities are no way to sustain a successful business. In short, the hybrid model allows honest billing companies the chance to tie their successes to that of the practice while respecting the concerns of those insurances guided by formal legislation. Summary When medical providers and practices consider teaming with a medical billing company, they have an array of options. Flat fees per claim may appear more cost effective in the short-term, but the potential for revenue interruption due to poor follow up by the medical billing service provider, or the need to hire and train additional in-house practice staff to handle the follow up on its own, will undermine the initial cost savings to the practice. Agreements based on a percentage of collections are self policing and ensure the medical billing service will pursue reimbursements rigorously.
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