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Hub You - Strong Competitive Moves Should Always be Blocked
Bill Gates, Founder of Microsoft "Your most unhappy customers are your greatest source of learning."Years ago, when I was in graduate school, I enrolled in a course titled, "Services Marketing." Among other things, my professor required that we document three positive and/or negative customer experiences we had each week to share with the class.We were asked to include the following:1. Describe what happened.2. How did this make you feel?
IT consulting firms typically start with just a few people. And while it can be exciting at first for those people getting into the business, a few years of running the show can become monotonous and exhausting, and the need to expand becomes imminent.Making Business GrowRunning a small business is a big job, particularly for just a few people who are required to do every aspect of the work. As the owner of small IT consulting firms, you need to plan to d
Many leaders refuse to block because their egos get in the way. Even worse, they knock the competitor’s development until it’s too late to save the situation.
Blocking works well for a leader because of the nature of the battleground. Remember, the war takes place inside the mind of the prospect. It takes time for an attacker to make an impression in the mind. Usually, there’s time en
If you sought near term investment returns that were lucrative and dividend paying, would you select a poorly performing stock, like that of GM? On the other hand, if you could experience a return on investment based on GM's sale of vehicles paying a little piece of revenue to you every time there was a car sold, an investment in GM may be quite profitable for you.Our company provides this unique way of generating revenue for your launch phase. Through a
Many leaders refuse to block because their egos get in the way. Even worse, they knock the competitor’s development until it’s too late to save the situation.
Blocking works well for a leader because of the nature of the battleground. Remember, the war takes place inside the mind of the prospect. It takes time for an attacker to make an impression in the mind. Usually, there’s time e
“What do we hate most about salespeople?”…..they simply, never stop talking. How many salespeople have come into your office, sat down and proceeded to tell you every benefit about what they are selling, without ever knowing what you need. Typically, they don’t ask the questions, but rather tell you what they want you to know. So, the result is, a frustrated prospect who feels as if their needs have not been met. Difficult as it may seem, this very common problem can
Blocking works well for a leader because of the nature of the battleground. Remember, the war takes place inside the mind of the prospect. It takes time for an attacker to make an impression in the mind. Usually, there’s time e
Can your PR do something positive about the behaviors of those outside audiences that most affect your business, non-profit or association?Can your PR deliver external stakeholder behavior change -- the kind that leads directly to achieving your managerial objectives?Can your PR persuade those important outside folks to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed?Or does th
Blocking works well for a leader because of the nature of the battleground. Remember, the war takes place inside the mind of the prospect. It takes time for an attacker to make an impression in the mind. Usually, there’s time e
Staying ahead of the marketing curve seems to be a never-ending quest. Marketing doesn’t have to be as complex as some people make it out to be. It’s simply a matter of understanding who you are marketing to – your ideal customers – and then coming up with a system that keeps your name in front of them. A huge part of the system is creating enough value for your customers that they want to hear from you.Another aspect of marketing is knowing how to continually rea
The U.S. automobile industry illustrates this principle well. Says John DeLorean in the book on a Clear Day You Can See General Motors: “Even though ford was superior to General Motors in product innovation during the time. I was with GM and Chrysler surpassed it in technical innovation, neither firm made substantial cuts into GM’s half of the market.”
“Gm had not produced a significant, major automotive innovation since the hydramatic automatic transmission (1939) and the
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