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Hub You - Marketing For The Almighty
In marketing communications, it is almost always better to write in simple English than in what some people perceive to be ‘grander’ or ‘more sophisticated’ language. This short article illustrates what can happen, using a real example.Here we have a simple sentence in English: “ Inspired by her visit to London, Mary redecorated her house.”The subject of the sentence (Mary) is followed at once by a concrete verb in active voice (redecorated), followed by the object (her house). The phrase describi
The magic of marketing is that all those problems can be greatly improved by the application of good marketing principles. They work regardless of whether your organization is a for-profit or a
As a Founder of a multi-Brand Franchising Company often, I am asked some tough questions by start-up entrepreneurs. Recently, I was asked how did you recruit your franchisees. Well, I am retired really and not selling franchises anymore. But we had several methods. Some came from web searching interest of potential franchisee team members. Some of our best franchisee candidates came from industry and some from those who were laid off from Corporations.We had lots of franchisee candidates, which were custom
First, let’s consider the similarities of small businesses and churches. Each operates on a tight budget for finances and other resources. People need to wear many hats and perform a variety of necessary work. If people don’t know about your business or your church chances are they won’t patronize it. If you aren’t visible in your community no one will know you exist. This is true whether your community is a store front (or church front) on Main Street or an online community representing a specialized niche. Then, there’s the survival factor. Many small businesses fail, and churches are susceptible to all the same challenges of cashflow, too few customers, inability to attract good employees (or volunteers), and changes in demographics and the marketplace.
The magic of marketing is that all those problems can be greatly improved by the application of good marketing principles. They work regardless of whether your organization is a for-profit or a
We are probably all aware at this point in our lives that many illegal aliens work at carwashes and even with the pretend crack down on illegal immigration and the outrage of citizens in the United States of America it is obvious that nothing has changed at the carwashes, they are still hiring illegal aliens.This has been going on for decades and having been in the carwash industry myself, I was always completely appalled by these violations our competition was committing against our immigration laws. You
First, let’s consider the similarities of small businesses and churches. Each operates on a tight budget for finances and other resources. People need to wear many hats and perform a variety of necessary work. If people don’t know about your business or your church chances are they won’t patronize it. If you aren’t visible in your community no one will know you exist. This is true whether your community is a store front (or church front) on Main Street or an online community representing a specialized niche. Then, there’s the survival factor. Many small businesses fail, and churches are susceptible to all the same challenges of cashflow, too few customers, inability to attract good employees (or volunteers), and changes in demographics and the marketplace.
The magic of marketing is that all those problems can be greatly improved by the application of good marketing principles. They work regardless of whether your organization is a for-profit or a
Are you considering starting up a business? If so, have you started writing your business plan yet? If so, have you thought about how you are going to go about it or what you should include in it? If you are unfamiliar with business plans, particularly what they include, you should carefully take the time to research what is commonly found in a business plan. Doing so will may make it easier for you to find the motivation to get going and ultimately come up with a plan that will fit your needs.Here are so
The magic of marketing is that all those problems can be greatly improved by the application of good marketing principles. They work regardless of whether your organization is a for-profit or a
Every organization must reckon with ‘old-timers’: staff who have served many years but may be past their most productive prime.What should you do with these folks?Firing them seems a mercenary way to run a business. But keeping them on staff can demotivate and demoralize others, increasing your payroll without improving profits.A journalist recently asked me point-blank, ‘What should companies do with their “dead wood”?’My answer was a question; ‘Is the “dead wood” raw material for val
The magic of marketing is that all those problems can be greatly improved by the application of good marketing principles. They work regardless of whether your organization is a for-profit or a
How does unemployment impact us in all areas of our lives?Where did we go wrong? After all we have so much education and knowledge. So why would such a person be out of work?REALITY - IT HAPPENS TO SO MANY OF USI have a true story for you with facts and solutionsA few months ago I met a gentleman who shared with me his emotional story.Even though he climbed the academic ladder achieving the PhD in Operations Research in addition to his Engineering degree, Masters in Mathematics
The magic of marketing is that all those problems can be greatly improved by the application of good marketing principles. They work regardless of whether your organization is a for-profit or a not-for-profit concern.
Here are some of the marketing techniques we have applied at our church and some of the results we have been able to achieve:
1. Newsletter—Ours is written by a talented little church mouse named Perley. We use a simple form for people to fill out so people can sign up. Subscribers become close personal friends of Perley who gives them advance notice of our events and suppers.
2. Press releases—Our local newspaper has printed every single press release we have sent them— church suppers, work being done on the church, fundraising efforts, concerts, publicity for our church cookbook, photos. We know the paper and what they like and we give it to them.
3. Church Cookbook—Not only is this a great collection of recipes, it’s a marketing piece for our church as well. It tells our story and lets people get comfortable with who we are as a church. It’s also fun.
4. Church Suppers—Not only is this a fundraiser but it
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