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    How to Pick the Best Career for You: Part 3
    Marketing-with-Intent precisely drives you to your target and with greater speed because you are using the right mode of transportation, an accurate compass and a clear vision of where you’re headed. You’ll differentiate yourself from your competition by using the right vehicle to uncover the best career for you. Finding a job is easy. Locating a meaningful career is much harder but well worth the sweat.The traditional method of career transitioning moves you out of the driver’s seat and into the back seat. Whenever your career marketing campaign is driven by your needs rather th
    y Isa Van Aardt, Carel Van Aardt & Stefan Besuidenhout

    There are a lot of titles out there but the important thing is to make sure that you learn something new and that you implement what you've learned. Otherwise, what's the point?

    eBooks

    An eBook is an electronic book that you can buy immediately online. A lot of the time these books are smaller than similar books in bookstores but they contain very focused information that you can use in your business from day 1.

    I've purchased and recommend the following:

    - Conversations with Millionaires by Mike Litman
    - Outsourcing Yourself by Barnaby Kalan
    - Surefire Salesletter Secrets by Yanik Silver

    I've actually bought and read many more but I don't have space to list them all!

    You need to be careful that the book is worth it or you'll regret it later. So do your homework

    What's Love Got To Do With It?
    Customer Loyalty, we all want it. Don’t we?Some people say it’s dead - they say that customers are fickle, that they don’t want loyalty, that they just want the lowest price and the fastest way to get it. Some say that customers have changed and that the pursuit of loyalty is foolish, since it’s the customers that are not interested in it. I don’t agree. Loyalty is not DEAD, it’s just sleeping.I agree that customers have changed (because our needs have changed). We’re more demanding than ever before, we have more choices than ever before, we’re more educated than most of the companies we
    There are a bunch of places offering advice on starting a small business but not all of them are worth your time. Here's a list of some resources that have helped me start my businesses.

    Online Forums

    An online forum is a place where a bunch of people can get together and discuss a specific topic.

    There are forums out there on almost any subject including starting a small business, running a web site and lots more. A quick search on Google for “small business forums” should return quite a long list of good and not-so-good forums for you to try. I personally recommend these sites:

    www.businesswarriors.co.za
    www.5000bc.com

    Both are run by very respectable, experienced small-business owners who are teaching people how not to make the sort of mistakes most people make when they're starting out.

    Successful Business Owners & Entrepreneurs Around You

    Make a list of all the people you know and highlight the people who are successfully running their own small (or large) business. A successful business owner usually has:

    - Enough time to spend with his/her family
    - Money
    - A nice house
    - A few charities he/she supports
    - Happy employees and
    - Happy clients

    Once you find these people, ask if they wouldn't mind giving you some advice on your small business and how they got theirs started.

    The next step is the most important: Do it! Pick 1 or 2 of the things they suggested and apply them over the next week, month or year – depending on what it is.

    If it works out and you see some good results after a decent period of testing and comparing your results with previous results, call your “mentor” up again and offer him/her a lunch on you and get some more tips.

    This is probably the best method for getting good advice as you're learning from someone who has made it and knows what it takes.

    The biggest mistake you can make here is to pick the wrong people. Pay careful attention to the list of things a successful business owner has and make sure you don't make this mistake.

    The next big mistake is not doing what you're advised to do. You might as well give up because no amount of good advice will help you if you're not willing to actually do something about it!

    Article Directories

    This one's a bit “different” but it works really well. Let me explain...

    Article directories are web sites where people submit articles they've written so that other web site owners can publish them.

    This is done to get traffic to the article writer's web site because of the links embedded in the articles.

    The secret to succeeding with this is that your articles have to be well-written in order to be accepted by web site editors.

    www.ezinearticles.com is my personal favourite article directory but you can take your pick of the huge list of directories at www.articlemarketer.com/partiallist.php.

    Book Stores

    Visit your local bookstore and check out their small business section. There are some real gems in there that can really help you change the way you think about money, business and life in general.

    Some books that come highly recommended include:

    - The E-Myth Revisited by Michael E Gerber (You must read this!)
    - Rich Dad, Poor Dad by Robert Kiyosaki
    - Any of the guerilla-marketing titles by Jay Conrad Levinson
    - Crashproof your Business by Peter Carruthers
    - Entrepreneurship and New Venture Management by Isa Van Aardt, Carel Van Aardt & Stefan Besuidenhout

    There are a lot of titles out there but the important thing is to make sure that you learn something new and that you implement what you've learned. Otherwise, what's the point?

    eBooks

    An eBook is an electronic book that you can buy immediately online. A lot of the time these books are smaller than similar books in bookstores but they contain very focused information that you can use in your business from day 1.

    I've purchased and recommend the following:

    - Conversations with Millionaires by Mike Litman
    - Outsourcing Yourself by Barnaby Kalan
    - Surefire Salesletter Secrets by Yanik Silver

    I've actually bought and read many more but I don't have space to list them all!

    You need to be careful that the book is worth it or you'll regret it later. So do your homework

    Leave the Spam Out of Your Customer Service
    We hear a lot about spam (the technology kind, not the food product) but usually it's in the context of email. Most of us know or have heard of spam filters, spamming rules and anti-spam policies. There are even laws that seek to reduce the amount of spam we have to deal with.But, we don’t typically think of spam in terms of customer service. We should though because, no matter how it’s being used, spam is dangerous and damaging to businesses that use it.Before we start, let’s define spam so we know how to identify it outside of the world of email. I define “spam” as:“Any communi
    eneurs Around You

    Make a list of all the people you know and highlight the people who are successfully running their own small (or large) business. A successful business owner usually has:

    - Enough time to spend with his/her family
    - Money
    - A nice house
    - A few charities he/she supports
    - Happy employees and
    - Happy clients

    Once you find these people, ask if they wouldn't mind giving you some advice on your small business and how they got theirs started.

    The next step is the most important: Do it! Pick 1 or 2 of the things they suggested and apply them over the next week, month or year – depending on what it is.

    If it works out and you see some good results after a decent period of testing and comparing your results with previous results, call your “mentor” up again and offer him/her a lunch on you and get some more tips.

    This is probably the best method for getting good advice as you're learning from someone who has made it and knows what it takes.

    The biggest mistake you can make here is to pick the wrong people. Pay careful attention to the list of things a successful business owner has and make sure you don't make this mistake.

    The next big mistake is not doing what you're advised to do. You might as well give up because no amount of good advice will help you if you're not willing to actually do something about it!

    Article Directories

    This one's a bit “different” but it works really well. Let me explain...

    Article directories are web sites where people submit articles they've written so that other web site owners can publish them.

    This is done to get traffic to the article writer's web site because of the links embedded in the articles.

    The secret to succeeding with this is that your articles have to be well-written in order to be accepted by web site editors.

    www.ezinearticles.com is my personal favourite article directory but you can take your pick of the huge list of directories at www.articlemarketer.com/partiallist.php.

    Book Stores

    Visit your local bookstore and check out their small business section. There are some real gems in there that can really help you change the way you think about money, business and life in general.

    Some books that come highly recommended include:

    - The E-Myth Revisited by Michael E Gerber (You must read this!)
    - Rich Dad, Poor Dad by Robert Kiyosaki
    - Any of the guerilla-marketing titles by Jay Conrad Levinson
    - Crashproof your Business by Peter Carruthers
    - Entrepreneurship and New Venture Management by Isa Van Aardt, Carel Van Aardt & Stefan Besuidenhout

    There are a lot of titles out there but the important thing is to make sure that you learn something new and that you implement what you've learned. Otherwise, what's the point?

    eBooks

    An eBook is an electronic book that you can buy immediately online. A lot of the time these books are smaller than similar books in bookstores but they contain very focused information that you can use in your business from day 1.

    I've purchased and recommend the following:

    - Conversations with Millionaires by Mike Litman
    - Outsourcing Yourself by Barnaby Kalan
    - Surefire Salesletter Secrets by Yanik Silver

    I've actually bought and read many more but I don't have space to list them all!

    You need to be careful that the book is worth it or you'll regret it later. So do your homework

    Gravitational Marketing for Small Businesses - Eleventh Law: Your Most Valuable Asset
    The most valuable asset a small business and independent sales professional has is not their car, their office or the staff – it's the database of customers and prospects.Here's a tid-bit of confidential information you need to know.The easiest and cheapest people to sell to are your past customers. Your past customers are your quickest source of cash. They are the low hanging fruit.Whether it's selling them again on the same product or service or upgrading their current level of service with you, cross selling them on something new or helping one of their friends or family member
    more tips.

    This is probably the best method for getting good advice as you're learning from someone who has made it and knows what it takes.

    The biggest mistake you can make here is to pick the wrong people. Pay careful attention to the list of things a successful business owner has and make sure you don't make this mistake.

    The next big mistake is not doing what you're advised to do. You might as well give up because no amount of good advice will help you if you're not willing to actually do something about it!

    Article Directories

    This one's a bit “different” but it works really well. Let me explain...

    Article directories are web sites where people submit articles they've written so that other web site owners can publish them.

    This is done to get traffic to the article writer's web site because of the links embedded in the articles.

    The secret to succeeding with this is that your articles have to be well-written in order to be accepted by web site editors.

    www.ezinearticles.com is my personal favourite article directory but you can take your pick of the huge list of directories at www.articlemarketer.com/partiallist.php.

    Book Stores

    Visit your local bookstore and check out their small business section. There are some real gems in there that can really help you change the way you think about money, business and life in general.

    Some books that come highly recommended include:

    - The E-Myth Revisited by Michael E Gerber (You must read this!)
    - Rich Dad, Poor Dad by Robert Kiyosaki
    - Any of the guerilla-marketing titles by Jay Conrad Levinson
    - Crashproof your Business by Peter Carruthers
    - Entrepreneurship and New Venture Management by Isa Van Aardt, Carel Van Aardt & Stefan Besuidenhout

    There are a lot of titles out there but the important thing is to make sure that you learn something new and that you implement what you've learned. Otherwise, what's the point?

    eBooks

    An eBook is an electronic book that you can buy immediately online. A lot of the time these books are smaller than similar books in bookstores but they contain very focused information that you can use in your business from day 1.

    I've purchased and recommend the following:

    - Conversations with Millionaires by Mike Litman
    - Outsourcing Yourself by Barnaby Kalan
    - Surefire Salesletter Secrets by Yanik Silver

    I've actually bought and read many more but I don't have space to list them all!

    You need to be careful that the book is worth it or you'll regret it later. So do your homework

    How Fast You Can Type
    Typing is an Art. Learning Typing requires lot of patience on the part of the Learner. The fingering is the main trick one has to learn to become a professional typist. Many used to type with one or two fingers. This method takes lot of time and effort. But a professional typist can type the matter very fast and accurately.How can you improve your typing skills?There are no short cuts to become a professional typist. One has to learn the fingering and adhere to it for the rest of his life. The fingering is in " a-s-d-f " format. Each finger is allotted to some set of alp
    rticles.

    The secret to succeeding with this is that your articles have to be well-written in order to be accepted by web site editors.

    www.ezinearticles.com is my personal favourite article directory but you can take your pick of the huge list of directories at www.articlemarketer.com/partiallist.php.

    Book Stores

    Visit your local bookstore and check out their small business section. There are some real gems in there that can really help you change the way you think about money, business and life in general.

    Some books that come highly recommended include:

    - The E-Myth Revisited by Michael E Gerber (You must read this!)
    - Rich Dad, Poor Dad by Robert Kiyosaki
    - Any of the guerilla-marketing titles by Jay Conrad Levinson
    - Crashproof your Business by Peter Carruthers
    - Entrepreneurship and New Venture Management by Isa Van Aardt, Carel Van Aardt & Stefan Besuidenhout

    There are a lot of titles out there but the important thing is to make sure that you learn something new and that you implement what you've learned. Otherwise, what's the point?

    eBooks

    An eBook is an electronic book that you can buy immediately online. A lot of the time these books are smaller than similar books in bookstores but they contain very focused information that you can use in your business from day 1.

    I've purchased and recommend the following:

    - Conversations with Millionaires by Mike Litman
    - Outsourcing Yourself by Barnaby Kalan
    - Surefire Salesletter Secrets by Yanik Silver

    I've actually bought and read many more but I don't have space to list them all!

    You need to be careful that the book is worth it or you'll regret it later. So do your homework

    Work Smarter: New Opportunities with Internet Market Research
    The most integral part of any marketing initiative is market research. Comprehensive market research identifies the wants and needs of your potential target market, but also provides information that creates strategic and informative business decisions to target your most profitable market.Market Research CollectionWhere does this information come from? What are the most common means of conducting market research? Focus groups and questionnaires are two well-established methodologies. Both have the ability to record and examine quantitative and qualitative factors such as verbal a
    y Isa Van Aardt, Carel Van Aardt & Stefan Besuidenhout

    There are a lot of titles out there but the important thing is to make sure that you learn something new and that you implement what you've learned. Otherwise, what's the point?

    eBooks

    An eBook is an electronic book that you can buy immediately online. A lot of the time these books are smaller than similar books in bookstores but they contain very focused information that you can use in your business from day 1.

    I've purchased and recommend the following:

    - Conversations with Millionaires by Mike Litman
    - Outsourcing Yourself by Barnaby Kalan
    - Surefire Salesletter Secrets by Yanik Silver

    I've actually bought and read many more but I don't have space to list them all!

    You need to be careful that the book is worth it or you'll regret it later. So do your homework before clicking “Buy Now”.

    Web Sites

    There are some great web sites out there that will help you start your small business. Some of them are free and others are subscription based. Here are my recommendations:

    www.entrepreneur.com
    www.small-business-hub.co.za (I run this one)
    www.gmarketing.com/articles/read/176/100_Marketing_Weapons.html

    There are a lot more resources out there but these should be more than enough to get you started.

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