Instead of focusing on only one or two ways to get clients, it’s time to diversify your Marketing Portfolio and make sure you’ve got clients coming in from LOTS of different sources. I call this creating your Marketing Pie.

When coaching clients to do this in private sessions, I ask them to draw a large circle on a blank sheet of paper, and draw 4 lines to create a pie with 8 slices.

Then I ask them to fill out each slice of the pie with what they’re currently doing to attract clients (only the things that really work) and then fill in the rest of the marketing pie with marketing tools we’ve agreed will PULL their clients in. This comes from the list of where their Ideal Clients congregate, remember?

So, the list could look like this:

• Network where they network
• Join associations that allow you to rub elbows with them
• Write articles for the publications they read
• Create a Signature Talk for a workshop/seminar they attend
• List your events in publications they read
• Set up referral partnerships with people they do business with on a regular basis
• Get booked as a speaker for organizations they belong to
• Write articles for websites they visit often or rely upon
• Write a
  Rethinking Learning Retention - Organizational Learning on Steroids
  Do you believe that employees drive company performance?Overall globally business faces at least 3 major internal challenges: attract and keep talent; actively engage existing employees;convert productivity lost due to internal infighting, silo turf wars, and destructive conflict to productive gain;close the performance gap left by poor perform
  clients in (I do).

  Instead of focusing on only one or two ways to get clients, it’s time to diversify your Marketing Portfolio and make sure you’ve got clients coming in from LOTS of different sources. I call this creating your Marketing Pie.

  When coaching clients to do this in private sessions, I ask them to draw a large circle on a blank sheet of paper, and draw 4 lines to create a pie with 8 slices.

  Then I ask them to fill out each slice of the pie with what they’re currently doing to attract clients (only the things that really work) and then fill in the rest of the marketing pie with marketing tools we’ve agreed will PULL their clients in. This comes from the list of where their Ideal Clients congregate, remember?

  So, the list could look like this:

  • Network where they network
  • Join associations that allow you to rub elbows with them
  • Write articles for the publications they read
  • Create a Signature Talk for a workshop/seminar they attend
  • List your events in publications they read
  • Set up referral partnerships with people they do business with on a regular basis
  • Get booked as a speaker for organizations they belong to
  • Write articles for websites they visit often or rely upon
  • Write
    Trade Show Booth Tear-Down
    After a show wraps, your entire booth staff will want to leave as soon as possible. Some may even book return flights that coincide with the end of the show. Avoid laying the burden of tear-down, packing and shipping on one person. In your pre-show planning, be sure that staff time and travel allows for adequate booth tear-down, packing, and shipping.Never tear-down your booth before the show is over. This projects an unpro
    raw a large circle on a blank sheet of paper, and draw 4 lines to create a pie with 8 slices.

    Then I ask them to fill out each slice of the pie with what they’re currently doing to attract clients (only the things that really work) and then fill in the rest of the marketing pie with marketing tools we’ve agreed will PULL their clients in. This comes from the list of where their Ideal Clients congregate, remember?

    So, the list could look like this:

    • Network where they network
    • Join associations that allow you to rub elbows with them
    • Write articles for the publications they read
    • Create a Signature Talk for a workshop/seminar they attend
    • List your events in publications they read
    • Set up referral partnerships with people they do business with on a regular basis
    • Get booked as a speaker for organizations they belong to
    • Write articles for websites they visit often or rely upon
    • Write
      Oil Change Guys History; Part I
      How do franchise companies come to be? How do they start. What type of a person or entrepreneur becomes a franchisor? Below is the story of how one small company became a franchisor in the mobile oil change business. The story is written from our point of view and opinion. We claim freedom of speech, of the press in its entirety since a good part of it is opinion based.Serial Entrepreneur Lance Winslow started out in the A
      eir clients in. This comes from the list of where their Ideal Clients congregate, remember?

      So, the list could look like this:

      • Network where they network
      • Join associations that allow you to rub elbows with them
      • Write articles for the publications they read
      • Create a Signature Talk for a workshop/seminar they attend
      • List your events in publications they read
      • Set up referral partnerships with people they do business with on a regular basis
      • Get booked as a speaker for organizations they belong to
      • Write articles for websites they visit often or rely upon
      • Write
        Advertising That Annoys: The Real Story
        Critics conclude that entertaining or “creative” commercials sell better than those that are bland. But liking the commercial may not really be that important in the scheme of things. It all depends on the needs and preferences, motivation and financial reservations of the customer. The question isn't whether people like the advertisement or not, it’s whether the advertisement is effective in selling.Often, people who are
        k for a workshop/seminar they attend
      • List your events in publications they read
      • Set up referral partnerships with people they do business with on a regular basis
      • Get booked as a speaker for organizations they belong to
      • Write articles for websites they visit often or rely upon
      • Write an e-zine they would be interested in reading
      • Give free (or paid) teleseminars they would dial into
      Avoid marketing where your ideal clients are NOT spending time, as you will attract people who DON’T fit that profile.

      Know that although you DO want a multi-pronged marketing approach (so that you don’t ever put all your eggs in one basket), you want to take it slow and not try to put into place ALL the pieces of the pie at the same time You’d overwhelm yourself and exhaust yourself completely, and exhaustion is not very Client Attractive.

      So the idea is to start putting a couple of “slices” of the pie in place, to make them run like a well-oiled machine and THEN move on to adding another slice, one at a time.

      Your Assignment:

      Spend some time thinking about all the different avenues for reaching you target audience with your compelling marketing message and plot it out on a marketing pie. Then start putting one piece of the pie in place, one after the other, until your Marketing Pie is in full swing and always working to help you attract clients. No more ad hoc marketing, with no results.

      OK, but what if you haven’t worked out what your compelling marketing message is yet? Or, you don’t quite know where to find them in large numbers…You can