Hub You - Business

Ten Ways to Get Unstuck from 3-D Doldrums
Are you in your third decade and disillusioned, disappointed and disheartened at your career? Are you still in your “college” job that was supposed to be temporary? Do you use a credit card like a drug to make yourself feel better and then discover you cannot quit your dead-end job because you are in debt? After arriving into your twenties somewhat battered, filled with stale dreams and smarting from past rejections, you

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This latter advice is common-sense, so I will reinforce my first point more dramatically:

As a small business owner, YOU determine how you are treated. If you let clients walk all over you, they will take advantage again and again and make it hard for you to get ahead. And if you demand respect (not adoration, just common decency and the benefit of the doubt about your skills and talents), your clients will treat you right.

And the ones that don't? Dump them the second you can!

Life's too short (and you waste too much energy) to deal with jerks. Here's to your success, happiness and respect -- an

Case Study in Public Relations; Mobile Car Wash Community Policing Idea
As a case study in public relations let me explain one way in which a mobile car wash company used the idea of a Neighborhood Watch Program to propel a new type of community policing concept and reap the rewards of company goodwill for their efforts.Why would a mobile car wash company care to choose a Mobile Neighborhood Watch Patrol as part of their public relations and community goodwill strategy? Well consider i

On a mailing list hosted by a professional association I'm a member of, one poster stirred up a controversy in a hurry by writing about a client who wasn't being cooperative.
Some listmates suggested that it's the role of the solo pro to bend over backwards in any way possible in order to please her client.
Others said no way to any overtures that had to do with giving the client what he wanted.
I say find a happy medium.
On the one hand:
You must develop terms of service for your business, whether you write them down in an official form or simply keep a running tally of them in your head, and let clients know when they've crossed the line.
And you should set up office hours and appointment times that meet your needs and not just your clients' -- you're allowed to have a life. (As a business owner, you have just as much a right as any other to set appointments to suit your schedule; when's the last time you got in immediately at the doctor's office unless it was an emergency?)
If you haven't branded your business, you're probably thinking it's impossible to be allowed to be so choosy.
But it's not impossible to be able to call the shots about your business life as long as you're reasonable about what you expect. That means that if you're a night owl and want to be reachable only in the evenings, make sure you cater to a clientele that can accommodate that. If not, you're out of luck.
But let's say that your clients all book 1-hour appointments. Rather than working 1 hour here and another there, set up 3 bookings in a row on Mondays, Tuesday and Thursdays, for example, and create blocks of time in which you can do the other work that you need to get done, like bookkeeping (yuck!), marketing or any ongoing projects you might have. I personally can't get rolling on big projects in an hour here and an hour there, so I schedule project time into my work weeks.
As long as you're reasonable about when your appointments are set during the week, with the right branding you'll find that clients are thrilled you're able to accommodate them at all because you're so in demand!
On the other hand:
If you don't have certain equipment, software, knowledge, reference materials or anything else that is critical to getting work done and to your clients effectively, it's time to think about ways to keep your clients happy. There's typically no need to go to great expense to do so, and you'll find that your clients are happier working with you.
This latter advice is common-sense, so I will reinforce my first point more dramatically:
As a small business owner, YOU determine how you are treated. If you let clients walk all over you, they will take advantage again and again and make it hard for you to get ahead. And if you demand respect (not adoration, just common decency and the benefit of the doubt about your skills and talents), your clients will treat you right.
And the ones that don't? Dump them the second you can!
Life's too short (and you waste too much energy) to deal with jerks. Here's to your success, happiness and respect -- and
Managing Change: Principles for Success
The rate of organizational change has not slowed in recent years, and may even be increasing. In spite of the importance and permanence of change, most change initiatives fail to deliver the expected organizational benefits. It is little wonder then that the fear of managing change and its impacts is a leading cause of anxiety in managers.To lend assistance, there are now available many guides to help change agents
let clients know when they've crossed the line.
And you should set up office hours and appointment times that meet your needs and not just your clients' -- you're allowed to have a life. (As a business owner, you have just as much a right as any other to set appointments to suit your schedule; when's the last time you got in immediately at the doctor's office unless it was an emergency?)
If you haven't branded your business, you're probably thinking it's impossible to be allowed to be so choosy.
But it's not impossible to be able to call the shots about your business life as long as you're reasonable about what you expect. That means that if you're a night owl and want to be reachable only in the evenings, make sure you cater to a clientele that can accommodate that. If not, you're out of luck.
But let's say that your clients all book 1-hour appointments. Rather than working 1 hour here and another there, set up 3 bookings in a row on Mondays, Tuesday and Thursdays, for example, and create blocks of time in which you can do the other work that you need to get done, like bookkeeping (yuck!), marketing or any ongoing projects you might have. I personally can't get rolling on big projects in an hour here and an hour there, so I schedule project time into my work weeks.
As long as you're reasonable about when your appointments are set during the week, with the right branding you'll find that clients are thrilled you're able to accommodate them at all because you're so in demand!
On the other hand:
If you don't have certain equipment, software, knowledge, reference materials or anything else that is critical to getting work done and to your clients effectively, it's time to think about ways to keep your clients happy. There's typically no need to go to great expense to do so, and you'll find that your clients are happier working with you.
This latter advice is common-sense, so I will reinforce my first point more dramatically:
As a small business owner, YOU determine how you are treated. If you let clients walk all over you, they will take advantage again and again and make it hard for you to get ahead. And if you demand respect (not adoration, just common decency and the benefit of the doubt about your skills and talents), your clients will treat you right.
And the ones that don't? Dump them the second you can!
Life's too short (and you waste too much energy) to deal with jerks. Here's to your success, happiness and respect -- an
Forget Enron - The Biggest Scam Is Still To Be Exposed
As you may already have ascertained, it is our view that current, conventional advertising has been beset with problems from the very beginnings. Probably the principal problem advertising has is …accountability. Or rather the lack of it!As we have said before, the real differences that exist between competing products is frequently perceived as no longer significant.The result is that it is not self eviden
ble about what you expect. That means that if you're a night owl and want to be reachable only in the evenings, make sure you cater to a clientele that can accommodate that. If not, you're out of luck.
But let's say that your clients all book 1-hour appointments. Rather than working 1 hour here and another there, set up 3 bookings in a row on Mondays, Tuesday and Thursdays, for example, and create blocks of time in which you can do the other work that you need to get done, like bookkeeping (yuck!), marketing or any ongoing projects you might have. I personally can't get rolling on big projects in an hour here and an hour there, so I schedule project time into my work weeks.
As long as you're reasonable about when your appointments are set during the week, with the right branding you'll find that clients are thrilled you're able to accommodate them at all because you're so in demand!
On the other hand:
If you don't have certain equipment, software, knowledge, reference materials or anything else that is critical to getting work done and to your clients effectively, it's time to think about ways to keep your clients happy. There's typically no need to go to great expense to do so, and you'll find that your clients are happier working with you.
This latter advice is common-sense, so I will reinforce my first point more dramatically:
As a small business owner, YOU determine how you are treated. If you let clients walk all over you, they will take advantage again and again and make it hard for you to get ahead. And if you demand respect (not adoration, just common decency and the benefit of the doubt about your skills and talents), your clients will treat you right.
And the ones that don't? Dump them the second you can!
Life's too short (and you waste too much energy) to deal with jerks. Here's to your success, happiness and respect -- an
Border Check: Recording Your Intellectual Property With U.S. Customs & Border Protection
In today’s global economy it is becoming increasingly more important for a business to adequately protect and enforce its intellectual property (IP). Most businesses are aware of one of the routes to such protection, namely obtaining patents and trademarks from the U.S. Patent & Trademark Office, and registering copyrights with the U.S. Copyright Office. While registering IP with these entities is fundamental to protectio
so I schedule project time into my work weeks.
As long as you're reasonable about when your appointments are set during the week, with the right branding you'll find that clients are thrilled you're able to accommodate them at all because you're so in demand!
On the other hand:
If you don't have certain equipment, software, knowledge, reference materials or anything else that is critical to getting work done and to your clients effectively, it's time to think about ways to keep your clients happy. There's typically no need to go to great expense to do so, and you'll find that your clients are happier working with you.
This latter advice is common-sense, so I will reinforce my first point more dramatically:
As a small business owner, YOU determine how you are treated. If you let clients walk all over you, they will take advantage again and again and make it hard for you to get ahead. And if you demand respect (not adoration, just common decency and the benefit of the doubt about your skills and talents), your clients will treat you right.
And the ones that don't? Dump them the second you can!
Life's too short (and you waste too much energy) to deal with jerks. Here's to your success, happiness and respect -- an
How to Shorten Your Sales Cycle?
I have a friend Barry, a professional driver who regularly drives from Toronto Ontario to Long Beach California, a trip of roughly 4,100 KM. I have done the same drive a number of times, so we often compare notes about restaurants, places of interest, etc. We also talk about how long the drive takes, and what is interesting is that if you take the weather out of it, he tends to make the drive in about 2.8 to 3 days, while
h you.
This latter advice is common-sense, so I will reinforce my first point more dramatically:
As a small business owner, YOU determine how you are treated. If you let clients walk all over you, they will take advantage again and again and make it hard for you to get ahead. And if you demand respect (not adoration, just common decency and the benefit of the doubt about your skills and talents), your clients will treat you right.
And the ones that don't? Dump them the second you can!
Life's too short (and you waste too much energy) to deal with jerks. Here's to your success, happiness and respect -- and not necessarily in that order!
(What's branding? Find out more at http://www.HighConceptBrandBible.com.)

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Hub You - How to Earn the Respect of Your Prospects and Clients: Stand Up for Your Small Business

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