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Hub You - How to Target Your Ideal Customers - Part 2
An accountant can be more than just a person who prepares the accounts and talks to the taxman for you.Over time you will find that your accountant can become a valued business advisor. Remember that they are dealing with a spectrum of local businesses of
When looking at your target audience, visualize one pe
We’ve all had to do it at some point in our lives: sit down and write our r?sum?. To some people, it’s the easiest thing in the world to do. For others, it’s the hardest, scariest thing to have to face. Neither one of those points of view is correct. A r?sum? is
Who wants and needs what you have to offer? The only wrong answer is “everyone.” You want a niche, and the more focused the better.
When looking at your target audience, visualize one per
Retail burglary may be prevented and/or deterred by taking certain security precautions prior to and after this crime as indicated by COPS Community Oriented Policing research (800) 421-6770).Briefly, a few of the items COPS suggest to be considered in you
Who wants and needs what you have to offer? The only wrong answer is “everyone.” You want a niche, and the more focused the better.
When looking at your target audience, visualize one pe
Keeping the 80/20 rule in mind; that is that 80% of your business comes from 20% of your client base, there are a lot of missed opportunities to keep your clients coming back again and again and yet again. Having worked six years in the hospitality industry, par
Who wants and needs what you have to offer? The only wrong answer is “everyone.” You want a niche, and the more focused the better.
When looking at your target audience, visualize one pe
What will inspire you to do what it takes to become part of the Top 20 Percent of all salespeople in the world? To play the sales game and win, you’ll need to know exactly why you are playing. When things get tough, and they always do, you will need a compelling
Who wants and needs what you have to offer? The only wrong answer is “everyone.” You want a niche, and the more focused the better.
When looking at your target audience, visualize one pe
In my experience, there are two kinds of small business owners: one that knows whom their market niche is and utilize it, and another who tends to waiver or not want to “set in stone” their target market. With the latter group, I always probe for more information
When looking at your target audience, visualize one person and capture as much detail as possible about that person. Get inside his/her head and become an expert in his/her daily life. Top 10 questions to ask:
1. What is their gender?
2. What is their age range?
3. What is their income?
4. What is their family structure? Married, single, parent?
5. What do they read?
6. Where do they shop?
7. What is their
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