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Hub You - Small Business Marketing Advice - Focus through a Customer Lens
Should you post your resume, or should you blast it?First, let me warn you. Do NOT think that resume posting or blasting will get you a job. The only reason to do it is just in case it helps.Most employers don't make a significant number of hires from Monster.com or other job boards. Most recruiters don't like sorting through hundreds of resumes delivered to their inboxes. Posting and blasting is a low-probability strategy.That said, getting more exposure can help, especially if you need a job fast. So go ahead and post and blast, but be smart about it.I don't want to insult your intelligence, so I'll insult mine. I used to think posting and blasting were essentially the same
2. Now, go grab a lawn chair. Or a folding chair. Something that’s easy to tote out to that same parking lot. Take the chair, and set it down 30 feet away from your store’s main entrance—the
The “Purple Pill”If you could give your sales force a “Purple Pill” that would boost their effectiveness by 25% or more, would you do it? No prizes for guessing how a typical sales manager would answer this question! Sales professionals are high-energy, fast-thinking, opportunistic people. If they are good, they often shoot from the hip and take calculated risks. They can be called mavericks and that’s a good thing. It takes a little “maverick” in the blood to be effective in the world of professional sales. Most are willing to try anything that offers the potential for a fast boost, a quick sale, increased value, or the strengthening of their relationship with their customer. Too often, however,
Worry about fixes later; just now it’s time to do some basic Package research.
Grab your camera and take some photos! Here’s what to do:
1. Go out to the exterior of your store. If you have parking right next door, back up 100 feet from the front of your store, and shoot 2-4 pictures of the parking spaces your customers use most often. Maybe you are lucky and have some reserved just for your customers. Maybe you are part of a big lot and there’s no reserved parking at all. Just take a few shots as a representative sample.
2. Now, go grab a lawn chair. Or a folding chair. Something that’s easy to tote out to that same parking lot. Take the chair, and set it down 30 feet away from your store’s main entrance—the e
Change, make that constant change, is the way of the world. A double edged sword, change provides opportunity on one edge and creates outdated services, products, processes, marketing and manufacturing methods with the other. Companies slow to embrace change and adapt as conditions shift ultimately face a crises of financial viability and survival.Whenever a company is in decline/distress, among the usual suspects one can find: declining profits, trouble complying with loan covenants, customer complaints on the rise, customer defections, talent loss- high turnover, absence of short and long term planning, supplier problems, failure to adapt to new technologies, reduced working capital, and changi
Worry about fixes later; just now it’s time to do some basic Package research.
Grab your camera and take some photos! Here’s what to do:
1. Go out to the exterior of your store. If you have parking right next door, back up 100 feet from the front of your store, and shoot 2-4 pictures of the parking spaces your customers use most often. Maybe you are lucky and have some reserved just for your customers. Maybe you are part of a big lot and there’s no reserved parking at all. Just take a few shots as a representative sample.
2. Now, go grab a lawn chair. Or a folding chair. Something that’s easy to tote out to that same parking lot. Take the chair, and set it down 30 feet away from your store’s main entrance—the
Have you defined what you want to happen at the conclusion of your 1st appointment? Only then can you actually set up a proficient sales methodology to achieve the defined objective more times than not. And with a pre-defined objective to your 1st appointment you can (1) set a realistic benchmark of success and (2) measure the outcome. It becomes part of your sales performance scorecard.What is a 1st appointment to proposal ratio? It’s simply how many times you gain commitment with your prospect to take the next step, as outlined by your sales process. Depending on your solutions-based product or service and your sales methodology, your ‘Next step’ may be one of the following:An on-
2. Now, go grab a lawn chair. Or a folding chair. Something that’s easy to tote out to that same parking lot. Take the chair, and set it down 30 feet away from your store’s main entrance—the
Maybe you're just beginning to think about starting your home business, or perhaps you've taken the plunge and have found the perfect opportunity or business idea. Regardless of how far into the planning you are, there are some simple concepts to consider when you're the captain of your own ship. It's very easy when you work alone or on your own to loose track of time and become distracted by every phone call or email that you receive during the day. Although communication is important, being able to distinguish between what you must do immediately and what can wait is often difficult. When you own your own business, you're in charge of creating your own lively-hood, and when you aren't productive, you
2. Now, go grab a lawn chair. Or a folding chair. Something that’s easy to tote out to that same parking lot. Take the chair, and set it down 30 feet away from your store’s main entrance—the
Selling is a tough job, and sometimes you may need to appear tough in order to get the sale.As a salesperson (whether in person or in print) you don’t have to appear to the customer as being needy of the sale. Many times, the opposite can work quite effectively, that is, to make the customer think of purchasing your product or service as a special privilege.Here are a number of ways that you can “bully” the customer into buying from you.1. State that only a LIMITED number is available.This is a commonly used technique to push the customer over the finish line. Presenting your offer as limited in quantity nudges the prospect to act now since the offer may not
2. Now, go grab a lawn chair. Or a folding chair. Something that’s easy to tote out to that same parking lot. Take the chair, and set it down 30 feet away from your store’s main entrance—the entrance most of your customers use. If you have a couple of entrances, take shots of both. Sit down in the lawn chair, and shoot a couple photos. Now, move the lawn chair to another location, at a different angle, but still somewhere between 30 and 45 feet from the main entry to your store.
If the entrance to your store is super-busy, you may want to snap these photos early in the morning or nearer to dusk, when there’s less traffic.
Now, this isn’t a job you can delegate to your staff—see, we’re just as interested in how you feel sitting in that chair as we are in the pictures. You’ve been in the same spot a hundred times as you pulled up to your shop, but you’re always in a hurry because there is some task (or fire!) you have to jump on the moment you
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