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Hub You - Small Business Marketing Tip - Find the Sweet Somethings
Conservative and staid organisations generally have a harder time implementing creativity and innovation into their day-to-day work processes and people. Leaders may want to capture the benefits of creativity and innovation, yet there may be relevant and almost contradictory issues that the
Business ToolsAdmit it – seeing your competitor’s picture in a feature article in the newspaper or a trade publication gave you a flash of jealousy.You’re right to be envious – any prospective client for your services who reads that interview or feature automatically assumes y
We are looking for three things:
1. Look for places to touch the customer. Identify those likely places you can plant a “sweet something”.
2. Listen for customer phrases or comments about your service. Let her tell you those sweet somethings that you’d like her to pass on.
3. Ask customers a key question—“what’s your favorite thing about our store?” Rephrase it however you’d like, but ask, when appropriate. Remember, not all staff will be comfortable doing this; don’t punish the ones that aren’t.
Now is a fantastic time to use that Bloom Team to help you out. Sit down with them prior to the start of the scavenger hunt and brainstorm with them. Many of them are in contact with your customers. Draw out their good ideas and then put them into action.
Remember, right now you are just hunting, just uncovering, positive ways you can affect and improve your brand. The goal is to reinforce your brand to the customer as often and as subtly as you can. Mistaken marketers think branding only happens on a logo or an ad; m
Need a few more loans but don't have the cash to do some serious marketing? Have no fear. In this issue I am going to reveal 7 fantastic ways to generate leads almost for free. These methods are super cheap (most are free) and work like gangbusters.How do I know? Because I shared the
2. Listen for customer phrases or comments about your service. Let her tell you those sweet somethings that you’d like her to pass on.
3. Ask customers a key question—“what’s your favorite thing about our store?” Rephrase it however you’d like, but ask, when appropriate. Remember, not all staff will be comfortable doing this; don’t punish the ones that aren’t.
Now is a fantastic time to use that Bloom Team to help you out. Sit down with them prior to the start of the scavenger hunt and brainstorm with them. Many of them are in contact with your customers. Draw out their good ideas and then put them into action.
Remember, right now you are just hunting, just uncovering, positive ways you can affect and improve your brand. The goal is to reinforce your brand to the customer as often and as subtly as you can. Mistaken marketers think branding only happens on a logo or an ad;
These days, the struggle to survive is becoming increasingly intense for businesses of all sizes. Special strategies need to be adopted in order to improve the functioning of a company in order to allow it to keep up with the intensity of today’s marketplace. For this reason, many busines
Now is a fantastic time to use that Bloom Team to help you out. Sit down with them prior to the start of the scavenger hunt and brainstorm with them. Many of them are in contact with your customers. Draw out their good ideas and then put them into action.
Remember, right now you are just hunting, just uncovering, positive ways you can affect and improve your brand. The goal is to reinforce your brand to the customer as often and as subtly as you can. Mistaken marketers think branding only happens on a logo or an ad;
If I were asked to associate one word with entrepreneurship, that word would be consistency. Consistency is the thread that runs through all discussions about entrepreneurship. Every aspect of successful business ownership requires practicing this trait.Effective marketing is a resul
Remember, right now you are just hunting, just uncovering, positive ways you can affect and improve your brand. The goal is to reinforce your brand to the customer as often and as subtly as you can. Mistaken marketers think branding only happens on a logo or an ad;
I’ve been a “marcom” professional for more years than I care to admit. And to this day, when asked what I do for a living, marcom elicits a quizzical look, or a hmmmm, or simply the next question in the series, “what’s that.”Say you are a crisis manager, teacher or even a publicist,
Most of these interactions are dimly lit. It’s hard to see all of them, and difficult to map them out. Well, it’s time to shine a searchlight on as many of them as you can. It’s not enough just to find the right phrase, (in #2 and #3 above); it’s just as important to find the right place to deliver the phrase back to the next customer (#1). In another article we’ll discuss techniques on communicating the brand back to the new customer. For now just look for what and where.
We suggest you run the scavenger hunt for one month. A time limit brings focus and a little sense of urgency to a task like this.
Remember, just dig in and discover. Raw material is what you are looking for right now, not finished product. You are looking for a few veins of ore, now. You’ll smelt it into 14K product, later.
Remember: Brand (who you
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