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Hub You - Free Small Business Marketing Tip - Boost Your Copy and Scan the Verbs
Automatic Spanish translation tools are all over the Internet these days and it's easy to see how many people get the false idea that these tools can currently or in the near future will replace professional translators.Well, most people know that these free online Spanish translators are not ideal translators andien shouldn't be entrusted to translate important documents. However, there are times when these automatic Spanish translators can provi
In
Have you ever wondered what it would be like to quit that 9 to 5 and work from home? Try, it may be easier than you think!Everybody has something that they are good at or know a lot about, this is called your niche.“Niche - a position particularly well suited to the person who occupies it”.(Source http://en.wikipedia.org/wiki/Niche)So what could be your niche?Maybe you are a good organi
As head of marketing for your small business, you will no doubt be charged with producing copy for your company’s marketing efforts. Notice we said produce; some of you may hire out the actual copywriting, but it’s impossible to escape your responsibility of copyreading. You simply can’t duck it--you are in charge of the final copy produced under your direction either by an employee or an outside freelancer or agency.
Why? Because you are accountable for the sales that copy generates. The only reason to write one word about your business is to sell your product or service. No other motive exists.
In a
The oscillating of the U.S. economy has provided many great deals for used wire EDM machines, which include all major and reputed brands. Primarily, before investing in a used Wire EDM it is essential to verify the integrity and reputation of the business. In the same vein, one must be sure that the company he is doing business with, is trustworthy. It is advisable to decide what product is to be manufactured, the quantity, size and capacity of the tank r
As head of marketing for your small business, you will no doubt be charged with producing copy for your company’s marketing efforts. Notice we said produce; some of you may hire out the actual copywriting, but it’s impossible to escape your responsibility of copyreading. You simply can’t duck it--you are in charge of the final copy produced under your direction either by an employee or an outside freelancer or agency.
Why? Because you are accountable for the sales that copy generates. The only reason to write one word about your business is to sell your product or service. No other motive exists.
In
Committees have been the bane of management almost from the beginning of time. Like a number of other things in our world, you can’t live with ‘em, and you can’t live without ‘em, right?. Not so fast, friend. There may actually be a way to rid the business world of committees, once and for all.You say your company has a problem? Time to form a committee to deal with it, to recommend a solution! Got another problem? Another committee’s got to
Why? Because you are accountable for the sales that copy generates. The only reason to write one word about your business is to sell your product or service. No other motive exists.
In
Assumptions can kill a sale. In my sales training workshops, I frequently discuss the importance of not making assumptions about a person before, during, or after the sales process. Participants frequently nod and tell me that they NEVER make assumptions. One person (Doug Maquire, www.MaquireMarketing.com) sent me this story of a situation that occurred in a department store he worked in many years ago.“I was the 'young kid' who had signed on to ta
Why? Because you are accountable for the sales that copy generates. The only reason to write one word about your business is to sell your product or service. No other motive exists.
In
The essence of business success is measured by achieving 100% of 3 key goals: Profit goals, Balance goals and Referrals goals. There are hundreds of books that have been written on each of these topics. Today we look at referrals. There's no business like referral business. In fact, referrals are the Holy Grail of business development. Referred clients take less time to close, produce higher gross profits and refer you more quickly.The 7 key compon
In a future article we’ll cover a checklist of items to review in your copyreading duties, but today we introduce one important weapon in your copy arsenal: Verb Scanning.
Many of us follow events via newspapers or trade journals or magazines or internet news sites. If you are like most people you scan the headline and maybe the lead paragraph; those two story components supply you with enough information to keep current on events in the world and your industry. If an article catches your interest, obviously you read more.
But, there’s another valuable technique to pursue as you read your local news: scan the verbs.
High-o
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